Search Results for "e-mail-marketing-for-dummies"

E-Mail Marketing For Dummies

E-Mail Marketing For Dummies

  • Author: Arnold
  • Publisher: John Wiley & Sons
  • ISBN: 1118052110
  • Category: Business & Economics
  • Page: 360
  • View: 4024
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E-Mail Marketing FOR DUMmIES

E-Mail Marketing FOR DUMmIES

  • Author: John Arnold
  • Publisher: Jason
  • ISBN: N.A
  • Category:
  • Page: 350
  • View: 5085
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Communicating with consumers is easy, but getting them to pay attention isn’t. Every successful marketing strategy entails cutting through the clutter, and few places are more cluttered than the average consumer’s e-mail inbox. E-mail marketing represents an opportunity to experience both the thrill of increased customer loyalty and steady repeat business as well as the agony of bounced e-mail, unsubscribe requests, and spam complaints. Whether you find thrill or agony in your e-mail marketing strategy depends on your ability to effectively deliver valuable and purposeful e-mails to prospects and customers who have a need for your information. This book combines time-tested marketing strategies with consumer prefer- ences and best practices to help you develop and deliver e-mails that your prospects and customers look forward to receiving. I explain how to apply basic business and marketing principles to your e-mail strategy, such as maxi- mizing your revenue and coming up with meaningful objectives. I also explain how to use e-mail templates to design professional-looking marketing e-mails and how to come up with relevant e-mail content to put into your designs. E-mail marketers are also subject to legal requirements, consumer mistrust, and Internet service providers (ISPs) blocking and filtering unwanted e-mails by the billions. This book shows you how to adhere to professional standards, improve your deliverability, and execute your e-mail marketing strategy with current laws in mind. Because your prospects and customers have to share their e-mail address in order for you to deliver valuable e-mails, this book explains how to build a quality e-mail list of subscribers who reward your e-mail marketing efforts with immediate action and outstanding return on investment (ROI). I include tactics that you can use immediately to start building your list as well as tips for obtaining permission and getting your list subscribers to take action on your e-mails. E-mail marketing doesn’t conclude with the successful delivery of an e-mail, so I also explain how you can find out who is opening and clicking your e-mails. I include tips for using e-mail tracking reports and Web analytics to increase the number of your e-mail list subscribers who regularly make purchases and refer your business to their friends and colleagues. I also explain how you can use e-mail to improve search engine optimization, blogs, surveys, and other new technologies to deepen your customer relationships and extend your online presence.

Digitales Marketing für Dummies

Digitales Marketing für Dummies

  • Author: Ryan Deiss,Russ Henneberry
  • Publisher: John Wiley & Sons
  • ISBN: 3527812466
  • Category: Business & Economics
  • Page: 360
  • View: 4835
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Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Marketing für Dummies

Marketing für Dummies

  • Author: Alexander Hiam
  • Publisher: John Wiley & Sons
  • ISBN: 3527642900
  • Category: Business & Economics
  • Page: 380
  • View: 3932
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Egal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! Der Marketing-Experte Alexander Hiam vermittelt Ihnen in dieser Neuauflage seines Bestsellers alle Grundlagen, Trends und Strategien für ein erfolgreiches Marketing. Angefangen bei der Aufstellung eines Marketingplans, der Ihr Budget nicht aus der Bahn wirft, erfahren Sie hier Schritt für Schritt, welche Möglichkeiten sich Ihnen im Marketing-Alltag bieten und auf welchen Wegen Sie Ihre Zielgruppe am besten erreichen. Zahlreiche Beispiele aus der Praxis zeigen Ihnen, was Sie beim Schalten von Anzeigen für Print, Radio, Fernsehen oder Internet beachten sollten und wie Sie größere Veranstaltungen optimal vorbereiten.

Web Marketing For Dummies

Web Marketing For Dummies

  • Author: Jan Zimmerman
  • Publisher: John Wiley & Sons
  • ISBN: 9781118050965
  • Category: Business & Economics
  • Page: 432
  • View: 6592
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Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing. This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting. Reflects current marketing trends Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.

Marketing Automation For Dummies

Marketing Automation For Dummies

  • Author: Mathew Sweezey
  • Publisher: John Wiley & Sons
  • ISBN: 111877227X
  • Category: Business & Economics
  • Page: 312
  • View: 2128
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Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.

Web Marketing All-in-One For Dummies

Web Marketing All-in-One For Dummies

  • Author: Arnold,Michael Becker,Marty Dickinson,Ian Lurie,Elizabeth Marsten
  • Publisher: John Wiley & Sons
  • ISBN: 1118281675
  • Category: Business & Economics
  • Page: 936
  • View: 5254
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Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

Starting and Running a Small Business For Canadians For Dummies All-in-One

Starting and Running a Small Business For Canadians For Dummies All-in-One

  • Author: John Aylen
  • Publisher: John Wiley & Sons
  • ISBN: 1118223896
  • Category: Business & Economics
  • Page: 672
  • View: 4020
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The comprehensive, six-in-one package small business entrepreneurs can't afford to be without With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers' ventures meet with success. The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire Includes the financial advice that keeps new businesses from folding within their first five years Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.

Facebook Marketing für Dummies

Facebook Marketing für Dummies

  • Author: John Haydon,Paul Dunay,Richard Krueger
  • Publisher: John Wiley & Sons
  • ISBN: 3527708235
  • Category:
  • Page: 326
  • View: 9981
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Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

Digital Marketing For Dummies

Digital Marketing For Dummies

  • Author: Ryan Deiss,Russ Henneberry
  • Publisher: John Wiley & Sons
  • ISBN: 1119235596
  • Category: Business & Economics
  • Page: 360
  • View: 5145
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Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Marketing For Dummies

Marketing For Dummies

  • Author: Alexander Hiam
  • Publisher: John Wiley & Sons
  • ISBN: 111888065X
  • Category: Business & Economics
  • Page: 384
  • View: 2200
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Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.

Web Design For Dummies

Web Design For Dummies

  • Author: Lisa Lopuck
  • Publisher: John Wiley & Sons
  • ISBN: 1118235541
  • Category: Computers
  • Page: 352
  • View: 2797
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Get up to speed on the newest technologies, tools, and possibilities in web design Have a great idea for a web site but don't know where or how to begin? Web Design For Dummies, 3rd Edition is an ideal starting point! Fully updated to cover the latest and the greatest in the world of web design, this fun-but-straightforward guide gets you caught up with everything you need to know to organize your ideas, create a template, start development, test to make sure everything is working properly, and launch your finished site. Packed with invaluable advice on incorporating social media aspects, linking content with social sites, and designing for mobile devices, this book will have you web designing like a pro in no time. Highlights the many significant changes in the world of web design since the previous edition, including the introduction of HTML5, new technologies for sharing media, mobile web design, and more Zeroes in on effectively using color, text, and navigation Reveals helpful advice for avoiding common pitfalls Details ways to connect with social sites like Twitter and Facebook Web Design For Dummies, 3rd Edition goes beyond just making a basic web site and instead encourages you to create a site that is appealing, practical, and useful.

Facebook Marketing For Dummies

Facebook Marketing For Dummies

  • Author: John Haydon
  • Publisher: John Wiley & Sons
  • ISBN: 1118951336
  • Category: Business & Economics
  • Page: 336
  • View: 7063
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Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform. Includes real-world case studies that illustrate how successful Facebook marketing really works Fully updated to cover the latest tools and techniques in Facebook marketing Shows marketers how to use Facebook to reach and engage their target audience Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.

Mobile Marketing For Dummies

Mobile Marketing For Dummies

  • Author: Michael Becker,Arnold
  • Publisher: John Wiley & Sons
  • ISBN: 0470929510
  • Category: Business & Economics
  • Page: 360
  • View: 305
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Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

Starting an Online Business All-in-One For Dummies

Starting an Online Business All-in-One For Dummies

  • Author: Shannon Belew,Joel Elad
  • Publisher: John Wiley & Sons
  • ISBN: 1118199413
  • Category: Business & Economics
  • Page: 888
  • View: 5440
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Cause Marketing For Dummies

Cause Marketing For Dummies

  • Author: Joe Waters,Joanna MacDonald
  • Publisher: John Wiley & Sons
  • ISBN: 1118119061
  • Category: Business & Economics
  • Page: 336
  • View: 619
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Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.

GPS For Dummies

GPS For Dummies

  • Author: Joel McNamara
  • Publisher: John Wiley & Sons
  • ISBN: 9780470457856
  • Category: Science
  • Page: 412
  • View: 5657
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Need directions? Are you good at getting lost? Then GPS is just the technology you’ve dreamed of, and GPS For Dummies is what you need to help you make the most of it. If you have a GPS unit or plan to buy one, GPS For Dummies, 2nd Edition helps you compare GPS technologies, units, and uses. You’ll find out how to create and use digital maps and learn about waypoints, tracks, coordinate systems, and other key point to using GPS technology. Get more from your GPS device by learning to use Web-hosted mapping services and even how to turn your cell phone or PDA into a GPS receiver. You’ll also discover: Up-to-date information on the capabilities of popular handheld and automotive Global Positioning Systems How to read a map and how to get more from the free maps available online The capabilities and limitations of GPS technology, and how satellites and radio systems make GPS work How to interface your GPS receiver with your computer and what digital mapping software can offer Why a cell phone with GPS capability isn’t the same as a GPS unit What can affect your GPS reading and how accurate it will be How to use Street Atlas USA, TopoFusion, Google Earth, and other tools Fun things to do with GPS, such as exploring topographical maps, aerial imagery, and the sport of geocaching Most GPS receivers do much more than their owners realize. With GPS For Dummies, 2nd Edition in hand, you’ll venture forth with confidence!

Divorce For Dummies

Divorce For Dummies

  • Author: John Ventura,Mary Reed
  • Publisher: John Wiley & Sons
  • ISBN: 9780470485361
  • Category: Family & Relationships
  • Page: 384
  • View: 5351
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Since Divorce For Dummies, 2nd Edition published in 2005, there have been considerable changes in collaborative divorces, common law marriages, same sex marriages, visitation, and even custody laws (from children to pets). Divorce For Dummies, 3rd Edition includes 25 percent new, revised, and refreshed material covering all of the above.

Schizophrenia For Dummies

Schizophrenia For Dummies

  • Author: Jerome Levine,Irene S. Levine
  • Publisher: John Wiley & Sons
  • ISBN: 0470444878
  • Category: Medical
  • Page: 384
  • View: 1357
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Practical tools for leading a happy, productive life Schizophrenia is a chronic, severe, and disabling mental disorder that afflicts one percent of the population, an estimated 2.5 million people in America alone. The firsthand advice in this reassuring guide will empower the families and caregivers of schizophrenia patients to take charge, offering expert advice on identifying the warning signs, choosing the right health professional, understanding currently available drugs and those on the horizon (as well as their side effects), and evaluating traditional and alternative therapies.

Grilling For Dummies

Grilling For Dummies

  • Author: John Mariani,Marie Rama
  • Publisher: John Wiley & Sons
  • ISBN: 9780470504123
  • Category: Cooking
  • Page: 388
  • View: 8532
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Grilling For Dummies, 2nd Edition provides readers with the how-to and what-to cook information they need to make their grilling season hot. It also offers tips sure to benefit grillers of all levels, including basic information on equipment; grill setup and maintenance; new grilling techniques for meat, poultry, seafood, and vegetables; and new and updated grilling recipes.