Search Results for "it-s-not-how-good-you-are-it-s-how-good-you-want-to-be-the-world-s-best-selling-book-by-paul-arden"

It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be

The world's best selling book

  • Author: Paul Arden
  • Publisher: Phaidon Press
  • ISBN: 9780714843377
  • Category: Self-Help
  • Page: 128
  • View: 4442
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" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Whatever You Think Think the Opposite

Whatever You Think Think the Opposite

  • Author: Paul Arden
  • Publisher: N.A
  • ISBN: 9780141025711
  • Category: Decision making
  • Page: 143
  • View: 1424
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Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. This book looks at life the wrong way, in a bid to explain the benefits of making wrong decisions.

God Explained in a Taxi Ride

God Explained in a Taxi Ride

  • Author: Paul Arden
  • Publisher: Perigee Trade
  • ISBN: 9780399535086
  • Category: Religion
  • Page: 123
  • View: 6634
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Addresses the nature of human religious belief in a series of vignettes and questions that explore humankind's relationship to the divine, from ancient times to the present, in the context of a taxi ride.

Damn Good Advice (For People with Talent!)

Damn Good Advice (For People with Talent!)

How To Unleash Your Creative Potential by America's Master Communicator, George Lois

  • Author: George Lois
  • Publisher: Phaidon Press
  • ISBN: 9780714863481
  • Category: Business & Economics
  • Page: 176
  • View: 4601
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Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

Brutal Simplicity of Thought

Brutal Simplicity of Thought

How It Changed the World

  • Author: M&C Saatchi
  • Publisher: St. Martin's Press
  • ISBN: 1250012945
  • Category: Business & Economics
  • Page: 112
  • View: 9884
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The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day? Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents deceptively simple examples of concepts that have changed the world—from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enable us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. This book started life as a training manual for Saatchi advertising employees, and its approach has shaped the Saatchistory for forty years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands. Whether you are a student, an artist, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

Conversational Capital

Conversational Capital

How to Create Stuff People Love to Talk About

  • Author: Bertrand Cesvet,Tony Babinski,Eric Alper
  • Publisher: FT Press
  • ISBN: 9780132703741
  • Category: Business & Economics
  • Page: 208
  • View: 1080
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“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.” Stewart Emery, coauthor of international best-seller Success Built to Last “Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.” Guy Laliberte, founder, Cirque du Soleil “Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.” Rupert Duchesne,CEO of Aeroplan “Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.” Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart! Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull. 1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.

A Technique for Producing Ideas

A Technique for Producing Ideas

  • Author: James Young
  • Publisher: McGraw Hill Professional
  • ISBN: 0071426256
  • Category: Business & Economics
  • Page: 64
  • View: 3527
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A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

Failed It!

Failed It!

How to turn mistakes into ideas and other advice for successfully screwing up

  • Author: N.A
  • Publisher: Phaidon Press
  • ISBN: 9780714871196
  • Category: Business & Economics
  • Page: 192
  • View: 2927
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A fun and fabulous take on the art of making mistakes. Erik Kessels celebrates imperfection and failure and shows why they are an essential part of the creative process. Failed it! celebrates the power of mistakes and shows how they can enrich the creative process. This is part photobook and part guide to loosening up and making mistakes to take the fear out of failure and encourage experimentation. It showcases the best and most hilarious examples of imperfection and failure across a broad range of creative forms, including art, design, photography, architecture and product design, to inspire and encourage creatives to embrace and celebrate their mistakes. We live in an era when everyone is striving for perfection and we have become afraid of failure, which limits our potential. Mistakes help us find new ways of thinking and innovative solutions, and failures can change our perceptions and open up new ways of looking things. This book transforms mistakes from something to be embarrassed about into a cause for celebration. It includes over 150 visual examples drawn from Kessels personal collection of artworks and found photographs, along with tips, quotes, anecdotes and wisdom for celebrating with failure. To quote Kessels: 'the ubiquity of Apple + Z, means that we can literally undo any mistake before it has had time to breathe, be considered and — perhaps — evolve into something else: a fascinating, strange, provocative or even original piece of work. This book asks readers to embrace their fuck-ups, learn from them and celebrate their tawdry glory'.

Think Like a Lawyer Don't Act Like One

Think Like a Lawyer Don't Act Like One

  • Author: Aernoud Bourdrez
  • Publisher: Bis Pub
  • ISBN: 9789063693077
  • Category: Business & Economics
  • Page: 160
  • View: 1828
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This book provides strategies to solve conflicts. Co-developed by Harvard University, many lawyers, two kissing boxers, a cowboy, Mikhail Gorbatsjov.

The Book of Doing

The Book of Doing

Everyday Activities to Unlock Your Creativity and Joy

  • Author: Allison Arden
  • Publisher: TarcherPerigee
  • ISBN: 0399537341
  • Category: Crafts & Hobbies
  • Page: 179
  • View: 7526
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An inspiring collection of ideas and activities to increase creativity and joy. There are suggestions of objects to create and make, ways to explore and experiment with everyday tasks and all manner of things to play, build, paint and cook. Readers will be inspired to roll up their sleeves and get out the glitter and re-discover happiness in nostalgic crafts.

Ideas Are Your Only Currency

Ideas Are Your Only Currency

  • Author: Rod Judkins
  • Publisher: Sceptre
  • ISBN: 1473640067
  • Category: Self-Help
  • Page: 240
  • View: 1760
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FUTURE-PROOFING FOR THINKERS. 'What skills and abilities will a student need to prosper in five, ten, or fifteen years' time?' In a world of change, where skills become out of date quickly, it is ideas that last. We all need to be prepared for a world that is fluid, global and interdisciplinary. Distinctions between specialties will blur and overlap. Change is happening at electrifying speed. In this vortex there are no maps. Featuring 100 interactive chapters to inspire groundbreaking new ideas, this is perfect for fans of Keri Smith's Wreck this Journal, Paul Arden's It's Not How Good You Are and Rolf Dobelli's global bestseller The Art of Thinking Clearly.

Predatory Thinking

Predatory Thinking

A masterclass in out-thinking the competition

  • Author: Dave Trott
  • Publisher: Pan Macmillan
  • ISBN: 1447248392
  • Category: Business & Economics
  • Page: 272
  • View: 2812
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LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times

Hegarty on Creativity: There Are No Rules

Hegarty on Creativity: There Are No Rules

  • Author: John Hegarty
  • Publisher: Thames & Hudson
  • ISBN: 0500771936
  • Category: Business & Economics
  • Page: 128
  • View: 8804
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A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.

Baked In

Baked In

Creating Products and Businesses That Market Themselves

  • Author: Alex Bogusky,John Winsor
  • Publisher: Agate Publishing
  • ISBN: 9781572846579
  • Category: Business & Economics
  • Page: 152
  • View: 9737
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The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.

Almost Adulting

Almost Adulting

All You Need to Know to Get It Together (Sort Of)

  • Author: Arden Rose
  • Publisher: HarperCollins
  • ISBN: 0062574124
  • Category: Young Adult Nonfiction
  • Page: 208
  • View: 2849
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For fans of Grace Helbig and Alexa Chung comes a fresh, hilarious guide to growing up your way from social media influencer and lifestyle vlogger Arden Rose. In Almost Adulting—perfect for budding adults, failing adults, and eaters of microwave mug brownies—Arden tells you how to survive your future adulthood. Topics include: Making internet friends who are cool and not murderers Flirting with someone in a way to make them think you are cool and not a murderer Being in an actual relationship where you talk about your feelings in a healthy manner??? To the other person??????? Eating enough protein Assembling a somewhat acceptable adult wardrobe when you have zero dollars Going on adventures without starting to smell How sex is supposed to feel, but, like, actually though By the end of the book—a mash-up of essays, lists, and artwork—you'll have learned not only how to dress yourself, how to travel alone, how to talk to strangers online, and how to date strangers (in PERSON!), but also how to pass as a real, functioning, appropriately socialized adult.

Know Your Onions

Know Your Onions

Graphic Design

  • Author: Drew De Soto
  • Publisher: Bis Pub
  • ISBN: 9789063692582
  • Category: Design
  • Page: 185
  • View: 3112
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This book gives away the secrets of graphic design. Filled with things they won't tell you and don't teach.

The Acts of the Apostles

The Acts of the Apostles

  • Author: P.D. James
  • Publisher: Canongate Books
  • ISBN: 0857861077
  • Category: Bibles
  • Page: 96
  • View: 9661
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Acts is the sequel to Luke's gospel and tells the story of Jesus's followers during the 30 years after his death. It describes how the 12 apostles, formerly Jesus's disciples, spread the message of Christianity throughout the Mediterranean against a background of persecution. With an introduction by P.D. James

Be the Worst You Can be

Be the Worst You Can be

Life's Too Long for Patience and Virtue

  • Author: Charles Nathan Saatchi
  • Publisher: ABRAMS
  • ISBN: 9781419703737
  • Category: Art patronage
  • Page: 159
  • View: 9726
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Charles Saatchi founded the Saatchi & Saatchi advertising agency in 1970, which grew to become the largest of its kind in the world. At the same time he started collecting art and, later, opened his first gallery in London.

Field of Schemes

Field of Schemes

How the Great Stadium Swindle Turns Public Money into Private Profit, Revised and Expanded Edition

  • Author: Neil deMause,Joanna Cagan
  • Publisher: U of Nebraska Press
  • ISBN: 0803285485
  • Category: Architecture
  • Page: 424
  • View: 6296
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You Had Better Make Some Noise: Words to Change the World

You Had Better Make Some Noise: Words to Change the World

  • Author: Phaidon Editors
  • Publisher: Phaidon Press
  • ISBN: 9780714876733
  • Category: Reference
  • Page: 192
  • View: 3403
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A timeless collection of quotations by visionaries who have been catalysts for change - through the ages and across the globe You Had Better Make Some Noise brings together the words of social activists, revolutionaries, artists, writers, musicians, philosophers, politicians, and more - individuals who fought for justice, galvanizing us all to do the same. Familiar figures - Thomas Paine to Bertrand Russell, Seneca to Gloria Steinem, Harvey Milk to Ai Weiwei, James Baldwin to Margaret Mead - are joined by a chorus of voices that have made their own indelible marks on the legacy of protest and progress. "When the history of our times is written, will we be remembered as the generation that turned our backs in a moment of global crisis or will it be recorded that we did the right thing?" Nelson Mandela asked that question, and this positive and reinforcing book urges us to heed the call.