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CRM at the Speed of Light

CRM at the Speed of Light

Capturing and Keeping Customers in Internet Real Time

  • Author: Paul Greenberg
  • Publisher: Elsevier
  • ISBN: 9780072127829
  • Category: Customer relations
  • Page: 360
  • View: 2807
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"ECRM" provides business decision-makers with straightforward advice and solid information on how to use eCRM software and the Internet to manage customer relationships. In addition to describing the evolution of CRM from old-school sales management techniques, it teaches techniques for opening new businesses and managing customer relations on the Web.

Social Media Metrics

Social Media Metrics

How to Measure and Optimize Your Marketing Investment

  • Author: Jim Sterne
  • Publisher: John Wiley & Sons
  • ISBN: 9780470622582
  • Category: Business & Economics
  • Page: 256
  • View: 1494
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The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Business Information Systems Workshops

Business Information Systems Workshops

BIS 2016 International Workshops, Leipzig, Germany, July 6-8, 2016, Revised Papers

  • Author: Witold Abramowicz,Rainer Alt,Franczyk Bogdan
  • Publisher: Springer
  • ISBN: 331952464X
  • Category: Computers
  • Page: 422
  • View: 8156
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This book constitutes revised papers from the six workshops held at the 19th International Conference on Business Information Systems, BIS 2016, held in Leipzig, Germany, in July 2016. The workshops included in this volume are: * The 8th Workshop on Applications of Knowledge-Based Technologies in Business - AKTB2016 accepted 7 papers from 14 submissions and features 1 invited talk. * The 7th Workshop on Business and IT Alignment - BITA 2016 selected 6 papers from 12 submissions. * The Workshop on Big Data and Business Analytics Ecosystems - DeBASE 2016 has 4 papers in this volume. * The First International Workshop on Intelligent Data Analysis in Integrated Social CRM - iCRM 2016 features 5 contributions. * The Second International Workshop on Digital Enterprise Engineering and Architecture - IDEA 2016 contributes 4 papers to this volume. * The First International Workshop on Integrative Analysis and Computation of Life Data for Smart Ecosystems - INCLuDE 2016 publishes 4 research papers. In addition, BIS hosted a Doctoral Consortium which was organized in a workshop formula. The best papers from this event are included in the book. In total, the workshops had 84 submissions of which 38 were accepted for publication.

Cloud Computing

Cloud Computing

Principles, Systems and Applications

  • Author: Nick Antonopoulos,Lee Gillam
  • Publisher: Springer
  • ISBN: 3319546457
  • Category: Computers
  • Page: 412
  • View: 8390
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This practically-focused reference presents a comprehensive overview of the state of the art in Cloud Computing, and examines the potential for future Cloud and Cloud-related technologies to address specific industrial and research challenges. This new edition explores both established and emergent principles, techniques, protocols and algorithms involved with the design, development, and management of Cloud-based systems. The text reviews a range of applications and methods for linking Clouds, undertaking data management and scientific data analysis, and addressing requirements both of data analysis and of management of large scale and complex systems. This new edition also extends into the emergent next generation of mobile telecommunications, relating network function virtualization and mobile edge Cloud Computing, as supports Smart Grids and Smart Cities. As with the first edition, emphasis is placed on the four quality-of-service cornerstones of efficiency, scalability, robustness, and security.

Fundamentals of Business Process Management

Fundamentals of Business Process Management

  • Author: Marlon Dumas,Marcello La Rosa,Jan Mendling,Hajo A. Reijers
  • Publisher: Springer
  • ISBN: 3662565099
  • Category: Computers
  • Page: 527
  • View: 4535
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This textbook covers the entire Business Process Management (BPM) lifecycle, from process identification to process monitoring, covering along the way process modelling, analysis, redesign and automation. Concepts, methods and tools from business management, computer science and industrial engineering are blended into one comprehensive and inter-disciplinary approach. The presentation is illustrated using the BPMN industry standard defined by the Object Management Group and widely endorsed by practitioners and vendors worldwide. In addition to explaining the relevant conceptual background, the book provides dozens of examples, more than 230 exercises – many with solutions – and numerous suggestions for further reading. This second edition includes extended and completely revised chapters on process identification, process discovery, qualitative process analysis, process redesign, process automation and process monitoring. A new chapter on BPM as an enterprise capability has been added, which expands the scope of the book to encompass topics such as the strategic alignment and governance of BPM initiatives. The textbook is the result of many years of combined teaching experience of the authors, both at the undergraduate and graduate levels as well as in the context of professional training. Students and professionals from both business management and computer science will benefit from the step-by-step style of the textbook and its focus on fundamental concepts and proven methods. Lecturers will appreciate the class-tested format and the additional teaching material available on the accompanying website.

Active Knowledge Modeling of Enterprises

Active Knowledge Modeling of Enterprises

  • Author: Frank Lillehagen,John Krogstie
  • Publisher: Springer Science & Business Media
  • ISBN: 3540794166
  • Category: Computers
  • Page: 436
  • View: 585
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Enterprise Modeling has been defined as the art of externalizing enterprise knowledge, i.e., representing the core knowledge of the enterprise. Although useful in product design and systems development, for modeling and model-based approaches to have a more profound effect, a shift in modeling approaches and methodologies is necessary. Modeling should become as natural as drawing, sketching and scribbling, and should provide powerful services for capturing work-centric, work-supporting and generative knowledge, for preserving context and ensuring reuse. A solution is the application of Active Knowledge Modeling (AKM). The AKM technology is about discovering, externalizing, expressing, representing, sharing, exploring, configuring, activating, growing and managing enterprise knowledge. An AKM solution is about exploiting the Web as a knowledge engineering medium, and developing knowledge-model-based families of platforms, model-configured workplaces and services. This book was written by the inventors of AKM arising out of their cooperation with both scientists and industrial practitioners over a long period of time, and the authors give examples, directions, methods and services to enable new ways of working, exploiting the AKM approach to enable effective c-business, enterprise design and development, and lifecycle management. Industry managers and design engineers will become aware of the manifold possibilities of, and added values in, IT-supported distributed design processes, and researchers for collaborative design environments will find lots of stimulation and many examples for future developments.

The Ten Principles Behind Great Customer Experiences

The Ten Principles Behind Great Customer Experiences

  • Author: Matt Watkinson
  • Publisher: Pearson UK
  • ISBN: 0273775987
  • Category: Business & Economics
  • Page: 240
  • View: 1674
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Overall WINNER - CMI Management Book of the Year 2014 WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

Secrets of Social Media Marketing

Secrets of Social Media Marketing

How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

  • Author: Paul Gillin
  • Publisher: Linden Publishing
  • ISBN: 1610350995
  • Category: Business & Economics
  • Page: 256
  • View: 3184
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"Secrets of Social Media Marketing" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed "The New Influencers: A Marketer's Guide to the New Social Media," this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

E-Marketing

E-Marketing

Theory and Application

  • Author: Stephen Dann,Susan Dann
  • Publisher: Macmillan International Higher Education
  • ISBN: 0230364713
  • Category: Business & Economics
  • Page: 420
  • View: 5718
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Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

The Power of IT

The Power of IT

Survival Guide for the CIO

  • Author: Jan De Sutter
  • Publisher: The Power of IT
  • ISBN: 1594578672
  • Category: Business & Economics
  • Page: 491
  • View: 4482
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There's more to IT than technology!Yes, IT involves computers, software, and services, but good IT synthesizes these elements with a concentration on how your organization can best meet its goals. Increasingly, the IT department is the hub of any company-and companies expect IT managers to accomplish a variety of tasks with limited resources. Thus, CIOs must hone their organizational and managerial skills to run the most effective program possible.Join author Jan De Sutter as he details the range of methodologies necessary for effective IT management, from how to align your IT department with the mission of your organization to how to measure and present the results of your work. The Power of IT is a must-have for CIOs, IT managers, IT professionals, and MBA students everywhere, and is sure to become a much-utilized resource in company libraries, business management courses, and the personal collections of those who not only want to get IT done, but who also want to do IT right.

The New Polymath

The New Polymath

Profiles in Compound-Technology Innovations

  • Author: Vinnie Mirchandani
  • Publisher: John Wiley & Sons
  • ISBN: 9780470768457
  • Category: Business & Economics
  • Page: 400
  • View: 9349
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Prepare for a world of compound innovation which blends 3, 5, 10 strands of infotech, greentech, biotech and healthtech to solve the "Grand Challenges" our world faces-and the more routine ones Polymath is the Greek word for a Renaissance person like Leonardo Da Vinci or Ben Franklin who excels in many disciplines. The New Polymath is an enterprise which has learned to amalgamate 3, 5, 10 strands of technology-infotech, cleantech, healthtech, nanotech, biotech-to create compound new products and to innovate internal processes. Anchors around case studies on innovations and creative processes at 8 New Polymath enterprises - BP, Cognizant, GE, Kleiner Perkins, National Hurricane Center, Plantronics, salesforce.com, WRHambrecht+Co Details eleven building blocks these Polymaths are utilizing - from cloud computing to sustainability to social networks Calatogs over 100 mini case studies of other innovators who are defining state-of-the-art in those eleven building block areas The New Polymath brims with innovation examples from a variety of industries, countries and business processes.

CRM at the Speed of Light, Fourth Edition

CRM at the Speed of Light, Fourth Edition

Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers

  • Author: Paul Greenberg
  • Publisher: McGraw Hill Professional
  • ISBN: 9780071590464
  • Category: Business & Economics
  • Page: 698
  • View: 5740
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Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work. Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment. Throughout this definitive volume, you'll find examples of the new strategies for customer engagement and collaboration being used by cutting-edge companies, along with expert guidance on how your organization can and should adopt these innovations. CRM at the Speed of Light, Fourth Edition, reviews the latest technological developments in the operational side of CRM, including vertical applications, and explains the fundamentals of the multifaceted CRM framework. Find out why Paul Greenberg was named the #1 CRM influencer by InsideCRM in the completely recast edition of this international bestseller. Praise for CRM at the Speed of Light "[This book] is a testament to Greenberg's profound grasp of the control revolution that is upon us. Customers seizing control from business. Citizens demanding control and accountability from their governments. Political campaigns and charities being rewarded by shifting power to their supporters. Quite simply, it is the definitive work for anyone committed to putting the social customer at the center of their operation." -- Brian Komar, Director of Interacitve Marketing and CRM, Center for American Progress "With great insights, great stories, and great information, Paul Greenberg analyzes the impact of every major industry development on vendor/customer relationships. Not only is he on top of his game, he makes reading this edition as enjoyable as it was to read the previous three. This is an absolute must-read for anyone serious about understanding how to best serve today's social customer." -- Brent Leary, CRM industry analyst and co-author of Barack 2.0: Social Media Lessons for Small Business "This edition is packed with new insights about how online conversations are changing the nature of customer relations. Think the CRM market is crazy now? Hitch a ride on Greenberg's shoulders because you ain't seen nothing yet." -- Paul Gillin, author of The New Influencers and Secrets of Social Media Marketing." "As we make the shift to SCRM, Paul's insights provide a much needed framework on how to navigate a more connected, social, and collaborative enterprise." -- R "Ray" Wang, Partner, Enterprise Strategy, Altimeter Group, LLC "Paul Greenberg is one of the most astute minds in CRM and social media today. His book remains the bible for companies employing CRM. The added focus on blending new and social media into Paul's philosophy of CRM will keep this as the first book companies reach for to enhance the customer relationship in the new century." -- Jay Dunn, Vice President of Marketing, Lane Bryant "Paul Greenberg shares his unparalleled expertise on the dramatic evolution from CRM 1.0 to CRM 2.0 with unique insightful examples. It is a must read for anyone looking to transform the potential of CRM into long-lasting competitive advantage in a rapidly changing business environment." -- Jujhar Singh, Senior Vice President, SAP CRM Product Management

CRM For Dummies

CRM For Dummies

  • Author: Lars Helgeson
  • Publisher: John Wiley & Sons
  • ISBN: 1119368987
  • Category: Business & Economics
  • Page: 360
  • View: 2824
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Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales. Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective. Define your market segments, buyer personas, and voice Build an effective internal structure, and choose the right CRM solution Optimize leads and conduct effective email marketing Streamline processes, automate where possible, and employ analytics Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them—without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.

Strengthening Communities with Neighborhood Data

Strengthening Communities with Neighborhood Data

  • Author: G. Thomas Kingsley,Claudia J. Coulton,Kathryn L. S. Pettit
  • Publisher: Urban Institute Press
  • ISBN: 9781442277045
  • Category: Political Science
  • Page: 460
  • View: 9453
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Efforts to address the problems of distressed urban neighborhoods stretch back to the 1800s, but until relatively recently, data played little role in forming policy. It wasn't until the early 1990s that all of the factors necessary for rigorous, multifaceted analysis of neighborhood conditions--automated government records, geospatial information systems, and local organizations that could leverage both--converged. Strengthening Communities documents that convergence and details its progress, plotting the ways data are improving local governance in America.

Cognitive Radio Architecture

Cognitive Radio Architecture

The Engineering Foundations of Radio XML

  • Author: Joseph Mitola, III
  • Publisher: John Wiley & Sons
  • ISBN: 0471773727
  • Category: Technology & Engineering
  • Page: 500
  • View: 5246
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An exciting new technology, described by the one who invented it This is the first book dedicated to cognitive radio, a promising new technology that is poised to revolutionize the telecommunications industry with increased wireless flexibility. Cognitive radio technology integrates computational intelligence into software-defined radio for embedded intelligent agents that adapt to RF environments and user needs. Using this technology, users can more fully exploit the radio spectrum and services available from wireless connectivity. For example, an attempt to send a 10MB e-mail in a zone where carrier charges are high might cause a cognitive radio to alert its user and suggest waiting until getting to the office to use the LAN instead. Cognitive Radio Architecture examines an "ideal cognitive radio" that features autonomous machine learning, computer vision, and spoken or written language perception. The author of this exciting new book is the inventor of the technology and a leader in the field. Following his step-by-step introduction, readers can start building aware/adaptive radios and then make steps towards cognitive radio. After an introduction to adaptive, aware, and cognitive radio, the author develops three major themes in three sections: Foundations Radio Competence User Domain Competence The book makes the design principles of cognitive radio more accessible to students of teleinformatics, as well as to wireless communications systems developers. It therefore embraces the practice of cognitive radio as well as the theory. In particular, the publication develops a cognitive architecture that integrates disparate disciplines, including autonomous machine learning, computer vision, and language perception technologies. An accompanying CD-ROM contains the Java source code and compiled class files for applications developed in the book. In addition, for the convenience of the reader, Web resources introducing key concepts such as speech applications programmer interfaces (APIs) are included. Although still five to ten years away from full deployment, telecommunications giants and research labs around the world are already dedicating R&D to this new technology. Telecommunications engineers as well as advanced undergraduate and graduate students can learn the promising possibilities of this innovative technology from the one who invented it. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Encyclopedia of Cloud Computing

Encyclopedia of Cloud Computing

  • Author: San Murugesan,Irena Bojanova
  • Publisher: John Wiley & Sons
  • ISBN: 1118821971
  • Category: Computers
  • Page: 744
  • View: 3705
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The Encyclopedia of Cloud Computing comprehensively cover all aspects of cloud computing. It provides IT professionals, educators, researchers and students a compendium of cloud computing knowledge – concepts, principles, architecture, technology, security, privacy and regulatory compliance, applications, adoption, business, and social and legal aspects. Containing contributions from a spectrum of subject matter experts in industry and academia, this unique publication also addresses questions related to technological trends and developments, research opportunities, best practices, standards, and cloud adoption that stakeholders might have in the context of development, operation, management, and use of clouds, providing multiple perspectives. Furthermore, itexamines cloud computing's impact now and in the future. The encyclopedia is logically organised into 10 sections amd each section into a maximum of 12 chapters, each covering a major topic/area with cross-references as required. The chapters consist of tables, illustrations, side-bars as appropriate. In additon, it also includes highlights at the beginning of each chapter, as well as backend material references and additional resources for further information (including relevant websites, videos and software tools). The encyclopedia also contains illustrations and case studies. A list of acronyms are provided in the beginning and a comprehensive and informative glossary at the end.

Information Systems Development

Information Systems Development

Reflections, Challenges and New Directions

  • Author: Rob Pooley,Jennifer Coady,Christoph Schneider,Henry Linger,Chris Barry,Michael Lang
  • Publisher: Springer Science & Business Media
  • ISBN: 1461449510
  • Category: Computers
  • Page: 727
  • View: 6598
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Information Systems Development: Reflections, Challenges and New Directions, is the collected proceedings of the 20th International Conference on Information Systems Development held in Edinburgh, Scotland, August 24 - 26, 2011. It follows in the tradition of previous conferences in the series in exploring the connections between industry, research and education. These proceedings represent ongoing reflections within the academic community on established information systems topics and emerging concepts, approaches and ideas. It is hoped that the papers herein contribute towards disseminating research and improving practice

The Technical and Social History of Software Engineering

The Technical and Social History of Software Engineering

  • Author: Capers Jones
  • Publisher: Addison-Wesley
  • ISBN: 0133365891
  • Category: Computers
  • Page: 496
  • View: 8425
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“Capers Jones has accumulated the most comprehensive data on every aspect of software engineering, and has performed the most scientific analysis on this data. Now, Capers performs yet another invaluable service to our industry, by documenting, for the first time, its long and fascinating history. Capers’ new book is a must-read for every software engineering student and information technology professional.” — From the Foreword by Tony Salvaggio, CEO and president, Computer Aid, Inc. Software engineering is one of the world’s most exciting and important fields. Now, pioneering practitioner Capers Jones has written the definitive history of this world-changing industry. Drawing on several decades as a leading researcher and innovator, he illuminates the field’s broad sweep of progress and its many eras of invention. He assesses the immense impact of software engineering on society, and previews its even more remarkable future. Decade by decade, Jones examines trends, companies, winners, losers, new technologies, productivity/quality issues, methods, tools, languages, risks, and more. He reviews key inventions, estimates industry growth, and addresses “mysteries” such as why programming languages gain and lose popularity. Inspired by Paul Starr’s Pulitzer Prize–winning The Social Transformation of American Medicine, Jones’ new book is a tour de force—and compelling reading for everyone who wants to understand how software became what it is today. COVERAGE INCLUDES • The human need to compute: from ancient times to the modern era • Foundations of computing: Alan Turing, Konrad Zuse, and World War II • Big business, big defense, big systems: IBM, mainframes, and COBOL • A concise history of minicomputers and microcomputers: the birth of Apple and Microsoft • The PC era: DOS, Windows, and the rise of commercial software • Innovations in writing and managing code: structured development, objects, agile, and more • The birth and explosion of the Internet and the World Wide Web • The growing challenges of legacy system maintenance and support • Emerging innovations, from wearables to intelligent agents to quantum computing • Cybercrime, cyberwarfare, and large-scale software failure

Taking Care of Small Business

Taking Care of Small Business

How to Take Control of Your Small Business

  • Author: Debra Anderson
  • Publisher: BookBaby
  • ISBN: 0994563566
  • Category: Business & Economics
  • Page: 138
  • View: 9818
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Do you dread doing your bookkeeping? Are you missing out on tax deductions because you don’t have good systems in place? Would you like more time each month to spend with your friends and family instead of doing your accounts? With the right business structure, solid foundations and utilising cloud accounting you can easily reclaim 10 to 20 hours of your life per month by setting up systems that do the boring, time-consuming work for you. Taking Care of Small Business gives you simple, practical tools and advice that will make a huge difference to you, your business and your cash flow. From choosing the right business structure to setting up your accounting system, from bookkeeping through to taxation, this book covers them all. Your accounting system is there for you to manage your business and understand how it is going – doing a BAS or tax return are secondary benefits. Setting up good systems will boost your profitability, improve your knowledge of your business and its performance, and allow you to spend more time building the business rather than doing paperwork.

Collaborative Product and Service Life Cycle Management for a Sustainable World

Collaborative Product and Service Life Cycle Management for a Sustainable World

Proceedings of the 15th ISPE International Conference on Concurrent Engineering (CE2008)

  • Author: Richard Curran,Shuo-Yan Chou,Amy J. C. Trappey
  • Publisher: Springer Science & Business Media
  • ISBN: 1848009720
  • Category: Technology & Engineering
  • Page: 621
  • View: 6978
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“Collaborative Product and Service Life Cycle Management for a Sustainable World” gathers together papers from the 15th ISPE International Conference on Concurrent Engineering (CE2008), to stimulate the new thinking that is so crucial to our sustained productivity enhancement and quality of life. It is already evident in this new century that the desire for sustainable development is increasingly driving the market to reach for new and innovative solutions that more effectively utilize the resources we have inherited from previous generations; with the obvious responsibility to future generations. Human productivity and progress can be positively engineered and managed in harmony with the provision and needs of our natural environment. One century on from the industrial revolution, this is now the time of the sustainable revolution; requiring holistic technological, process and people integrated solutions to sustained socio-economic enhancement.