Why Things Catch On

• Author: Jonah Berger
• Publisher: Simon and Schuster
• ISBN: 1451686587
• Category: Business & Economics
• Page: 256
• View: 745

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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Why Things Catch On

• Author: Jonah Berger
• Publisher: Simon and Schuster
• ISBN: 1451686595
• Category: Business & Economics
• Page: 256
• View: 4971

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New York Times bestseller What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

How to Build Word of Mouth in the Digital Age

• Author: Jonah Berger
• Publisher: Simon and Schuster
• ISBN: 1471111717
• Category: Business & Economics
• Page: 256
• View: 9763

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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.

Cultures, Carriers, and the Outbreak Narrative

• Author: Priscilla Wald
• Publisher: Duke University Press
• ISBN: 9780822341536
• Category: History
• Page: 373
• View: 6144

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DIVShows how narratives of contagion structure communities of belonging and how the lessons of these narratives are incorporated into sociological theories of cultural transmission and community formation./div

• Author: Scott Sigler
• Publisher: Broadway Books
• ISBN: 0307406326
• Category: Fiction
• Page: 438
• View: 6915

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Efforts on the part of the FBI's Clarence Otto, CIA agent Dew Phillips and former football star Perry Dawsey to eliminate the people whose minds have been taken over by the mysterious disease are threatened by the infection's new ability to become contagious, unless Dr. Margaret Montoya can come up with a solution. Reprint. A best-selling novel.

How the Most Common Mood Disorder Is Spreading Around the World and How to Stop It

• Author: Michael Yapko
• Publisher: Simon and Schuster
• ISBN: 9781416592679
• Category: Psychology
• Page: 256
• View: 1131

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Depression is the world’s most common mood disorder, and it is spreading like a viral contagion. You can’t catch depression in the same way you catch a cold, but the latest research provides overwhelming support that moods spread through social conditions, defining depression as more a social problem than a medical illness. Our social lives directly shape our brain chemistry and powerfully affect the way we think and feel—and our brains can change for the better with healthy social circumstances as much as they can change with medication. Drugs may address some of depression’s symptoms, but Dr. Yapko convincingly argues that we need to treat depression at its root, by building social skills and improving relationships, in order to halt the spread of this debilitating disorder. Filled with practical exercises and illustrative examples, his groundbreaking plan guides readers to identify key social patterns that reinforce depression so they can learn the skills to overcome depression and even prevent new episodes from occurring. Provocative and controversial as well as prescriptive and hopeful, Depression Is Contagious investigates the social phenomenon of depression’s epidemic-like spread while offering a more realistic road to recovery.

Ten Steps to Brand Bravery

• Author: Paul Kemp-Robertson,Chris Barth
• Publisher: Penguin UK
• ISBN: 0241328985
• Category: Business & Economics
• Page: 288
• View: 3999

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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.

And Other Reasons to Be Grateful for Michelle Obama

• Author: Nick Haramis
• Publisher: Lenny
• ISBN: 0399592628
• Category: Literary Collections
• Page: 144
• View: 7082

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A collection of essays celebrating the influential former first lady, by an array of acclaimed contributors and with a foreword by Lena Dunham Michelle Obama’s legacy transcends categorization. Mrs. Obama was not only our first black first lady; she was President Obama’s equal partner in marriage and parenthood and a tireless advocate for women’s rights, education, healthy eating, and exercise. Her genre-busting personal style encouraged others to speak, to engage, even to dress as they wished. In an extension of his popular T, The New York Times Style Magazine feature, Nick Haramis has assembled nineteen essays from prizewinning writers, Hollywood stars, and political leaders—all of whom have been moved and influenced by Mrs. Obama’s extraordinary example of grace in power. Here are original testimonials from Gloria Steinem, Chimamanda Ngozi Adichie, Alice Waters, and Charlamagne tha God, among others. Presidential biographer Jon Meacham supplies historical perspective. Actress Tracee Ellis Ross suggests that Mrs. Obama “provided an antidote to all the false representations of black women that have inundated us for centuries.” Anna Wintour and designer Jason Wu celebrate the former first lady’s impact as an international fashion icon. Two ninth-grade girls—one in training to be a boxer—talk about how Mrs. Obama has emboldened them to be themselves. Here are some of the many facets of Michelle Obama as she continues to inspire us, a stirring reminder that the best of America once lived in the White House, embodied in one authentic, inclusive, and courageous woman. Advance praise for Courage Is Contagious “Courage Is Contagious reminds us of the fortitude, brilliance, grace, humility, compassion, and humor of a woman we were so crazy lucky to have serve as first lady. This is an exceptional celebration of a most exceptional American.”—J.J. Abrams “The first lady planted a powerful new knowledge inside of each of us. When you read this book you realize it’s still in there and always will be.”—Miranda July, author of The First Bad Man and No One Belongs Here More Than You “The diversity of the voices in Courage Is Contagious captures perfectly why Michelle Obama is so remarkable. If we can all see our best selves in her so vividly, how can we really be that different from each other? This glorious little book will give you goosebumps as it takes you on a journey celebrating one of the most important people alive.”—iO Tillett Wright, author of Darling Days

100 Stories to Remind You God Is Good and So Are Most People

• Author: Nicole J. Phillips
• Publisher: Createspace Independent Publishing Platform
• ISBN: 9781540326638
• Category:
• Page: 270
• View: 4791

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What if there really were a secret to happiness well within our grasp? Perhaps there is! We often think of kindness as something that flows from our surplus: our extra time, extra energy or extra resources, leaving us to ask, "How can I possibly give to others when I don't have enough for myself?" But kindness is like a secret passageway through which God blesses us while we bless others. Columnist, blogger and motivational speaker Nicole J Phillips challenges your focus through the stories that often go untold in our society. Let Kindness is Contagious: 100 Stories to Remind You God is Good and So are Most People, become your secret passageway to a life full of purpose and joy! These are real life stories sent in by kindness lovers from across the United States for original publication in The Forum of Fargo-Moorhead Newspaper.

• Author: Emily Goodwin
• Publisher: Permuted Press
• ISBN: 1618683179
• Category: Fiction
• Page: N.A
• View: 2932

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I wasn’t afraid of death. If I died, it would be over. My worst fear wasn’t of dying, it was of living. Living, while everyone around me had their flesh savagely torn from their bodies to be shoved into the festering and ever-hungry mouths of zombies. It terrified me, right down to my very core, to be alive while the rest of the world was dead. During the Second Great Depression, twenty-four year old Orissa Penwell is forced to drop out of college when she is no longer able to pay for classes. Unable to find a job, she moves in with her aunt in Indianapolis. Down on her luck, Orissa doesn’t think she can go any lower. She couldn’t be more wrong. A virus breaks out across the country, leaving the infected crazed, aggressive and very hungry. Orissa is used to only being responsible for herself. When she finds herself a reluctant leader of a group of survivors, she must make a choice: set aside her issues and help the others or go off alone in search of her own family and friends.

Uplifting Stories and Motivational Advice for Positive Forward Thinking

• Author: David Mezzapelle
• Publisher: Cleis Press
• ISBN: 1936740419
• Category: Self-Help
• Page: 272
• View: 7950

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David Mezzapelle was inspired to write this uplifting book based on his life's experiences and his own contagious optimism. He has influenced many people with his outlook and this book offers optimism to others around the globe. Contagious Optimism includes stories and parables of amazing life turnarounds from real people world-wide. A compendium of encouragement, Contagious Optimism also includes advice and guidance from business leaders, visionaries and professionals. Nowadays, many people have lost confidence in themselves and the world around them due to personal hardship along with economic and political uncertainty worldwide. Contagious Optimism shows readers that it’s possible to FIND the silver lining in every cloud. Developed by the team that brought you Random Acts of Kindness, this book is like Chicken Soup for the Soul meets Pay It Forward, on steroids! Contagious Optimism is pure inspiration that will lift hearts, open minds, and create a movement of pass-it-on hope and happiness. Featured stories and endorsements from "contagious optimists" such as: Michael Beckwith - Founder of the single largest interfaith church in America: LA's Agape. Nancy Ferrari - The "Oprah of AM Radio" Daniel Tully - Chairman Emeritus of Merrill Lynch and one of the top executives to ever grace Wall Street.

• Author: Caprice Crane
• Publisher: 5 Spot
• ISBN: 044655104X
• Category: Fiction
• Page: 336
• View: 4855

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In this hilarious, romantic comedy, two twenty-something neighbors embark on a zany mission to meet the founder of Starbucks, and in doing so, find each other.

Women’s Political Representation in Democracies around the World

• Author: Frank C. Thames,Margaret S. Williams
• Publisher: NYU Press
• ISBN: 0814784194
• Category: Political Science
• Page: 208
• View: 9488

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Women’s participation in parliaments, high courts, and executive offices worldwide has reached record high numbers, but this global increase in women’s representation masks significant variation among different democratic political systems. For example, in December of 2009, Rwanda’s legislature contained 56% women, while the U.S. Congress contained only about 17% and the Japanese Diet had only 11%. Since 2000, only twenty-seven women have achieved executive office worldwide. Contagious Representation is a comprehensive look at women’s participation in all aspects of public life in the main democratic political institutions—the executive, the judiciary, the legislature, and within political parties. Moving beyond studies of single countries and institutions, Contagious Representation presents original data from 159 democratic countries spanning 50 years, providing a comprehensive understanding of women in democracies worldwide. The first volume to offer an analysis on all avenues for women’s participation for such a lengthy time period, Contagious Representation examines not only the causes of women’s representation in the main democratic political institutions but also how women’s representation in one institution affects the others. Each chapter contains case studies and examples of the change in women’s participation over time from around the world. Thames and Williams definitively explain the rise, decline, or stagnant levels of women’s political participation, considering how representation is contagious across political institutions and gaining a better understanding of what factors affect women’s political participation.

• Author: Scott Sigler
• Publisher: Broadway Books
• ISBN: 030740630X
• Category: Fiction
• Page: 384
• View: 393

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As people across America are transformed into raving, paranoid, murderous monsters by a mysterious bioengineered parasite, Perry Dawsey confronts his own battle with the infection as he discovers that the parasites want something from him that goes beyond murder.

The Hidden Forces that Shape Behavior

• Author: Jonah Berger
• Publisher: Simon and Schuster
• ISBN: 1476759731
• Category: Business & Economics
• Page: 272
• View: 6501

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Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare business book that’s both informative and enough fun to take to the beach” (Fortune.com). If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).

• Author: Anese Cavanaugh
• Publisher: McGraw Hill Professional
• ISBN: 1259584585
• Category: Business & Economics
• Page: 272
• View: 9050

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GET INSPIRED. GET EXCITED. GET RESULTS. A proven approach to corporate culture that’s positively contagious You are about to enter a new era of leadership. With more competiton, more connectedness, and more opportunities than ever before, this exciting new era demands a workplace culture that is collaborative, productive, energized, and contagious. A culture that encourages extraordinary growth and innovation. A culture that starts with you—showing up, setting the tone, and lighting the fire... This book is about answering that call and setting yourself up for success. It’s about improving your leadership presence and your impact, not just on others but yourself. It’s about creating the space you need to share your vision, state your intention, and jump-start your team. It’s about working yourself over—from the inside out—so you can become the strong, effective, inspiring leader you know you can be. This is Contagious Culture, a game-changing guide to transforming corporate culture from within, developed by the award-winning creator of The IEP Method to strengthen your “Intentional Energetic Presence.” This is more than a leadership book—this is your future calling. Award-winning organizational advisor Anese Cavanaugh reveals the secrets of IEP—Intentional Energetic Presence—for transforming your workplace and your life. The key to any company’s success lies in its culture. This game-changing guide shows you how to shape and revitalize this culture—by setting the tone, engaging the team, and creating a dynamic working environment that encourages growth, productivity, and innovation. It all starts with you... Using the book’s unique IEP Method, you can: Be the kind of leader people want to follow—not have to follow Craft your intention—and make a real impact Unleash your energy—and watch it spread like wildfire Unlock greater collaboration in your teams—and greater leadership in your people Show up for Others—by setting yourself up for success Bring out the best in everyone—including yourself Create a contagious work culture that people want to catch! With these proven step-by-step techniques, you can take control of the culture you work in and build a healthier, more functional environment—from the inside out. You’ll find helpful transformative tools and exercises for improving collaborations, opening communications, and implementing changes. You’ll discover the best methods for handling the toughest challenges, whether it’s hiring and firing, strategizing and organizing, busyness or burnout. Best of all, you’ll learn how to enhance your “Intentional Energetic Presence” (IEP) so you’ll always be fully present, purposeful, and prepared to share your vision with infectious energy and enthusiasm. Contagious Culture is so much more than a leadership guide. It’s a complete cultural mind-shift that’s not only exciting for you and your team—it’s absolutely, positively contagious.

• Author: Kate Birch
• Publisher: Trafford Publishing
• ISBN: 1425118690
• Category:
• Page: 411
• View: 8816

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This book provides an introduction to homeopathic philosophy, discusses the side-effects of vaccines, and succinctly outlines the homeopathic prevention and treatment of childhood illnesses, tropical diseases, and sexually transmitted diseases.

Leading Others on a Journey of Discovery

• Author: David Watson,Paul Watson
• Publisher: Thomas Nelson
• ISBN: 0529112213
• Category: Religion
• Page: 256
• View: 3844

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It is hard to deny that todayÆs world can seem apathetic toward Christians. Some may look down at their iPhones when we mention God, motion for the check when we bring up church, or casually change the subject when we talk about prayer. In a world full of people whose indifference is greater than their desire to know Christ, how can we dream of growing the church? In Contagious Disciple Making, David Watson and Paul Watson map out a simple method that has sparked an explosion of homegrown churches in the United States and around the world. A companion to Cityteam's two previous books, Miraculous Movements and The Father Glorified, Contagious Disciple Making details the method used by Cityteam disciple-makers. This distinctive process focuses on equipping spiritual leaders in communities where churches are planted. Unlike many evangelism and church-growth products that focus on quick results, contagious disciple-making takes time to cultivate spiritual leadership, resulting in lasting disciple-making movements. Through Contagious Disciple Making readers will come to understand that a strong and equipped leader will continue to grow the church long after church planters move on to the next church. Features include: Engagement tools for use in the field Practical techniques to equip others to make disciples

Book Review

• Author: PCC
• Publisher: PCC
• ISBN: 8829514586
• Category: Business & Economics
• Page: N.A
• View: 2859

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The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness). What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender. Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

A Novel

• Author: N.A
• Publisher: N.A
• ISBN: 9781442090699
• Category:
• Page: N.A
• View: 5854

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