Search Results for "e-mail-marketing-for-dummies"

E-Mail Marketing For Dummies

E-Mail Marketing For Dummies

  • Author: Arnold
  • Publisher: John Wiley & Sons
  • ISBN: 1118052110
  • Category: Business & Economics
  • Page: 360
  • View: 4784
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The Constant Contact Guide to Email Marketing

The Constant Contact Guide to Email Marketing

  • Author: Eric Groves
  • Publisher: John Wiley & Sons
  • ISBN: 0470615265
  • Category: Business & Economics
  • Page: 256
  • View: 8495
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E-Mail Marketing FOR DUMmIES

E-Mail Marketing FOR DUMmIES

  • Author: John Arnold
  • Publisher: Jason
  • ISBN: N.A
  • Category:
  • Page: 350
  • View: 6803
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Communicating with consumers is easy, but getting them to pay attention isn’t. Every successful marketing strategy entails cutting through the clutter, and few places are more cluttered than the average consumer’s e-mail inbox. E-mail marketing represents an opportunity to experience both the thrill of increased customer loyalty and steady repeat business as well as the agony of bounced e-mail, unsubscribe requests, and spam complaints. Whether you find thrill or agony in your e-mail marketing strategy depends on your ability to effectively deliver valuable and purposeful e-mails to prospects and customers who have a need for your information. This book combines time-tested marketing strategies with consumer prefer- ences and best practices to help you develop and deliver e-mails that your prospects and customers look forward to receiving. I explain how to apply basic business and marketing principles to your e-mail strategy, such as maxi- mizing your revenue and coming up with meaningful objectives. I also explain how to use e-mail templates to design professional-looking marketing e-mails and how to come up with relevant e-mail content to put into your designs. E-mail marketers are also subject to legal requirements, consumer mistrust, and Internet service providers (ISPs) blocking and filtering unwanted e-mails by the billions. This book shows you how to adhere to professional standards, improve your deliverability, and execute your e-mail marketing strategy with current laws in mind. Because your prospects and customers have to share their e-mail address in order for you to deliver valuable e-mails, this book explains how to build a quality e-mail list of subscribers who reward your e-mail marketing efforts with immediate action and outstanding return on investment (ROI). I include tactics that you can use immediately to start building your list as well as tips for obtaining permission and getting your list subscribers to take action on your e-mails. E-mail marketing doesn’t conclude with the successful delivery of an e-mail, so I also explain how you can find out who is opening and clicking your e-mails. I include tips for using e-mail tracking reports and Web analytics to increase the number of your e-mail list subscribers who regularly make purchases and refer your business to their friends and colleagues. I also explain how you can use e-mail to improve search engine optimization, blogs, surveys, and other new technologies to deepen your customer relationships and extend your online presence.

Marketing Automation For Dummies

Marketing Automation For Dummies

  • Author: Mathew Sweezey
  • Publisher: John Wiley & Sons
  • ISBN: 111877227X
  • Category: Business & Economics
  • Page: 312
  • View: 9080
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Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.

Digital Marketing For Dummies

Digital Marketing For Dummies

  • Author: Ryan Deiss,Russ Henneberry
  • Publisher: John Wiley & Sons
  • ISBN: 1119235596
  • Category: Business & Economics
  • Page: 360
  • View: 7090
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Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Web Marketing All-in-One For Dummies

Web Marketing All-in-One For Dummies

  • Author: Arnold,Michael Becker,Marty Dickinson,Ian Lurie,Elizabeth Marsten
  • Publisher: John Wiley & Sons
  • ISBN: 1118281675
  • Category: Business & Economics
  • Page: 936
  • View: 1414
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Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

How to Use Mailchimp for Beginners

How to Use Mailchimp for Beginners

The Indie Author's Guide to Email Marketing

  • Author: Adam Netherlund
  • Publisher: EnemyOne
  • ISBN: N.A
  • Category: Business & Economics
  • Page: 44
  • View: 2401
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As an indie author you may have heard a thing or two about starting an email list. But what if you're not sure where to start? Nowadays there are so many options available to you--AWeber, Constant Contact, iContact, Vertical Response and so many others--but one of the most popular is MailChimp. If you've ever wanted to try MailChimp but weren't sure where to start or possibly found it intimidating, then this is the book for you. Follow along with simple step-by-step instructions that will make it easy to master sending your first campaign and get you connecting with your fan base. In this short guide you'll discover: -How to set up your account and start your first list -How to build various types of signup forms -How to build your first campaign -How to understand analytics -Ideas for building your mailing list -General tips and do's and don'ts for writing your campaigns -Explore further integrations such as WordPress plugins, mobile apps, Facebook and tablet forms Email marketing shouldn't be hard and it shouldn't cost you an arm and a leg either so sit back, pull up a seat, and let's start building you some new skills. email marketing, indie author, self-publishing, mailchimp, newsletter, online marketing, beginners

Content Marketing For Dummies

Content Marketing For Dummies

  • Author: Susan Gunelius
  • Publisher: John Wiley & Sons
  • ISBN: 9781118093788
  • Category: Business & Economics
  • Page: 360
  • View: 1279
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Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.

The Complete Guide to E-mail Marketing

The Complete Guide to E-mail Marketing

How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales

  • Author: Bruce C. Brown
  • Publisher: Atlantic Publishing Company
  • ISBN: 1601380429
  • Category: Business & Economics
  • Page: 288
  • View: 975
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Researchers estimate that as of 2007 E-mail Marketing revenues will surpass $1.8 billion dollars per year. Are you getting your share? 93% of U.S. Internet users consider email to be their top online activity, according to Jupiter Research. Email is a fast, inexpensive, and a highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new ground breaking book you will learn how to Create top-notch e-mail marketing campaigns, Build stronger customer relationships, Generate new qualified leads and sales, insider secrets to quickly build your e-mail list, dealing with spam filters, what days and times to send your e-mail, How to quickly build your business using responsible and ethical e-mail marketing, how to leverage your current website, using auto responders, how to write effective e-mail advertising copy, How to develop newsletters, Which subject lines work best, How to get high click through rates, How to format your messages, Where to put the subscription form on your site, When to use popups, Whether to use single or double opt in subscriptions, How to dramatically increase the response rate of your offer, properly format your e-mail so that it will be received and read, Should you use text or html e-mail? And why? How to reduce advertising expenses, have measurable marketing results with instant feedback, and how to automate the whole marketing process. In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.

Internet Marketing For Dummies

Internet Marketing For Dummies

  • Author: Frank Catalano,Bud E. Smith
  • Publisher: For Dummies
  • ISBN: 9780764507786
  • Category: Computers
  • Page: 360
  • View: 7588
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This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.

Web Marketing For Dummies

Web Marketing For Dummies

  • Author: Jan Zimmerman
  • Publisher: John Wiley & Sons
  • ISBN: 9781118050965
  • Category: Business & Economics
  • Page: 432
  • View: 9473
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Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing. This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting. Reflects current marketing trends Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.

Marketing For Dummies

Marketing For Dummies

  • Author: Jeanette McMurtry
  • Publisher: John Wiley & Sons
  • ISBN: 1119365570
  • Category: Business & Economics
  • Page: 408
  • View: 2412
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The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today's marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.

Data Driven Marketing For Dummies

Data Driven Marketing For Dummies

  • Author: David Semmelroth
  • Publisher: John Wiley & Sons
  • ISBN: 1118616014
  • Category: Business & Economics
  • Page: 312
  • View: 7892
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Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you) Tips on using data to predict customer purchasing behavior based on past performance Using customer data and marketing analytics to predict when customers will purchase certain items Information on how data collected can help with merchandise planning Breaking down customers into segments for easier market targeting Building a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.

Publishing E-Books For Dummies

Publishing E-Books For Dummies

  • Author: Ali Luke
  • Publisher: John Wiley & Sons
  • ISBN: 1118352025
  • Category: Computers
  • Page: 312
  • View: 7602
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Publish, market, and sell your own e-book Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible advice, it will help you navigate the often confusing, time-consuming, and costly world of self-publishing an e-book. The book gives you solid marketing tips for selling your e-book, including using blogging and social media and how to build an online platform. It also discusses key technologies you'll encounter, including Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, E-junkie, and others. Helps readers navigate the confusing, time-consuming, and often costly world of self-publishing an e-book Provides both technical how-tos as well solid marketing advice on how to sell your e-book using Facebook, Twitter, Goodreads, and other social media sites Covers essential technologies, such as Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, and E-junkie Explores e-book devices, including Kindle, Kobo, Sony Reader, Nook, iPad, and other tablets Delves into the nitty-gritty of e-book formats Before you self-publish your e-book, start first with Publishing eBooks For Dummies.

Salesforce Marketing Cloud For Dummies

Salesforce Marketing Cloud For Dummies

  • Author: Wiley,Chester Bullock,Mark Pollard
  • Publisher: John Wiley & Sons
  • ISBN: 1119122090
  • Category: Business & Economics
  • Page: 360
  • View: 724
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Salesforce Marketing Cloud For Dummies will help you make the most of your investment in this exciting digital marketing suite of products. Use Salesforce Marketing Cloud to personalize your customers' journey, whether they are visiting you on the web, via their mobile device, or on Facebook. Discover how you can set-up and establish the data sets that are most important to your job function, use the robust e-mail tool for your direct marketing campaign, engage your customers on mobile devices, and use predictive intelligence to achieve optimal engagement across the customer journey.

Lead Generation For Dummies

Lead Generation For Dummies

  • Author: Dayna Rothman
  • Publisher: John Wiley & Sons
  • ISBN: 1118815890
  • Category: Business & Economics
  • Page: 384
  • View: 2004
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Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

SugarCRM For Dummies

SugarCRM For Dummies

  • Author: Karen S. Fredricks
  • Publisher: John Wiley & Sons
  • ISBN: 9780470448380
  • Category: Computers
  • Page: 360
  • View: 6659
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SugarCRM is an innovative customer relationship management software solution that enhances your company’s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. SugarCRM For Dummies will show you to take advantage of this free, open source CRM application to boost your sales and please your customers. This guide helps you choose the flavor of Sugar you need, acquire and deploy it, set up accounts and contacts, and organize your day. You’ll first learn how to install SugarCRM, customize user preferences, create databases, and import contacts from other software. Next, you’ll discover how to extend SugarCRM’s capabilities to meet needs unique to your business. You’ll also find out how to: Schedule appointments, link them to records and notes, and organize your sales opportunities Build campaigns, track their success, and grow your contact list with Web-to-lead forms Manage customer issues and forums to exterminate software bugs Send e-newsletters and automate customer e-mail communication with templates Take advantage of a complete recipe book for SugarCRM administrators Improve sales performance with SugarCRM Provide great service to your customers Develop searchable libraries and FAQs Create and share documents SugarCRM For Dummies will get you quickly up to speed on this customer relationship management software so you can enhance your business. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Email Marketing Rules

Email Marketing Rules

Checklists, Frameworks, and 150 Best Practices for Business Success

  • Author: Chad S. White
  • Publisher: Createspace Independent Publishing Platform
  • ISBN: 9781546910633
  • Category:
  • Page: 488
  • View: 4085
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Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production

Facebook Advertising For Dummies

Facebook Advertising For Dummies

  • Author: Paul Dunay,Richard Krueger,Joel Elad
  • Publisher: John Wiley & Sons
  • ISBN: 9780470948934
  • Category: Business & Economics
  • Page: 336
  • View: 6104
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Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

Microsoft Dynamics CRM 4 For Dummies

Microsoft Dynamics CRM 4 For Dummies

  • Author: Joel Scott,David Lee,Scott Weiss
  • Publisher: John Wiley & Sons
  • ISBN: 9781118052600
  • Category: Computers
  • Page: 432
  • View: 9655
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Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start! Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft’s CRM solution in a jiffy. Whether you’re considering a CRM system for the first time or you’ve decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to: Maintain and manage all your customer information Personalize Microsoft CRM to work for your business Set up CRM to support sales, marketing, and customer service Use the Outlook client Manage territories and business units Create and manage activities Generate quotes and invoices Implement and manage a marketing campaign Work with contracts, and much more Microsoft Dynamics CRM 4 For Dummies is packed with information on the latest version, It will help you get a unified view of your customer information and interactions through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!