Search Results for "data-science-for-dummies"

Data Science For Dummies

Data Science For Dummies

  • Author: Lillian Pierson
  • Publisher: John Wiley & Sons
  • ISBN: 1119327644
  • Category: Computers
  • Page: 384
  • View: 2555
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Discover how data science can help you gain in-depth insight into your business - the easy way! Jobs in data science abound, but few people have the data science skills needed to fill these increasingly important roles. Data Science For Dummies is the perfect starting point for IT professionals and students who want a quick primer on all areas of the expansive data science space. With a focus on business cases, the book explores topics in big data, data science, and data engineering, and how these three areas are combined to produce tremendous value. If you want to pick-up the skills you need to begin a new career or initiate a new project, reading this book will help you understand what technologies, programming languages, and mathematical methods on which to focus. While this book serves as a wildly fantastic guide through the broad, sometimes intimidating field of big data and data science, it is not an instruction manual for hands-on implementation. Here’s what to expect: Provides a background in big data and data engineering before moving on to data science and how it's applied to generate value Includes coverage of big data frameworks like Hadoop, MapReduce, Spark, MPP platforms, and NoSQL Explains machine learning and many of its algorithms as well as artificial intelligence and the evolution of the Internet of Things Details data visualization techniques that can be used to showcase, summarize, and communicate the data insights you generate It's a big, big data world out there—let Data Science For Dummies help you harness its power and gain a competitive edge for your organization.

Python for Data Science For Dummies

Python for Data Science For Dummies

  • Author: Zanab Hussain,John Paul Mueller,Luca Massaron
  • Publisher: John Wiley & Sons
  • ISBN: 1118844181
  • Category: Computers
  • Page: 432
  • View: 1058
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Unleash the power of Python for your data analysis projects with For Dummies! Python is the preferred programming language for data scientists and combines the best features of Matlab, Mathematica, and R into libraries specific to data analysis and visualization. Python for Data Science For Dummies shows you how to take advantage of Python programming to acquire, organize, process, and analyze large amounts of information and use basic statistics concepts to identify trends and patterns. You’ll get familiar with the Python development environment, manipulate data, design compelling visualizations, and solve scientific computing challenges as you work your way through this user-friendly guide. Covers the fundamentals of Python data analysis programming and statistics to help you build a solid foundation in data science concepts like probability, random distributions, hypothesis testing, and regression models Explains objects, functions, modules, and libraries and their role in data analysis Walks you through some of the most widely-used libraries, including NumPy, SciPy, BeautifulSoup, Pandas, and MatPlobLib Whether you’re new to data analysis or just new to Python, Python for Data Science For Dummies is your practical guide to getting a grip on data overload and doing interesting things with the oodles of information you uncover.

Predictive Analytics For Dummies

Predictive Analytics For Dummies

  • Author: Dr. Anasse Bari,Mohamed Chaouchi,Tommy Jung
  • Publisher: John Wiley & Sons
  • ISBN: 1119267013
  • Category: Business & Economics
  • Page: 456
  • View: 983
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Use Big Data and technology to uncover real-world insights You don't need a time machine to predict the future. All it takes is a little knowledge and know-how, and Predictive Analytics For Dummies gets you there fast. With the help of this friendly guide, you'll discover the core of predictive analytics and get started putting it to use with readily available tools to collect and analyze data. In no time, you'll learn how to incorporate algorithms through data models, identify similarities and relationships in your data, and predict the future through data classification. Along the way, you'll develop a roadmap by preparing your data, creating goals, processing your data, and building a predictive model that will get you stakeholder buy-in. Big Data has taken the marketplace by storm, and companies are seeking qualified talent to quickly fill positions to analyze the massive amount of data that are being collected each day. If you want to get in on the action and either learn or deepen your understanding of how to use predictive analytics to find real relationships between what you know and what you want to know, everything you need is a page away! Offers common use cases to help you get started Covers details on modeling, k-means clustering, and more Includes information on structuring your data Provides tips on outlining business goals and approaches The future starts today with the help of Predictive Analytics For Dummies.

Machine Learning For Dummies

Machine Learning For Dummies

  • Author: John Paul Mueller,Luca Massaron
  • Publisher: John Wiley & Sons
  • ISBN: 111924577X
  • Category: Computers
  • Page: 432
  • View: 9960
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Your no-nonsense guide to making sense of machine learning Machine learning can be a mind-boggling concept for the masses, but those who are in the trenches of computer programming know just how invaluable it is. Without machine learning, fraud detection, web search results, real-time ads on web pages, credit scoring, automation, and email spam filtering wouldn't be possible, and this is only showcasing just a few of its capabilities. Written by two data science experts, Machine Learning For Dummies offers a much-needed entry point for anyone looking to use machine learning to accomplish practical tasks. Covering the entry-level topics needed to get you familiar with the basic concepts of machine learning, this guide quickly helps you make sense of the programming languages and tools you need to turn machine learning-based tasks into a reality. Whether you're maddened by the math behind machine learning, apprehensive about AI, perplexed by preprocessing data—or anything in between—this guide makes it easier to understand and implement machine learning seamlessly. Grasp how day-to-day activities are powered by machine learning Learn to 'speak' certain languages, such as Python and R, to teach machines to perform pattern-oriented tasks and data analysis Learn to code in R using R Studio Find out how to code in Python using Anaconda Dive into this complete beginner's guide so you are armed with all you need to know about machine learning!

Big Data For Dummies

Big Data For Dummies

  • Author: Judith Hurwitz,Alan Nugent,Fern Halper,Marcia Kaufman
  • Publisher: John Wiley & Sons
  • ISBN: 1118644174
  • Category: Computers
  • Page: 336
  • View: 3212
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Find the right big data solution for your business or organization Big data management is one of the major challenges facing business, industry, and not-for-profit organizations. Data sets such as customer transactions for a mega-retailer, weather patterns monitored by meteorologists, or social network activity can quickly outpace the capacity of traditional data management tools. If you need to develop or manage big data solutions, you'll appreciate how these four experts define, explain, and guide you through this new and often confusing concept. You'll learn what it is, why it matters, and how to choose and implement solutions that work. Effectively managing big data is an issue of growing importance to businesses, not-for-profit organizations, government, and IT professionals Authors are experts in information management, big data, and a variety of solutions Explains big data in detail and discusses how to select and implement a solution, security concerns to consider, data storage and presentation issues, analytics, and much more Provides essential information in a no-nonsense, easy-to-understand style that is empowering Big Data For Dummies cuts through the confusion and helps you take charge of big data solutions for your organization.

Data Mining For Dummies

Data Mining For Dummies

  • Author: Meta S. Brown
  • Publisher: John Wiley & Sons
  • ISBN: 1118893166
  • Category: Computers
  • Page: 408
  • View: 4338
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Delve into your data for the key to success Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome. Data Mining for Dummies shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs. In this book, you'll learn the hows and whys of mining to the depths of your data, and how to make the case for heavier investment into data mining capabilities. The book explains the details of the knowledge discovery process including: Model creation, validity testing, and interpretation Effective communication of findings Available tools, both paid and open-source Data selection, transformation, and evaluation Data Mining for Dummies takes you step-by-step through a real-world data-mining project using open-source tools that allow you to get immediate hands-on experience working with large amounts of data. You'll gain the confidence you need to start making data mining practices a routine part of your successful business. If you're serious about doing everything you can to push your company to the top, Data Mining for Dummies is your ticket to effective data mining.

R For Dummies

R For Dummies

  • Author: Andrie de Vries,Joris Meys
  • Publisher: John Wiley & Sons
  • ISBN: 1119055830
  • Category: Computers
  • Page: 432
  • View: 4710
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Mastering R has never been easier Picking up R can be tough, even for seasoned statisticians and data analysts. R For Dummies, 2nd Edition provides a quick and painless way to master all the R you'll ever need. Requiring no prior programming experience and packed with tons of practical examples, step-by-step exercises, and sample code, this friendly and accessible guide shows you how to know your way around lists, data frames, and other R data structures, while learning to interact with other programs, such as Microsoft Excel. You'll learn how to reshape and manipulate data, merge data sets, split and combine data, perform calculations on vectors and arrays, and so much more. R is an open source statistical environment and programming language that has become very popular in varied fields for the management and analysis of data. R provides a wide array of statistical and graphical techniques, and has become the standard among statisticians for software development and data analysis. R For Dummies, 2nd Edition takes the intimidation out of working with R and arms you with the knowledge and know-how to master the programming language of choice among statisticians and data analysts worldwide. Covers downloading, installing, and configuring R Includes tips for getting data in and out of R Offers advice on fitting regression models and ANOVA Provides helpful hints for working with graphics R For Dummies, 2nd Edition is an ideal introduction to R for complete beginners, as well as an excellent technical reference for experienced R programmers.

Statistics for Big Data For Dummies

Statistics for Big Data For Dummies

  • Author: Alan Anderson
  • Publisher: John Wiley & Sons
  • ISBN: 1118940024
  • Category: Computers
  • Page: 384
  • View: 5266
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The fast and easy way to make sense of statistics for big data Does the subject of data analysis make you dizzy? You've come to the right place! Statistics For Big Data For Dummies breaks this often-overwhelming subject down into easily digestible parts, offering new and aspiring data analysts the foundation they need to be successful in the field. Inside, you'll find an easy-to-follow introduction to exploratory data analysis, the lowdown on collecting, cleaning, and organizing data, everything you need to know about interpreting data using common software and programming languages, plain-English explanations of how to make sense of data in the real world, and much more. Data has never been easier to come by, and the tools students and professionals need to enter the world of big data are based on applied statistics. While the word "statistics" alone can evoke feelings of anxiety in even the most confident student or professional, it doesn't have to. Written in the familiar and friendly tone that has defined the For Dummies brand for more than twenty years, Statistics For Big Data For Dummies takes the intimidation out of the subject, offering clear explanations and tons of step-by-step instruction to help you make sense of data mining—without losing your cool. Helps you to identify valid, useful, and understandable patterns in data Provides guidance on extracting previously unknown information from large databases Shows you how to discover patterns available in big data Gives you access to the latest tools and techniques for working in big data If you're a student enrolled in a related Applied Statistics course or a professional looking to expand your skillset, Statistics For Big Data For Dummies gives you access to everything you need to succeed.

Hadoop For Dummies

Hadoop For Dummies

  • Author: Dirk deRoos
  • Publisher: John Wiley & Sons
  • ISBN: 1118652207
  • Category: Computers
  • Page: 408
  • View: 6502
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Let Hadoop For Dummies help harness the power of your data and rein in the information overload Big data has become big business, and companies and organizations of all sizes are struggling to find ways to retrieve valuable information from their massive data sets with becoming overwhelmed. Enter Hadoop and this easy-to-understand For Dummies guide. Hadoop For Dummies helps readers understand the value of big data, make a business case for using Hadoop, navigate the Hadoop ecosystem, and build and manage Hadoop applications and clusters. Explains the origins of Hadoop, its economic benefits, and its functionality and practical applications Helps you find your way around the Hadoop ecosystem, program MapReduce, utilize design patterns, and get your Hadoop cluster up and running quickly and easily Details how to use Hadoop applications for data mining, web analytics and personalization, large-scale text processing, data science, and problem-solving Shows you how to improve the value of your Hadoop cluster, maximize your investment in Hadoop, and avoid common pitfalls when building your Hadoop cluster From programmers challenged with building and maintaining affordable, scaleable data systems to administrators who must deal with huge volumes of information effectively and efficiently, this how-to has something to help you with Hadoop.

Algorithms For Dummies

Algorithms For Dummies

  • Author: John Paul Mueller,Luca Massaron
  • Publisher: John Wiley & Sons
  • ISBN: 111933053X
  • Category: Computers
  • Page: 432
  • View: 5986
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Discover how algorithms shape and impact our digital world All data, big or small, starts with algorithms. Algorithms are mathematical equations that determine what we see—based on our likes, dislikes, queries, views, interests, relationships, and more—online. They are, in a sense, the electronic gatekeepers to our digital, as well as our physical, world. This book demystifies the subject of algorithms so you can understand how important they are business and scientific decision making. Algorithms for Dummies is a clear and concise primer for everyday people who are interested in algorithms and how they impact our digital lives. Based on the fact that we already live in a world where algorithms are behind most of the technology we use, this book offers eye-opening information on the pervasiveness and importance of this mathematical science—how it plays out in our everyday digestion of news and entertainment, as well as in its influence on our social interactions and consumerism. Readers even learn how to program an algorithm using Python! Become well-versed in the major areas comprising algorithms Examine the incredible history behind algorithms Get familiar with real-world applications of problem-solving procedures Experience hands-on development of an algorithm from start to finish with Python If you have a nagging curiosity about why an ad for that hammock you checked out on Amazon is appearing on your Facebook page, you'll find Algorithm for Dummies to be an enlightening introduction to this integral realm of math, science, and business.

R Projects For Dummies

R Projects For Dummies

  • Author: Joseph Schmuller
  • Publisher: John Wiley & Sons
  • ISBN: 111944618X
  • Category: Computers
  • Page: 360
  • View: 6212
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Make the most of R’s extensive toolset R Projects For Dummies offers a unique learn-by-doing approach. You will increase the depth and breadth of your R skillset by completing a wide variety of projects. By using R’s graphics, interactive, and machine learning tools, you’ll learn to apply R’s extensive capabilities in an array of scenarios. The depth of the project experience is unmatched by any other content online or in print. And you just might increase your statistics knowledge along the way, too! R is a free tool, and it’s the basis of a huge amount of work in data science. It's taking the place of costly statistical software that sometimes takes a long time to learn. One reason is that you can use just a few R commands to create sophisticated analyses. Another is that easy-to-learn R graphics enable you make the results of those analyses available to a wide audience. This book will help you sharpen your skills by applying them in the context of projects with R, including dashboards, image processing, data reduction, mapping, and more. Appropriate for R users at all levels Helps R programmers plan and complete their own projects Focuses on R functions and packages Shows how to carry out complex analyses by just entering a few commands If you’re brand new to R or just want to brush up on your skills, R Projects For Dummies will help you complete your projects with ease.

Artificial Intelligence For Dummies

Artificial Intelligence For Dummies

  • Author: John Paul Mueller,Luca Massaron
  • Publisher: John Wiley & Sons
  • ISBN: 1119467586
  • Category: Computers
  • Page: 336
  • View: 4514
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Step into the future with AI The term "Artificial Intelligence" has been around since the 1950s, but a lot has changed since then. Today, AI is referenced in the news, books, movies, and TV shows, and the exact definition is often misinterpreted. Artificial Intelligence For Dummies provides a clear introduction to AI and how it’s being used today. Inside, you’ll get a clear overview of the technology, the common misconceptions surrounding it, and a fascinating look at its applications in everything from self-driving cars and drones to its contributions in the medical field. Learn about what AI has contributed to society Explore uses for AI in computer applications Discover the limits of what AI can do Find out about the history of AI The world of AI is fascinating—and this hands-on guide makes it more accessible than ever!

Business Intelligence For Dummies

Business Intelligence For Dummies

  • Author: Swain Scheps
  • Publisher: John Wiley & Sons
  • ISBN: 1118051416
  • Category: Computers
  • Page: 388
  • View: 590
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You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how to: Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.

Statistical Analysis with R For Dummies

Statistical Analysis with R For Dummies

  • Author: Joseph Schmuller
  • Publisher: John Wiley & Sons
  • ISBN: 1119337062
  • Category: Computers
  • Page: 456
  • View: 4246
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Understanding the world of R programming and analysis has never been easier Most guides to R, whether books or online, focus on R functions and procedures. But now, thanks to Statistical Analysis with R For Dummies, you have access to a trusted, easy-to-follow guide that focuses on the foundational statistical concepts that R addresses—as well as step-by-step guidance that shows you exactly how to implement them using R programming. People are becoming more aware of R every day as major institutions are adopting it as a standard. Part of its appeal is that it's a free tool that's taking the place of costly statistical software packages that sometimes take an inordinate amount of time to learn. Plus, R enables a user to carry out complex statistical analyses by simply entering a few commands, making sophisticated analyses available and understandable to a wide audience. Statistical Analysis with R For Dummies enables you to perform these analyses and to fully understand their implications and results. Gets you up to speed on the #1 analytics/data science software tool Demonstrates how to easily find, download, and use cutting-edge community-reviewed methods in statistics and predictive modeling Shows you how R offers intel from leading researchers in data science, free of charge Provides information on using R Studio to work with R Get ready to use R to crunch and analyze your data—the fast and easy way!

Big Data For Small Business For Dummies

Big Data For Small Business For Dummies

  • Author: Bernard Marr
  • Publisher: John Wiley & Sons
  • ISBN: 1119027039
  • Category: Business & Economics
  • Page: 256
  • View: 2782
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Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.

R for Data Science

R for Data Science

Import, Tidy, Transform, Visualize, and Model Data

  • Author: Hadley Wickham,Garrett Grolemund
  • Publisher: "O'Reilly Media, Inc."
  • ISBN: 1491910364
  • Category: Computers
  • Page: 520
  • View: 2299
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Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You’ll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you’ve learned along the way. You’ll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results

Access 2016 For Dummies

Access 2016 For Dummies

  • Author: Laurie Ulrich Fuller,Ken Cook
  • Publisher: John Wiley & Sons
  • ISBN: 1119083109
  • Category: Computers
  • Page: 456
  • View: 9247
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Fuller and Cook help you unlock the magic of databases so you can manage it all and make it useful with the tools in Access 2016. This guide will help you organize your data, produce reports that make you look like a genius, and create forms that enable your staff to enter and manage more data.

Python for Data Analysis

Python for Data Analysis

Data Wrangling with Pandas, NumPy, and IPython

  • Author: Wes McKinney
  • Publisher: "O'Reilly Media, Inc."
  • ISBN: 1491957611
  • Category: Computers
  • Page: 550
  • View: 6871
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Get complete instructions for manipulating, processing, cleaning, and crunching datasets in Python. Updated for Python 3.6, the second edition of this hands-on guide is packed with practical case studies that show you how to solve a broad set of data analysis problems effectively. You’ll learn the latest versions of pandas, NumPy, IPython, and Jupyter in the process. Written by Wes McKinney, the creator of the Python pandas project, this book is a practical, modern introduction to data science tools in Python. It’s ideal for analysts new to Python and for Python programmers new to data science and scientific computing. Data files and related material are available on GitHub. Use the IPython shell and Jupyter notebook for exploratory computing Learn basic and advanced features in NumPy (Numerical Python) Get started with data analysis tools in the pandas library Use flexible tools to load, clean, transform, merge, and reshape data Create informative visualizations with matplotlib Apply the pandas groupby facility to slice, dice, and summarize datasets Analyze and manipulate regular and irregular time series data Learn how to solve real-world data analysis problems with thorough, detailed examples

Getting a Big Data Job For Dummies

Getting a Big Data Job For Dummies

  • Author: Jason Williamson
  • Publisher: John Wiley & Sons
  • ISBN: 1118903404
  • Category: Computers
  • Page: 336
  • View: 7536
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Hone your analytic talents and become part of the next big thing Getting a Big Data Job For Dummies is the ultimate guide to landing a position in one of the fastest-growing fields in the modern economy. Learn exactly what "big data" means, why it's so important across all industries, and how you can obtain one of the most sought-after skill sets of the decade. This book walks you through the process of identifying your ideal big data job, shaping the perfect resume, and nailing the interview, all in one easy-to-read guide. Companies from all industries, including finance, technology, medicine, and defense, are harnessing massive amounts of data to reap a competitive advantage. The demand for big data professionals is growing every year, and experts forecast an estimated 1.9 million additional U.S. jobs in big data by 2015. Whether your niche is developing the technology, handling the data, or analyzing the results, turning your attention to a career in big data can lead to a more secure, more lucrative career path. Getting a Big Data Job For Dummies provides an overview of the big data career arc, and then shows you how to get your foot in the door with topics like: The education you need to succeed The range of big data career path options An overview of major big data employers A plan to develop your job-landing strategy Your analytic inclinations may be your ticket to long-lasting success. In a highly competitive job market, developing your data skills can create a situation where you pick your employer rather than the other way around. If you're ready to get in on the ground floor of the next big thing, Getting a Big Data Job For Dummies will teach you everything you need to know to get started today.

Data Science with SQL Server Quick Start Guide

Data Science with SQL Server Quick Start Guide

Integrate SQL Server with data science

  • Author: Dejan Sarka
  • Publisher: Packt Publishing Ltd
  • ISBN: 1789537134
  • Category: Computers
  • Page: 206
  • View: 8166
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Get unique insights from your data by combining the power of SQL Server, R and Python Key Features Use the features of SQL Server 2017 to implement the data science project life cycle Leverage the power of R and Python to design and develop efficient data models find unique insights from your data with powerful techniques for data preprocessing and analysis Book Description SQL Server only started to fully support data science with its two most recent editions. If you are a professional from both worlds, SQL Server and data science, and interested in using SQL Server and Machine Learning (ML) Services for your projects, then this is the ideal book for you. This book is the ideal introduction to data science with Microsoft SQL Server and In-Database ML Services. It covers all stages of a data science project, from businessand data understanding,through data overview, data preparation, modeling and using algorithms, model evaluation, and deployment. You will learn to use the engines and languages that come with SQL Server, including ML Services with R and Python languages and Transact-SQL. You will also learn how to choose which algorithm to use for which task, and learn the working of each algorithm. What you will learn Use the popular programming languages,T-SQL, R, and Python, for data science Understand your data with queries and introductory statistics Create and enhance the datasets for ML Visualize and analyze data using basic and advanced graphs Explore ML using unsupervised and supervised models Deploy models in SQL Server and perform predictions Who this book is for SQL Server professionals who want to start with data science, and data scientists who would like to start using SQL Server in their projects will find this book to be useful. Prior exposure to SQL Server will be helpful.