Search Results for "convert-designing-web-sites-to-increase-traffic-and-conversion"

Convert!

Convert!

Designing Web Sites to Increase Traffic and Conversion

  • Author: Ben Hunt
  • Publisher: John Wiley & Sons
  • ISBN: 1118036921
  • Category: Computers
  • Page: 312
  • View: 7443
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Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify thedifference between an ordinary web site and a great one, heexpected to find the key in design simplicity. But when his teammore than doubled the conversion rates for a wide range of sites,they identified simple yet powerful solutions involving design,copy, appropriate analysis, classic optimization techniques, andtargeted testing. You'll find the fixes easy to implement, andthey're all right here. Understand the essentials - your market, yourproposition, and your delivery. Create a site that is seen by the right people, providesa compelling experience, and generates the desired action. Learn how to use testing to improve your site'sconversion rate. Discover the holistic nature of web site optimizationand why multiplicity matters. Examine dozens of simple techniques for buildingtraffic, engaging your audience, and crafting effective calls toaction. Combine creativity with analysis for the bestpossible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. Heoperates webdesignfromscratch.com, which provides tutorials andadvice to over 120,000 web developers each month. Ben has beendesigning, coding, and producing web sites for clients worldwidefor more than 15 years, and is considered a leader in the webusability industry. Forewords by Ken McCarthy, founder of the System Seminar,and Drayton Bird, Drayton Bird Associates.

Encyclopedia of Information Science and Technology, Fourth Edition

Encyclopedia of Information Science and Technology, Fourth Edition

  • Author: Khosrow-Pour, D.B.A., Mehdi
  • Publisher: IGI Global
  • ISBN: 1522522565
  • Category: Computers
  • Page: 8104
  • View: 3423
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In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

  • Author: Khosrow-Pour, D.B.A., Mehdi
  • Publisher: IGI Global
  • ISBN: 152257767X
  • Category: Business & Economics
  • Page: 818
  • View: 6795
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As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Suchmaschinenmarketing für Unternehmen: Leitfaden für die erfolgreiche Einführung von Suchmaschinenmarketingmaßnahmen

Suchmaschinenmarketing für Unternehmen: Leitfaden für die erfolgreiche Einführung von Suchmaschinenmarketingmaßnahmen

  • Author: Sebastian Trautmann
  • Publisher: diplom.de
  • ISBN: 3842844719
  • Category: Business & Economics
  • Page: 65
  • View: 6587
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Inhaltsangabe:Einleitung: 73,3 Prozent der Bevölkerung Deutschlands sind mittlerweile online. Die Zahl der Internetnutzer ab 14 Jahren in Deutschland stieg binnen eines Jahres von 49 Millionen auf 51,7 Millionen. Diese Zahlen verdeutlichen den hohen Stellenwert des Internets in Deutschland und unterstreichen gleichzeitig die Wichtigkeit des Suchmaschinenmarketings für Unternehmen. Dies hat zur Folge, dass die Platzierungen in Suchmaschinenergebnissen massiv über Umsatz, Gewinn und auch Arbeitsplätze entscheiden. Der Autor dieser Thesis hat die damit verbundenen Probleme erkannt und darauf aufbauend diese Thesis erstellt. Problemstellung und Zielsetzung: Viele Unternehmen streben danach, in den Suchmaschinenergebnissen möglichst die vorderen Plätze zu erreichen, und erfolgreiche Suchmaschinenmarketingkampagnen durchzuführen, um im Endeffekt möglichst viele potentielle Kunden erreichen zu können. Ein Problem, das sich in diesem Fall ergibt, ist das fehlende Know-How. Aus der Erfahrung des Autors dieser Thesis gibt es zwei Möglichkeiten, von denen diese Unternehmen Gebrauch machen: Trotz des fehlenden Know-Hows Eigeninitiative zu ergreifen oder eine Agentur zu beauftragen. Für beide Fälle soll diese Thesis eine Orientierungshilfe, bzw. ein Leitfaden. sein, mit dem Unternehmen entweder selbst entsprechende Maßnahmen durchführen oder die ergriffenen Maßnahmen der eingesetzten Agenturen besser kontrollieren und nachvollziehen können. Somit ist das Ziel dieser Masterthesis, Grundzüge eines Leitfadens zur Einführung von Suchmaschinenoptimierungs- und Suchmaschinenwerbemaßnahmen für Unternehmen zu erarbeiten. Dabei sollen die Techniken des Suchmaschinenmarketings vorgestellt werden, die in Suchmaschinenoptimierung (SEO Search Engine Optimization) und Suchmaschinenwerbung (SEA Search Engine Advertising) unterteilt werden. Durch die Dominanz der Suchmaschine Google (90 % Marktanteil in Deutschland 2011), wird sich in dieser Arbeit auch nur auf diesen Anbieter beschränkt. Aus Erfahrung des Autors kann davon ausgegangen werden, dass ein Großteil der Maßnahmen, die die Suchergebnisse von Google positiv oder negativ beeinflussen, sich in gleicher Weise auf die Suchergebnisse der anderen Anbieter auswirken. Vorgehensweise: In Kapitel 2 werden zunächst die theoretischen Grundlagen des Suchmaschinenmarketings erarbeitet, um einen Einblick und eine Vorstellung zu bekommen, was unter dem Begriff verstanden werden kann. Dabei wird das [...]

80/20 Sales and Marketing

80/20 Sales and Marketing

The Definitive Guide to Working Less and Making More

  • Author: Perry Marshall
  • Publisher: Entrepreneur Press
  • ISBN: 1613082363
  • Category: Business & Economics
  • Page: 240
  • View: 6315
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Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Conversion Optimization

Conversion Optimization

The Art and Science of Converting Prospects to Customers

  • Author: Khalid Saleh,Ayat Shukairy
  • Publisher: "O'Reilly Media, Inc."
  • ISBN: 9781449397692
  • Category: Computers
  • Page: 272
  • View: 3351
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How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

Double your sales leads in the next 30 days without spending a cent more on advertising

Double your sales leads in the next 30 days without spending a cent more on advertising

Get the proven strategies used to double and triple the number of sales leads generated for small businesses

  • Author: George Oliveira
  • Publisher: Web Design Ireland
  • ISBN: N.A
  • Category: Business & Economics
  • Page: 36
  • View: 3749
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How to double your sales leads in the next 30 days without spending a cent more on advertising. Get the proven strategy we use to double and triple the number of sales leads we generate for our clients. This simple 3-step formula has worked for every service-based business we've worked with. Find out today:Why most businesses can't make online advertising profitable and how you can overcome this barrierHow to use Google and Facebook's auction system to your advantage in IrelandThe biggest misconception with maximising the performance of your ad campaigns and why it's costing you moneyThe secret weapon used by the most advanced online marketers in the world

Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue

Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue

  • Author: Duane Forrester
  • Publisher: McGraw Hill Professional
  • ISBN: 0071638687
  • Category: Business & Economics
  • Page: 240
  • View: 7319
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Turn online visitors into PAYING CUSTOMERS! You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site. From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services. Forrester explains what works and what doesn’t for multiple online marketing strategies, including: E-mail Online searches Internet advertising Webinars Videos Social networking You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.

Website Optimization

Website Optimization

Speed, Search Engine & Conversion Rate Secrets

  • Author: Andrew B. King
  • Publisher: "O'Reilly Media, Inc."
  • ISBN: 1449367712
  • Category: Computers
  • Page: 398
  • View: 9026
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Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

Web Analytics Demystified

Web Analytics Demystified

A Marketer's Guide to Understanding how Your Web Site Affects Your Business

  • Author: Eric T. Peterson
  • Publisher: Ingram
  • ISBN: 9780974358420
  • Category: Business enterprises
  • Page: 240
  • View: 9391
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Design and Launch an E-Commerce Business in a Week

Design and Launch an E-Commerce Business in a Week

  • Author: Jason R. Rich
  • Publisher: Entrepreneur Press
  • ISBN: 1613081073
  • Category: Business & Economics
  • Page: 206
  • View: 2211
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Have you fantasized about your own retail store—selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today’s technology makes it easier than ever to take your retail dreams to the world’s largest marketplace—the Internet. In just days, you can build your own eCommerce website, reach potential customers by the millions, process orders 24/7 and accept payments from all over the world—with no technical background or graphic design skills! • Design a professional eCommerce site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge • Create content and online deals that capture shoppers and keep them coming back • Use surefire online tools that work 24/7 to handle payments and accept orders • Drive traffic using Search Engine Optimization and other marketing and advertising techniques • Skillfully handle inventory, order fulfillment, customer service and all other operations The world’s largest marketplace is at your fingertips…take advantage of it!

Performance Marketing with Google Analytics

Performance Marketing with Google Analytics

Strategies and Techniques for Maximizing Online ROI

  • Author: Sebastian Tonkin,Caleb Whitmore,Justin Cutroni
  • Publisher: John Wiley and Sons
  • ISBN: 9781118076705
  • Category: Computers
  • Page: 456
  • View: 8951
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An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

AdWords für Dummies

AdWords für Dummies

  • Author: Howard Jacobson,Howie Jacobson
  • Publisher: John Wiley & Sons
  • ISBN: 9783527704446
  • Category: Google
  • Page: 394
  • View: 337
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Das Internet bietet ungeahnte Werbemöglichkeiten für Unternehmen. Aber man muss sie auch zu nutzen wissen. Google AdWords ist ein cleveres Onlinemarketing-Tool, mit dem Sie Ihre Website für noch mehr Kunden attraktiv machen können. Der Onlinemarketing-Spezialist Howard Jacobson zeigt Ihnen von der Anmeldung über die Ausarbeitung einer Marketingstrategie bis hin zur ihrer Perfektionierung, wie Sie Google AdWords professionell nutzen und gewinnbringend einsetzen. Sie erfahren, wie Sie die richtigen Suchbegriffe auswählen, um Kunden anzulocken, wie Sie Ihren Markt erforschen, eine Direktmarketing-Strategie entwickeln und den Erfolg Ihrer Anzeigen analysieren und optimieren. Starten Sie durch mit 25 Euro Startguthaben - So wird Ihr Internetauftritt ein Erfolg!

101 Ways to Promote Your Tourism Business Web Site

101 Ways to Promote Your Tourism Business Web Site

Filled with Proven Internet Marketing Tips, Tools, and Techniques to Get Visitors to Your Site and Your Destination

  • Author: Susan Sweeney
  • Publisher: Maximum Press
  • ISBN: 9781931644624
  • Category: Business & Economics
  • Page: 391
  • View: 7848
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Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.

42 Rules for Applying Google Analytics

42 Rules for Applying Google Analytics

  • Author: Rob Sanders
  • Publisher: Happy About
  • ISBN: 1607730413
  • Category: Business & Economics
  • Page: 122
  • View: 7448
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"42 Rules for Applying Google Analytics" is understanding a visitor's journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product. The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you write better ads, strengthen your marketing initiatives, and create higher-converting web pages. It is even more imperative to apply analytics now that online advertising channels have evolved from traditional display and text to mobile, video and social networking. If you are to succeed, it is a must and not an option to align metrics with business goals, draw actionable conclusions and articulate metrics and goals to stakeholders.

Visitor Relationship Management – Optimizing the Online Lifecycle

Visitor Relationship Management – Optimizing the Online Lifecycle

  • Author: Forte Consultancy Group
  • Publisher: Forte Consultancy
  • ISBN: N.A
  • Category:
  • Page: N.A
  • View: 8483
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As companies become more proactive and effective in targeting across traditional direct channels, it’s time to start focusing on customizing interactions online, seeking to gain a better understanding of each website visitor and making the most out of each visit. Website Visitor Relationship Management (VRM) follows the path of CRM, mimicking the use of similar analytical models and lifecycle management principles…

The Art of Capacity Planning

The Art of Capacity Planning

Scaling Web Resources

  • Author: John Allspaw
  • Publisher: "O'Reilly Media, Inc."
  • ISBN: 0596551835
  • Category: Computers
  • Page: 156
  • View: 7509
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Success on the web is measured by usage and growth. Web-based companies live or die by the ability to scale their infrastructure to accommodate increasing demand. This book is a hands-on and practical guide to planning for such growth, with many techniques and considerations to help you plan, deploy, and manage web application infrastructure. The Art of Capacity Planning is written by the manager of data operations for the world-famous photo-sharing site Flickr.com, now owned by Yahoo! John Allspaw combines personal anecdotes from many phases of Flickr's growth with insights from his colleagues in many other industries to give you solid guidelines for measuring your growth, predicting trends, and making cost-effective preparations. Topics include: Evaluating tools for measurement and deployment Capacity analysis and prediction for storage, database, and application servers Designing architectures to easily add and measure capacity Handling sudden spikes Predicting exponential and explosive growth How cloud services such as EC2 can fit into a capacity strategy In this book, Allspaw draws on years of valuable experience, starting from the days when Flickr was relatively small and had to deal with the typical growth pains and cost/performance trade-offs of a typical company with a Web presence. The advice he offers in The Art of Capacity Planning will not only help you prepare for explosive growth, it will save you tons of grief.

Hospitality Upgrade

Hospitality Upgrade

  • Author: N.A
  • Publisher: N.A
  • ISBN: N.A
  • Category: Hotels
  • Page: N.A
  • View: 5670
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Traffic Engineering

Traffic Engineering

  • Author: Roger P. Roess,Elena S. Prassas,William R. McShane
  • Publisher: Prentice Hall
  • ISBN: N.A
  • Category: Technology & Engineering
  • Page: 786
  • View: 2167
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This unique book presents comprehensive and in-depth coverage of traffic engineering.KEY TOPICSIt discusses all modern topics in traffic engineering, including design, construction, operation, maintenance, and system.For anyone involved in traffic studies, engineering, analysis, and control and operations.

Landing Page Optimization

Landing Page Optimization

The Definitive Guide to Testing and Tuning for Conversions

  • Author: Tim Ash,Maura Ginty,Rich Page
  • Publisher: John Wiley & Sons
  • ISBN: 1118234537
  • Category: Computers
  • Page: 480
  • View: 5792
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A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.