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Consumer Behaviour

Consumer Behaviour

A European Perspective

  • Author: Michael R. Solomon,Gary Bamossy,S¿ren Askegaard,Margaret K. Hogg
  • Publisher: Pearson Higher Ed
  • ISBN: 1292116757
  • Category: Business & Economics
  • Page: 736
  • View: 3237
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Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon About the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Søren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School.

European Perspectives on Environmental Law and Governance

European Perspectives on Environmental Law and Governance

  • Author: Suzanne Kingston
  • Publisher: Routledge
  • ISBN: 0415500060
  • Category: LAW
  • Page: 245
  • View: 3050
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"This book provides a range of perspectives from some of the leading environmental academics and practitioners active in Europe today on some of the most pressing contemporary challenges in EU environmental law and governance. The book focuses on three key cross-cutting issues each of which is carefully analysed through the lens of governance. The first theme to be addressed is that of climate change and the problems it poses for EU governance. The second part of the book deals with the challenge of integrating environmental considerations into other policy areas, as required by the Treaty on the Functioning of the European Union, as well as the EU's Charter of Fundamental Rights. While the third theme focuses on the important challenge of improving environmental enforcement within the EU, considering issues such as the Aarhus Convention and the development of the Commission's work on implementation and enforcement over the last twenty years. Throughout the book the three selected themes are situated within the broader ongoing debate about the changing nature of European environmental governance, covering topics such as the development of European environmental governance post-Lisbon and how such development fits with broader trends in European governance theory and policy.The book contains contributions from experts in the field including Mary Robinson, Alan Boyle, Ludwig Kramer and Liam Cashman, and will be of interest to academics, students and practitioners of EU environmental law"--

European Perspectives on Consumer Behaviour

European Perspectives on Consumer Behaviour

  • Author: Mary Lambkin
  • Publisher: N.A
  • ISBN: 9780135523827
  • Category: Business & Economics
  • Page: 432
  • View: 5474
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With titles such as, "The Changing Consumer in the European Union", "How Consumers Trade Off Behavioral Costs and Benefits", and "Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputations as Signals of Product Quality", this book offers a unique collection of forty of the most well-known and influential European consumer behavior papers from the last twenty years. Covers the four key areas of the foundations of consumer behavior, individual processes, social influences, and alternative approaches.

Denken hilft zwar, nützt aber nichts

Denken hilft zwar, nützt aber nichts

Warum wir immer wieder unvernünftige Entscheidungen treffen

  • Author: Dan Ariely
  • Publisher: Droemer eBook
  • ISBN: 3426402092
  • Category: Psychology
  • Page: 320
  • View: 6785
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Die Logik der Unvernunft Wie gehen wir mit Geld um? Was bedeutet es uns? Warum sind so viele Menschen bereit, sich hoffnungslos zu verschulden? Und was treibt Banker, den Kollaps unseres Finanzsystems zu riskieren? In der erweiterten Neuausgabe seines internationalen Bestsellers zeigt Dan Ariely, wie unsere Entscheidungen gelenkt werden und weshalb wir in vielen Lebenssituationen zu unserem eigenen Nachteil handeln. »Ein ebenso amüsantes wie lehrreiches Buch.« Der Spiegel Denken hilft zwar, nützt aber nichts von Dan Ariely: im eBook erhältlich!

Competition Law and Consumer Protection

Competition Law and Consumer Protection

  • Author: Katalin Judit Cseres
  • Publisher: Kluwer Law International B.V.
  • ISBN: 9041123806
  • Category: Law
  • Page: 450
  • View: 3746
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The assumption that competition law and consumer protection are mutually reinforcing is rarely challenged. The theory seems uncontroversial. However, because a positive interaction between the two is presumed to be self-evident, the frequent conflicts that do in fact arise are often dealt with on an ad hoc basis, with no overarching legal authority. There is a clear need for a detailed and coherent understanding of exactly where the complements and tensions between the two policy areas exist. Dr Cseres in-depth analysis provides that understanding. Proceeding from the dual perspective of law and economics that is, of justice, fairness, and reasonableness on the one hand, and of efficiency of the other she fully considers such underlying issues as the following: the role of competition law and consumer law in a free market economy;the notion of consumer welfare;the effect of the modernisation of EC competition law for consumers;economics theories of information, bounded rationality, and transaction costs;the special significance of vertical agreements and merger control; and,how consumers are affected by information asymmetries. The ultimate focus of the book is on current and emerging EC law, in which a rapprochement between the two areas seems to be under way. Dr. Cseres provides a knowledgeable guide to the various strands of theory, policy, and jurisprudence that (she shows) ought to be taken into account in the process, including schools of thought and law and policy experience in both Europe and the United States. A special chapter on Hungary, where post-1989 law and practice reveal a fresh and distinctly forward-looking understanding of the matter, is one of the book's most extraordinary features. Competition Law and Consumer Protection stands alone as a committed contribution to bridging a gap in legal knowledge the significance of which grows daily. It will be of immeasurable value to a wide range of professionals from academics and researchers to officials, policymakers, and practitioners in competition law, consumer protection advocacy, economic theory and planning, business administration, and various pertinent government authorities.

Theorie der feinen Leute

Theorie der feinen Leute

eine ökonomische Untersuchung der Institutionen

  • Author: Thorstein Veblen
  • Publisher: N.A
  • ISBN: 9783596176250
  • Category:
  • Page: 381
  • View: 1566
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Interkulturelle Zusammenarbeit

Interkulturelle Zusammenarbeit

Kulturen — Organisationen — Management

  • Author: Geert Hofstede
  • Publisher: Springer-Verlag
  • ISBN: 3322900371
  • Category: Social Science
  • Page: 328
  • View: 1090
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Ende der 60er Jahre beschäftigte ich mich eher zufällig mit kulturellen Unterschiede- und stieß dabei auf umfangreiches Material für eine Studie. Als Ergebnis dieser Studie wurde im Jahr 1980 ein Buch zu diesem Thema mit dem Titel Culture's Consequences veröffentlicht. Es war bewußt für ein Fachpublikum geschrieben, denn es weckte Zweifel an der Allgemeingültigkeit traditioneller Lehren der Psychologie, Organisationssoziolo gie und Manag!!menttheorie: ich mußte daher sowohl die theoretische Argumentation darlegen, als auch Basisdaten und die statistischen Verfahren angeben, an hand derer ich meine Thesen aufstellte. Die 1984 erschienene Taschenbuchausgabe verzichtete auf Basisdaten und Statistik, war ansonsten aber mit der gebundenen Ausgabe von 1980 identisch. Culture's Consequences erschien in einer Zeit, als das Interesse an kulturellen Unterschie den sowohl zwischen Ländern als auch zwischen Organisationen rapide anstieg; es gab damals kaum empirisch gestützte Informationen zu diesem Thema. Die Unterschiede zwischen Ländern waren zwar auch in dem vorherigen Buch enthalten, aber vielleicht waren es zu viele auf einmal. Offensichtlich haben sich viele Leser nur mit einem Teil des Inhalts befaßt. Viele Leute, die sich auf das Buch berufen, behaupten beispielsweise, ich hätte die Wertvorstellungen von IBM-(oder "Hermes-") Führungskräften untersucht. Die von mir verwendeten Daten bezogen sich auf IBM-Mitarbeiter, und wie das Buch selbst zeigte, ist dies ein erheblicher Unterschied.

Consumer Behavior

Consumer Behavior

  • Author: James F. Engel,Roger D. Blackwell,Paul W. Miniard
  • Publisher: South Western Educational Publishing
  • ISBN: N.A
  • Category: Consumer behavior
  • Page: 846
  • View: 8413
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The European Codification Process

The European Codification Process

Cut and Paste

  • Author: Ugo Mattei
  • Publisher: Kluwer Law International B.V.
  • ISBN: 9041122303
  • Category: Law
  • Page: 183
  • View: 1900
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This volume contains thoughts on the issue of Codification of European Private Law and on the present state of European Private Law by one of the protagonists of the debate that is unfolding in Europe. Taking a sometimes sharply critical view, Professor Mattei attempts to unveil what he considers biases, strategies, and ideologies that affect the European legal process. The work attempts to open a basic and genuine political debate between legal scholars, which he considers an unavoidable prerequisite of any major reform process in private law. Challenging the claim of technocratic neutrality shared by much of the most influential European legal academy, the author uses the tools of Comparative Law and Economics to set priorities on the table and to show some of the real stakes of the present process. The work explores fundamental areas of European private law, from the sources' to contracts' to trust law.

Cross-Border EU Competition Law Actions

Cross-Border EU Competition Law Actions

  • Author: Mihail Danov,Florian Becker,Paul Beaumont
  • Publisher: Bloomsbury Publishing
  • ISBN: 178225160X
  • Category: Law
  • Page: 452
  • View: 4816
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This book, written within the framework of a research project funded by the European Commission Civil Justice Programme, identifies the ways in which cross-border EU competition law actions can best be handled in Europe. Employing traditional library-based legal research methods as well as qualitative interviews with legal practitioners in Germany and England (countries sharing different legal traditions) and policy-makers in Brussels, the book considers how private EU competition law actions are functioning at the moment and how they could and should be developed. The study proposes solutions for some of the most pressing practical problems, and includes chapters by the following academics, legal practitioners and judges: Judge I Pelikánová (General Court of the EU); J Lawrence and A Morfey (Freshfields); P Lasok QC (Monckton Chambers); H Mercer QC (Essex Court Chambers); J Webber (Shearman & Sterling); T Reher (CMS Hasche Sigle, Germany); P Bos and J Möhlmann (BarentsKrans, the Netherlands); P Beaumont (Aberdeen); S Bariatti (Milan); G Howells (Manchester); D Fairgrieve (BIICL); J Fitchen (Aberdeen); A Andreangeli (Edinburgh); D Tzakas (Athens Bar, Greece); S Dnes (Sidley Austin, Brussels); F Becker and J Kammin (Kiel University, Germany); and M Danov (Brunel University).

Happy Money

Happy Money

So verwandeln Sie Geld in Glück

  • Author: Elizabeth Dunn,Michael Norton
  • Publisher: books4success
  • ISBN: 3864702283
  • Category: Self-Help
  • Page: 224
  • View: 9560
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Der Volksmund sagt: "Geld macht nicht glücklich." Wir alle ahnen aber: Es gibt einen Zusammenhang zwischen Glück und Geld. Doch wie sieht er aus? Die Frage lautet also: Was muss ich mit meinem Geld anstellen, um glücklich zu werden? Dieser Frage haben sich die beiden US-Wissenschaftler Elizabeth Dunn und Michael Norton angenommen und fünf einleuchtende Antworten gefunden: 1. Kaufe Erlebnisse 2. Gönne Dir etwas Besonderes 3. Kaufe Dir Zeit 4. Zahle heute, konsumiere später 5. Investiere in andere. Anhand von zahlreichen Beispielen und Anekdoten vermitteln sie frisch, lebendig und ganz unakademisch, wie Geld in Glück verwandelt werden kann. Und auch Unternehmen profitieren von Dunns und Nortons Erkenntnissen. Zum einen erfahren sie, wie sie für zufriedenere Mitarbeiter sorgen. Zum anderen können die Firmen gezielt Strategien entwickeln, mit denen sie aus ihren Kunden glückliche und treue Kunden machen können.

ABC's of Relationship Selling with Act! Express CD-ROM

ABC's of Relationship Selling with Act! Express CD-ROM

  • Author: Futrell
  • Publisher: McGraw-Hill College
  • ISBN: 9780072930221
  • Category: Business & Economics
  • Page: 548
  • View: 8071
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Marketing 1

Marketing 1

Käuferverhalten, Marktforschung und Marketing-Prognosen

  • Author: Ralph Berndt
  • Publisher: Springer-Verlag
  • ISBN: 3642972489
  • Category: Business & Economics
  • Page: 267
  • View: 6580
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Das vorliegende Buch ist der erste Band eines dreiteiligen Gesamtwerks, das die Grundlagen des Marketing umfassend darstellt. Inhalte dieses Bandes sind Käuferverhalten, Marktforschung und Marketing-Prognose. Diese Teilbereiche stellen die Verhaltens- und Informationsgrundlagen des Marketing dar. Im Teil "Käuferverhalten" wird das Anbieter- und Nachfragerverhalten auf Märkten eingehend dargestellt. Im Bereich "Marktforschung" wird auf die Möglichkeiten zur Datengewinnung und Datenanalyse eingegangen. Die Erstellung von Marketing-Prognosen sowie die Marktsegmentierung wird abschließend behandelt. Aus didaktischer Sicht läßt sich das Konzept dieses Buches wie folgt charakterisieren: Die wesentlichen Inhalte werden aus theoretischer Sicht dargestellt, die praktische Relevanz der erörterten Verfahren wird dann ebenfalls berücksichtigt. Der Einbau zahlreicher Beispiele dient dem Verständnis und eine kritische Beurteilung aller dargestellten Grundlagen macht das Buch auch bei der Beschäftigung mit speziellen Fragestellungen des Marketing für Studenten und Praktiker unverzichtbar.

The Reform of EC Competition Law

The Reform of EC Competition Law

New Challenges

  • Author: Ioannis Kokkoris,Ioannis Lianos
  • Publisher: Kluwer Law International B.V.
  • ISBN: 9041126929
  • Category: Law
  • Page: 578
  • View: 7640
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This book represents a fresh approach to EC competition law - one that is of singular value in grappling with the huge economic challenges we face today. As a critical analysis of the law and options available to European competition authorities and legal practitioners in the field, it stands without peer. It will be greatly welcomed by lawyers, policymakers and other interested professionals in Europe and throughout the world.

Consumer Behavior

Consumer Behavior

  • Author: John C. Mowen
  • Publisher: Prentice Hall
  • ISBN: 9780023846113
  • Category: Consommateurs - Comportement
  • Page: 862
  • View: 1052
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The authors' goal in Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.

Consumer Behavior

Consumer Behavior

  • Author: Wayne D. Hoyer,Deborah J. MacInnis
  • Publisher: Houghton Mifflin College Division
  • ISBN: 9780618013265
  • Category: Business & Economics
  • Page: 681
  • View: 4479
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Respected for its authoritative and research-based treatment of consumer behavior, the Second Edition incorporates up-to-date coverage of new media, technology, and e-commerce. The text includes interactive exercises that relate to chapter concepts, cross-cultural examples that explain concepts from a global perspective, and more coverage of marketing strategy and decision making.

Understanding consumer behaviour

Understanding consumer behaviour

  • Author: J. Paul Peter,Jerry Corrie Olson
  • Publisher: Irwin Professional Publishing
  • ISBN: 9780256170481
  • Category: Business & Economics
  • Page: 488
  • View: 521
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Understanding Consumer Behaviouroffers a unique, focused, integrative, strategic-marketing approach to the topic-specifically the way in which consumer behaviour is brought into the discussion of marketing strategy. Abundant use of current, student-friendly examples that effectively tie-in and illustrate the theories presented.

Das Ich und das Es

Das Ich und das Es

  • Author: Sigmund Freud
  • Publisher: FV Éditions
  • ISBN: N.A
  • Category: Psychology
  • Page: 45
  • View: 5964
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Die Unterscheidung des Psychischen in Bewußtes und Unbewußtes ist die Grundvoraussetzung der Psychoanalyse und gibt ihr allein die Möglichkeit, die ebenso häufigen als wichtigen pathologischen Vorgänge im Seelenleben zu verstehen, der Wissenschaft einzuordnen.

Power: Die 48 Gesetze der Macht

Power: Die 48 Gesetze der Macht

Kompaktausgabe

  • Author: Robert Greene
  • Publisher: Carl Hanser Verlag GmbH Co KG
  • ISBN: 3446435530
  • Category: Political Science
  • Page: 256
  • View: 8008
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Mit über 200.000 verkauften Exemplaren dominierte „Power – Die 48 Gesetze der Macht“ von Robert Greene monatelang die Bestsellerlisten. Nun erscheint der Klassiker als Kompaktausgabe: knapp, prägnant, unterhaltsam. Wer Macht haben will, darf sich nicht zu lange mit moralischen Skrupeln aufhalten. Wer glaubt, dass ihn die Mechanismen der Macht nicht interessieren müssten, kann morgen ihr Opfer sein. Wer behauptet, dass Macht auch auf sanftem Weg erreichbar ist, verkennt die Wirklichkeit. Dieses Buch ist der Machiavelli des 21. Jahrhunderts, aber auch eine historische und literarische Fundgrube voller Überraschungen.