Search Results for "convert-designing-web-sites-to-increase-traffic-and-conversion"

Convert!

Convert!

Designing Web Sites to Increase Traffic and Conversion

  • Author: Ben Hunt
  • Publisher: John Wiley & Sons
  • ISBN: 9781118036945
  • Category: Computers
  • Page: 312
  • View: 9134
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Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Understand the essentials - your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site's conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Encyclopedia of Information Science and Technology, Fourth Edition

Encyclopedia of Information Science and Technology, Fourth Edition

  • Author: Khosrow-Pour, D.B.A., Mehdi
  • Publisher: IGI Global
  • ISBN: 1522522565
  • Category: Computers
  • Page: 8104
  • View: 2155
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In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

  • Author: Khosrow-Pour, D.B.A., Mehdi
  • Publisher: IGI Global
  • ISBN: 152257767X
  • Category: Business & Economics
  • Page: 818
  • View: 7761
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As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

80/20 Sales and Marketing

80/20 Sales and Marketing

The Definitive Guide to Working Less and Making More

  • Author: Perry Marshall
  • Publisher: Entrepreneur Press
  • ISBN: 1613082363
  • Category: Business & Economics
  • Page: 240
  • View: 1918
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Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Conversion Optimization

Conversion Optimization

The Art and Science of Converting Prospects to Customers

  • Author: Khalid Saleh,Ayat Shukairy
  • Publisher: "O'Reilly Media, Inc."
  • ISBN: 9781449397692
  • Category: Computers
  • Page: 272
  • View: 4718
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How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

Website Optimization

Website Optimization

Speed, Search Engine & Conversion Rate Secrets

  • Author: Andrew B. King
  • Publisher: "O'Reilly Media, Inc."
  • ISBN: 1449367712
  • Category: Computers
  • Page: 398
  • View: 1152
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Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

Microsoft Office Publisher 2003

Microsoft Office Publisher 2003

  • Author: Elizabeth Eisner Reding
  • Publisher: Course Technology Ptr
  • ISBN: 9780619188337
  • Category: Computers
  • Page: 265
  • View: 321
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Part of the Illustrated series, this text offers a visual, flexible way to build Microsoft Publisher 2003 skills. Lessons are presented in a clean, easy-to-follow 2-page spread layout that features action steps on the left-hand page and colorful, large illustrations and screen shots on the right-hand page.

Double your sales leads in the next 30 days without spending a cent more on advertising

Double your sales leads in the next 30 days without spending a cent more on advertising

Get the proven strategies used to double and triple the number of sales leads generated for small businesses

  • Author: George Oliveira
  • Publisher: Web Design Ireland
  • ISBN: N.A
  • Category: Business & Economics
  • Page: 36
  • View: 5295
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How to double your sales leads in the next 30 days without spending a cent more on advertising. Get the proven strategy we use to double and triple the number of sales leads we generate for our clients. This simple 3-step formula has worked for every service-based business we've worked with. Find out today:Why most businesses can't make online advertising profitable and how you can overcome this barrierHow to use Google and Facebook's auction system to your advantage in IrelandThe biggest misconception with maximising the performance of your ad campaigns and why it's costing you moneyThe secret weapon used by the most advanced online marketers in the world

AdWords für Dummies

AdWords für Dummies

  • Author: Howard Jacobson,Howie Jacobson
  • Publisher: John Wiley & Sons
  • ISBN: 9783527704446
  • Category: Google
  • Page: 394
  • View: 4934
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Das Internet bietet ungeahnte Werbemöglichkeiten für Unternehmen. Aber man muss sie auch zu nutzen wissen. Google AdWords ist ein cleveres Onlinemarketing-Tool, mit dem Sie Ihre Website für noch mehr Kunden attraktiv machen können. Der Onlinemarketing-Spezialist Howard Jacobson zeigt Ihnen von der Anmeldung über die Ausarbeitung einer Marketingstrategie bis hin zur ihrer Perfektionierung, wie Sie Google AdWords professionell nutzen und gewinnbringend einsetzen. Sie erfahren, wie Sie die richtigen Suchbegriffe auswählen, um Kunden anzulocken, wie Sie Ihren Markt erforschen, eine Direktmarketing-Strategie entwickeln und den Erfolg Ihrer Anzeigen analysieren und optimieren. Starten Sie durch mit 25 Euro Startguthaben - So wird Ihr Internetauftritt ein Erfolg!

Storytelling in sozialen Medien

Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

  • Author: Gary Vaynerchuk
  • Publisher: books4success
  • ISBN: 3864705312
  • Category: Business & Economics
  • Page: 224
  • View: 1438
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Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

Experiment!

Experiment!

Website conversion rate optimization with A/B and multivariate testing

  • Author: Colin McFarland
  • Publisher: New Riders
  • ISBN: 0133040089
  • Category: Computers
  • Page: 168
  • View: 4407
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Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better. Experiment! will inspire you to challenge assumptions and start experimenting right now. You will: Learn how to approach experiments to improve conversion Understand the various methods of testing including A/B and multivariate Discover experiment ideas, and go beyond optimization to innovation Recognize the UX and design implications of experimenting Learn to analyze data and deliver results Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”

Web Analytics Demystified

Web Analytics Demystified

A Marketer's Guide to Understanding how Your Web Site Affects Your Business

  • Author: Eric T. Peterson
  • Publisher: Ingram
  • ISBN: 9780974358420
  • Category: Business enterprises
  • Page: 240
  • View: 9539
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101 Ways to Promote Your Tourism Business Web Site

101 Ways to Promote Your Tourism Business Web Site

Filled with Proven Internet Marketing Tips, Tools, and Techniques to Get Visitors to Your Site and Your Destination

  • Author: Susan Sweeney
  • Publisher: Maximum Press
  • ISBN: 9781931644624
  • Category: Business & Economics
  • Page: 391
  • View: 5586
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Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.

Mobile Usability

Mobile Usability

  • Author: Jakob Nielsen,Raluca Budiu
  • Publisher: MITP-Verlags GmbH & Co. KG
  • ISBN: 3826695712
  • Category: Computers
  • Page: 236
  • View: 6827
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Für iPhone, iPad, Android, Kindle Designs für kleine Displays optimal gestalten Texte für die mobile Nutzung verfassen und Inhalte strukturieren Einfache Navigationen für Smartphones und Tablets Die Erstellung von mobilen Websites und Apps ist ein ständiger Spagat zwischen der Bereitstellung von Inhalten und der Darstellung auf kleinen Displays. Reduzierte Inhalte, einfache Navigationsmöglichkeiten, Optimierung des Designs bei langsamen Übertragungsgeschwindigkeiten – mit diesen Herausforderungen ist jeder Entwickler konfrontiert. Wie entwirft man die besten Websites und Apps für moderne Smartphone- und Tablet-Nutzer? Der Bestseller-Autor Jakob Nielsen und seine Co-Autorin Raluca Budiu gehen dieser Frage nach und untersuchen in diesem Buch die wichtigsten Aspekte guter Mobile Usability. So erfahren Sie anhand zahlreicher Beispiele, wie Sie eine gelungene Navigation sowie passende Designs und Textinhalte für mobile Geräte entwerfen und dabei die User Experience mit Blick auf das mobile Nutzungsverhalten optimal berücksichtigen. Die dargestellten Methoden basieren auf Erkenntnissen aus internationalen Studien, die anhand zahlreicher Usability-Tests durchgeführt wurden. Dieses Buch richtet sich an Designer und Softwareentwickler, aber ebenso an Texter, Redakteure, Produktmanager und Marketing-Mitarbeiter. Sowohl Einsteiger als auch erfahrene Mobile-Usability-Veteranen erhalten wertvolle Hinweise und Tipps. Dr. Jakob Nielsen ist Mitgründer und Leiter der Nielsen Norman Group. Zudem begründete er auch die »Discount Usability Engineering«-Bewegung, die sich in erster Linie mit schnellen und effizienten Methoden zur Qualitätsverbesserung von Benutzeroberflächen beschäftigt. Das Nachrichtenmagazin U.S. News & World Report bezeichnete Nielsen als »den weltweit führenden Experten für Web Usability« und die Tageszeitung USA Today beschrieb sein Wirken gar als »The next best thing to a true time machine«. Er ist Autor zahlreicher Bestseller wie Web Usability, Eyetracking Web Usability sowie Designing Web Usability, das weltweit mehr als 250.000 Mal verkauft und in 22 Sprachen übersetzt wurde. Dr. Raluca Budiu ist User Experience Specialist bei der Nielsen Norman Group. In dieser Funktion betätigt sie sich auch als Beraterin für Großunternehmen aus verschiedensten Industriebereichen sowie Tutorin für die Sachgebiete Mobile Usability, Touchgeräte-Usability, kognitive Psychologie für Designer sowie Prinzipien der Mensch-Computer-Interaktion.

42 Rules for Applying Google Analytics

42 Rules for Applying Google Analytics

  • Author: Rob Sanders
  • Publisher: Happy About
  • ISBN: 1607730413
  • Category: Business & Economics
  • Page: 122
  • View: 9399
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"42 Rules for Applying Google Analytics" is understanding a visitor's journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product. The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you write better ads, strengthen your marketing initiatives, and create higher-converting web pages. It is even more imperative to apply analytics now that online advertising channels have evolved from traditional display and text to mobile, video and social networking. If you are to succeed, it is a must and not an option to align metrics with business goals, draw actionable conclusions and articulate metrics and goals to stakeholders.

Die Entstehung der Marken

Die Entstehung der Marken

über die Naturgesetze der Innovation und das Überleben der Stärksten im Business

  • Author: Al Ries,Laura Ries
  • Publisher: Redline Wirtschaft
  • ISBN: 9783636012234
  • Category:
  • Page: 313
  • View: 4857
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Running Lean

Running Lean

  • Author: Ash Maurya
  • Publisher: O'Reilly Germany
  • ISBN: 3955611280
  • Category: Computers
  • Page: 240
  • View: 7052
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Warum scheitern so viele Startups und neue Produkte? Und wie kann man die Chancen deutlich erhöhen, mit einer Innovation erfolgreich zu sein? Als Antwort auf diese Fragen hat Ash Maurya die in diesem Buch vorgestellte Methode entwickelt, die auf Strategien des Lean Management und der agilen Entwicklung aufbaut und speziell auf Innovationsprozesse zugeschnitten ist. Der Trick besteht darin, frühzeitig, konsequent und in allen Projektphasen potenzielle Kunden in den Entwicklungsprozess einzubeziehen und das eigene Geschäftsmodell immer wieder zu hinterfragen. Ein entscheidendes Tool ist dabei die „Lean Canvas“, ein Template, das eine einfache Visualisierung des Businessplans ermöglicht und erheblich einfacher zu erfassen und zu überarbeiten ist als die üblichen, viele Seiten starken Konzeptpapiere. Ash Maurya hat die Methode anhand eigener Projekte entwickelt und erfolgreich getestet. In Running Lean erläutert er sie ganz praktisch mit Schritt-für-Schritt-Anleitungen anhand eines konkreten Beispiels. Alle Schritte können einfach nachvollzogen und auf die eigenen Innovationsprojekte angewandt werden. Die Lean Canvas sowie die Fragebögen für Kundeninterviews lassen sich direkt aus dem Buch übernehmen. Ein Problem identifizieren, das viele Menschen umtreibt, und eine Lösung dafür definieren. Die Kunden in den gesamten Entwicklungsprozess einbinden. Das Produkt / die Idee kontinuierlich testen, in immer kürzeren Iterationszyklen. Erkennen, wann die Marschrichtung geändert werden sollte. Entwicklungsgeschwindigkeit, Erkenntnisprozesse und Ausrichtung optimieren. Den idealen Zeitpunkt für Finanzierungsrunden finden.

Moving to Responsive Web Design

Moving to Responsive Web Design

Bring existing static sites into today's multi-device world with responsive web design

  • Author: Inayaili de León
  • Publisher: Apress
  • ISBN: 1484219872
  • Category: Computers
  • Page: 149
  • View: 2203
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Redesign your static website into a modern, fully responsive website. As the usage of mobile devices of all shapes and sizes increases exponentially every year, and dominates the manner in which many users access the web, it is now imperative for any business to have a responsive website that adapts seamlessly to any screen size and resolution — a change that will impact not only your designs but the way you build your site. Moving to Responsive Web Design shows you how to convert fixed grids, previously built on absolute units such as pixels, into fluid ones, based on relative units such as percentages or ems. You will also learn to plan how your designs and patterns will adapt across various breakpoints, and how to approach the challenge of responsive images. The prospect of converting an existing site into responsive design, when you don’t have all the time in the world and your resources are already outstretched, can be daunting, but with this book and the right tools you can tame the scope of the project from the start and find the time for you and your team to work on making your site enjoyable on any device. Moving to Responsive Web Design is full of ideas and examples of how you can more easily plan, design, develop, and release, your responsively redesigned site. Provides ways of finding time in your hectic schedule to complete a project that is truly important Helps you to scope a responsive redesign project so it’s achievable with the resources you have available Provides examples of how other teams have solved some of the most common problems What You Will Learn Find the time in your busy schedule to redesign your site. Engage the entire team in the plan, design and development process. Use your resources in clever and efficient ways. Focus on reusability to save your team time and money. Release your first fully responsive site. Who This Book is For Busy designers, and developers who want to convert an existing site to responsive design and don’t have all the time in the world. It’s for teams who know that the move to having a responsive site is the right one, but are struggling to find the time and resources to fit such an expansive project into their already overflowing schedules.

50 Biggest Website Mistakes

50 Biggest Website Mistakes

Secrets to Getting More Traffic, Converting More Customers, & Making More Sales

  • Author: Bret Ridgway,Frank Deardurff III
  • Publisher: Morgan James Publishing
  • ISBN: 1600379729
  • Category: Business & Economics
  • Page: 182
  • View: 8607
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The thought behind "50 Biggest Website Mistakes" was to provide the reader with known mistakes we’ve seen or made in our decades of combined online experience. In doing this, the authors hope others can avoid these costly mistakes with their online business and increase their return on investment in a shorter time period. Each of the 50 mistakes point out the problem and what should be done to avoid or correct them.

Web Usability

Web Usability

Rocket Surgery Made Easy

  • Author: Steve Krug
  • Publisher: Pearson Deutschland GmbH
  • ISBN: 9783827329745
  • Category:
  • Page: 183
  • View: 9464
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