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The Best of Guerrilla Marketing

The Best of Guerrilla Marketing

Guerrilla Marketing Remix

  • Author: Jay Levinson,Jeannie Levinson
  • Publisher: Entrepreneur Press
  • ISBN: 1613081650
  • Category: Business & Economics
  • Page: 464
  • View: 9516
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Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com

Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

  • Author: Jay Conrad Levinson,Shane Gibson
  • Publisher: Entrepreneur Press
  • ISBN: 1599183838
  • Category: Business & Economics
  • Page: 250
  • View: 4065
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Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.

Guerrilla Marketing for Free

Guerrilla Marketing for Free

Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits

  • Author: Jay Conrad Levinson
  • Publisher: Houghton Mifflin Harcourt
  • ISBN: 9780547347158
  • Category: Business & Economics
  • Page: 208
  • View: 2391
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The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means. * Hold a giveaway contest. You'll attract customers and acquire names for your mailing list. * Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time. * Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message. * Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition. Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.

Guerrilla Marketing in 30 Days

Guerrilla Marketing in 30 Days

  • Author: Al Lautenslager,Jay Levinson
  • Publisher: Entrepreneur Press
  • ISBN: 161308269X
  • Category: Business & Economics
  • Page: 304
  • View: 2862
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Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Guerrilla Marketing for Consultants

Guerrilla Marketing for Consultants

Breakthrough Tactics for Winning Profitable Clients

  • Author: Jay Conrad Levinson,Michael W. McLaughlin
  • Publisher: John Wiley & Sons
  • ISBN: 1118040074
  • Category: Business & Economics
  • Page: 304
  • View: 2351
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Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

Guerrilla Marketing Job Escape Plan

Guerrilla Marketing Job Escape Plan

The Ten Battles You Must Fight to Start Your Own Business, and How to Win Them Decisively

  • Author: Jay Conrad Levinson
  • Publisher: Morgan James Publishing
  • ISBN: 161448015X
  • Category: Business & Economics
  • Page: 208
  • View: 8333
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Yes! You Can Escape Your Job---If You Win the 10 Battles Required to Go Out On Your Own! Yes, you can do this. You can quit your job, start a business, and never have to work for anybody else ever again. You can do this regardless of whether you feel confident or afraid, your age, your family situation, your education, where you live, and how much time and money you have. You don’t have to tolerate a crummy job, lousy boss, long commute, tedious tasks, annoying co-workers, limited control over how you spend your day, no clear path to a promotion, worrying about the next round of layoffs, dealing with corporate scandals that have nothing to do with you, reporting to an executive team that you don’t like or trust---You can leave all this behind! "Guerrilla Marketing Job Escape Plan" shows you how. It gives you practical, step-by-step advice about the ten battles you must fight to make the leap, and how to win them decisively, including: overcoming fear, finding the right idea for you, getting family to support you, picking the right strategy, starting your business up with minimal financial or personal risk, getting the first profitable customer, building momentum, and leaving your job without burning any bridges. In addition to step-by-step guidance, over 150 entrepreneurs---people who have successfully made the leap---share their wisdom and insights. Plus, the book includes an exclusive password for you to take the Job Escape Challenge, including additional FREE resources to start a successful business and quit your job forever. What are you waiting for? Start planning your escape right now!

Guerrilla Marketing in 30 Days Workbook

Guerrilla Marketing in 30 Days Workbook

  • Author: Jay Levinson
  • Publisher: Entrepreneur Press
  • ISBN: 1613080476
  • Category: Business & Economics
  • Page: 224
  • View: 3100
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Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.

Guerrilla Selling

Guerrilla Selling

Unconventional Weapons and Tactics for Increasing Your Sales

  • Author: Bill Gallagher,Orvel Ray Wilson,Jay Conrad Levinson
  • Publisher: Houghton Mifflin Harcourt
  • ISBN: 9780395578209
  • Category: Business & Economics
  • Page: 208
  • View: 7922
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Offers a six-step process for salespeople to operate effectively in a customer-oriented business climate and make a dramatic difference in their careers

Guerrilla Marketing Field Guide

Guerrilla Marketing Field Guide

30 Powerful Battle Maneuvers for Non-Stop Momentum and Results

  • Author: Jay Levinson,Jeannie Levinson
  • Publisher: Entrepreneur Press
  • ISBN: 1613081863
  • Category: Business & Economics
  • Page: 256
  • View: 5140
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Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.

Guerrilla Marketing Weapons

Guerrilla Marketing Weapons

100 Affordable Marketing Methods for Maximizing Profits from Your Small Business

  • Author: Jay Conrad Levinson
  • Publisher: Plume Books
  • ISBN: N.A
  • Category: Business & Economics
  • Page: 258
  • View: 7693
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Identifies one hundred marketing "weapons" that minimize expenses and maximize profits for retailers, manufacturers, and the service industry

Do It! Marketing

Do It! Marketing

77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

  • Author: David Newman
  • Publisher: AMACOM
  • ISBN: 0814432875
  • Category: Business & Economics
  • Page: 288
  • View: 2372
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As a small-business owner or solopreneur, you wear many hats-perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results." Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: Avoid blah, blah, blah marketing * Use magnetic marketing strategies that pull-not push-qualified decision-makers into your world * Get noticed * Position yourself as an expert * Become the obvious choice in your market * Do social media right * Zero in on your customers' pain/gain factors * Learn to speak their language * Get a steady stream of referrals * Identify and focus on high-payoff activities * Cultivate and leverage enthusiastic advocates * And more! Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition.

Guerrilla Networking

Guerrilla Networking

A Proven Battle Plan to Attract the Very People You Want to Meet

  • Author: Monroe Mann,Jay Conrad Levinson
  • Publisher: AuthorHouse
  • ISBN: 9781449000363
  • Category: Business & Economics
  • Page: 272
  • View: 5269
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GUERRILLA NETWORKING Traditional networking is all about "meeting people. ; The success you reap in life, however, is directly correlated tonot how many people you meetbut rather, how many people want to meet you. Guerrilla Networking is all about becoming the type of person other people want to meet. Learn how from both guerrilla marketing legend, Jay Conrad Levinson, and guerrilla networking originator Monroe Mann. Jay and Monroe have flipped the typical networking mentality on its headbut theyve landed right side upand so can you, if you read this book. Youre in for a wild ride.Michael Port, author of Book Yourself Solid An incredibly simple, and yet, original concept. The idea behind guerrilla networking makes perfect and logical sense. I recommend this book to all members of my networking organization.Dr. Ivan=2 0Misner, founder of BNI and NY Times bestselling author of Masters of Networking

Guerrilla Marketing for Writers

Guerrilla Marketing for Writers

100 No-Cost, Low-Cost Weapons for Selling Your Work

  • Author: Jay Conrad Levinson
  • Publisher: Morgan James Publishing
  • ISBN: 1600377599
  • Category: Reference
  • Page: 300
  • View: 9243
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Because the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 “Classified secrets” that will help autho

Kickass Copywriting in 10 Easy Steps

Kickass Copywriting in 10 Easy Steps

Build the Buzz and Sell the Sizzle

  • Author: Susan M. Gunelius
  • Publisher: Entrepreneur Press
  • ISBN: 1613081901
  • Category: Business & Economics
  • Page: 304
  • View: 5104
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Don’t Just Say It – Sell it! You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits. "Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book–and read it twice!" —Dean Reick, direct marketing copywriter, DirectCreative.com " ...Susan’s warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf." —Roberta Rosenberg, "The Copywriting Maven" and President, MGP Direct Inc. “Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius’ book should be on every small business owner’s bookshelf.” —George Parker, creative consultant, author of MadScam, and advertising blogger at Adscam and Adhurl

Small Business, Big Vision

Small Business, Big Vision

Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right

  • Author: Matthew Toren,Adam Toren
  • Publisher: John Wiley & Sons
  • ISBN: 1118098587
  • Category: Business & Economics
  • Page: 256
  • View: 9992
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Lessons in applying passion and perseverance from prominent entrepreneurs In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples. Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book: Offers instruction in whether and how to seek investors Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers Presents a comprehensive action plan for effective social media marketing Explains how to build an information empire and become an expert Small Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape.

Guerrilla Marketing

Guerrilla Marketing

Triple Your Sales and Quadruple Your Business in 90 Days with Joint Venture Partnerships: Breakthrough Strategies

  • Author: Jay Conrad Levinson,Terry Telford
  • Publisher: Trafford on Demand Pub
  • ISBN: 1425180825
  • Category: Business & Economics
  • Page: 144
  • View: 7325
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How are you going to double, triple, or quadruple your sales in the next 90 days and expand your business exponentially? The secret is with joint venture partnerships. Whether it sounds daunting or oversimplified, the plain truth is, it works. You can take your business to the next level with the power of joint ventures. And when you combine joint ventures with the speed of the internet, your business can expand exponentially. Inside Guerrilla Marketing Breakthrough Strategies, you’ll discover: -how to prepare yourself for a successful joint venture -where to find the best joint venture partners -what to say to clinch the deal -where to spend the bulk of your time to ensure rapid success -how to turn one-time joint venture deals into long term strategic alliances and much, much more!

Success Secrets of the Online Marketing Superstars

Success Secrets of the Online Marketing Superstars

  • Author: Mitch Meyerson
  • Publisher: Entrepreneur Press
  • ISBN: 1613083025
  • Category: Business & Economics
  • Page: 328
  • View: 9973
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Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

How to Have Kick-Ass Ideas

How to Have Kick-Ass Ideas

Shake Up Your Business, Shake Up Your Life

  • Author: Chris Barez-Brown
  • Publisher: Skyhorse Publishing, Inc.
  • ISBN: 1626369127
  • Category: Self-Help
  • Page: 256
  • View: 7541
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The one-stop resource for your own brilliant ideas! Stuck in a rut? Bored? Dissatisfied? Uninspired? Got a problem you don't know how to solve? What if you knew exactly what you wanted and could make it happen, right now? To get there, you need creativity—you need some kick-ass ideas. This book is chock-full of practical and inspirational ways to help you jump-start your creativity, identify what you want in life, and then make it happen. Chris Baréz-Brown turns companies around the world into highly creative and successful teams. Here he pours his best techniques into a book that reunites you with the imaginative genius inside you. It's about fun, freshness, and new ways of thinking, filling your life with new experiences, and then getting playful. With these step-by-step activities, case studies, and imaginative practical exercises, you can find out exactly what it is you want and then make it real! 75 color illustrations.

Yes! Energy

Yes! Energy

  • Author: Loral Langemeier
  • Publisher: Hay House, Inc
  • ISBN: 1401936490
  • Category: Self-Help
  • Page: 292
  • View: 385
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The strongest energy always wins. That's it! That's the key to moving from your current situation, any situation, into the life you've always wanted. Yes! Energy presents the power of the "Energy Equation," which you can employ to attract abundance to all areas of your life. This formula can help you lead your life to achieve financial freedom; center your actions around a spiritual core of certainty and confidence; up-shift your attitude into consistent optimism; commit to engage with others at the highest, most satisfying levels; create the enterprise you've always envisioned; and dust off your dreams. Best-selling author and entrepreneurial speaker Loral Langemeier developed this simple and straightforward methodology, which is revealed explicitly in these pages, because she needed it herself. Knocked to her knees more than a few times on her true-grit journey from farm girl to multimillionaire, she knows what it's like to hit obstacles hard. Yet despite the blows, she still stands, and she still delivers. So, if you want to learn how to tap into infinite, productive energy; extreme optimism; and calming, clarifying spirituality to improve your life in any way . . . this is the book for you! Harness the Energy Equation and supercharge your life!