• Author: Tilman Baur
• Publisher: GRIN Verlag
• ISBN: 3640537572
• Category:
• Page: 40
• View: 4250

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Essay aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Interkulturelle Kommunikation, Note: 2,3, AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: In a more and more globalized world, it has become crucial to be able to communicate efficiently with business partners around the world. In order to do so, however, we need to understand foreign cultures on different levels. The essay's focus lies not only on theories that explain cultures, but also provides methods and practical tools that help us to deal with representatives of foreign cultures, understand what drives them and what different perspectives on the world they may entertain. Some questions answered in the essay include: - What are intercultural communication, intercultural awareness and intercultural competence? - How can different cultures (and their respective communication patterns) be analysed? - Why has intercultural communication become so important in our modern world? - Examples of how representatives of different cultures perceive certain situations/attitudes/values differently and reasons for this phenomenon. - How can intercultural communication be used effectively and efficiently? - How could intercultural communication influence business negotiations?

• Author: N.A
• Publisher: Allied Publishers
• ISBN: 9788177641387
• Category: Communication, International
• Page: 96
• View: 8899

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A Reader

• Author: Larry A. Samovar,Richard E. Porter,Edwin R. McDaniel
• Publisher: Cengage Learning
• ISBN: 0495554189
• Category: Social Science
• Page: 496
• View: 5115

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This eye-opening reader explores how communication values and styles can be similar or different for members of various cultures and communities. INTERCULTURAL COMMUNICATION: A READER focuses on practical strategies you can use to communicate more effecti

• Author: Juliane House
• Publisher: Gunter Narr Verlag
• ISBN: 9783878082729
• Category: Language Arts & Disciplines
• Page: 292
• View: 435

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• Author: Helga Kotthoff,Helen Spencer-Oatey
• Publisher: Walter de Gruyter
• ISBN: 3110198584
• Category: Language Arts & Disciplines
• Page: 582
• View: 3759

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In today’s globalized world of international contact and multicultural interaction, effective intercultural communication is increasingly seen as a pre-requisite for social harmony and organisational success. This handbook takes a ?problem-solving? approach to the various issues that arise in real-life intercultural interaction. The editors have brought together experts from a range of disciplines, including linguistics, psychology and anthropology, to provide a multidisciplinary perspective on the field, whilst simultaneously anchoring it in Applied Linguistics. Key features: provides a state-of-the-art description of different areas in the context of intercultural communication presents a critical appraisal of the relevance of the field offers solutions of everyday language-related problems international handbook with contributions from renown experts in the field

• Author: James O'Rourke,Elizabeth Tuleja
• Publisher: Cengage Learning
• ISBN: 0324584202
• Category: Business & Economics
• Page: 192
• View: 7002

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INTERCULTURAL COMMUNICATION FOR BUSINESS, Second Edition, examines the basis for culture, reviewing the work of social scientists, cultural anthropologists, and global managers on this emerging topic. Definitions of culture, issues of cultural change, and how cultures adapt are included, along with practical examples, case studies, and illustrations of how cultural issues are managed both domestically and internationally. Throughout the text, emphasis is placed on understanding eight dimensions of culture: context, identity, learning, environment, change, time, authority, and achievement. The text begins by providing a foundation for understanding cultural perceptions and stereotypes, and then focuses on understanding frames of reference; language codes, symbols, and context; and verbal and non-verbal communication. Next, it highlights issues of cultural identity regarding individual and collective identity, and examines the effects of culture on power and authority. Finally, it provides practical applications for intercultural communication. This book can be bundled or customized with any of the O'Rourke Modules or with any of our best-selling Business Communication books. Cases and solutions will be posted online. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

A Practical Guide

• Author: Tracy Novinger
• Publisher: University of Texas Press
• ISBN: 9780292755710
• Category: Social Science
• Page: 210
• View: 5588

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Publisher Fact Sheet This book provides an effective approach to intercultural communication between any two cultures, with particular examples from the U.S. & Mexico, & demonstrates that mastering the unspoken rules of Mexican culture is a key to cementing business & social relationships.

• Author: Natalia Magiati
• Publisher: GRIN Verlag
• ISBN: 363845830X
• Category: Business & Economics
• Page: 120
• View: 4506

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Diploma Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Heidelberg, 106 entries in the bibliography, language: English, abstract: This research examines the relevance of intercultural communication for international marketing, focusing on corporate advertising via the Internet. The first chapter outlines the importance of cultural competence in the field of translation by analyzing the role of modern translators as language, culture and information mediators. Reference is also made to a relatively new field of translation, namely localization. Chapter 2 deals with different definitions and concepts of culture, and various approaches concerning which elements comprise it. Furthermore, it analyzes important culture-related terms also influencing intercultural communication, such as language, cultural differences, culture shock, ethnocentrism and stereotypes. The third chapter is devoted to communication, its components, forms and media. Chapter 4 illustrates the significance of intercultural communication by examining different intercultural aspects and concepts, and providing information on a definition and history of the term and on important intercultural communication theorists. Chapter 5 focuses on the phenomenon of globalization, both in cultural and economic terms. The next chapter refers to the significance of communication and culture skills for international managers and to key competences of international management that can be trained. Chapter 7 explores the broad field of marketing, emphasizing corporate identity and the elements comprising it, essential marketing strategies implemented by multinational companies and the international marketing principle “Think global, act local”, indicating how intercultural communication can determine the success of marketing activities. The last part of this chapter approaches the debate “standardization versus differentiation”. Chapter 8 is dedicated to advertising as a form of communication, common advertising strategies illustrated through concrete examples, cultural elements that advertisers should take into consideration and the two variants of international advertising campaigns: standardized versus culture-adapted advertising. The last chapter, after giving an insight into the history of the Internet and its multiple functions, explores its use as an instrument of international marketing communication and public relations, and as an advertising medium, focusing on corporate websites of multinational companies.

A Contextual Approach

• Author: James W. Neuliep
• Publisher: SAGE
• ISBN: 1412976898
• Category: Language Arts & Disciplines
• Page: 435
• View: 5110

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In this fully updated Fifth Edition of Intercultural Communication, author James W. Neuliep provides a clear contextual circular model for examining communication within cultural, micro-cultural, environmental, socio-relational, perceptual contexts, and verbal and nonverbal codes. The text begins with the broadest context; the cultural component of the model and progresses chapter by chapter through each component of the model. The later chapters then apply the model to the development and maintenance of intercultural relationships, the management of intercultural conflict, intercultural management, intercultural adaptation, culture shock, and intercultural competence.

A Critical Introduction

• Author: Ingrid Piller
• Publisher: Edinburgh University Press
• ISBN: 1474412939
• Category: Language Arts & Disciplines
• Page: 240
• View: 5355

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Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication. Ingrid Piller explains communication in context using two main approaches. The first treats cultural identity, difference and similarity as discursive constructions. The second, informed by bilingualism studies, highlights the use and prestige of different languages and language varieties as well as the varying access that speakers have to them.

• Author: Jane Jackson
• Publisher: Routledge
• ISBN: 1317908368
• Category: Language Arts & Disciplines
• Page: 414
• View: 1321

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Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the area of intercultural communication. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language and intercultural communication in diverse international settings. Readers will learn to understand and become aware of power relations, positioning and the impact of social and political forces on language choice and the intercultural communication process. This is the essential text for undergraduate students studying courses in intercultural communication for the first time. Features include: clear learning objectives to structure your study end of chapter discussion questions to test your knowledge highlighted glossary terms to provide a strong understanding of the relevant vocabulary an array of photos including signs which make use of non-verbal codes and many examples that illustrate such issues as intercultural misunderstandings and the effects of culture shock substantial online resources for students including learning objectives, suggested readings, links to media resources and real-world intercultural scenarios and activities. Additional in-depth instructor resources feature test materials, powerpoints, key terms, extended chapter outlines and sample assignments and syllabi.

A Bi-cultural Approach

• Author: Lyman E. Reed
• Publisher: William Carey Library
• ISBN: 9780878084388
• Category: Religion
• Page: 204
• View: 7725

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• Author: William B. Gudykunst
• Publisher: SAGE
• ISBN: 0761927492
• Category: Language Arts & Disciplines
• Page: 480
• View: 2077

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In Theorizing About Intercultural Communication, editor William B. Gudykunst brings together key theories that have shaped and influenced human intercultural communication. This text provides an excellent overview of the major theories currently in use and examines how these theories will also support the foundation for future research in this area. Contributors to this text include individuals who actually developed the theories covered in the book. Each contributor highlights the evolution, development, and application of the theory to provide a thorough and contemporary view of the field.

• Author: William B. Gudykunst
• Publisher: SAGE
• ISBN: 9780761929000
• Category: Language Arts & Disciplines
• Page: 302
• View: 4561

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This book has the chapters from the Handbook of International and Intercultural Communication, Second Edition relating to the structure and growth of cross-cultural and intercultural communication. With an expanded forward by William Gudykunst it is an invaluable resource for students and lecturers of communications studies.

• Author: Hannah Slavik
• Publisher: Diplo Foundation
• ISBN: 9993253081
• Category: Diplomacy
• Page: 451
• View: 3098

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a reader

• Author: Larry A. Samovar,Richard E. Porter
• Publisher: Wadsworth Publishing Company
• ISBN: N.A
• Category: Language Arts & Disciplines
• Page: 392
• View: 9322

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Enhance your skills as an effective, culturally aware communicator with INTERCULTURAL COMMUNICATION: A READER (WITH INFOTRAC). You'll find articles -- some commissioned solely for this text --that discuss the classic ideas that laid the groundwork for this field, as well as those that investigate the field's latest research and ideas. This reader presents material in context so you can to read, understand and then apply the concepts to your own life to ensure that theyStrengthened by the InfoTrac online resource, this text will teach you what you need to know and help you to apply it to your own life!

• Author: L. E. Sarbaugh
• Publisher: Transaction Publishers
• ISBN: 9781412826433
• Category: Language Arts & Disciplines
• Page: 150
• View: 1602

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Globalization and Social Justice

• Author: Kathryn Sorrells
• Publisher: SAGE Publications
• ISBN: 1483324826
• Category: Language Arts & Disciplines
• Page: 336
• View: 8437

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Intercultural Communication: Globalization and Social Justice, Second Edition, introduces students to the study of communication among cultures within the broader context of globalization. Kathryn Sorrells highlights history, power, and global institutions as central to understanding the relationships and contexts that shape intercultural communication. Based on a framework that promotes critical thinking, reflection, and action, this text takes a social justice approach that provides students with the skills and knowledge to create a more equitable world through communication. Loaded with new case studies and contemporary topics, the Second Edition has been fully revised and updated to reflect the current global context, emerging local and global issues, and more diverse experiences.

A Discourse Approach

• Author: Ron Scollon,Suzanne B. K. Scollon,Rodney H. Jones
• Publisher: John Wiley & Sons
• ISBN: 0470656409
• Category: Language Arts & Disciplines
• Page: 311
• View: 2705

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The third edition of this lively introduction serves as a guide to the main concepts and problems of intercultural communication. As the field has evolved, new trends and directions in research have emerged; this fully revised edition explores many of these while maintaining the core of the classic book. The volume includes a new chapter devoted to "Forms of Discourse," which examines how different modes and media, such as the internet, affect intercultural communication. Expanded discussions on advances in information technology, gender discourse, and sexuality are also included, as are discussions of core areas of interest such as the discourse of corporations and professional organizations and intergenerational discourse. In the revision, the authors have also made changes designed to integrate the book fully within the classroom, including end-of-chapter discussion questions, further references, and a "Researching Interdiscourse Communication" section for student projects. Grounded in interactional sociolinguistics and discourse analysis, this work integrates theoretical principles and methodological advice, presenting students, researchers, and practitioners with a comprehensive and unified resource.

Conceptualization and its Development in Cultural Contexts and Interactions

• Author: Xiaodong Dai,Guo-Ming Chen
• Publisher: Cambridge Scholars Publishing
• ISBN: 1443859958
• Category: Language Arts & Disciplines
• Page: 395
• View: 6043

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Intercultural communication competence is an indispensable ability for people to interact appropriately and effectively across nations and regions in the globalized world. Competent intercultural communication enables people to reach mutual understanding as well as reciprocal relationships. In recent decades, considerable progress has been made in the research of intercultural communication competence. However, due to its complexity, many problems remain unanswered and need to be addressed. This book seeks to conceptualize intercultural communication competence from diverse perspectives, explore its re-conceptualization in globalization, and investigate its development in cultural contexts and interaction scenarios. A group of leading international scholars in different academic disciplines join to map out a comprehensive picture, providing an in-depth and up-to-date work on intercultural communication competence. The book adopts an interdisciplinary approach and enhances readers’ understanding on the concept of intercultural communication competence. It is a useful source for educators, researchers, students and professionals.