Search Results for "researching-hospitality-and-tourism"

Researching Hospitality and Tourism

Researching Hospitality and Tourism

  • Author: Bob Brotherton
  • Publisher: SAGE
  • ISBN: 1473933579
  • Category: Business & Economics
  • Page: 336
  • View: 7960
DOWNLOAD NOW »
"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields." - Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly. Highly recommended." - Professor Roy C. Wood, University of Macau Bob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism. By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings. A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.

Researching Tourism, Leisure and Hospitality for Your Dissertation

Researching Tourism, Leisure and Hospitality for Your Dissertation

  • Author: Peter Mason
  • Publisher: Goodfellow Pub Limited
  • ISBN: 9781908999917
  • Category: Business & Economics
  • Page: 296
  • View: 6176
DOWNLOAD NOW »
Research methods can be a daunting topic - Researching Tourism, Leisure and Hospitality for your Dissertation is a unique text that takes away the stress, worry and confusion by providing a step-by-step, user friendly guide to all you need to know to successfully research and compile your dissertation.Researching Tourism, Leisure and Hospitality for your Dissertation provides a discussion of quantitative, qualitative and mixed methods approaches, looking at key differences and similarities. A critical evaluation of these different research approaches is provided and, importantly, a discussion on selecting the appropriate approach(es) for your dissertation, including a discussion and evaluation of mixed methods research. It takes the reader from the initial idea and topics, through to lit reviews, methodology, presenting and analysing results and successfully making conclusions. Unlike other texts available, the text includes case studies based on the author’s own research to demonstrate different research approaches and techniques, providing an opportunity for criticism and a discussion on ‘learning from mistakes.’Divided into 7 chapters Researching Tourism, Leisure and Hospitality for your Dissertation discusses:• Developing your research topic - including the ethics statement;• Literature review - how to do it and how to get the most from it;• Methodology - which approach (es) are most suitable, with clear links between ontology, epistemology and methodology and how these concepts relate to the actual dissertation;• Presenting Results - how this can be done clearly and coherently• Analysing and Discussing Results - whether they are qualitative, quantitative or mixed methods;• Conclusions: your findings, your limitations and your recommendations.A must-have text for all students on how best to conduct research, compile your findings and to present them in the resulting dissertation. Peter Mason is Professor of Tourism Management, Bedfordshire University, Visiting Professor of Tourism, London South Bank University and has a fractional position as Lecturer, London Metropolitan University.

Marketing Research for the Tourism, Hospitality and Events Industries

Marketing Research for the Tourism, Hospitality and Events Industries

  • Author: Bonita Kolb
  • Publisher: Routledge
  • ISBN: 1351702211
  • Category: Business & Economics
  • Page: 224
  • View: 7639
DOWNLOAD NOW »
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Handbook of Marketing Research Methodologies for Hospitality and Tourism

  • Author: Ronald A. Nykiel
  • Publisher: Psychology Press
  • ISBN: 0789034263
  • Category: Business & Economics
  • Page: 364
  • View: 2663
DOWNLOAD NOW »
Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Researching and Writing Dissertations in Business and Management

Researching and Writing Dissertations in Business and Management

  • Author: Michael Riley
  • Publisher: Cengage Learning EMEA
  • ISBN: 9781861526083
  • Category: Business & Economics
  • Page: 280
  • View: 8598
DOWNLOAD NOW »
Essential reading for diploma, degree and postgraduate taught-course students, this is an accessible and comprehensive guide to the process of completing projects, extended reports, dissertations and theses on business and management topics. Combining an extensive review of basic research methods and techniques with guidelines on the management of the dissertation writing process, the authors cover issues from the selection of topics to the research, preparation, structuring and presentation of a dissertation.

Research Methods in Tourism, Hospitality and Events Management

Research Methods in Tourism, Hospitality and Events Management

  • Author: Paul Brunt,Susan Horner,Natalie Semley
  • Publisher: SAGE
  • ISBN: 1526422247
  • Category: Business & Economics
  • Page: 360
  • View: 978
DOWNLOAD NOW »
A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Current Issues in Hospitality and Tourism

Current Issues in Hospitality and Tourism

Research and Innovations

  • Author: A. Zainal,S.M. Radzi,R. Hashim,C.T. Chik,R. Abu
  • Publisher: CRC Press
  • ISBN: 041562133X
  • Category: Technology & Engineering
  • Page: 666
  • View: 6276
DOWNLOAD NOW »
Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy problems on the horizon. Current Issues in Hospitality and Tourism: Research and Innovations is a complilation of research in the broad realm of hospitality and tourism. This book is divided into eight sections covering the following broad themes: – Training and education (hospitality students learning); – Organization and management (practical issues and current trends in the hotel, catering and tourism industry); – Product and food innovation; – Marketing; – Islamic hospitality and tourism issues; – Gastronomy; – Current trends; – Tourism The contributions, from different parts of the globe, present a new outlook for future research, including theoretical revelations and innovations, environmental and cultural exploration aspects, tourist destinations and other recreation and ecotourism aspects of the hospitality and tourism industry. Current Issues in Hospitality and Tourism: Research and Innovations will be useful as a reference for academics, industry practitioners and policy makers, and for those with research interests in the fields of hotels, tourism, catering and gastronomy.

Planning Research in Hospitality and Tourism

Planning Research in Hospitality and Tourism

  • Author: Levent Altinay,Alexandros Paraskevas,SooCheong (Shawn) Jang
  • Publisher: Routledge
  • ISBN: 1317528646
  • Category: Business & Economics
  • Page: 332
  • View: 4994
DOWNLOAD NOW »
Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students’ understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from: • increased coverage of research design strategies including sampling, ethnography and experimental design • inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) • new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research • online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.

Hospitality and Tourism

Hospitality and Tourism

Synergizing Creativity and Innovation in Research

  • Author: Norzuwana Sumarjan,Zahari Mohd Salehuddin Mohd,Radzi Salleh Mohd,Mohi Zurinawati,Hanafiah Mohd Hafiz Mohd,Bakhtiar Mohd Faeez Saiful,Zainal Artinah,Saiful Bakhtiar,Mohd Hafiz,Mohd Hanafiah
  • Publisher: CRC Press
  • ISBN: 1138001511
  • Category: Technology & Engineering
  • Page: 636
  • View: 8198
DOWNLOAD NOW »
Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2–3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below: - Hospitality and tourism management - Hospitality and tourism marketing - Current trends in hospitality & tourism - Technology, advancement and innovation in hospitality and tourism - Green hospitality and tourism - Food service and food safety - Relevant areas in hospitality and tourism Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.

Consumer Behavior in Tourism and Hospitality Research

Consumer Behavior in Tourism and Hospitality Research

  • Author: Arch G. Woodside,Alain Decrop
  • Publisher: Emerald Group Publishing
  • ISBN: 178714691X
  • Category: Consumer behavior
  • Page: 176
  • View: 7851
DOWNLOAD NOW »
The chapters in this volume provide tools and evidence useful for deep understanding of tourists' buying, consumption, and being through examinations of consumers' self-descriptions of personal markers of their trip configurations.

Tea and Tourism

Tea and Tourism

Tourists, Traditions and Transformations

  • Author: Prof. Lee Jolliffe
  • Publisher: Channel View Publications
  • ISBN: 9781845413248
  • Category: Business & Economics
  • Page: 280
  • View: 879
DOWNLOAD NOW »
The global production, marketing and consumption of tea present a resource for tea-related tourism. Tea and Tourism: Tourists, Traditions and Transformations profiles tea cultures and examines the social, political and developmental contexts of using related traditions for touristic purposes. This volume views tourism related to tea from differing disciplinary perspectives, and from marketing, planning, entrepreneurial and developmental viewpoints. The book examines the transformation of indigenous and imported tea traditions into experiences for tourists. Profiling these tea experiences from around the world including the United Kingdom; Sri Lanka; India; China; Taiwan; Kenya and Canada the volume reveals the ways in which tea’s heritage is adapted for tourism consumption. This is the first definitive work on tea tourism. Global tea tourism trends are identified, while case examples provide fresh perspectives on the ongoing transformation of tea for tourism purposes.

Managing Tourism and Hospitality Services

Managing Tourism and Hospitality Services

Theory and International Applications

  • Author: B. Prideaux,Gianna Moscardo,Eric Laws
  • Publisher: CABI
  • ISBN: 1845930150
  • Category: Electronic books
  • Page: 384
  • View: 5802
DOWNLOAD NOW »
The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.

Field Guide to Case Study Research in Tourism, Hospitality and Leisure

Field Guide to Case Study Research in Tourism, Hospitality and Leisure

  • Author: Kenneth F. Hyde,Chris Ryan,Arch G. Woodside
  • Publisher: Emerald Group Publishing
  • ISBN: 178052742X
  • Category: Business & Economics
  • Page: 590
  • View: 2436
DOWNLOAD NOW »
This international field guide provides methods and studies on how-to-do case study research in natural settings. This text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict case behavior.

The SAGE Handbook of Hospitality Management

The SAGE Handbook of Hospitality Management

  • Author: Roy C Wood,Bob Brotherton
  • Publisher: SAGE
  • ISBN: 1446206424
  • Category: Business & Economics
  • Page: 576
  • View: 1401
DOWNLOAD NOW »
At last, a comprehensive, systematically organized Handbook which gives a reliable and critical guide to all aspects of one of the world's leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it. Topics include: • The nature of hospitality and hospitality management • The relationship of hospitality management to tourism, leisure and education provision • The current state of development of the international hospitality business • The core activities of food, beverage and accommodation management • Research strategies in hospitality management • Innovation and entrepreneurship trends • The role of information technology The SAGE Handbook of Hospitality Management constitutes a single, comprehensive source of reference which will satisfy the information needs of both specialists in the field and non-specialists who require a contemporary introduction to the hospitality industry and its analysis. Bob Brotherton formerly taught students of Hospitality and Tourism at Manchester Metropolitan University. He has also taught Research Methods to Hospitality and Tourism students at a number of international institutions as a visiting lecturer; Roy C. Wood is based in the Oberoi Centre of Learning and Development, India

Key Concepts in Hospitality Management

Key Concepts in Hospitality Management

  • Author: Roy C Wood
  • Publisher: SAGE
  • ISBN: 144627540X
  • Category: Business & Economics
  • Page: 200
  • View: 6595
DOWNLOAD NOW »
"Accessibly written and thoughtfully edited, making it essential reading for those studying hospitality and embarking on a career in the industry." - Peter Lugosi, Oxford School of Hospitality Management "This text is a fascinating read... Roy Wood has spent 25 years teaching, researching and writing on the hospitality industry - much of that learning is here in this book." - Erwin Losekoot, Auckland University of Technology "All different aspects of the hospitality industry are elaborated on... All in all a wonderful course book for for our students!" - Claudia Rothwangl, ITM College This book covers the major concepts students are likely to encounter throughout their study within the hospitality management, giving a comprehensive and up-to-date overview as well as providing engaging everyday examples from around the world. A leading figure in the field, Roy Wood has successfully gathered international contributors with direct experience of hospitality management and the hospitality industry as a whole, ensuring the academic, geographical and practical integrity of the book. Key Concepts in Hospitality Management is written for undergraduate students and those studying short postgraduate or executive education courses in hospitality management, events management, tourism management and leisure management.

Handbook of Human Resource Management in the Tourism and Hospitality Industries

Handbook of Human Resource Management in the Tourism and Hospitality Industries

  • Author: Ronald J. Burke,Julia C. Hughes
  • Publisher: N.A
  • ISBN: 9781786431363
  • Category: BUSINESS & ECONOMICS
  • Page: 512
  • View: 6688
DOWNLOAD NOW »
The hospitality and tourism sector is an increasingly significant contributor to GDP worldwide, as well as a key source of employment in developing regions. Drawing on contemporary research, this Handbook provides a provocative review of the major human resource challenges facing the hospitality and tourism sector today. Leading international scholars examine how hospitality and tourism businesses succeed through a consistently high level of service, particularly through the attitudes and behaviours of front-line employees to positively impact upon guest satisfaction and improve intention to return. Against this background, chapters analyse the myriad of reasons the industry struggles to attract and retain quality employees, including long and unsocial hours, non-competitive pay and unsophisticated management practices. Offering a thorough review of these human resource challenges through employee focus groups, in-depth interviews and surveys, this Handbook offers evidence-informed recommendations for their resolution. These include: strategies and tactics associated with brand internalisation, talent management, engagement, high-performance practices, learning and leadership development. Practical and engaging, this Handbook will be of interest to students and scholars researching hospitality and tourism from a business management perspective. Senior hospitality leaders will also benefit from the ideas herein, gaining competitive advantage by creating and supporting highly engaged and effective employees.

International Hospitality Industry

International Hospitality Industry

  • Author: Bob Brotherton
  • Publisher: Routledge
  • ISBN: 1136394087
  • Category: Business & Economics
  • Page: 256
  • View: 1538
DOWNLOAD NOW »
With contributions from leading figures in the field The International Hospitality Industry looks at both specific sectors of the industry, such as restaurants, cruises, hotels and contract foodservice. The book moves on to highlight the key issues that will be encountered within every sector of the industry - operations, IT, marketing and HR among others - thereby providing the reader with an all-encompassing and comparative overview of the field.

Consumer Behaviour in Tourism

Consumer Behaviour in Tourism

  • Author: Susan Horner,John Swarbrooke
  • Publisher: Routledge
  • ISBN: 1317746899
  • Category: Business & Economics
  • Page: 464
  • View: 9227
DOWNLOAD NOW »
Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.

The Routledge Handbook of Tourism Research

The Routledge Handbook of Tourism Research

  • Author: Cathy H.C. Hsu,William C Gartner
  • Publisher: Routledge
  • ISBN: 1136338152
  • Category: Business & Economics
  • Page: 472
  • View: 829
DOWNLOAD NOW »
The Routledge Handbook of Tourism Research is a compendium of some of the most relevant issues affecting tourism development today. The topics addressed in this book provide some new thinking for those involved in tourism research. This book takes the reader from the beginnings of tourism research to a discussion of emerging forms of tourism and selected examples of tourism development. The underlying theoretical dimensions are reviewed, analysed and discussed from a number of perspectives. This book brings together leading researchers, many of whom are members of the International Academy for the Study of Tourism, to discuss tourism today and its future. The works included in this volume are diverse, in terms of geographical context, research methodology, root discipline, and perspective. This book represents studies based in Europe, North America, Oceania, and Asia. Research methodologies include both quantitative and qualitative. Both macro and micro issues are discussed from the economic, psychological, sociological, political science, marketing, and other perspectives, which reflect the interdisciplinary nature of tourism studies.? This book is divided into 6 sections. Section 1 considers the foundations for tourism research. Section 2 discusses the implications for destination management and section 3 discusses planning for tourism development. Section 4 covers human capital for tourism development. And finally, section 5 evaluates emerging forms of tourism and then section 6 offers insights into tourism evolution. It offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text will provide an invaluable resource for all those with an interest in tourism research. This is essential reading for students, researchers & academics of Tourism as well as those of related studies in particular Leisure, Hospitality & Development Studies.

Understanding the Hospitality Consumer

Understanding the Hospitality Consumer

  • Author: Alastair Williams
  • Publisher: Routledge
  • ISBN: 1136351175
  • Category: Business & Economics
  • Page: 288
  • View: 1685
DOWNLOAD NOW »
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' : * Introduces and explores the role of consumer behaviour theory in the context of hospitality management * Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.