Search Results for "internet-marketing-integrating-online-and-offline-strategies"

Internet Marketing: Integrating Online and Offline Strategies

Internet Marketing: Integrating Online and Offline Strategies

  • Author: Mary Lou Roberts,Debra Zahay
  • Publisher: Cengage Learning
  • ISBN: 1285402030
  • Category: Business & Economics
  • Page: 512
  • View: 3196
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INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Internet Marketing

Internet Marketing

Integrating Online and Offline Strategies

  • Author: Mary Lou Roberts
  • Publisher: Irwin Professional Pub
  • ISBN: N.A
  • Category: Business & Economics
  • Page: 471
  • View: 3743
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Using broad but balanced coverage, this text analyzes advertising and content delivery capabilities of the Internet as well as its transactional ones. Business-to-business and business-to-consumer applications are also examined.

Entrepreneurship: Theory, Process, and Practice

Entrepreneurship: Theory, Process, and Practice

  • Author: Donald F. Kuratko
  • Publisher: Cengage Learning
  • ISBN: 1305576241
  • Category: Business & Economics
  • Page: 624
  • View: 1805
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ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 10e, combines a practical, step-by-step approach with a theoretical foundation to form a basic framework for understanding the theory, processes, and practice of entrepreneurship. Recognized for over 25 years as one of the leading books in the field, the aim of the text is to present the most current thinking in entrepreneurship, as well as to provide learners the opportunity to apply ideas and develop useful entrepreneurial skills. This edition has been updated to include current developments and issues in this explosive field. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Encyclopedia of Information Science and Technology, Fourth Edition

Encyclopedia of Information Science and Technology, Fourth Edition

  • Author: Khosrow-Pour, D.B.A., Mehdi
  • Publisher: IGI Global
  • ISBN: 1522522565
  • Category: Computers
  • Page: 8104
  • View: 9005
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In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

Digital Marketing Strategy

Digital Marketing Strategy

An Integrated Approach to Online Marketing

  • Author: Simon Kingsnorth
  • Publisher: Kogan Page Publishers
  • ISBN: 0749484233
  • Category: Business & Economics
  • Page: 384
  • View: 7393
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Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include lecture slides, activity sheets, practical implementation guides and templates, which will be regularly updated to equip readers as digital marketing continues to evolve.

Digital Marketing Excellence

Digital Marketing Excellence

Planning, Optimizing and Integrating Online Marketing

  • Author: Dave Chaffey,PR Smith
  • Publisher: Routledge
  • ISBN: 1317276728
  • Category: Business & Economics
  • Page: 660
  • View: 7112
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Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Internet Marketing Intelligence

Internet Marketing Intelligence

Research Tools, Techniques, and Resources

  • Author: Edward Forrest
  • Publisher: Irwin Professional Pub
  • ISBN: N.A
  • Category: Business & Economics
  • Page: 224
  • View: 3281
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For market researchers, the question is not should they use the Internet, but rather how they should use the Internet. Internet Marketing Intelligence: Research Tools, Techniques & Resources, 1/e, shows researchers exactly how to do this. This specialized, practically focused, succinct, flexible, “how-to” text shows researchers how to document the resources, delineate the tools, and to demonstrate the techniques utilized when conducting marketing research on and through the Internet. Traditional marketing courses continue to introduce the “e” factor into their classrooms as the Internet integrates itself into these subject areas, and, unlike other texts in this area, Internet Marketing Intelligence provides in-depth coverage of online market research concepts and techniques that help marketing students obtain timely and accurate information necessary to orchestrate the marketing mix. Using a step-by-step approach, the text demonstrates how to utilize the Internet to target customers and create and implement marketing plans. The foundations (“whens, wheres & hows”) of how the Internet assists marketing practitioners in their essential tasks of gathering, evaluating and applying marketing intelligence is also explored both in the text. Regular updates on the Internet Marketing Intelligence website-http://www.mhhe.com/forrest keeps the text materials current and relevant.nd relevant.nd relevant.

Developing an Internet Marketing Strategy

Developing an Internet Marketing Strategy

  • Author: N.A
  • Publisher: Bookboon
  • ISBN: 8776818136
  • Category:
  • Page: N.A
  • View: 4142
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ABC's of Relationship Selling with Act! Express CD-ROM

ABC's of Relationship Selling with Act! Express CD-ROM

  • Author: Futrell
  • Publisher: McGraw-Hill College
  • ISBN: 9780072930221
  • Category: Business & Economics
  • Page: 548
  • View: 2416
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