Search Results for "consumer-behaviour-a-european-perspective-law-express"

Consumer Behaviour

Consumer Behaviour

A European Perspective

  • Author: Michael R. Solomon,Gary Bamossy,S¿ren Askegaard,Margaret K. Hogg
  • Publisher: Pearson Higher Ed
  • ISBN: 1292116757
  • Category: Business & Economics
  • Page: 736
  • View: 5655
DOWNLOAD NOW »
Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon About the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Søren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School.

Consumer Behaviour

Consumer Behaviour

A European Perspective

  • Author: Michael R. Solomon
  • Publisher: Pearson Education
  • ISBN: 9780273714729
  • Category: Consumer behavior
  • Page: 701
  • View: 5465
DOWNLOAD NOW »
Consumer Behaviour Third European Enhanced Media Edition New and exclusive to this Enhanced Media Edition: *Interactive e-study guide full of animated exercises adds colourful depth to each topic great for revision*Quick tests throughout each chapter to enhance and test your knowledge*Find out what kind of consumer you are by taking self-assessment quizzes. Follow these three steps to get the most out of this Enhanced Media Edition: *Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon*Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition*Access valuable learning resources to help you pass your course: - Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses - Enhance your revision with the interactive e-study guide - Use the online Glossary and Flashcards to check and test your understanding of the key terms - And much more

Consumer Behaviour

Consumer Behaviour

Buying, Having, and Being, Sixth Canadian Edition,

  • Author: Michael R. Solomon,Katherine White,Darren Dahl
  • Publisher: Pearson Education Canada
  • ISBN: 013312326X
  • Category: Business & Economics
  • Page: 608
  • View: 8180
DOWNLOAD NOW »
Explore the "act of buying" and beyond. A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour. Note: the Companion Website is not included with the purchase of this product.

Business Law in Scotland

Business Law in Scotland

  • Author: N.A
  • Publisher: N.A
  • ISBN: 9780414036734
  • Category: Commercial law
  • Page: 891
  • View: 3267
DOWNLOAD NOW »

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Tools for Building Organizational Performance

  • Author: Kaufmann, Hans-Ruediger
  • Publisher: IGI Global
  • ISBN: 1466625252
  • Category: Business & Economics
  • Page: 478
  • View: 7757
DOWNLOAD NOW »
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.

Nudge and the Law

Nudge and the Law

A European Perspective

  • Author: Alberto Alemanno,Anne-Lise Sibony
  • Publisher: Bloomsbury Publishing
  • ISBN: 1782259481
  • Category: Law
  • Page: 336
  • View: 2554
DOWNLOAD NOW »
Behavioural sciences help refine our understanding of human decision-making. Their insights are immensely relevant for policy-making since public intervention works much better when it targets real people rather than imaginary beings assumed to be perfectly rational. Increasingly, governments around the world are keen to rely on those insights for reshaping public interventions in a wide range of policy areas such as energy, health, financial services and data protection. When policy-making meets behavioural sciences, effective and low-cost regulations can emerge in the form of default rules, smart disclosure and simplification requirements. While behaviourally-informed intervention has a huge potential for policymaking, it also attracts legitimacy and practicability concerns. Nudge and the Law takes a European perspective on those issues and explores the legal implications of the emergent phenomenon of behavioural regulation by focusing on the challenges and opportunities it may offer to EU policy-making and beyond.

English and European Perspectives on Contract and Commercial Law

English and European Perspectives on Contract and Commercial Law

Essays in Honour of Hugh Beale

  • Author: Louise Gullifer,Stefan Vogenauer
  • Publisher: Bloomsbury Publishing
  • ISBN: 1782255184
  • Category: Law
  • Page: 424
  • View: 3388
DOWNLOAD NOW »
The purpose of this book is to honour the influential and wide-ranging work of Professor Hugh Beale. It contains essays by twenty-five very distinguished authors, each of whom has worked with Professor Beale as a co-author, as a teaching colleague, during his time as Law Commissioner of England and Wales, or as part of the study groups working in Europe on contract and commercial law. The essays reflect different aspects of Professor Beale's interests. Some concentrate on English contract law, either from a historical or a current perspective, while others are focused on aspects of European contract law. There are four essays looking at current issues relating to security and financing, and, as befits a former Law Commissioner, three essays on law reform. The essays in the final section discuss trends in transnational and European commercial law. This book brings together the reflections of eminent writers from all over Europe on important issues facing contract and commercial law and will be of interest to all scholars and practitioners working in these areas.

Principles of Marketing with Consumer Behaviour: a European Perspective

Principles of Marketing with Consumer Behaviour: a European Perspective

  • Author: Brassington,Solomon
  • Publisher: Financial Times/Prentice Hall
  • ISBN: 9780582832909
  • Category:
  • Page: 4
  • View: 7262
DOWNLOAD NOW »
This great value multipack contains Brassington and Pettitt: Principles of Marketing (0273657917) and Bamossy: Consumer Behaviour Euro Edition (027365182x).

Consumer Behaviour

Consumer Behaviour

  • Author: Leon Schiffman,Aron O'Cass,Angela Paladino,Jamie Carlson
  • Publisher: Pearson Higher Education AU
  • ISBN: 1486014348
  • Category: Business & Economics
  • Page: 729
  • View: 9373
DOWNLOAD NOW »
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.

Marketing

Marketing

Real People, Real Decisions

  • Author: Michael R. Solomon
  • Publisher: Pearson Education
  • ISBN: 9780273727781
  • Category: Marketing
  • Page: 589
  • View: 9290
DOWNLOAD NOW »
Imagine you are Jamie Mitchell, chief squeezer at Innocent, the biggest smoothie brand in the UK and an entrepreneurial phenomenon. Things are going well but you must reward the commitment and passion of your customers. You need an idea that reinforces all their expectations of the brand; it's got to be natural, friendly and ethical. Your options are *Continue with the Innocent Fruitstock music festival that you launched four years ago *Stage a smaller scale family-friendly village fete instead *Do nothing for a year and invest in a bigger event next time What would you do? Each chapter is an explosion of ideas, introducing you to a dilemma faced by a real-life marketeer at an eclectic range of companies including Arsenal football club, Hilton Hotels and Electrolux. You'll hear from marketing academics and students, as well as practitioners and experts from other disciplines, explain what decision they would have made in the same situation, before you find out how it worked out.This new and innovative approach will throw you into the exciting decision-making process and help you to understand all the key theories and metrics underpinning the discipline, whilst vividly bringing both the principles and practice of marketing to life.

Marketing Research: Tools and Techniques

Marketing Research: Tools and Techniques

  • Author: Nigel Bradley
  • Publisher: Oxford University Press
  • ISBN: 019965509X
  • Category: Business & Economics
  • Page: 552
  • View: 6247
DOWNLOAD NOW »
Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.

The Theory of the Leisure Class

The Theory of the Leisure Class

An Economic Study of Institutions

  • Author: Thorstein Veblen
  • Publisher: N.A
  • ISBN: N.A
  • Category: Clase ociosa
  • Page: 404
  • View: 9244
DOWNLOAD NOW »

European Perspectives on Behavioural Law and Economics

European Perspectives on Behavioural Law and Economics

  • Author: Klaus Mathis
  • Publisher: Springer
  • ISBN: 3319116355
  • Category: Law
  • Page: 271
  • View: 6190
DOWNLOAD NOW »
This anthology highlights the theoretical foundations as well as the various applications of Behavioural Law and Economics in European legal culture. By the same token, it fosters the dialogue between European and American Law and Economics scholars. The traditional neo-classical microeconomic theory explains human behaviour by using Rational Choice. According to this model, people tend to maximize the difference between expected utility and cost (“expected utility theory”). This theory includes three assumptions: (1) unbounded rationality, (2) unbounded self-interest, and (3) unbounded willpower. Behavioural Economics questions these assumptions and endeavours to render economic analysis more realistic by underpinning it with psychological insights. In recent years, the influence of Behavioural Economics on the Economic Analysis of Law has gained momentum. Behavioural Law and Economics generates a better theoretical understanding of legal phenomena and offers a multitude of applications in legislation and legal adjudication. This volume is testament to the growing and thriving Law and Economics movement in Europe. The European Law and Economics community has steadily grown and the yearly Law and Economics Conference at the law faculty of the University of Lucerne has successfully become a guiding star in the vast sky of Law and Economics.

Global Value Chains in a Changing World

Global Value Chains in a Changing World

  • Author: Deborah Kay Elms,Patrick Low
  • Publisher: N.A
  • ISBN: 9789287038821
  • Category: Business & Economics
  • Page: 409
  • View: 9148
DOWNLOAD NOW »
A collection of papers by some of the world's leading specialists on global value chains (GVCs). It examines how GVCs have evolved and the challenges they face in a rapidly changing world. The approach is multi-disciplinary, with contributions from economists, political scientists, supply chain management specialists, practitioners and policy-makers. Co-published with the Fung Global Institute and the Temasek

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

  • Author: Gómez-Suárez, Mónica,Martínez-Ruiz, María Pilar
  • Publisher: IGI Global
  • ISBN: 1522502211
  • Category: Business & Economics
  • Page: 625
  • View: 5526
DOWNLOAD NOW »
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

A Complaint Is a Gift

A Complaint Is a Gift

Recovering Customer Loyalty When Things Go Wrong: Easy Read Comfort Edition

  • Author: Janelle Barlow
  • Publisher: ReadHowYouWant.com
  • ISBN: 1442965002
  • Category: Business & Economics
  • Page: 508
  • View: 7087
DOWNLOAD NOW »

Electronic Payment Systems: a User-Centered Perspective and Interaction Design

Electronic Payment Systems: a User-Centered Perspective and Interaction Design

  • Author: N.A
  • Publisher: Dennis Abrazhevich
  • ISBN: 9038619480
  • Category:
  • Page: 189
  • View: 4961
DOWNLOAD NOW »

The Botany of Desire

The Botany of Desire

A Plant's-eye View of the World

  • Author: Michael Pollan
  • Publisher: Random House Trade Paperbacks
  • ISBN: 0375760393
  • Category: Gardening
  • Page: 271
  • View: 9102
DOWNLOAD NOW »
Focusing on the human relationship with plants, the author of Second Nature uses botany to explore four basic human desires--sweetness, beauty, intoxication, and control--through portraits of four plants that embody them: the apple, tulip, marijuana, and potato. 100,000 first printing.

Marketing Communications

Marketing Communications

A European Perspective

  • Author: Patrick De Pelsmacker,Maggie Geuens,Joeri Van Den Bergh
  • Publisher: N.A
  • ISBN: 9781292135762
  • Category:
  • Page: 640
  • View: 3106
DOWNLOAD NOW »
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.

Consumer Attitudes to Food Quality Products

Consumer Attitudes to Food Quality Products

Emphasis on Southern Europe

  • Author: Marija Klopčič,Abele Kuipers,J. F. Hocquette
  • Publisher: Wageningen Academic Pub
  • ISBN: 9086862071
  • Category: Technology & Engineering
  • Page: 298
  • View: 811
DOWNLOAD NOW »
Quality foods, such as traditional, EU certified, organic and health claimed are part of a growing trend towards added value in the agri-food sector. In these foods, elements of production, processing, marketing, agro-tourism and speciality stores are combined. Paramount above all is the link to the consumer, which requires a personal approach. At this point, one enters the field of food consumer science. This can be seen as a hybrid of two distinct sciences. On one hand, there is the 'hardware' component, i.e. the science of food. On the other hand, the 'software' component, related to the science of consumers' preferences and behaviour. In animal science, nearly all attention is given to the 'hardware' aspect. However, to build a successful business in quality food products, the 'software' aspect is essential. This publication devotes special attention to the consumer and gives insight into an area of knowledge still very much in development. It is intended to enhance understanding of the complex relationships in the route from products to consumers and offers practical solutions in this field. This publication includes review articles covering basic aspects of food consumer science and research trends in the field, and a series of country reports and articles on relevant studies related to the topic, with emphasis on Southern Europe.