Search Results for "crm-at-the-speed-of-light-fourth-edition-social-crm-2-0-strategies-tools-and-techniques-for-engaging-your-customers-consumer-application-hardware-omg"

CRM at the Speed of Light, Fourth Edition

CRM at the Speed of Light, Fourth Edition

Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers

  • Author: Paul Greenberg
  • Publisher: McGraw Hill Professional
  • ISBN: 9780071590464
  • Category: Business & Economics
  • Page: 698
  • View: 5323
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Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work. Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment. Throughout this definitive volume, you'll find examples of the new strategies for customer engagement and collaboration being used by cutting-edge companies, along with expert guidance on how your organization can and should adopt these innovations. CRM at the Speed of Light, Fourth Edition, reviews the latest technological developments in the operational side of CRM, including vertical applications, and explains the fundamentals of the multifaceted CRM framework. Find out why Paul Greenberg was named the #1 CRM influencer by InsideCRM in the completely recast edition of this international bestseller. Praise for CRM at the Speed of Light "[This book] is a testament to Greenberg's profound grasp of the control revolution that is upon us. Customers seizing control from business. Citizens demanding control and accountability from their governments. Political campaigns and charities being rewarded by shifting power to their supporters. Quite simply, it is the definitive work for anyone committed to putting the social customer at the center of their operation." -- Brian Komar, Director of Interacitve Marketing and CRM, Center for American Progress "With great insights, great stories, and great information, Paul Greenberg analyzes the impact of every major industry development on vendor/customer relationships. Not only is he on top of his game, he makes reading this edition as enjoyable as it was to read the previous three. This is an absolute must-read for anyone serious about understanding how to best serve today's social customer." -- Brent Leary, CRM industry analyst and co-author of Barack 2.0: Social Media Lessons for Small Business "This edition is packed with new insights about how online conversations are changing the nature of customer relations. Think the CRM market is crazy now? Hitch a ride on Greenberg's shoulders because you ain't seen nothing yet." -- Paul Gillin, author of The New Influencers and Secrets of Social Media Marketing." "As we make the shift to SCRM, Paul's insights provide a much needed framework on how to navigate a more connected, social, and collaborative enterprise." -- R "Ray" Wang, Partner, Enterprise Strategy, Altimeter Group, LLC "Paul Greenberg is one of the most astute minds in CRM and social media today. His book remains the bible for companies employing CRM. The added focus on blending new and social media into Paul's philosophy of CRM will keep this as the first book companies reach for to enhance the customer relationship in the new century." -- Jay Dunn, Vice President of Marketing, Lane Bryant "Paul Greenberg shares his unparalleled expertise on the dramatic evolution from CRM 1.0 to CRM 2.0 with unique insightful examples. It is a must read for anyone looking to transform the potential of CRM into long-lasting competitive advantage in a rapidly changing business environment." -- Jujhar Singh, Senior Vice President, SAP CRM Product Management

CRM at the Speed of Light, Third Edition : Essential Customer Strategies for the 21st Century

CRM at the Speed of Light, Third Edition : Essential Customer Strategies for the 21st Century

Essential Customer Strategies for the 21st Century

  • Author: Paul Greenberg
  • Publisher: McGraw-Hill Professional
  • ISBN: 9780072231731
  • Category: Computers
  • Page: 688
  • View: 5117
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Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.

Social Media Metrics

Social Media Metrics

How to Measure and Optimize Your Marketing Investment

  • Author: Jim Sterne
  • Publisher: John Wiley & Sons
  • ISBN: 9780470622582
  • Category: Business & Economics
  • Page: 256
  • View: 4375
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The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

The New Polymath

The New Polymath

Profiles in Compound-Technology Innovations

  • Author: Vinnie Mirchandani
  • Publisher: John Wiley & Sons
  • ISBN: 9780470768457
  • Category: Business & Economics
  • Page: 400
  • View: 2172
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Prepare for a world of compound innovation which blends 3, 5, 10 strands of infotech, greentech, biotech and healthtech to solve the "Grand Challenges" our world faces-and the more routine ones Polymath is the Greek word for a Renaissance person like Leonardo Da Vinci or Ben Franklin who excels in many disciplines. The New Polymath is an enterprise which has learned to amalgamate 3, 5, 10 strands of technology-infotech, cleantech, healthtech, nanotech, biotech-to create compound new products and to innovate internal processes. Anchors around case studies on innovations and creative processes at 8 New Polymath enterprises - BP, Cognizant, GE, Kleiner Perkins, National Hurricane Center, Plantronics, salesforce.com, WRHambrecht+Co Details eleven building blocks these Polymaths are utilizing - from cloud computing to sustainability to social networks Calatogs over 100 mini case studies of other innovators who are defining state-of-the-art in those eleven building block areas The New Polymath brims with innovation examples from a variety of industries, countries and business processes.

Active Knowledge Modeling of Enterprises

Active Knowledge Modeling of Enterprises

  • Author: Frank Lillehagen,John Krogstie
  • Publisher: Springer Science & Business Media
  • ISBN: 3540794166
  • Category: Computers
  • Page: 436
  • View: 7698
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Enterprise Modeling has been defined as the art of externalizing enterprise knowledge, i.e., representing the core knowledge of the enterprise. Although useful in product design and systems development, for modeling and model-based approaches to have a more profound effect, a shift in modeling approaches and methodologies is necessary. Modeling should become as natural as drawing, sketching and scribbling, and should provide powerful services for capturing work-centric, work-supporting and generative knowledge, for preserving context and ensuring reuse. A solution is the application of Active Knowledge Modeling (AKM). The AKM technology is about discovering, externalizing, expressing, representing, sharing, exploring, configuring, activating, growing and managing enterprise knowledge. An AKM solution is about exploiting the Web as a knowledge engineering medium, and developing knowledge-model-based families of platforms, model-configured workplaces and services. This book was written by the inventors of AKM arising out of their cooperation with both scientists and industrial practitioners over a long period of time, and the authors give examples, directions, methods and services to enable new ways of working, exploiting the AKM approach to enable effective c-business, enterprise design and development, and lifecycle management. Industry managers and design engineers will become aware of the manifold possibilities of, and added values in, IT-supported distributed design processes, and researchers for collaborative design environments will find lots of stimulation and many examples for future developments.

Computer Applications in Pharmaceutical Research and Development

Computer Applications in Pharmaceutical Research and Development

  • Author: Sean Ekins
  • Publisher: John Wiley & Sons
  • ISBN: 0470037229
  • Category: Medical
  • Page: 805
  • View: 1080
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A unique, holistic approach covering all functions and phases of pharmaceutical research and development While there are a number of texts dedicated to individual aspects of pharmaceutical research and development, this unique contributed work takes a holistic and integrative approach to the use of computers in all phases of drug discovery, development, and marketing. It explains how applications are used at various stages, including bioinformatics, data mining, predicting human response to drugs, and high-throughput screening. By providing a comprehensive view, the book offers readers a unique framework and systems perspective from which they can devise strategies to thoroughly exploit the use of computers in their organizations during all phases of the discovery and development process. Chapters are organized into the following sections: * Computers in pharmaceutical research and development: a general overview * Understanding diseases: mining complex systems for knowledge * Scientific information handling and enhancing productivity * Computers in drug discovery * Computers in preclinical development * Computers in development decision making, economics, and market analysis * Computers in clinical development * Future applications and future development Each chapter is written by one or more leading experts in the field and carefully edited to ensure a consistent structure and approach throughout the book. Figures are used extensively to illustrate complex concepts and multifaceted processes. References are provided in each chapter to enable readers to continue investigating a particular topic in depth. Finally, tables of software resources are provided in many of the chapters. This is essential reading for IT professionals and scientists in the pharmaceutical industry as well as researchers involved in informatics and ADMET, drug discovery, and technology development. The book's cross-functional, all-phases approach provides a unique opportunity for a holistic analysis and assessment of computer applications in pharmaceutics.

Encyclopedia of Cloud Computing

Encyclopedia of Cloud Computing

  • Author: San Murugesan,Irena Bojanova
  • Publisher: John Wiley & Sons
  • ISBN: 1118821955
  • Category: Technology & Engineering
  • Page: 744
  • View: 6235
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The Encyclopedia of Cloud Computing provides IT professionals, educators, researchers and students with a compendium of cloud computing knowledge. Authored by a spectrum of subject matter experts in industry and academia, this unique publication, in a single volume, covers a wide range of cloud computing topics, including technological trends and developments, research opportunities, best practices, standards, and cloud adoption. Providing multiple perspectives, it also addresses questions that stakeholders might have in the context of development, operation, management, and use of clouds. Furthermore, it examines cloud computing's impact now and in the future. The encyclopedia presents 56 chapters logically organized into 10 sections. Each chapter covers a major topic/area with cross-references to other chapters and contains tables, illustrations, side-bars as appropriate. Furthermore, each chapter presents its summary at the beginning and backend material, references and additional resources for further information.

Scientific Engineering for Distributed Java Applications

Scientific Engineering for Distributed Java Applications

International Workshop, FIDJI 2002, Luxembourg, Luxembourg, November 28-29, 2002, Revised Papers

  • Author: Nicolas Guelfi,Egidio Astesiano,Gianna Reggio
  • Publisher: Springer
  • ISBN: 3540365206
  • Category: Computers
  • Page: 206
  • View: 1377
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FIDJI 2002 was an international forum for researchers and practitioners in- rested in the advances in, and applications of, software engineering for distri- ted application development. Concerning the technologies, the workshop focused on “Java-related” technologies. It was an opportunity to present and observe the latest research, results, and ideas in these areas. All papers submitted to this workshop were reviewed by at least two members of the International Program Committee. Acceptance was based primarily on the originality and contribution. We selected for these postworkshop proceedings 16 papers amongst 33 submitted, two tutorials, and two keynotes. FIDJI 2002 was aimed at promoting a scienti?c approach to software engin- ring. The scope of the workshop included the following topics: – design of distributed Java applications – Java-related technologies – software and system architecture engineering and development methodo- gies – development methodologies for UML – development methodologies for reliable distributed systems – component-based development methodologies – management of evolutions/iterations in the analysis, design, implementation, and test phases – dependability support during system lifecycle – managing inconsistencies during application development – atomicity and exception handling in system development – software architectures, frameworks, and design patterns for developing d- tributed systems – integration of formal techniques in the development process – formal analysis and grounding of modeling notation and techniques (e. g.

Digital Business

Digital Business

First International ICST Conference, DigiBiz 2009, London, UK, June 17-19, 2009, Revised Selected Papers

  • Author: Veselin Rakocevic,Katarina Stanoevska-Slabeva,Luigi Telesca
  • Publisher: Springer
  • ISBN: 3642115322
  • Category: Computers
  • Page: 185
  • View: 8554
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This volume contains the proceedings of the First International ICST Conference on Digital Business (DigiBiz 2009), hosted by City University London in London, UK. This annual event had the main objective to stimulate and disseminate research results and experimentation on future Digital Business to a wider multidisciplinary forum that would allow the participants to cross the boundaries between research and business. The scientific offering in e-business, e-commerce, and ICT in general is quite broad and spans many different research themes, involving several communities and me- odologies. The growth and dynamic nature of these research themes pose both ch- lenges and opportunities. The challenges are in having scientists and practitioners talk to each other: despite the fact that they work on similar problems they often use very different languages in terms of research tools and approaches. The opportunities on the other hand arise when scientists and practitioners engage in multidisciplinary d- cussions leading to new ideas, projects and products.

Exploring the Grand Challenges for Next Generation E-Business

Exploring the Grand Challenges for Next Generation E-Business

8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009, Revised Selected Papers

  • Author: Raj Sharman,H. Raghav Rao,T. S. Raghu
  • Publisher: Springer Science & Business Media
  • ISBN: 3642174485
  • Category: Business & Economics
  • Page: 312
  • View: 997
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This book is based on a selection of thoroughly revised and extended best papers from the 8th Workshop on E-Business (WEB 2009) held in Phoenix, AZ, USA, on December 15th, 2009. The 29 papers, which were selected from 70 presentations at the workshop, highlight the enormous developments and potential of e-business at a time when new technologies like cloud computing, collective intelligence, and multi-sided platforms are burgeoning. Among the topics covered are Web-based information systems, RFID and supply chain management, process modeling and standardization, security and privacy issues, social networking and mobility, e-services and market mechanisms, IT portfolio management, and other special topics in e-business such as electronic invoicing.

Healthcare Professionalism

Healthcare Professionalism

Improving Practice through Reflections on Workplace Dilemmas

  • Author: Lynn V. Monrouxe,Charlotte E. Rees
  • Publisher: John Wiley & Sons
  • ISBN: 1119044464
  • Category: Medical
  • Page: 272
  • View: 8769
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Healthcare Professionalism: Improving Practice through Reflections on Workplace Dilemmas provides the tools and resources to help raise professional standards within the healthcare system. Taking an evidence and case-based approach to understanding professional dilemmas in healthcare, this book examines principles such as applying professional and ethical guidance in practice, as well as raising concerns and making decisions when faced with complex issues that often have no absolute right answer. Key features include: Real-life dilemmas as narrated by hundreds of healthcare students globally A wide range of professionalism and inter-professionalism related topics Information based on the latest international evidence Using personal incident narratives to illustrate these dilemmas, as well as regulatory body professionalism standards, Healthcare Professionalism is an invaluable resource for students, healthcare professionals and educators as they explore their own professional codes of behaviour.

The FINTECH Book

The FINTECH Book

The Financial Technology Handbook for Investors, Entrepreneurs and Visionaries

  • Author: Susanne Chishti,Janos Barberis
  • Publisher: John Wiley & Sons
  • ISBN: 111921887X
  • Category: Business & Economics
  • Page: 312
  • View: 9395
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"The reader will learn about key developments in the industry and obtain insights of cutting-edge practitioners whether entrepreneurs, investors, or advisors in the retail/commercial banking/investment banking and asset management space"--

Strengthening Communities with Neighborhood Data

Strengthening Communities with Neighborhood Data

  • Author: G. Thomas Kingsley,Claudia J. Coulton,Kathryn L. S. Pettit
  • Publisher: Urban Institute Press
  • ISBN: 9781442277045
  • Category: Political Science
  • Page: 460
  • View: 5581
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Efforts to address the problems of distressed urban neighborhoods stretch back to the 1800s, but until relatively recently, data played little role in forming policy. It wasn't until the early 1990s that all of the factors necessary for rigorous, multifaceted analysis of neighborhood conditions--automated government records, geospatial information systems, and local organizations that could leverage both--converged. Strengthening Communities documents that convergence and details its progress, plotting the ways data are improving local governance in America.

Enterprise Information Systems VI

Enterprise Information Systems VI

  • Author: Isabel Seruca,José Cordeiro,Slimane Hammoudi,Joaquim Filipe
  • Publisher: Springer Science & Business Media
  • ISBN: 1402036752
  • Category: Computers
  • Page: 326
  • View: 2906
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This book contains the best papers of the Sixth International Conference on Enterprise Information Systems (ICEIS 2004), held in Porto (Portugal) and organized by INSTICC (Institute for Systems and Technologies of Information, Communication and Control) in collaboration with PORTUCALENSE UNIVERSITY, who hosted the event. Following the route started in 1999, ICEIS has become a major point of contact between research scientists, engineers and practitioners on the area of business applications of information systems. This conference has received an increased interest every year, from especially from the international academic community, and it is now one of the world largest conferences in its area. This year, five simultaneous tracks were held, covering different aspects related to enterprise computing, including: “Databases and Information Systems Integration”, “Artificial Intelligence and Decision Support Systems”, “Information Systems Analysis and Specification”, “Software Agents and Internet Computing” and “Human-Computer Interaction”. The sections of this book reflect the conference tracks.

The Future Internet

The Future Internet

Future Internet Assembly 2012: From Promises to Reality

  • Author: Federico Alvarez,Frances Cleary,Petros Daras,John Domingue,Alex Galis,Ana Garcia,Anastasius Gavras,Stamatis Karnourskos,Srdjan Krco,Man-Sze Li,Volkmar Lotz,Henning Müller,Elio Salvadori,Anne-Marie Sassen,Hans Schaffers,Burkhard Stiller,Georgios Tselentis,Petra Turkama,Theodore Zahariadis
  • Publisher: Springer
  • ISBN: 3642302416
  • Category: Computers
  • Page: 252
  • View: 1766
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Irrespective of whether we use economic or societal metrics, the Internet is one of the most important technical infrastructures in existence today. It will serve as a catalyst for much of our innovation and prosperity in the future. A competitive Europe will require Internet connectivity and services beyond the capabilities offered by current technologies. Future Internet research is therefore a must. The Future Internet Assembly (FIA) is a successful and unique bi-annual conference that brings together participants of over 150 projects from several distinct but interrelated areas in the EU Framework Programme 7. The 20 full papers included in this volume were selected from 40 submissions, and are preceded by a vision paper describing the FIA Roadmap. The papers have been organized into topical sections on the foundations of Future Internet, the applications of Future Internet, Smart Cities, and Future Internet infrastructures.

Metadata and Semantic Research

Metadata and Semantic Research

Third International Conference, MTSR 2009, Milan, Italy, October 1-2, 2009. Proceedings

  • Author: Fabio Sartori,Miguel-Angel Sicilia,Nikos Manouselis
  • Publisher: Springer Science & Business Media
  • ISBN: 3642045901
  • Category: Computers
  • Page: 330
  • View: 1955
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Advances in Production Management Systems. Competitive Manufacturing for Innovative Products and Services

Advances in Production Management Systems. Competitive Manufacturing for Innovative Products and Services

IFIP WG 5.7 International Conference, APMS 2012, Rhodes, Greece, September 24-26, 2012, Revised Selected Papers

  • Author: Christos Emmanouilidis,Marco Taisch,Dimitris Kiritsis
  • Publisher: Springer
  • ISBN: 3642403522
  • Category: Computers
  • Page: 748
  • View: 7575
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The two volumes IFIP AICT 397 and 398 constitute the thoroughly refereed post-conference proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2012, held in Rhodes, Greece, in September 2012. The 182 revised full papers were carefully reviewed and selected for inclusion in the two volumes. They are organized in 6 parts: sustainability; design, manufacturing and production management; human factors, learning and innovation; ICT and emerging technologies in production management; product and asset lifecycle management; and services, supply chains and operations.

Exponential Organizations

Exponential Organizations

Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)

  • Author: Salim Ismail
  • Publisher: Diversion Books
  • ISBN: 1626813582
  • Category: Business & Economics
  • Page: 249
  • View: 2331
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Frost & Sullivan's 2014 Growth, Innovation, and Leadership Book of the Year "EXPONENTIAL ORGANIZATIONS should be required reading for anyone interested in the ways exponential technologies are reinventing best practices in business." —Ray Kurzweil, Director of Engineering at Google In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company—the Exponential Organization—that has revolutionized how a company can accelerate its growth by using technology. An ExO can eliminate the incremental, linear way traditional companies get bigger, leveraging assets like community, big data, algorithms, and new technology into achieving performance benchmarks ten times better than its peers. Three luminaries of the business world—Salim Ismail, Yuri van Geest, and Mike Malone—have researched this phenomenon and documented ten characteristics of Exponential Organizations. Here, in EXPONENTIAL ORGANIZATIONS, they walk the reader through how any company, from a startup to a multi-national, can become an ExO, streamline its performance, and grow to the next level. "EXPONENTIAL ORGANIZATIONS is the most pivotal book in its class. Salim examines the future of organizations and offers readers his insights on the concept of Exponential Organizations, because he himself embodies the strategy, structure, culture, processes, and systems of this new breed of company." —John Hagel, The Center for the Edge Chosen by Benjamin Netanyahu, Prime Minister of Israel, to be one of Bloomberg's Best Books of 2015

E-Marketing

E-Marketing

Theory and Application

  • Author: Stephen Dann,Susan Dann
  • Publisher: Macmillan International Higher Education
  • ISBN: 0230364713
  • Category: Business & Economics
  • Page: 420
  • View: 5037
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Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

BPM CBOK Version 3. 0

BPM CBOK Version 3. 0

Guide to the Business Process Management Common Body of Knowledge

  • Author: Tony Benedict,Nancy Bilodeau,Phil Vitkus
  • Publisher: CreateSpace
  • ISBN: 9781490516592
  • Category:
  • Page: 446
  • View: 385
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This Guide to the BPM CBOK(TM) provides a basic reference document for all practitioners. The primary purpose of this guide is to identify and provide an overview of the Knowledge Areas that are generally recognized and accepted as good practice. The Guide provides a general overview of each Knowledge Area and provides a list of common activities and tasks associated with each Knowledge Area. It also provides links and references to other sources of information which are part of the broader BPM Common Body of Knowledge.