Search Results for "the-business-of-creativity-anthropology-business"

The Business of Creativity

The Business of Creativity

Toward an Anthropology of Worth

  • Author: Brian Moeran
  • Publisher: Routledge
  • ISBN: 1315418843
  • Category: Social Science
  • Page: 299
  • View: 9677
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How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.

A Japanese Advertising Agency

A Japanese Advertising Agency

An Anthropology of Media and Markets

  • Author: Brian Moeran
  • Publisher: University of Hawaii Press
  • ISBN: 9780824818739
  • Category: Business & Economics
  • Page: 322
  • View: 7561
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This is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist both between different division (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media on the other.

Magic of Fashion

Magic of Fashion

Ritual, Commodity, Glamour

  • Author: Brian Moeran
  • Publisher: Left Coast Press
  • ISBN: 1629583723
  • Category: Business & Economics
  • Page: 253
  • View: 1287
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Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

Creativity/Anthropology

Creativity/Anthropology

  • Author: Renato Rosaldo,Smadar Lavie,Kirin Narayan
  • Publisher: Cornell University Press
  • ISBN: 150172603X
  • Category: Biography & Autobiography
  • Page: 366
  • View: 2112
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Creativity and play erupt in the most solemn of everyday worlds as individuals reshape traditional forms in the light of changing historical circumstances. In this lively volume, fourteen distinguished anthropologists explore the life of creativity in social life across the globe and within the study of ethnography itself. Contributors include Barbara A. Babcock, Edward M. Bruner, James W. Fernandez, Don Handelman, Smadar Lavie, José E. Limon, Barbara Myerhoff, Kirin Narayan, Renato Rosaldo, Richard Schechner, Edward L. Schieffelin, Marjorie Shostak, Anna Lowenhaupt Tsing, and Edith Turner.

Advertising and Anthropology

Advertising and Anthropology

Ethnographic Practice and Cultural Perspectives

  • Author: Timothy de Waal Malefyt,Robert J. Morais
  • Publisher: A&C Black
  • ISBN: 0857852035
  • Category: Social Science
  • Page: 200
  • View: 1115
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Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

The Ten Faces of Innovation

The Ten Faces of Innovation

Strategies for Heightening Creativity

  • Author: Tom Kelley
  • Publisher: Profile Books
  • ISBN: 184765665X
  • Category: Business & Economics
  • Page: 218
  • View: 1101
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A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.

Transactions and Creations

Transactions and Creations

Property Debates and the Stimulus of Melanesia

  • Author: Eric Hirsch,Marilyn Strathern
  • Publisher: Berghahn Books
  • ISBN: 9781845450281
  • Category: Social Science
  • Page: 230
  • View: 6030
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In the early 21st century, intellectual and cultural resources emerge on all sides as candidates for ownership claims. Members of an anthropological research team investigating emergent conomic relations in a part of the world renowned for its innovative approach to resources and transactions, wish to open up the vocabulary. In this unique volume, they bring an unexpected comparative perspective to global debates on intellectual and cultural property rights (IPR and CPR). The contributors bring from Melanesia their collective experience of people initiating, limiting and rationalizing claims through transactions in ways that challenge many of the assumptions behind the international language. In a bold theoretical move, "property" is put alongside two other terms: "transactions" and "creations." The former have a place in the anthropological tradition that now needs to be brought into the foreground. In turn, increasing interest in protecting intellectual and cultural resources means that questions about creativity have suddenly become pertinent to what is or is not being transacted. Yet is creativity a special preoccupation of modernity? How are we to talk about people's creative practices, when innovation becomes the basis for ownership claims? This book is full of surprises!

Creativity on Demand

Creativity on Demand

The Dilemmas of Innovation in an Accelerated Age

  • Author: Eitan Y. Wilf
  • Publisher: University of Chicago Press
  • ISBN: 022660702X
  • Category: Social Science
  • Page: 240
  • View: 7247
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Business consultants everywhere preach the benefits of innovation—and promise to help businesses reap them. A trendy industry, this type of consulting generates courses, workshops, books, and conferences that all claim to hold the secrets of success. But what promises does the notion of innovation entail? What is it about the ideology and practice of business innovation that has made these firms so successful at selling their services to everyone from small start-ups to Fortune 500 companies? And most important, what does business innovation actually mean for work and our economy today? In Creativity on Demand, cultural anthropologist Eitan Wilf seeks to answer these questions by returning to the fundamental and pervasive expectation of continual innovation. Wilf focuses a keen eye on how our obsession with ceaseless innovation stems from the long-standing value of acceleration in capitalist society. Based on ethnographic work with innovation consultants in the United States, he reveals, among other surprises, how routine the culture of innovation actually is. Procedures and strategies are repeated in a formulaic way, and imagination is harnessed as a new professional ethos, not always to generate genuinely new thinking, but to produce predictable signs of continual change. A masterful look at the contradictions of our capitalist age, Creativity on Demand is a model for the anthropological study of our cultures of work.

How to Become Innovative

How to Become Innovative

  • Author: Tony Davila,Marc Epstein,Robert Shelton,Jonathan M. Cagan,Craig M. Vogel
  • Publisher: FT Press
  • ISBN: 0133742628
  • Category: Business & Economics
  • Page: 817
  • View: 8322
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Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout. ¿ For years, Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding brand-new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new second edition presents: Revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation: choosing between them, and making either one work More coverage of Value Opportunity Analysis and ethnography New case studies ranging from Navistar's latest long-haul truck to P+G's reinvention of Herbal Essences, plus updates to existing cases New coverage of the emerging environment of product-service ecosystems Additional visual maps and illustrations that make the book more intuitive and accessible Readers will find new insights into identifying Product Opportunity Gaps that can lead to enormous success, navigating the "Fuzzy Front End" of product development, and leveraging contributions from diverse product teams -- while staying relentlessly focused on their customers' values and lifestyles, from strategy through execution.

Creativity and Innovation in Business and Beyond

Creativity and Innovation in Business and Beyond

Social Science Perspectives and Policy Implications

  • Author: Leon Mann,Janet Chan
  • Publisher: Routledge
  • ISBN: 1136840648
  • Category: Business & Economics
  • Page: 304
  • View: 972
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Creativity and Innovation in Business and Beyond illustrates the ways in which creativity spurs innovation – not only in the realms of business and management, where the innovation is regularly acknowledged and discussed, but throughout the social sciences. With contributions from experts in fields as far-flung as policy, history, economics, law, psychology, and education, in addition to business and management, this volume explores the manifold avenues for creativity and innovation within and across a multitude of disciplines.

Creative Business

Creative Business

Achieving Your Goals Through Creative Thinking and Action

  • Author: C. Genasi,T. Bills
  • Publisher: Springer
  • ISBN: 0230001084
  • Category: Business & Economics
  • Page: 152
  • View: 9280
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While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.

Exploring Creativity

Exploring Creativity

Evaluative Practices in Innovation, Design, and the Arts

  • Author: Brian Moeran,Bo T. Christensen
  • Publisher: Cambridge University Press
  • ISBN: 1107033438
  • Category: Business & Economics
  • Page: 330
  • View: 7909
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Explores creativity and accompanying evaluative practices in a series of richly textured ethnographic case studies of creative industries.

The Art of Innovation

The Art of Innovation

Lessons in Creativity from IDEO, America's Leading Design Firm

  • Author: Tom Kelley
  • Publisher: Currency
  • ISBN: 9780307423863
  • Category: Business & Economics
  • Page: 320
  • View: 4043
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation. There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit. IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive." In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences. Kelley takes the reader through the IDEO problem-solving method: • Carefully observing the behavior or "anthropology" of the people who will be using a product or service • Brainstorming with high-energy sessions focused on tangible results • Quickly prototyping ideas and designs at every step of the way • Cross-pollinating to find solutions from other fields • Taking risks, and failing your way to success • Building a "Greenhouse" for innovation IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.

International Business

International Business

Cultural Sourcebook and Case Studies

  • Author: Linda B. Catlin,Thomas F. White
  • Publisher: Thomson South-Western
  • ISBN: 9780538835183
  • Category: International business enterprises
  • Page: 112
  • View: 5757
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This sourcebook of cross-cultural case studies and exercises is designed as a supplement for courses in international business, international management and international marketing, or any course where there is an international emphasis. Written by a business practitioner and instructor and by a cultural anthropologist, this book offers perspectives of both business administration and cultural anthropology on doing business internationally.

Cross-Cultural Management

Cross-Cultural Management

Culture and Management across the World

  • Author: Jean-François Chanlat,Eduardo Davel,Jean-Pierre Dupuis
  • Publisher: Routledge
  • ISBN: 1135076464
  • Category: Business & Economics
  • Page: 298
  • View: 4247
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All cultures appear to share the belief that they do things ‘correctly’, while others, until proven otherwise, are assumed to be ignorant or barbaric. When people from different cultures work together and cannot take shared meanings for granted, managers face serious challenges. An individual’s parsing of an experience and its meaning may vary according to several cultural scales – national, professional, industrial and local. Awareness of cultural differences and the willingness to view them as a positive are therefore crucial assets. This edited textbook sets itself apart from existing cross-cultural management texts by highlighting to the reader the need to avoid both ethnocentrism and the belief in the universality of his or her own values and ways of thinking: the success of international negotiations and intercultural management depends on such openness and acceptance of real differences. It encourages the development of ‘nomadic intelligence’ and the creative use of a culture’s resources, according to a symbolic anthropology perspective. Through the essays and case studies in the chapters, readers will become aware of the intercultural dimension of business activities and better understand how they affect work. Cross-Cultural Management will help interested parties – students of business management, international relations and other disciplines, and business managers and other professionals – develop their ability to interact, take action and give direction in an intercultural context.

Creating Better Futures

Creating Better Futures

Scenario Planning as a Tool for a Better Tomorrow

  • Author: James A. Ogilvy
  • Publisher: Oxford University Press
  • ISBN: 0199923841
  • Category: Political Science
  • Page: 256
  • View: 7933
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As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in our own neighborhoods. In Creating Better Futures, Ogilvy presents a profound new vision of how the world is changing--and how it can be changed for the better. Ogilvy argues that self-defined communities, rather than individuals or governments, have become the primary agents for social change. Towns, professional associations, and interest groups of all kinds help shape the future in all the ways that matter most, from schools and hospitals to urban development. The key to improvement is scenario planning--a process that draws on groups of people, both lay and expert, to draft narratives that spell out possible futures, some to avoid, some inspiring hope. Scenario planning has revolutionized both public and private planning, leading to everything from the diverse product lines that have revived the auto industry, to a timely decision by the state of Colorado to avoid pouring millions into an oil-shale industry that never materialized. But never before has anyone proposed that it be taken up by society as a whole. Drawing on years of experience in both academia and the private sector, where he developed both a keen sense of how businesses work best and an abiding passion for changing the world, James Ogilvy provides the tools we need to create better communities: better health, better education, better lives.

The Business Week

The Business Week

  • Author: N.A
  • Publisher: N.A
  • ISBN: N.A
  • Category: Business
  • Page: N.A
  • View: 1097
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Networked Anthropology

Networked Anthropology

A Primer for Ethnographers

  • Author: Samuel Gerald Collins,Matthew Slover Durington
  • Publisher: Routledge
  • ISBN: 1317642880
  • Category: Social Science
  • Page: 172
  • View: 4265
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The advent of social media offers anthropologists exciting opportunities to extend their research to communities in fresh ways. At the same time, these technological developments open up anthropological fieldwork to different hazards. Networked Anthropology explores the increasing appropriation of diverse media platforms and social media into anthropological research and teaching. The chapters consider the possibilities and challenges of multimedia, how network ecologies work, the ethical dilemmas involved, and how to use multimedia methodologies. The book combines theoretical insights with case studies, methodological sketches and pedagogical notes. Drawing on recent ethnographic work, the authors provide practical guidance in creative ways of doing networked anthropology. They point to the future of ethnography, both inside and outside the classroom, and consider ways in which networked anthropology might develop.

Entrepreneurship in Culture and Creative Industries

Entrepreneurship in Culture and Creative Industries

Perspectives from Companies and Regions

  • Author: Elisa Innerhofer,Harald Pechlaner,Elena Borin
  • Publisher: Springer
  • ISBN: 331965506X
  • Category: Business & Economics
  • Page: 353
  • View: 2269
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This book explains and analyzes entrepreneurship and cultural management issues in the creative and cultural sectors and discusses the impacts of economic, social and structural changes on cultural entrepreneurship. The expert contributions investigate the role of cultural entrepreneurship in regional and destination management and development by presenting best practice examples. It offers various interdisciplinary approaches, including perspectives from the fields of entrepreneurship and management, regional and destination management and development, sociology, psychology, innovation as well as creative industries, and also features articles exploring cultural entrepreneurship on a corporate as well as on a spatial level – or in other words in regions and destinations.

Creative Intelligence

Creative Intelligence

Harnessing the Power to Create, Connect, and Inspire

  • Author: Bruce Nussbaum
  • Publisher: Harper Collins
  • ISBN: 0062088432
  • Category: Business & Economics
  • Page: 368
  • View: 6414
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Offering insights from the spheres of anthropology, psychology, education, design, and business, Creative Intelligence by Bruce Nussbaum, a leading thinker, commentator, and curator on the subjects of design, creativity, and innovation, is first book to identify and explore creative intelligence as a new form of cultural literacy and as a powerful method for problem-solving, driving innovation, and sparking start-up capitalism. Nussbaum investigates the ways in which individuals, corporations, and nations are boosting their creative intelligence — CQ—and how that translates into their abilities to make new products and solve new problems. Ultimately, Creative Intelligence shows how to frame problems in new ways and devise solutions that are original and highly social. Smart and eye opening, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire illustrates how to connect our creative output with a new type of economic system, Indie Capitalism, where creativity is the source of value, where entrepreneurs drive growth, and where social networks are the building blocks of the economy.