• Author: Helga Kotthoff,Helen Spencer-Oatey
• Publisher: Walter de Gruyter
• ISBN: 3110198584
• Category: Language Arts & Disciplines
• Page: 582
• View: 6710

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In today’s globalized world of international contact and multicultural interaction, effective intercultural communication is increasingly seen as a pre-requisite for social harmony and organisational success. This handbook takes a ?problem-solving? approach to the various issues that arise in real-life intercultural interaction. The editors have brought together experts from a range of disciplines, including linguistics, psychology and anthropology, to provide a multidisciplinary perspective on the field, whilst simultaneously anchoring it in Applied Linguistics. Key features: provides a state-of-the-art description of different areas in the context of intercultural communication presents a critical appraisal of the relevance of the field offers solutions of everyday language-related problems international handbook with contributions from renown experts in the field

• Author: William B. Gudykunst
• Publisher: SAGE
• ISBN: 0761927492
• Category: Language Arts & Disciplines
• Page: 480
• View: 1498

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In Theorizing About Intercultural Communication, editor William B. Gudykunst brings together key theories that have shaped and influenced human intercultural communication. This text provides an excellent overview of the major theories currently in use and examines how these theories will also support the foundation for future research in this area. Contributors to this text include individuals who actually developed the theories covered in the book. Each contributor highlights the evolution, development, and application of the theory to provide a thorough and contemporary view of the field.

• Author: Natalia Magiati
• Publisher: GRIN Verlag
• ISBN: 363845830X
• Category: Business & Economics
• Page: 120
• View: 2280

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Diploma Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Heidelberg, 106 entries in the bibliography, language: English, abstract: This research examines the relevance of intercultural communication for international marketing, focusing on corporate advertising via the Internet. The first chapter outlines the importance of cultural competence in the field of translation by analyzing the role of modern translators as language, culture and information mediators. Reference is also made to a relatively new field of translation, namely localization. Chapter 2 deals with different definitions and concepts of culture, and various approaches concerning which elements comprise it. Furthermore, it analyzes important culture-related terms also influencing intercultural communication, such as language, cultural differences, culture shock, ethnocentrism and stereotypes. The third chapter is devoted to communication, its components, forms and media. Chapter 4 illustrates the significance of intercultural communication by examining different intercultural aspects and concepts, and providing information on a definition and history of the term and on important intercultural communication theorists. Chapter 5 focuses on the phenomenon of globalization, both in cultural and economic terms. The next chapter refers to the significance of communication and culture skills for international managers and to key competences of international management that can be trained. Chapter 7 explores the broad field of marketing, emphasizing corporate identity and the elements comprising it, essential marketing strategies implemented by multinational companies and the international marketing principle “Think global, act local”, indicating how intercultural communication can determine the success of marketing activities. The last part of this chapter approaches the debate “standardization versus differentiation”. Chapter 8 is dedicated to advertising as a form of communication, common advertising strategies illustrated through concrete examples, cultural elements that advertisers should take into consideration and the two variants of international advertising campaigns: standardized versus culture-adapted advertising. The last chapter, after giving an insight into the history of the Internet and its multiple functions, explores its use as an instrument of international marketing communication and public relations, and as an advertising medium, focusing on corporate websites of multinational companies.

A Reader

• Author: Larry A. Samovar,Richard E. Porter,Edwin R. McDaniel
• Publisher: Cengage Learning
• ISBN: 0495554189
• Category: Social Science
• Page: 496
• View: 1456

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This eye-opening reader explores how communication values and styles can be similar or different for members of various cultures and communities. INTERCULTURAL COMMUNICATION: A READER focuses on practical strategies you can use to communicate more effecti

A Practical Guide

• Author: Tracy Novinger
• Publisher: University of Texas Press
• ISBN: 9780292755710
• Category: Social Science
• Page: 210
• View: 2406

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Publisher Fact Sheet This book provides an effective approach to intercultural communication between any two cultures, with particular examples from the U.S. & Mexico, & demonstrates that mastering the unspoken rules of Mexican culture is a key to cementing business & social relationships.

An Introduction

• Author: Richard W. Brislin,Tomoko Yoshida
• Publisher: SAGE
• ISBN: 9780803950757
• Category: Language Arts & Disciplines
• Page: 222
• View: 1034

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This unique handbook provides an organizational framework for planning and establishing intercultural communication training programs. Drawing from intercultural communication and cross-cultural training, this guide emphasizes those aspects of training that explicitly involve face-to-face communication. The approaches covered apply to any situation where good personal relations and effective communication need to be established with people from different cultural backgrounds.

• Author: Richard Lee Wiseman,Jolene Koester
• Publisher: Sage Publications, Inc
• ISBN: 9780803947191
• Category: Language Arts & Disciplines
• Page: 255
• View: 8842

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Published in cooperation with the Speech Communication Association Division on International and Intercultural Communication "The editors should be commended, as the volume presents the latest thinking and research from scholars within the intercultural field and, more broadly, from the speech communication discipline. For those interested in learning more about various communication-based theories and approaches to the study of intercultural competence I highly recommend they take a close look at this book. I found the introductory chapter by Koester, Wiseman, and Sanders extremely valuable in integrating the various perspectives represented by the authors. Their discussion of the starting points for the study of the intercultural communication competence. . . was very well written. Part I focused on conceptual issues, and it includes and excellent review article by Judith Martin about the various approaches taken in the study of intercultural communication competence. William Gudykunst's anxiety/uncertainty management chapter is perhaps the clearest and most practical extension to date of his extensive theoretical research program on uncertainty and anxiety reduction processes. It is tightly written with examples and elaborated explanations of key constructs that relate to intercultural effectiveness. I found this chapter [Myron Lustig and Brian Spitzberg's methodological concerns relevant to the study of intercultural communication competence] to be one of the most targeted analyses of research methods for examining communication competence within the distinctly different intercultural arena. This chapter provides a blueprint for research design decision making on studying the difficult phenomenon of intercultural communication competence. . . .Donal Carbaugh's ethnographic approach for identifying the verbal means and meanings in social interaction is exciting, creative, insightful, and practical. I highly recommend Intercultural Communication Competence for a graduate-level theory course in intercultural communication and, more generally, for any course that focuses on cross-cultural interaction. Further, this book would be a welcome addition for a graduate-level intercultural research course.Overall, Wiseman and Koester have edited a high-quality intercultural book that focuses on a complex communication phenomenon. I urge anyone interested in this important topic to read Intercultural Communication Competence. --Mitchell R. Hammer, The American University, International Journal of Intercultural Relations Contemporary societies have witnessed the greatest migration of human populations in recorded history. Accordingly, interactions among citizens of these societies are becoming increasingly intercultural. By gathering the most current research, theories, and methods from the leading scholars in the field, Intercultural Communication Competence is the state-of-the-art study on intercultural communication competence and effectiveness. Part I analyzes the conceptual decisions made in intercultural communication competence research by examining decisions regarding conceptualization, operationalization, research design, and sampling. In Part Two, the contributors present four different theoretical orientations while illustrating how each person's theoretical bias directs the focus of research. The essays in the final section examine both qualitative and quantitative approaches to intercultural communication competence research. With exemplary conceptual and empirical studies, scholars, researchers, teachers, and students alike will find a wealth of information in this tightly edited book.

Selected Papers from the EST Congress, Prague 1995

• Author: Mary Snell-Hornby,Zuzana Jettmarová,Klaus Kaindl
• Publisher: John Benjamins Publishing
• ISBN: 9027216215
• Category: Language Arts & Disciplines
• Page: 354
• View: 7744

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This selection of 30 contributions (3 workshop reports, 27 papers from 14 countries) concentrates on intercultural communication in its broadest sense: themes vary from dissident translation under the Marcos dictatorship in the Philippines and translation as a process of power in the 3rd world context to drama translation and the role of the cognitive sciences in translation theory. Topics of current interest such as media interpreting, news translation, advertising, subtitling and the ethics of translation have a prominent position, as does the Workshop 'Contact as Conflict' which discusses the phenomenon of the hybrid text as a result of the translation process. The volume closes with the EST Focus debate on thorny issues of Methodology, Policy and Training. The volume demonstrates clearly the richness and breadth of the topics dealt with in Translation Studies today along with its complex interaction with neighbouring disciplines.

• Author: Hannah Slavik
• Publisher: Diplo Foundation
• ISBN: 9993253081
• Category: Diplomacy
• Page: 451
• View: 2122

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• Author: Farzad Sharifian,Maryam Jamarani
• Publisher: Routledge
• ISBN: 0415808898
• Category: Language Arts & Disciplines
• Page: 316
• View: 9377

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Studies of intercultural communication in applied linguistics initially focused on miscommunication, mainly between native and non-native speakers of English. The advent of the twenty-first century has witnessed, however, a revolution in the contexts and contents of intercultural communication; technological advances such as chat rooms, emails, personal weblogs, Facebook, Twitter, mobile text messaging on the one hand, and the accelerated pace of people's international mobility on the other have given a new meaning to the term 'intercultural communication'. Given the remarkable growth in the prevalence of intercultural communication among people from many cultural backgrounds, and across many contexts and channels, conceptual divides such as 'native/non-native' are now almost irrelevant. This has caused the power attached to English and native speaker-like English to lose much of its automatic domination. Such developments have provided new opportunities, as well as challenges, for the study of intercultural communication and its increasingly complex nature. This book showcases recent studies in the field in a multitude of contexts to enable a collective effort towards advancements in the area.