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Graphic Design Rules

Graphic Design Rules

365 Essential Design Dos and Don'ts

  • Author: Peter Dawson,John Foster,Tony Seddon,Sean Adams
  • Publisher: Frances Lincoln
  • ISBN: 9780711233461
  • Category: Design
  • Page: 384
  • View: 683
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Ask any graphic designer the world over about their preferred approach to setting type, choosing a colour, or beginning a new layout, and you will rarely get exactly the same answer twice. Every creative has their own individual approach, or more importantly their own combinations of the thousands of techniques one can apply when planning a new design project. But there are some dos and don'ts that always figure strongly in any heated debate about what one should or should not accept as the right way to create the best graphic design. Packed with practical advice but presented in a light-hearted fashion, Graphic Design Rules is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Grouped into six colour-coded chapters - typography, colour, layout, imagery, production, and creative thinking - the reader can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.

Thou Shall Not Use Comic Sans

Thou Shall Not Use Comic Sans

365 Graphic Design Sins and Virtues : a Designer's Almanac of Dos and Don'ts

  • Author: Tony Seddon,Sean Adams,John Foster,Peter Dawson
  • Publisher: N.A
  • ISBN: 9780321812810
  • Category: Computers
  • Page: 383
  • View: 3567
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Offers advice and commentaries on the fundamental rules of graphic design.

Graphic Design School

Graphic Design School

  • Author: David Dabner,Sandra Stewart
  • Publisher: Thames & Hudson
  • ISBN: 9780500292853
  • Category:
  • Page: 208
  • View: 1141
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This sixth edition of Graphic Design School has been refreshed and updated throughout, and features two new articles, one on User Experience Design (UX) and User Interface Design (UI), and one on Motion Graphics. The book is organized into two main sections, 'principles' and 'practice'. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field.

Graphic Design School

Graphic Design School

The Principles and Practice of Graphic Design

  • Author: David Dabner,Sandra Stewart,Abbie Vickress
  • Publisher: John Wiley & Sons
  • ISBN: 1119428858
  • Category: Design
  • Page: 208
  • View: 8440
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The essential introduction to graphic design for the digital era Graphic Design School provides a comprehensive introduction to visual design for modern media. From the fundamentals of design to advanced techniques and problem solving, this book is packed with practical advice and tutorials for a broad range of applications in any media. This updated sixth edition features a wealth of new guidance that reflects the evolution of the field, including extensive discussion of digital design and resourcing. New discussion tackles User Experience and User Interface Design, plus the latest tools, requirements, and resources for designing for the web, mobile apps, social media, and more. Updated assignments reflect the latest graphic design processes and guide students through the transition from simple solutions to starter portfolio pieces, while full-color illustrations, case studies, and designer biographies bring real-world perspective to this complex, multi-faceted skill. As media continues to evolve, graphic designers must possess a core set of competencies that translate across all applications. This book teaches the critical concepts and essential skills that build the framework for successful, innovative design. Master the principles, elements, and tools of design Delve into typography, color, and layout for print and screen Understand coding requirements and information architecture Design for apps, social media, mobile devices, and more Graphic design has never been a static field, and the continual honing of skills and techniques is an essential part of the job. Innovation comes from change, and today's design landscape is evolving at an ever-increasing pace—expanding diversity in media, audience, topic, technique, tools, and more offer unprecedented opportunity to make your mark. Graphic Design School equips you with a rock-solid foundation to support whatever your talent builds.

Design Elements

Design Elements

A Graphic Style Manual

  • Author: Tim Samara
  • Publisher: Rockport Publishers
  • ISBN: 1616736364
  • Category: Design
  • Page: 272
  • View: 1942
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The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

Color Design Workbook

Color Design Workbook

A Real World Guide to Using Color in Graphic Design

  • Author: Terry Lee Stone,Sean Adams,Noreen Morioka
  • Publisher: Rockport Pub
  • ISBN: 9781592534333
  • Category: Design
  • Page: 240
  • View: 778
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Presents information on the fundamentals of graphic design and color theory, providing tips on ways to talk to clients about color and how to use color in presentations.

Hegarty on Creativity: There Are No Rules

Hegarty on Creativity: There Are No Rules

  • Author: John Hegarty
  • Publisher: Thames & Hudson
  • ISBN: 0500771936
  • Category: Business & Economics
  • Page: 128
  • View: 3623
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A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.

Visual Communication Design

Visual Communication Design

An Introduction to Design Concepts in Everyday Experience

  • Author: Meredith Davis,Jamer Hunt
  • Publisher: Bloomsbury Publishing
  • ISBN: 1350031836
  • Category: Design
  • Page: 224
  • View: 5647
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Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

The Non-designer's Design Book

The Non-designer's Design Book

Design and Typographic Principles for the Visual Novice

  • Author: Robin Williams
  • Publisher: Pearson Education
  • ISBN: 0133966151
  • Category: Art
  • Page: 239
  • View: 1063
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A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design everything from newsletters to advertisements with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised and expanded classic includes a new chapter on designing with type, more quizzes and exercises, updated projects, and new visual and typographic examples that give the book a fresh, modern look. In The Non-Designer's Design Book, 4th Edition, Robin turns her attention to the basic principles that govern good design. Perfect for beginners, Robin boils great design into four easy-to-master principles: contrast, repetition, alignment, and proximity (C.R.A.P.!). Readers who follow her clearly explained concepts will produce more sophisticated and professional work immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap–which is just what audiences have come to expect from this bestselling author.

Expressive Type

Expressive Type

Unique Typographic Design in Sketchbooks, in Print, and On Location Around the Globe

  • Author: Alex Fowkes
  • Publisher: N.A
  • ISBN: 1631592734
  • Category: Design
  • Page: 160
  • View: 8253
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Learn what type can say about a brand or product Expressive Type showcases the work of major international designers working with typography in branding and advertising, environment, packaging and products, and self-initiated projects. The book concludes with a workbook section featuring four real-world "briefs" related to each category.

Logo Design Love

Logo Design Love

A Guide to Creating Iconic Brand Identities

  • Author: David Airey
  • Publisher: Pearson Education
  • ISBN: 0321985206
  • Category: Art
  • Page: 226
  • View: 8931
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In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

Don't Be a Bully, Billy!

Don't Be a Bully, Billy!

  • Author: Phil Roxbee Cox,USBORNE,Jan McCafferty
  • Publisher: N.A
  • ISBN: 9780746096345
  • Category: Bullying
  • Page: 24
  • View: 5547
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Each tale in this series is a simple rhythmic story designed to introduce very young children to the idea of right and wrong. Each central character discovers in an amusing way the penalty of ignoring warnings to behave properly. It helps to teach children about the consequences of their actions.

The Graphic Design Reference & Specification Book

The Graphic Design Reference & Specification Book

Everything Graphic Designers Need to Know Every Day

  • Author: Poppy Evans,Aaris Sherin,Irina Lee
  • Publisher: Rockport Pub
  • ISBN: 1592538517
  • Category: Design
  • Page: 320
  • View: 1627
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The Graphic Design Reference & Specification Book should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box, and the ratios of each part, as well as metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, and much more. This hardworking handbook is compact and accessible and is a must-have for any graphic designer.

The Graphic Design Exercise Book

The Graphic Design Exercise Book

Creative Briefs to Enhance Your Skills and Develop Your Portfolio

  • Author: Jessica Glaser
  • Publisher: N.A
  • ISBN: 9780711236028
  • Category: Branding (Marketing)
  • Page: 256
  • View: 8075
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The Graphic Design Exercise Book provides a series of challenging design briefs that reignite a designer’s creativity while also imparting new skills. Whatever their age or experience, graphic designers like to be creatively challenged, and may also want to broaden their skill-base in order to break into new and lucrative areas of the design industry. A range of industry insiders share their specialist knowledge by way of briefs that stretch the imagination and encourage the development of new skills across a range of genres, including logos, packaging, branding, identity, promotion, publication design, music graphics, and web design. Organized much like a recipe book, each brief lists the required materials and equipment so that designers can pick and choose. Interviews and in-progress work is included, while a number of fully realized projects illustrate the possible outcomes.

Thinking in Icons

Thinking in Icons

Designing and Creating Effective Visual Symbols

  • Author: Felix Sockwell
  • Publisher: Rockport Publishers Incorporated
  • ISBN: 1631593145
  • Category: Design
  • Page: 160
  • View: 4552
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Learn to speak the textless language of icons with Thinking in Icons. From the most refined corporate visual systems to the ubiquitous emoji, icons have become an international language of symbols as well as a way to make a wholly unique statement. Without even realizing it, billions of people interpret the language of icons each day, this is the designer’s guide to creating the next great statement. In Thinking in Icons, artist and designer Felix Sockwell--logo developer for Apple and other high-profile companies, as well as GUI creator for the New York Times app--takes you through the process of creating an effective icon. You will cover many styles and visual approaches to this deceptively complex art. Sockwell also offers examples of his collaborations with Stefan Sagmeister, Debbie Millman, and other luminary designers. Thinking in Icons also features the work Sockwell has done with an impressive roster of blue-chip international brands, including Facebook, Google, Hasbro, Sony and Yahoo.

Sustainable Graphic Design

Sustainable Graphic Design

Principles and Practices

  • Author: Peter Claver Fine
  • Publisher: Bloomsbury Publishing
  • ISBN: 0857851160
  • Category: Design
  • Page: 256
  • View: 8540
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There is little appreciation for what happens to graphic design artifacts after their useful life has ended. Sustainable Graphic Design outlines graphic design's relationship to production and consumption, demonstrating how designers can contribute solution-oriented responses to consumption, through tools and methodologies applicable to both education and practice. The book provides an overview of sustainable graphic design, based on global engagement with design's relationship to consumption, and features highly creative work inspired by complex issues and including studies of a variety of visual artifacts, the larger built environment and the very ordinary products of consumption. Presenting cutting-edge work in graphic design from practitioners, educators and students from North America, Northern Europe, Australia and the Far East, the book helps students visualize their future roles engaging with the field in response to ecological concerns, social justice and present systems of design by using extensive case studies of student work with step-by step instructions adapted for use by instructors.

Design School: Type

Design School: Type

A Practical Guide for Students and Designers

  • Author: Richard Poulin
  • Publisher: Rockport Publishers
  • ISBN: 1631594397
  • Category: Design
  • Page: 240
  • View: 2896
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Design School: Type is an in-depth guide to the rules and practices of typography, you’ll learn the essential skills of the professional typographer in the detail. Searching for a way to increase your skills as a typographer? This instructive guide, specially designed for students, recent graduates, and self-taught designers is a comprehensive introduction to typography. These guided lessons offer in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section is interspersed with tests designed to help you retain the information they've covered, and a selection of relevant support files in popular design software formats so you can test yourself with provided demos. This guide to the rules and practices of typography avoids the temptation to stray into other areas of design technique, preferring to cover the essential skills of the professional typographer in the detail required to arm students and graduates with the knowledge needed for a successful start to their chosen career.

Data-driven Graphic Design

Data-driven Graphic Design

Creative Coding for Visual Communication

  • Author: Andrew Richardson
  • Publisher: Bloomsbury Publishing
  • ISBN: 1474259774
  • Category: Design
  • Page: 224
  • View: 695
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Digital technology has not only revolutionized the way designers work, but also the kinds of designs they produce. The development of the computer as a design environment has encouraged a new breed of digital designer; keen to explore the unique creative potential of the computer as an input/output device. Data-driven Graphic Design introduces the creative potential of computational data and how it can be used to inform and create everything from typography, print and moving graphics to interactive design and physical installations. Using code as a creative environment allows designers to step outside the boundaries of commercial software tools, and create a set of unique, digitally informed pieces of work. The use of code offers a new way of thinking about and creating design for the digital environment. Each chapter outlines key concepts and techniques, before exploring a range of innovative projects through case studies and interviews with the artists and designers who created them. These provide an inspirational, real-world context for every technique. Finally each chapter concludes with a Code section, guiding you through the process of experimenting with each technique yourself (with sample projects and code examples using the popular Processing language supplied online to get you started).

The Debate

The Debate

The Legendary Contest of Two Giants of Graphic Design

  • Author: Wim Crouwel,Jan van Toorn,Dingenus van de Vrie
  • Publisher: Random House New York
  • ISBN: 1580934129
  • Category: DESIGN
  • Page: 174
  • View: 9589
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For graphic design aficionados, few philosophical clashes rival the one that Jan van Toorn and Wim Crouwel engaged in 1972. On the occasion of an exhibition of posters about the Vietnam War, they set out their respective precepts in a debate at the Stedelijk Museum, Amsterdam- Crouwel defended his approach of neutrality and austere rationalism, and van Toorn argued that the designer's ideas and personality should be as present in the work as the content to be designed. The lines were drawn between objectivity and subjectivity in design; the stakes were aesthetic, ethical, even political. This debate has reverberated through graphic design practice across the decades. It is often referred to in modern design criticism as a key marker for the current profusion of design styles. But a translation of the proceedings have never been available to an English-speaking audience-until now. Along with the transcript, The Debatecontains a foreword by eminent graphic design critic Rick Poynor, a historical essay by Frederike Huygen, and a color gallery of works by Crouwel and van Toorn, positioned side-by-side, that demonstrates how their ideological differences translate to their graphic work.