Search Results for "social-media-for-school-leaders-a-comprehensive-guide-to-getting-the-most-out-of-facebook-twitter-and-other-essential-web-tools"

Social Media for School Leaders

Social Media for School Leaders

A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools

  • Author: Brian Dixon
  • Publisher: John Wiley & Sons
  • ISBN: 1118388895
  • Category: Education
  • Page: 272
  • View: 9721
DOWNLOAD NOW »
How to create an effective social media strategy for a school or district School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice. In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration. Offers school leaders everything they need to implement social media throughout their campus and their communities Contains expert advice for creating a sustainable social engagement strategy Features screenshots and examples from schools and individuals who are using social media to the best effect This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting.

Welcoming Practices

Welcoming Practices

Creating Schools That Support Students and Families in Transition

  • Author: Ron Avi Astor
  • Publisher: Oxford University Press
  • ISBN: 0190845511
  • Category: Education
  • Page: 152
  • View: 9908
DOWNLOAD NOW »
"At a time when schools are increasing attention to students' social and emotional development, this book gives educators practical strategies for supporting a specific segment of their population--highly mobile students. The practical guide also helps schools consider the experiences of parents in the school transition process"--

The Social Classroom: Integrating Social Network Use in Education

The Social Classroom: Integrating Social Network Use in Education

Integrating Social Network Use in Education

  • Author: Mallia, Gorg
  • Publisher: IGI Global
  • ISBN: 1466649054
  • Category: Education
  • Page: 568
  • View: 9836
DOWNLOAD NOW »
As technology is being integrated into educational processes, teachers are searching for new ways to enhance student motivation and learning. Through shared experiences and the results of empirical research, educators can ease social networking sites into instructional usage. The Social Classroom: Integrating Social Network Use in Education collates different viewpoints on how social networking sites can be integrated in education. Highlighting both formal and informal uses of social interaction tools as learning tools, this book will be very useful to all educators, trainers and academic researchers in all aspects of education looking for a theoretical/practical approach to resourceful teaching.

What School Leaders Need to Know About Digital Technologies and Social Media

What School Leaders Need to Know About Digital Technologies and Social Media

  • Author: Scott McLeod,Chris Lehmann
  • Publisher: John Wiley & Sons
  • ISBN: 1118022246
  • Category: Education
  • Page: 214
  • View: 2681
DOWNLOAD NOW »
Facebook, Twitter, Google . . . today's tech-savvy students are always plugged in. However, all too often their teachers and administrators aren't experienced in the use of these familiar digital tools. If schools are to prepare students for the future, administrators and educators must harness the power of digital technologies and social media. With contributions from authorities on the topic of educational technology, What School Leaders Need to Know About Digital Technologies and Social Media is a compendium of the most useful tools for any education setting. Throughout the book, experts including Will Richardson, Vicki Davis, Sheryl Nussbaum-Beach, Richard Byrne, Joyce Valenza, and many others explain how administrators and teachers can best integrate technology into schools, helping to make sense of the often-confusing world of social media and digital tools. They offer the most current information for the educational use of blogs, wikis and podcasts, online learning, open-source courseware, educational gaming, social networking, online mind mapping, mobile phones, and more, and include examples of these methods currently at work in schools. As the book clearly illustrates, when these tools are combined with thoughtful and deliberate pedagogical practice, it can create a transformative experience for students, educators, and administrators alike. What School Leaders Need to Know About Digital Technologies and Social Media reveals the power of information technology and social networks in the classroom and throughout the education community.

Communicating & Connecting With Social Media

Communicating & Connecting With Social Media

  • Author: William M. Ferriter,Jason T. Ramsden
  • Publisher: Solution Tree Press
  • ISBN: 193554313X
  • Category: Business & Economics
  • Page: 144
  • View: 8361
DOWNLOAD NOW »
Social media holds great potential benefits for schools reaching out to our communities, preparing our teachers, and connecting with our kids. In this short text, the authors examine how enterprising schools are using social media tools to provide customized professional development for teachers and to transform communication practices with staff, students, parents, and other stakeholders.

Social Media for Academics

Social Media for Academics

  • Author: Mark Carrigan
  • Publisher: SAGE
  • ISBN: 147394371X
  • Category: Education
  • Page: 208
  • View: 7638
DOWNLOAD NOW »
Social media is an increasingly important part of academic life that can be a fantastic medium for promoting your work, networking with colleagues and for demonstrating impact. However, alongside the opportunities it also poses challenging questions about how to engage online, and how to represent yourself professionally. This practical book provides clear guidance on effectively and intelligently using social media for academic purposes across disciplines, from publicising your work and building networks to engaging the public with your research. It is supported by real life examples and underpinned by principles of good practice to ensure you have the skills to make the most of this exciting medium. You’ll find advice on: Using social media to publicise your work Potential pitfalls and how to avoid them The evolving role of social media in higher education Defining digital scholarship Managing your identity online Finding time for social media Near-future trends in academia. Visit Mark's blog for more insights and discussion on social media academic practice at http://markcarrigan.net/

How to Market Your School

How to Market Your School

A Guide to Marketing, Communication, and Public Relations for School Administrators

  • Author: Johanna M. Lockhart
  • Publisher: R&L Education
  • ISBN: 1607097702
  • Category: Education
  • Page: 266
  • View: 586
DOWNLOAD NOW »
How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising.

Social Media ROI

Social Media ROI

Managing and Measuring Social Media Efforts in Your Organization

  • Author: Olivier Blanchard
  • Publisher: Pearson Education
  • ISBN: 9780132678025
  • Category: Business & Economics
  • Page: 350
  • View: 8293
DOWNLOAD NOW »
Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Landmines

  • Author: Glen Gilmore
  • Publisher: McGraw Hill Professional
  • ISBN: 0071799613
  • Category: Law
  • Page: 272
  • View: 3431
DOWNLOAD NOW »
How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence "Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School "A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear

The B2B Social Media Book

The B2B Social Media Book

Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

  • Author: Kipp Bodnar,Jeffrey L. Cohen
  • Publisher: John Wiley & Sons
  • ISBN: 1118214307
  • Category: Business & Economics
  • Page: 240
  • View: 7279
DOWNLOAD NOW »
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Functional Biology of Plants

Functional Biology of Plants

  • Author: Martin J. Hodson,John A. Bryant
  • Publisher: John Wiley & Sons
  • ISBN: 1119945062
  • Category: Science
  • Page: 400
  • View: 3899
DOWNLOAD NOW »
Functional Biology of Plants provides students and researchers with a clearly written, well structured whole plant physiology text. Early in the text, it provides essential information on molecular and cellular processes so that the reader can understand how they are integrated into the development and function of the plant at whole-plant level. Thus, this beautifully illustrated book, presents a modern, applied integration of whole plant and molecular approaches to the study of plants. It is divided into four parts: Part 1: Genes and Cells, looks at the origins of plants, cell structure, biochemical processes and genes and development. Part 2: The Functioning Plant, describes the structure and function of roots, stems, leaves, flowers and seed and fruit development. Part 3: Interactions and Adaptations, examines environmental and biotic stresses and how plants adapt and acclimatise to these conditions. Part 4: Future Directions, illustrates the great importance of plant research by looking at some well chosen, topical examples such as GM crops, biomass and bio-fuels, loss of plant biodiversity and the question of how to feed the planet. Throughout the book there are text boxes to illustrate particular aspects of how humans make use of plants, and a comprehensive glossary proves invaluable to those coming to the subject from other areas of life science.

Maximize Your Social

Maximize Your Social

A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

  • Author: Neal Schaffer
  • Publisher: John Wiley & Sons
  • ISBN: 1118756681
  • Category: Business & Economics
  • Page: 256
  • View: 5153
DOWNLOAD NOW »
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Field Guide to Covering Local News

Field Guide to Covering Local News

How to Report on Cops, Courts, Schools, Emergencies and Government

  • Author: Fred Bayles
  • Publisher: CQ Press
  • ISBN: 1483305074
  • Category: Language Arts & Disciplines
  • Page: 288
  • View: 2904
DOWNLOAD NOW »
In the latest installment of the Field Guide series, Fred Bayles takes you step-by-step through the process of identifying and covering the events and issues that matter most to your community. For the five local beats—cops, courts, emergencies, schools, and government—you'll learn where to go for information and how to organize and present the stories your neighbors want and need. An overview of tools and techniques include tips on how to find sources, conduct interviews, work with editors, tap the power of the crowd and think multimedia. Then, for each beat, you'll get specifics on: People: The best official and unofficial sources of info, and what to ask them. Places: Where to go on the beat, and what to look for while you're there. Documents: Where to find records in offices and online, how to decipher and use them. Stories: Overview of common story types and how to go beyond them. Resources: Glossary of key terms, checklists, helpful web links.

Blogs, Wikis, Podcasts, and Other Powerful Web Tools for Classrooms

Blogs, Wikis, Podcasts, and Other Powerful Web Tools for Classrooms

  • Author: Will Richardson
  • Publisher: Corwin Press
  • ISBN: 1544303084
  • Category: Education
  • Page: 184
  • View: 1666
DOWNLOAD NOW »
Explore the wide world of new, easy-to-use Web publishing and information gathering tools! Written for educators of all disciplines, this third edition of a bestseller provides real examples from K–12 teachers around the world on how Web tools allow students to learn more, create more, and communicate better. Updated with materials on Web publishing and information literacy, this resource opens up a new toolbox for both novice and tech-savvy educators, with how-to steps for teaching with: Weblogs Wikis Really Simple Syndication (RSS) feeds and aggregators Social bookmarking Online photo galleries Facebook, MySpace, and Twitter

Education and Social Media

Education and Social Media

Toward a Digital Future

  • Author: Christine Greenhow,Julia Sonnevend,Colin Agur
  • Publisher: MIT Press
  • ISBN: 0262034476
  • Category: Computers
  • Page: 272
  • View: 9242
DOWNLOAD NOW »
How are widely popular social media such as Facebook, Twitter, and Instagram transforming how teachers teach, how kids learn, and the very foundations of education? What controversies surround the integration of social media in students' lives? The past decade has brought increased access to new media, and with this new opportunities and challenges for education. In this book, leading scholars from education, law, communications, sociology, and cultural studies explore the digital transformation now taking place in a variety of educational contexts. The contributors examine such topics as social media usage in schools, online youth communities, and distance learning in developing countries; the disruption of existing educational models of how knowledge is created and shared; privacy; accreditation; and the tension between the new ease of sharing and copyright laws. Case studies examine teaching media in K--12 schools and at universities; tuition-free, open education powered by social media, as practiced by the University of the People; new financial models for higher education; the benefits and challenges of MOOCS (Massive Open Online Courses); social media and teacher education; and the civic and individual advantages of teens' participatory play. ContributorsColin Agur, Jack M. Balkin, Valerie Belair-Gagnon, danah boyd, Nicholas Bramble, David Buckingham, Chris Dede, Benjamin Gleason, Christine Greenhow, Daniel J. H. Greenwood, Jiahang Li, Yite John Lu, Minhtuyen Mai, John Palfrey, Ri Pierce-Grove, Adam Poppe, Shai Reshef, Julia Sonnevend, Mark Warschauer

Twitter Power 3.0

Twitter Power 3.0

How to Dominate Your Market One Tweet at a Time

  • Author: Joel Comm,Dave Taylor
  • Publisher: John Wiley & Sons
  • ISBN: 1119021812
  • Category: Business & Economics
  • Page: 214
  • View: 2357
DOWNLOAD NOW »
Revision of the author's Twitter power 2.0.

The Art of Social Selling

The Art of Social Selling

  • Author: Shannon Belew
  • Publisher: AMACOM
  • ISBN: 0814433332
  • Category: Business & Economics
  • Page: 272
  • View: 7883
DOWNLOAD NOW »
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: * Use content and conversations to build online relationships that transition to sales * Execute realistic sales strategies for each of the major social media platforms * Spot social media trends that may influence future buying behaviors * Sell online in B2B and B2C environments * Turn social shares (likes, favorites, +1s) into social sales * Set tangible goals * Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales-a segment poised to explode as the adoption of smartphones and tablets grows-The Art of Social Selling is essential reading for every sales professional.

The Art of Social Media

The Art of Social Media

Power Tips for Power Users

  • Author: Guy Kawasaki,Peg Fitzpatrick
  • Publisher: Penguin
  • ISBN: 1591848075
  • Category: Business & Economics
  • Page: 196
  • View: 5941
DOWNLOAD NOW »
"A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging"--Amazon.com.

I'm on Linkedin--Now What???

I'm on Linkedin--Now What???

A Guide to Getting the Most Out of LinkedIn

  • Author: Jason Alba
  • Publisher: Happy About
  • ISBN: 1600051979
  • Category: Business enterprises
  • Page: 140
  • View: 9350
DOWNLOAD NOW »
This new edition focuses on strategies and tactics to help readers understand what LinkedIn is and how it fits into an online marketing strategy--whether it is a personal strategy or a business/corporate one.

Social Networking for Career Success

Social Networking for Career Success

  • Author: Miriam Salpeter
  • Publisher: Learning Express Llc
  • ISBN: 9781576859322
  • Category: Business & Economics
  • Page: 356
  • View: 497
DOWNLOAD NOW »
Social media is a powerful, mandatory tool for the job world. Illustrating its fullest potential