Search Results for "e-mail-marketing-for-dummies"

E-Mail Marketing For Dummies

E-Mail Marketing For Dummies

  • Author: Arnold
  • Publisher: John Wiley & Sons
  • ISBN: 1118052110
  • Category: Business & Economics
  • Page: 360
  • View: 2314
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E-Mail Marketing For Dummies

E-Mail Marketing For Dummies

  • Author: Arnold
  • Publisher: John Wiley & Sons
  • ISBN: 1118075757
  • Category: Business & Economics
  • Page: 384
  • View: 2364
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Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide.

Digitales Marketing für Dummies

Digitales Marketing für Dummies

  • Author: Ryan Deiss,Russ Henneberry
  • Publisher: John Wiley & Sons
  • ISBN: 3527812466
  • Category: Business & Economics
  • Page: 360
  • View: 9400
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Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Marketing für Dummies

Marketing für Dummies

  • Author: Alexander Hiam
  • Publisher: John Wiley & Sons
  • ISBN: 3527642900
  • Category: Business & Economics
  • Page: 380
  • View: 5953
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Egal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! Der Marketing-Experte Alexander Hiam vermittelt Ihnen in dieser Neuauflage seines Bestsellers alle Grundlagen, Trends und Strategien für ein erfolgreiches Marketing. Angefangen bei der Aufstellung eines Marketingplans, der Ihr Budget nicht aus der Bahn wirft, erfahren Sie hier Schritt für Schritt, welche Möglichkeiten sich Ihnen im Marketing-Alltag bieten und auf welchen Wegen Sie Ihre Zielgruppe am besten erreichen. Zahlreiche Beispiele aus der Praxis zeigen Ihnen, was Sie beim Schalten von Anzeigen für Print, Radio, Fernsehen oder Internet beachten sollten und wie Sie größere Veranstaltungen optimal vorbereiten.

Web Marketing All-in-One Desk Reference For Dummies

Web Marketing All-in-One Desk Reference For Dummies

  • Author: John Arnold,Ian Lurie,Marty Dickinson,Elizabeth Marsten,Michael Becker
  • Publisher: John Wiley & Sons
  • ISBN: 0470413980
  • Category: Business & Economics
  • Page: 936
  • View: 5819
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Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Web Marketing For Dummies

Web Marketing For Dummies

  • Author: Jan Zimmerman
  • Publisher: John Wiley & Sons
  • ISBN: 0470451408
  • Category: Business & Economics
  • Page: 408
  • View: 7238
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Marketing Automation For Dummies

Marketing Automation For Dummies

  • Author: Mathew Sweezey
  • Publisher: John Wiley & Sons
  • ISBN: 111877227X
  • Category: Business & Economics
  • Page: 312
  • View: 8830
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Multiply the effectiveness of your campaigns with marketingautomation Marketing automation technology has been shown to dramaticallyincrease lead conversions and average deal sizes as well asimproving forecasting and customer segmentation. A subset of CRM,it focuses on defining, scheduling, segmenting, and trackingmarketing campaigns. This friendly book demystifies marketingautomation in straightforward terms, helping you leverage the toolsand handle the processes that will enable a seamless integrationwith your CRM program. Learn to establish a buyer profile, assessyour needs, select tools, create a lead scoring model, and muchmore. Marketing automation is a next-generation, CRM-related tool forincreasing lead conversions and improving forecasting and customersegmentation This book provides an easy-to-understand introduction to thetools and technology, helping you evaluate your current processes,choose the appropriate tools, and follow best practices in makingthe most of them Written by Mathew Sweezey, Marketing Automation Evangelist atPardot (ExactTarget), a leading provider of marketing automationsolutions Covers working with the marketing lifecycle, evaluating yourassets, integrating marketing automation with CRM and with otherprocesses, nurturing your leads, and using marketing automation toreach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide toget you up and running with marketing automation, putting yourbusiness on the cutting edge and enhancing yourcompetitiveness.

AdWords für Dummies

AdWords für Dummies

  • Author: Howard Jacobson,Howie Jacobson
  • Publisher: John Wiley & Sons
  • ISBN: 9783527704446
  • Category: Google
  • Page: 394
  • View: 5463
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Das Internet bietet ungeahnte Werbemöglichkeiten für Unternehmen. Aber man muss sie auch zu nutzen wissen. Google AdWords ist ein cleveres Onlinemarketing-Tool, mit dem Sie Ihre Website für noch mehr Kunden attraktiv machen können. Der Onlinemarketing-Spezialist Howard Jacobson zeigt Ihnen von der Anmeldung über die Ausarbeitung einer Marketingstrategie bis hin zur ihrer Perfektionierung, wie Sie Google AdWords professionell nutzen und gewinnbringend einsetzen. Sie erfahren, wie Sie die richtigen Suchbegriffe auswählen, um Kunden anzulocken, wie Sie Ihren Markt erforschen, eine Direktmarketing-Strategie entwickeln und den Erfolg Ihrer Anzeigen analysieren und optimieren. Starten Sie durch mit 25 Euro Startguthaben - So wird Ihr Internetauftritt ein Erfolg!

Web Marketing All-in-One For Dummies

Web Marketing All-in-One For Dummies

  • Author: John Arnold,Michael Becker,Marty Dickinson,Ian Lurie,Elizabeth Marsten
  • Publisher: John Wiley & Sons
  • ISBN: 1118281675
  • Category: Business & Economics
  • Page: 936
  • View: 8681
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Build an online presence for your business with webmarketing Why buy several books on web marketing when you can buy justone? With this must-have resource, five marketing professionalsteam up to share their expertise in the field of web marketing sothat you can benefit from their know-how. Covering everything fromsite building, search engine optimization, and web analytics toonline advertising, e-mail marketing, and harnessing the potentialof social media, this team of web marketing gurus brings theirinsight and experience to the table and it's yours for thetaking. Provides invaluable advice for establishing a web presence andgetting your message out with online advertising Zeroes in on search engine optimization so that your site canbe discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understandingof your web marketing efforts Details ways to establish an online voice with blogging andpodcasting Walks you through the potential of social media marketing withFacebook, Twitter, and Google+ Looks at various options for getting your message onto mobileplatforms Web Marketing All in One For Dummies, 2nd Edition showsyou how to get your online name out there so that customers canfind you easily.

Starting and Running a Small Business For Canadians For Dummies All-in-One

Starting and Running a Small Business For Canadians For Dummies All-in-One

  • Author: John Aylen
  • Publisher: John Wiley & Sons
  • ISBN: 1118223896
  • Category: Business & Economics
  • Page: 672
  • View: 2437
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The comprehensive, six-in-one package small business entrepreneurs can't afford to be without With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers' ventures meet with success. The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire Includes the financial advice that keeps new businesses from folding within their first five years Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.

Marketing For Dummies

Marketing For Dummies

  • Author: Alexander Hiam
  • Publisher: John Wiley & Sons
  • ISBN: 111888065X
  • Category: Business & Economics
  • Page: 384
  • View: 5211
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Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.

Nonprofit Kit For Dummies

Nonprofit Kit For Dummies

  • Author: Stan Hutton,Frances Phillips
  • Publisher: John Wiley & Sons
  • ISBN: 0470595736
  • Category: Business & Economics
  • Page: 384
  • View: 2855
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Web Design For Dummies

Web Design For Dummies

  • Author: Lisa Lopuck
  • Publisher: John Wiley & Sons
  • ISBN: 1118235541
  • Category: Computers
  • Page: 352
  • View: 480
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Get up to speed on the newest technologies, tools, and possibilities in web design Have a great idea for a web site but don't know where or how to begin? Web Design For Dummies, 3rd Edition is an ideal starting point! Fully updated to cover the latest and the greatest in the world of web design, this fun-but-straightforward guide gets you caught up with everything you need to know to organize your ideas, create a template, start development, test to make sure everything is working properly, and launch your finished site. Packed with invaluable advice on incorporating social media aspects, linking content with social sites, and designing for mobile devices, this book will have you web designing like a pro in no time. Highlights the many significant changes in the world of web design since the previous edition, including the introduction of HTML5, new technologies for sharing media, mobile web design, and more Zeroes in on effectively using color, text, and navigation Reveals helpful advice for avoiding common pitfalls Details ways to connect with social sites like Twitter and Facebook Web Design For Dummies, 3rd Edition goes beyond just making a basic web site and instead encourages you to create a site that is appealing, practical, and useful.

Facebook Marketing For Dummies

Facebook Marketing For Dummies

  • Author: John Haydon
  • Publisher: John Wiley & Sons
  • ISBN: 1118951336
  • Category: Business & Economics
  • Page: 336
  • View: 9936
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Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform. Includes real-world case studies that illustrate how successful Facebook marketing really works Fully updated to cover the latest tools and techniques in Facebook marketing Shows marketers how to use Facebook to reach and engage their target audience Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.

Mobile Marketing For Dummies

Mobile Marketing For Dummies

  • Author: Michael Becker,Arnold
  • Publisher: John Wiley & Sons
  • ISBN: 0470929510
  • Category: Business & Economics
  • Page: 360
  • View: 4417
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Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

Starting an Online Business All-in-One For Dummies

Starting an Online Business All-in-One For Dummies

  • Author: Shannon Belew,Joel Elad
  • Publisher: John Wiley & Sons
  • ISBN: 1118123190
  • Category: Business & Economics
  • Page: 888
  • View: 2836
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Cause Marketing For Dummies

Cause Marketing For Dummies

  • Author: Joe Waters,Joanna MacDonald
  • Publisher: John Wiley & Sons
  • ISBN: 1118119061
  • Category: Business & Economics
  • Page: 336
  • View: 5119
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Create a mutually beneficial partnership between nonprofit andfor-profit enterprises Cause marketing creates a partnership with benefits for both anonprofit entity and a business. Written by an expert on causemarketing whose blog, SelfishGiving.com, is a key resource on thesubject, this friendly guide shows both business owners andmarketers for nonprofits how to build and sustain such apartnership using social media such as Facebook and Twitter. Itcovers new online tools, how to identify potential partners, tipson engaging your fans, and how to model a campaign on provensuccesses. Cause marketing is not marketing a cause, but a partnershipbetween business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for findingappropriate partners, planning and setting up a campaign usingFacebook, Twitter, and blogs, measuring campaign success, andmore Explains online tools such as Quick Response Codes, serviceslike Causon and The Point, and location marketing servicesincluding Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaigntechniques Cause Marketing For Dummies helps both businesses andnonprofits reap the benefits of effective cause marketing.

Facebook Marketing für Dummies

Facebook Marketing für Dummies

  • Author: John Haydon,Paul Dunay,Richard Krueger
  • Publisher: John Wiley & Sons
  • ISBN: 3527708235
  • Category:
  • Page: 326
  • View: 1336
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Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

GPS For Dummies

GPS For Dummies

  • Author: Joel McNamara
  • Publisher: John Wiley & Sons
  • ISBN: 9780470457856
  • Category: Science
  • Page: 416
  • View: 9973
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Need directions? Are you good at getting lost? Then GPS is just the technology you’ve dreamed of, and GPS For Dummies is what you need to help you make the most of it. If you have a GPS unit or plan to buy one, GPS For Dummies, 2nd Edition helps you compare GPS technologies, units, and uses. You’ll find out how to create and use digital maps and learn about waypoints, tracks, coordinate systems, and other key point to using GPS technology. Get more from your GPS device by learning to use Web-hosted mapping services and even how to turn your cell phone or PDA into a GPS receiver. You’ll also discover: Up-to-date information on the capabilities of popular handheld and automotive Global Positioning Systems How to read a map and how to get more from the free maps available online The capabilities and limitations of GPS technology, and how satellites and radio systems make GPS work How to interface your GPS receiver with your computer and what digital mapping software can offer Why a cell phone with GPS capability isn’t the same as a GPS unit What can affect your GPS reading and how accurate it will be How to use Street Atlas USA, TopoFusion, Google Earth, and other tools Fun things to do with GPS, such as exploring topographical maps, aerial imagery, and the sport of geocaching Most GPS receivers do much more than their owners realize. With GPS For Dummies, 2nd Edition in hand, you’ll venture forth with confidence!

Divorce For Dummies

Divorce For Dummies

  • Author: John Ventura,Mary Reed
  • Publisher: John Wiley & Sons
  • ISBN: 9780470485361
  • Category: Family & Relationships
  • Page: 384
  • View: 9182
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Since Divorce For Dummies, 2nd Edition published in 2005, there have been considerable changes in collaborative divorces, common law marriages, same sex marriages, visitation, and even custody laws (from children to pets). Divorce For Dummies, 3rd Edition includes 25 percent new, revised, and refreshed material covering all of the above.