Search Results for "color-your-message-the-art-of-digital-marketing-social-media"

Color Your Message

Color Your Message

The Art of Digital Marketing and Social Media

  • Author: Lisa Caprelli
  • Publisher: CreateSpace
  • ISBN: 9781502728555
  • Category: Internet marketing
  • Page: 194
  • View: 4581
DOWNLOAD NOW »
#1 Best Seller | Color Your Message helps you get more customers! Globally, video traffic will be 79% of all consumer Internet traffic in 2018. 80% of the U.S. uses Google to get found. There is an art and style to using today's colorful digital tools you need to know about! Discover why black and white (traditional marketing) is out and why Color Your Message refers to branding, advertising and marketing. Every business has a message that starts with your brand, messages, story, digital practices using Google, video, effective websites Facebook, Twitter, LinkedIn, Instagram, social media, keywords, content marketing, YouTube and so much more! The author opens with an inspirational story about adapting to change while giving a new perspective on marketing. She uses permissible data from Google and Pew Research. This book helps entrepreneurs, leaders, business executives and CEO's get their greatest work into the world utilizing digital marketing tools, social media and technology right at your fingertips! Learn how to increase your business revenues and profits leveraging today's marketing tools. You can quickly take advantage of the author's experience who has spent over $1 million on advertising for the mere cost of a book! Learn what works and what does not. Marketing is what will bring you new and returning customers. Discover proven methods to leverage technology with your product or service! WHAT YOU WILL LEARN FROM THIS BOOK: Why content marketing combined with social media is extremely powerful! How to brand your business to be purposeful and social. Why remaining status quo can make you blind to new ways of doing things. Is your company taking advantage of innovation? 23 Business Owner Questions that will help you redefine your purpose. How to position your name and brand in your community and on the web. Tools to get to the top rankings of Google. Learn how communicate with Google in a language it understands. How to look at traditional and new media in a different light. The Internet is Video Centric - is your marketing? Two-thirds of the world's mobile data traffic will be video by 2017. Social media is only one tool or one "color" of many to choose from. How to identify the advertising and marketing platforms that are right for you. How combining a winning strategy can help your business double or triple in growth! This is not another bland HOW-TO book - it is a book that gives a clear understanding of WHAT needs to be done and WHY! Color Your Message will add pizzazz to your business, value and brand. Caprelli tells readers why content marketing is "the new black," and encourages them to think outside of social media and take advantage of the many "colors" you can choose from. As advance readers of Caprelli's book have commented, looking at digital marketing in this fresh, new way opens up a wide range of possibilities. After reading "Color Your Message," readers are certain to feel energized and excited about a subject that can seem overwhelming. This book also contains permissible content by Google and Pew Research. It should come as no surprise that taking an artistic approach to the subjects of online marketing and social media comes from Lisa Caprelli. In addition to an extensive career in the marketing sector - having overseen the investment of over a million dollars in advertising and marketing expenditures on behalf of numerous CEO's and business people from varied industries such as automotive, lawyer, medical, retail, etc. - Caprelli is also an acclaimed artist. Lisa Caprelli Invites You to Become An ArtisticCreator of Your Online Marketing Strategy, and "Color Your Message!"

Shift Your Thinking for Success

Shift Your Thinking for Success

77 Ways to Win at Work and in Life

  • Author: Dean Del Sesto
  • Publisher: Revell
  • ISBN: 1493414003
  • Category: Self-Help
  • Page: 224
  • View: 6652
DOWNLOAD NOW »
We all desire success--but we don't all understand what success actually is. Success isn't a place you arrive at after working hard. That's a goal. Success is found in the character you maintain while you pursue your goals. It's about who we are and how we project our persona at work, at home, at school, and everywhere else. And all it takes to find success and fulfillment are simple shifts in the way we think. In this wisdom-packed book, Dean Del Sesto offers readers 77 brief reflections to help them shift their thought patterns for greater success in business and life. He shows how to interrupt the things that aren't currently working and provides clear alternatives to think, plan, and act differently for better results. Perfect for leaders, influencers, businesspeople, coaches, teachers, and professionals of all industries, Shift Your Thinking for Success is a game-changer.

Consumer Psychology in a Social Media World

Consumer Psychology in a Social Media World

  • Author: Claudiu V. Dimofte,Curtis P. Haugtvedt,Richard F. Yalch
  • Publisher: Routledge
  • ISBN: 131750206X
  • Category: Business & Economics
  • Page: 306
  • View: 482
DOWNLOAD NOW »
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns. Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy.

Digitales Marketing für Dummies

Digitales Marketing für Dummies

  • Author: Ryan Deiss,Russ Henneberry
  • Publisher: John Wiley & Sons
  • ISBN: 3527812466
  • Category: Business & Economics
  • Page: 360
  • View: 3128
DOWNLOAD NOW »
Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Storytelling in sozialen Medien

Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

  • Author: Gary Vaynerchuk
  • Publisher: books4success
  • ISBN: 3864705312
  • Category: Business & Economics
  • Page: 224
  • View: 8441
DOWNLOAD NOW »
Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

Always Ahead im Marketing

Always Ahead im Marketing

Offensiv, digital, strategisch

  • Author: Silke Bartsch,Christian Blümelhuber
  • Publisher: Springer-Verlag
  • ISBN: 3658090308
  • Category: Business & Economics
  • Page: 531
  • View: 4085
DOWNLOAD NOW »
​ Hochkarätige Wissenschaftler und Praktiker zeigen, wie man mit einem proaktiven Marketing dem Wettbewerb vorauseilen und nachhaltig erfolgreich sein kann. Mit dem Weitblick für Innovationen und der Antizipation von latenten Kundenbedürfnissen kann es gelingen, Kunden glücklich zu machen, starke Marken aufzubauen und die digitale Transformation zu meistern: Kurz bessere Ergebnisse zu erzielen. Die Autoren stellen unterschiedliche Perspektiven, Themen und Zukunftsentwürfe vor und setzen Impulse für die Zukunft des Marketing. Festschrift für Prof. Dr. Anton Meyer

Business Communication: Process and Product

Business Communication: Process and Product

  • Author: Mary Ellen Guffey,Dana Loewy
  • Publisher: Cengage Learning
  • ISBN: 1305081854
  • Category: Business & Economics
  • Page: 704
  • View: 1819
DOWNLOAD NOW »
BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 8e, is designed to prepare students for success in today’s digital workplace. The textbook presents the basics of communicating in the workplace, using social media in a professional environment, working in teams, becoming a good listener, and presenting individual and team presentations. Authors Mary Ellen Guffey and Dana Loewy also offer a wealth of ideas for writing resumes and cover letters, participating in interviews, and completing follow-up activities. Optional grammar coverage in each chapter, including a comprehensive grammar guide in the end-of-book appendix, helps students improve their English language skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Durchstarten zum Traumjob

Durchstarten zum Traumjob

Das ultimative Handbuch für Ein-, Um- und Aufsteiger

  • Author: Richard Nelson Bolles
  • Publisher: Campus Verlag
  • ISBN: 3593507617
  • Category: Law
  • Page: 344
  • View: 1117
DOWNLOAD NOW »
"Die Bibel der Jobsuchenden" Die Zeit Richard Nelson Bolles zeigt in seinem Weltbestseller, welche Methoden der Jobsuche wirklich zum Erfolg führen, wie man im Jobinterview und in Gehaltsverhandlungen punktet und vieles mehr. Diese komplett überarbeitete Ausgabe wurde um wichtige Kapitel zum Umgang mit Social Media und Online-Bewerbungen ergänzt. Das Buch enthält zahlreiche Übungen und einen Anhang mit weiterführenden Adressen, Tipps und Informationen für Deutschland, Österreich und die Schweiz. "Dieses Buch ist und bleibt der ultimative Ratgeber für Wechselwillige in der Lebensmitte ebenso wie für Hochschulabsolventen und Berufseinsteiger. " New York Post

The AIGA Guide to Careers in Graphic and Communication Design

The AIGA Guide to Careers in Graphic and Communication Design

  • Author: Juliette Cezzar
  • Publisher: Bloomsbury Publishing USA
  • ISBN: 1501323679
  • Category: Design
  • Page: 224
  • View: 8760
DOWNLOAD NOW »
What graphic design is, what designers need to know, and who becomes a designer have all evolved as the computer went from being a tool to also becoming our primary medium for communication. How jobs are advertised and how prospective candidates communicate with prospective employers have changed as well, as has the culture and context for many workplaces, requiring new approaches for how to find your first (and last) position. Through clear prose, a broad survey of contexts where designers find themselves in the present day, and interviews with designers, The AIGA Guide to Careers in Graphic and Communication Design is an invaluable resource for finding your place in this quickly changing and growing field. The book includes interviews with over 40 designers at all levels working in-house and out-of-house in studios, consultancies, or alone, including: Nicholas Blechman, The New Yorker; Rob Giampietro, Google; Njoki Gitahi, IDEO; Hilary Greenbaum, Whitney Museum; Holly Gressley, Vox Media; Cemre Güngör, Facebook; Natasha Jen, Pentagram; Renda Morton, The New York Times; and Alisa Wolfson, Leo Burnett Worldwide.

Das Facebook-Marketing-Buch

Das Facebook-Marketing-Buch

  • Author: Dan Zarrella
  • Publisher: O'Reilly Germany
  • ISBN: 3897215969
  • Category: Computers
  • Page: 296
  • View: 3378
DOWNLOAD NOW »
Wer heute eine Marketing-Strategie entwickelt, zieht in der Regel auch ein Engagement auf Facebook in Betracht. Zurecht, denn für die Meinungsbildung und den Austausch über Unternehmen, Marken und Produkte spielt diese Plattform eine immer größere Rolle. Allein die Reichweite beeindruckt: Weltweit nutzen zurzeit 500 Millionen Menschen Facebook, in Deutschland sind es fast 14 Millionen. Doch welche Möglichkeiten bietet Facebook dem Marketing? Wo liegen die Chancen und wo die Gefahren? Wie entwickelt man eine Kampagne, und wie lässt sich ihr Erfolg messen? Darüber klärt Das Facebook Marketing-Buch auf. Anschaulich und gut verständlich werden zunächst die Facebook-Basics erklärt, dann ihre mögliche Rolle im Marketing-Mix. Weitere zentrale Themen sind Strategieentwicklung, Monitoring und Erfolgskontrolle.

Web Marketing for the Music Business

Web Marketing for the Music Business

  • Author: Tom Hutchison
  • Publisher: Taylor & Francis
  • ISBN: 1136122370
  • Category: Technology & Engineering
  • Page: 304
  • View: 7725
DOWNLOAD NOW »
Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.

Blink!

Blink!

Die Macht des Moments

  • Author: Malcolm Gladwell
  • Publisher: Campus Verlag
  • ISBN: 3593405008
  • Category: Science
  • Page: 264
  • View: 2428
DOWNLOAD NOW »
Jeder kennt sie: Momente, in denen wir denken, ohne zu denken.Wir nennen sie Intuition oder Bauchgefühl. Aber sie sind viel mehr: Unser Gehirn arbeitet dann auf Hochtouren, um uns die richtigen Entscheidungen zu liefern. Malcolm Gladwell erklärt die Macht dieses Augenblicks und zeigt, wie wir unsere verborgene Intelligenz trainieren und besser nutzen können.

Überflieger

Überflieger

Warum manche Menschen erfolgreich sind - und andere nicht

  • Author: Malcolm Gladwell
  • Publisher: Campus Verlag
  • ISBN: 3593405016
  • Category: Political Science
  • Page: 272
  • View: 4515
DOWNLOAD NOW »
Malcolm Gladwell, Bestsellerautor und Star des amerikanischen Buchmarkts, hat die wahren Ursachen des Erfolgs untersucht und darüber ein lehrreiches, faszinierendes Buch geschrieben. Es steckt voller Geschichten und Beispiele, die zeigen, dass auch außergewöhnlicher Erfolg selten etwas mit individuellen Eigenschaften zu tun hat, sondern mit Gegebenheiten, die es dem einen leicht und dem anderen unmöglich machen, erfolgreich zu sein. Die Frage ist nicht, wie jemand ist, sondern woher er kommt: Welche Bedingungen haben diesen Menschen hervorgebracht? Auf seiner anregenden intellektuellen Erkundung der Welt der Überflieger erklärt Gladwell unter anderem das Geheimnis der Softwaremilliardäre, wie man ein herausragender Fußballer wird, warum Asiaten so gut in Mathe sind und was die Beatles zur größten Band aller Zeiten machte.

Understanding Media in the Digital Age

Understanding Media in the Digital Age

Connections for Communication, Society, and Culture

  • Author: Everette E. Dennis,Melvin L. DeFleur
  • Publisher: Pearson College Division
  • ISBN: N.A
  • Category: Computers
  • Page: 411
  • View: 3939
DOWNLOAD NOW »
Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.

Don't make me think!

Don't make me think!

Web & Mobile Usability: Das intuitive Web

  • Author: Steve Krug
  • Publisher: MITP-Verlags GmbH & Co. KG
  • ISBN: 3958457665
  • Category: Computers
  • Page: 216
  • View: 4573
DOWNLOAD NOW »

Ideas in Marketing: Finding the New and Polishing the Old

Ideas in Marketing: Finding the New and Polishing the Old

Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

  • Author: Krzysztof Kubacki
  • Publisher: Springer
  • ISBN: 3319109510
  • Category: Business & Economics
  • Page: 842
  • View: 7681
DOWNLOAD NOW »
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.

Marketing

Marketing

  • Author: N.A
  • Publisher: N.A
  • ISBN: N.A
  • Category: Marketing
  • Page: N.A
  • View: 7762
DOWNLOAD NOW »

Cashflow Quadrant: Rich dad poor dad

Cashflow Quadrant: Rich dad poor dad

  • Author: Robert T. Kiyosaki
  • Publisher: FinanzBuch Verlag
  • ISBN: 3862486354
  • Category: Business & Economics
  • Page: 352
  • View: 2155
DOWNLOAD NOW »
CASHFLOW® Quadrant, der zweite Teil des Bestsellers "Rich Dad Poor Dad" von Robert T. Kiyosaki, deckt auf, warum manche Menschen weniger arbeiten, mehr Geld verdienen, weniger Steuern zahlen und sich finanziell sicherer fühlen als andere. Bill Gates, Steve Jobs und Richard Branson haben die Schule ohne Abschluss verlassen und haben dennoch extrem erfolgreiche Unternehmen aufgebaut, für die viele der intelligentesten Absolventen der Universitäten arbeiten wollen. Statt, wie die meisten Angestellten, nur von einem Job zum nächsten zu wechseln, rät Robert T. Kiyosaki, die finanzielle Unabhängigkeit zu suchen und Geld für sich arbeiten zu lassen – als Investor. Dieses Buch beantwortet die wichtigsten Fragen zur finanziellen Freiheit und hilft dabei, in einer Welt des immer stärkeren Wandels tiefgreifende berufliche und finanzielle Veränderungen vorzunehmen.

Church Marketing Manual for the Digital Age

Church Marketing Manual for the Digital Age

  • Author: N.A
  • Publisher: School Marketing e-Handbook
  • ISBN: 0980610737
  • Category: Clergy
  • Page: N.A
  • View: 3414
DOWNLOAD NOW »

milk and honey - milch und honig

milk and honey - milch und honig

  • Author: Rupi Kaur
  • Publisher: Lago
  • ISBN: 3957620880
  • Category: Fiction
  • Page: 208
  • View: 3717
DOWNLOAD NOW »
Überleben ist das große Thema von milk and honey - milch und honig. Die lyrischen und prosaischen Texte im Mega-Bestseller aus den USA drehen sich um die Erfahrungen, die Frauen mit Gewalt, Verlust, Missbrauch, Liebe und Feminismus gemacht haben. Jedes der vier Kapitel dient einem anderen Zweck, beschäftigt sich mit einem anderen Schmerz, heilt eine andere Wunde. milk and honey - milch und honig führt seine Leser durch die bittersten Momente im Leben einer Frau und gibt Trost. Denn Trost lässt sich überall finden, wenn man es nur zulässt.