Search Results for "social-media-for-school-leaders-a-comprehensive-guide-to-getting-the-most-out-of-facebook-twitter-and-other-essential-web-tools"

Social Media for School Leaders

Social Media for School Leaders

A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools

  • Author: Brian Dixon
  • Publisher: John Wiley & Sons
  • ISBN: 1118388895
  • Category: Education
  • Page: 272
  • View: 1819
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How to create an effective social media strategy for a school ordistrict School leaders may be familiar with social media in their ownlives, but many still need help in effectively using social mediain their professional practice. In this book, Brian Dixon, anexpert in social media in education, offers detailed descriptionsof the best online tools available today and provides step-by-stepinstructions for using them to move a school community fromawareness to advocacy and from feedback to collaboration. Offers school leaders everything they need to implement socialmedia throughout their campus and their communities Contains expert advice for creating a sustainable socialengagement strategy Features screenshots and examples from schools and individualswho are using social media to the best effect This important resource can help savvy school leaders shifttheir leadership strategy from communicating to connecting.

Welcoming Practices

Welcoming Practices

Creating Schools That Support Students and Families in Transition

  • Author: Ron Avi Astor
  • Publisher: Oxford University Press
  • ISBN: 0190845511
  • Category: Education
  • Page: 152
  • View: 3569
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"At a time when schools are increasing attention to students' social and emotional development, this book gives educators practical strategies for supporting a specific segment of their population--highly mobile students. The practical guide also helps schools consider the experiences of parents in the school transition process"--

The Social Classroom: Integrating Social Network Use in Education

The Social Classroom: Integrating Social Network Use in Education

Integrating Social Network Use in Education

  • Author: Mallia, Gorg
  • Publisher: IGI Global
  • ISBN: 1466649054
  • Category: Education
  • Page: 568
  • View: 8861
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As technology is being integrated into educational processes, teachers are searching for new ways to enhance student motivation and learning. Through shared experiences and the results of empirical research, educators can ease social networking sites into instructional usage. The Social Classroom: Integrating Social Network Use in Education collates different viewpoints on how social networking sites can be integrated in education. Highlighting both formal and informal uses of social interaction tools as learning tools, this book will be very useful to all educators, trainers and academic researchers in all aspects of education looking for a theoretical/practical approach to resourceful teaching.

How to Make Money with Social Media

How to Make Money with Social Media

An Insider's Guide to Using New and Emerging Media to Grow Your Business

  • Author: Jamie Turner,Reshma Shah
  • Publisher: FT Press
  • ISBN: 0133888436
  • Category: Business & Economics
  • Page: 240
  • View: 1207
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Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics – and then successfully execute on your plan Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them Make the most of your resources, no matter how limited they are Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics Avoid crucial pitfalls that other companies are currently encountering Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?" Whether you're a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.

Branding Yourself

Branding Yourself

How to Use Social Media to Invent or Reinvent Yourself

  • Author: Erik Deckers,Kyle Lacy
  • Publisher: Que Publishing
  • ISBN: 0133056805
  • Category: Business & Economics
  • Page: 400
  • View: 3765
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Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! DISCOVER HOW TO: • Choose today’s best social media tools for your personal goals • Build an authentic storyline and online identity that gets you the right opportunities • Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+ • Build connections and prove expertise by sharing video on YouTube and Vimeo • Find yourself on search engines and then optimize your personal online presence • Promote your events, accomplishments, victories…and even defeats and lessons learned • Integrate online and offline networking to get more from both • Reach people with hiring authority and budgets on LinkedIn • Use Twitter to share the ideas and passions that make you uniquely valuable • Avoid “killer” social networking mistakes • Leverage your online expert status to become a published author or public speaker • Measure the success of your social media branding • Get new projects or jobs through your online friends and followers Learn more with Branding Yourself Video Lessons. For additional information go to quepublishing.com/BrandingYourselfVideos.

Twitter for charities, non profits and the voluntary sector.

Twitter for charities, non profits and the voluntary sector.

  • Author: Jeremy Webb and Jim Byrne
  • Publisher: Echo eBooks Limited
  • ISBN: 0956921310
  • Category: Business & Economics
  • Page: N.A
  • View: 6097
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Twitter has literally helped change the world. This book will help you discover what makes Twitter so powerful and useful for charities, non profit and voluntary organisations. You'll quickly learn the mechanics of Twitter then be introduced to advanced tips, tricks and tools that will help you grow a large and dedicated following on Twitter. You'll read about real examples of third sector organisations successfully using Twitter, and how it's far more than a broadcast medium. Buy this book, (read it) and become a social media ninja for good. Don't just take our word for it... Twitter is a phenomena. It's new and fast evolving - launched as a tool with no plan it quickly emerged as THE microblog platform on the web. BUT it is vast and quickly changing - this guide offers an easy way in to twitter, to maximise returns and to avoid the time-suck that poor social media is. Hat's off to Jeremy & Jim for making it accessible and clear. Like a snow flake in an avalanche or a drinking from a fire hydrant it is easy to be overwhelmed by Twitter - but this book is clear about how to increase your signal to noise ratio, how to engage effectively and above all - how to get returns for your messaging so you are effective tweeter and not just a twit. ~ @Tom_Alcott, Tom Alcott, The Social Network Company. As newcomers to tweeting ourselves at SAIF, but already with 545 followers (yah!), this book provides crucial advice on how to make the most of the Twitter phenomenon. And although we try our best, quite frankly, we still have a lot to learn which is where Jim’s book comes in. ~ @saifscotland, Susan Burn, SAIF Project Officer. Jim and Jeremy have produced an indispensable guide to getting started with, using and getting the most from Twitter. As well as covering the basics of Twitter - how to create an account, how to set-up your profile to maximum effect and how/when/what to tweet - the manual provides a trove of hints, power tips and links to resources that will benefit any Twitter user. ~ @dancham, Dan Champion, Champion Internet. "I wish I had read this before I decided to make an account on twitter, it would have been so much easier to understand. The book is the ideal tool for people who don’t do social network sites. After reading the book I have decided to deactivate my initial attempts and follow the books direction. I never thought Twitter was such a powerful tool for charities and voluntary groups, the way you have explained the power and how charities can benefit from it is brilliant. I have many spent hours ploughing through funding searches, trusts and donors when all the time the very thing I was afraid of had all the answers and contacts. Jim thanks from converting the unconverted." ~ @BdaaTerry, Terry Moseley British Disabled Angling Association Now I finally 'get' Twitter.This comprehensive yet readable guide is a must-read for anyone wanting to market anything using the medium of the 'Twittersphere'. ~ @mrjtrading, Mick Wood, Web Hosting & Design for Christians I can recommend this excellent guide having read through it myself. The guide is thorough and I am sure even seasoned tweeters will find interesting tips by reading it." ~ @eleanor_ila, Eleanor Lisney, Independent Living Aids and Equipment

Social Media Communication

Social Media Communication

Concepts, Practices, Data, Law and Ethics

  • Author: Jeremy Harris Lipschultz
  • Publisher: Routledge
  • ISBN: 131768060X
  • Category: Computers
  • Page: 268
  • View: 4032
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In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry’s leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at: Facebook: https://www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #smc2015 SlideShare: http://www.slideshare.net/jeremylipschultz

College & University

College & University

  • Author: N.A
  • Publisher: N.A
  • ISBN: N.A
  • Category: Universities and colleges
  • Page: N.A
  • View: 5666
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The Four Stages of Highly Effective Crisis Management

The Four Stages of Highly Effective Crisis Management

How to Manage the Media in the Digital Age

  • Author: Jane Jordan-Meier
  • Publisher: CRC Press
  • ISBN: 9781439853740
  • Category: Business & Economics
  • Page: 320
  • View: 7803
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From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate language and media outlet to properly convey your message during and after a crisis. Unveiling the secrets of how to manage the media in a crisis, the book examines how rapidly evolving social media and Web 2.0 technologies have changed the crisis management landscape. It illustrates the four distinct stages of media reporting during a crisis and details the information that must be provided. The author provides readers with a wealth of helpful tips and tools—including guidelines, checklists, and case studies that illustrate best practices in crisis media management. Divided into five sections, the book: Examines how the kingdom of news has changed and considers the new hybrid model that is emerging Identifies the four distinct stages in which both old and new media report a crisis Addresses the use of spokespeople according to the four stages, as well as when to use the chief executive officer Discusses media interviews, including how to handle news conferences, bloggers, and the importance of media training Considers the communication aspects of crisis management—including how to harness the power of Facebook, Twitter, YouTube, Digg, Wikipedia, Flickr, and social media releases The book’s resource-rich appendices include a checklist for briefing a spokesperson, sample media release, a step-by-step flowchart for creating a crisis communication plan, and social media policy guidelines. Complete with a detailed guide on what tools to use and when to use them, this book provides the techniques and understanding required to communicate effectively and avoid any potential bad press and embarrassment that could result from information mismanagement. Jane Jordan-Meier was interviewed about leadership in a crisis and the stages of a crisis in the wake of the Murdoch phone-hacking scandal. She also discusses crisis management planning in The Sydney Morning Herald and in Daily Ovation. She was interviewed in August 2011 by Globe and Mail. Discover more about the book, including a video of the author explaining how to turn media questions into gold and visit smallbusinessadvocate.com for a series of recent interviews. Jane Jordan-Meier appeared in a video interview with Crisis Manager Melissa Agnes on July 3, 2012.

You're Hired! Job Hunting Online

You're Hired! Job Hunting Online

The Complete Guide

  • Author: Tristram Hooley,Jim Bright,David Winter,Korin Grant
  • Publisher: Crimson Publishing
  • ISBN: 1844556298
  • Category: Self-Help
  • Page: 256
  • View: 3279
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The internet is transforming the way in which the world of work operates, and those who understand how to make the most of the online environment are best equipped to progress their careers. For those who find the world of social media and online career sites baffling, there's a risk of being left behind. This book explains how to use technology to your best advantage, giving you the tools to improve your digital footprint and maximise your chance of getting recruited online. Using real life examples, the step-by-step process includes: Who to trust online Getting to grips with LinkedIn, Facebook, Twitter and Google+ Effective online communication Making an impact Finding vacancies and other opportunities How to embrace technology in recruitment practice With this easy-to-read advice you will be able to embrace how the internet is changing the world of careers, by having the skills to make the most of the career progression opportunities technology has to offer. The You're Hired! series from Trotman guides job hunters through the challenging process of finding and securing their perfect role. Each book is written by an expert in their field and is filled with tips, advice and useful exercises to help prepare for every stage of the job search.