Search Results for "the-business-of-creativity-anthropology-business"

The Business of Creativity

The Business of Creativity

Toward an Anthropology of Worth

  • Author: Brian Moeran
  • Publisher: Routledge
  • ISBN: 1315418835
  • Category: Social Science
  • Page: 299
  • View: 8688
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How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.

Ethnographic Thinking

Ethnographic Thinking

From Method to Mindset

  • Author: Jay Hasbrouck
  • Publisher: Routledge
  • ISBN: 1351362488
  • Category: Social Science
  • Page: 120
  • View: 3433
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This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.

Magic of Fashion

Magic of Fashion

Ritual, Commodity, Glamour

  • Author: Brian Moeran
  • Publisher: Left Coast Press
  • ISBN: 1629583758
  • Category: Social Science
  • Page: 261
  • View: 1379
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Why do women all over the world read fashion magazines like Vogue, Elle, Harper’s Bazaar, and Marie Claire? How do editorial, art, and advertising staff put together the monthly editions of each title in France, Hong Kong, Japan, the UK, and the U.S.? Based on the author’s two decades of ethnographic fieldwork and content analysis, and drawing on anthropological theories, The Magic of Fashion argues that the fashion industry makes commercial use of practices and rituals commonly found in magical and religious rites to enchant its readers. The book -argues that fashion magazines make use of professional magicians—editors, art directors, photographers, business executives—who perform magic-like practices to create the fantasies, glamour, seduction, and transformations characterizing the fashion and beauty industries; -discusses how such beauty products as hair gels and glossy photos, among many others, are used to captivate and mesmerize readers much as incenses, magical elixirs, and spells enchant worshippers; -explains how fashion magazines entice readers with an “alchemy of refined and powerfully addictive contrasts” designed to be irresistible and seductive; -suggests that such forms of manipulation derived from shamanism and animism can be found in all forms of cultural production.

Creativity/Anthropology

Creativity/Anthropology

  • Author: Renato Rosaldo,Smadar Lavie,Kirin Narayan
  • Publisher: Cornell University Press
  • ISBN: 1501726048
  • Category: Social Science
  • Page: 368
  • View: 4498
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Creativity and play erupt in the most solemn of everyday worlds as individuals reshape traditional forms in the light of changing historical circumstances. In this lively volume, fourteen distinguished anthropologists explore the life of creativity in social life across the globe and within the study of ethnography itself. Contributors include Barbara A. Babcock, Edward M. Bruner, James W. Fernandez, Don Handelman, Smadar Lavie, José E. Limon, Barbara Myerhoff, Kirin Narayan, Renato Rosaldo, Richard Schechner, Edward L. Schieffelin, Marjorie Shostak, Anna Lowenhaupt Tsing, and Edith Turner.

Illegality, Inc.

Illegality, Inc.

Clandestine Migration and the Business of Bordering Europe

  • Author: Ruben Andersson
  • Publisher: Univ of California Press
  • ISBN: 0520958284
  • Category: Social Science
  • Page: 360
  • View: 9097
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In this groundbreaking ethnography, Ruben Andersson, a gifted anthropologist and journalist, travels along the clandestine migration trail from Senegal and Mali to the Spanish North African enclaves of Ceuta and Melilla. Through the voices of his informants, Andersson explores, viscerally and emphatically, how Europe’s increasingly powerful border regime meets and interacts with its target–the clandestine migrant. This vivid, rich work examines the subterranean migration flow from Africa to Europe, and shifts the focus from the "illegal immigrants" themselves to the vast industry built around their movements. This fascinating and accessible book is a must-read for anyone interested in the politics of international migration and the changing texture of global culture.

Advertising and Anthropology

Advertising and Anthropology

Ethnographic Practice and Cultural Perspectives

  • Author: Timothy de Waal Malefyt,Robert J. Morais
  • Publisher: A&C Black
  • ISBN: 0857852035
  • Category: Social Science
  • Page: 200
  • View: 5358
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Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

Sarajevo Under Siege

Sarajevo Under Siege

Anthropology in Wartime

  • Author: Ivana Macek
  • Publisher: University of Pennsylvania Press
  • ISBN: 0812294386
  • Category: Social Science
  • Page: 272
  • View: 6500
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Sarajevo Under Siege offers a richly detailed account of the lived experiences of ordinary people in this multicultural city between 1992 and 1996, during the war in the former Yugoslavia. Moving beyond the shelling, snipers, and shortages, it documents the coping strategies people adopted and the creativity with which they responded to desperate circumstances. Ivana Maček, an anthropologist who grew up in the former Yugoslavia, argues that the division of Bosnians into antagonistic ethnonational groups was the result rather than the cause of the war, a view that was not only generally assumed by Americans and Western Europeans but also deliberately promoted by Serb, Croat, and Muslim nationalist politicians. Nationalist political leaders appealed to ethnoreligious loyalties and sowed mistrust between people who had previously coexisted peacefully in Sarajevo. Normality dissolved and relationships were reconstructed as individuals tried to ascertain who could be trusted. Over time, this ethnography shows, Sarajevans shifted from the shock they felt as civilians in a city under siege into a "soldier" way of thinking, siding with one group and blaming others for the war. Eventually, they became disillusioned with these simple rationales for suffering and adopted a "deserter" stance, trying to take moral responsibility for their own choices in spite of their powerless position. The coexistence of these contradictory views reflects the confusion Sarajevans felt in the midst of a chaotic war. Maček respects the subjectivity of her informants and gives Sarajevans' own words a dignity that is not always accorded the viewpoints of ordinary citizens. Combining scholarship on political violence with firsthand observation and telling insights, this book is of vital importance to people who seek to understand the dynamics of armed conflict along ethnonational lines both within and beyond Europe.

Redrawing Anthropology

Redrawing Anthropology

Materials, Movements, Lines

  • Author: Professor Tim Ingold
  • Publisher: Ashgate Publishing, Ltd.
  • ISBN: 1409494861
  • Category: Social Science
  • Page: 216
  • View: 3883
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Why should anthropologists draw? The answer proposed in this groundbreaking volume is that drawing uniquely brings together ways of making, observing and describing. In twelve chapters, a team of authors from the UK, Europe, North America and Australia explore the potential of a graphic anthropology to change the way we think about creativity and perception, to grasp the dynamics of improvisatory practice, and to refocus the study of material culture from ready-made objects onto the flows of materials involved in the generation of things. Drawing on expertise in fields ranging from craftwork, martial arts, and dance to observational cinema and experimental film, they ask what it means to follow materials, to learn movements and to draw lines. Along the way, they contribute to key debates on what happens in making, the relation between design and performance, how people acquire bodily skills, the place of movement in human self-awareness, the relation between walking and imagination, and the perception of time. This book will appeal not just to social, cultural and visual anthropologists but to archaeologists and students of material culture, as well as to scholars across the arts, humanities and social sciences with interests in perception, creativity and material culture.

The Business of Sleep

The Business of Sleep

How Sleeping Better Can Transform Your Career

  • Author: Vicki Culpin
  • Publisher: Bloomsbury Publishing
  • ISBN: 1472936604
  • Category: Business & Economics
  • Page: 200
  • View: 8909
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While a number of world leaders may have claimed to be able to make do with five hours of sleep per night, for many people that little amount of sleep can – even in the short term – have serious and damaging side-effects. Major disasters have occurred as a result of poor sleep, from the destruction of the Challenger space shuttle to nuclear meltdowns such as Chernobyl and Three Mile Island, but more prevalent effects can include health disorders, the rise of depression and poor memory retention. For businesses and their employees, the impact can be incredibly detrimental – from the negative impact on decision-making and communication skills, to the stifling of creativity and innovation. The Business of Sleep delivers a serious business message: a lack of sleep will have an effect on your work and career. But the good news is that there are positive steps that can be taken. Drawing on both seminal and cutting-edge research, alongside interviews with notable CEOs and business influencers, sleep specialist Vicki Culpin offers an accessible guide to how sleep works, the consequences of poor sleep and the practical ways of mitigating against, and reducing the impact of, compromised sleep in organisational environments.

Ethics in the Anthropology of Business

Ethics in the Anthropology of Business

Explorations in Theory, Practice, and Pedagogy

  • Author: Timothy de Waal Malefyt,Robert J Morais
  • Publisher: Taylor & Francis
  • ISBN: 1351768972
  • Category: Social Science
  • Page: 170
  • View: 9596
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Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject. This timely collection considers a range of ethical issues in business through the examination of anthropologically informed theory and case examples. The meaning of ethical values, practices, and education are explored, as well as practical ways of implementing them, while the specific ethical challenges of industries such as advertising, market research, and design are considered. Contributions from anthropologists in business and academia promise a broad range of perspectives and add to the growing discussion on the ways anthropologists study, work, teach, and engage in a variety of industry settings. Engagingly written, Ethics in the Anthropology of Business will be of interest to a wide variety of audiences, including practicing anthropologists, current and future business leaders, and scholars and students from a range of social sciences.

Anthropology and Beauty

Anthropology and Beauty

From Aesthetics to Creativity

  • Author: Stephanie Bunn
  • Publisher: Routledge
  • ISBN: 1317400542
  • Category: Social Science
  • Page: 512
  • View: 7228
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Organised around the theme of beauty, this innovative collection offers insight into the development of anthropological thinking on art, aesthetics and creativity in recent years. The volume incorporates current work on perception and generative processes, and seeks to move beyond a purely aesthetic and relativist stance. The essays invite readers to consider how people sense and seek out beauty, whether through acts of human creativity and production; through sensory experience of sound, light, touch, or experiencing architecture; visiting heritage sites or ancient buildings; experiencing the environment through ‘places of outstanding natural beauty’; or through cooperative action, machine-engineering or designing for the future.

Anthropology and Art Practice

Anthropology and Art Practice

  • Author: Arnd Schneider,Christopher Wright
  • Publisher: A&C Black
  • ISBN: 0857852248
  • Category: Art
  • Page: 192
  • View: 3207
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Anthropology and Art Practice takes an innovative look at new experimental work informed by the newly-reconfigured relationship between the arts and anthropology. This practice-based and visual work can be characterised as 'art-ethnography'. In engaging with the concerns of both fields, this cutting-edge study tackles current issues such as the role of the artist in collaborative work, and the political uses of documentary. The book focuses on key works from artists and anthropologists that engage with 'art-ethnography' and investigates the processes and strategies behind their creation and exhibition. The book highlights the work of a new generation of practitioners in this hybrid field, such as Anthony Luvera, Kathryn Ramey, Brad Butler and Karen Mizra, Kate Hennessy and Jennifer Deger, who work in a diverse range of media - including film, photography, sound and performance. Anthropology and Art Practice suggests a series of radical challenges to assumptions made on both sides of the art/anthropology divide and is intended to inspire further dialogue and provide essential reading for a wide range of students and practitioners.

A Japanese Advertising Agency

A Japanese Advertising Agency

An Anthropology of Media and Markets

  • Author: Brian Moeran
  • Publisher: University of Hawaii Press
  • ISBN: 9780824818739
  • Category: Business & Economics
  • Page: 322
  • View: 8598
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This is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist both between different division (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media on the other.

Stories of Culture and Place

Stories of Culture and Place

An Introduction to Anthropology, Second Edition

  • Author: Michael G. Kenny,Kirsten Smillie
  • Publisher: University of Toronto Press
  • ISBN: 1487593708
  • Category: Social Science
  • Page: 320
  • View: 3210
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This unique introduction to cultural anthropology is structured as a narrative, rather than a compendium of facts about cultures and concepts. It describes anthropology as a series of stories that emerge from cultural encounters in particular times and places. These moments of encounter are illustrated with reference to both classic and contemporary ethnographic examples--from Coming of Age in Samoa to Coming of Age in Second Life--allowing readers to grasp anthropology's sometimes problematic past, while still capturing the excitement and potential of the discipline. The second edition has been updated throughout with fresh ethnographic examples. It features a new introduction and two new chapters: one on economic anthropology and exchange, and one on health and medicine. A glossary has also been added for quick reference.

Ethnography at Work

Ethnography at Work

  • Author: Brian Moeran
  • Publisher: Berg
  • ISBN: 1847883214
  • Category: Social Science
  • Page: 168
  • View: 2559
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Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.

Locating Cultural Creativity

Locating Cultural Creativity

  • Author: John Liep
  • Publisher: Pluto Press
  • ISBN: 9780745317021
  • Category: Social Science
  • Page: 192
  • View: 3933
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The contributors to this volume reexamine the interconnectedness of culture and creativity in an increasingly hybrid world. They argue that while many of the old certainties about high culture and artistic canons may now be disintegrating, culture and creativity themselves are still very much a reflection of social processes involving power and the control of resources.Case studies include youth subcultures in Europe; experimental theatre derived from the Brazilian candomblé dance; the role of memory in mythology among the Pukapukan of Polynesia; the evolution of football and polo in Argentina; gender relations in Algerian raï music; the notion of authenticity in artistic movements in Zanzibar; traditional and modern practices of the Lio in Indonesia; and kula exchange and social movements in the Trobriand Islands in the Pacific.

Creativity in Business

Creativity in Business

  • Author: Michael L. Ray,Rochelle Myers
  • Publisher: Main Street Books
  • ISBN: 0385248512
  • Category: Business & Economics
  • Page: 222
  • View: 2069
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This liberating book refutes the myth that creativity is a gift limited to a select few. Ray and Myers provide simple guidelines for unlocking the creative essence in all of us. 25 drawings.

The Subject of Virtue

The Subject of Virtue

An Anthropology of Ethics and Freedom

  • Author: James Laidlaw
  • Publisher: Cambridge University Press
  • ISBN: 1107028469
  • Category: Business & Economics
  • Page: 270
  • View: 4495
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A clearly written, sophisticated summary of and prospectus for a flourishing current field of anthropological research.

The Global Management of Creativity

The Global Management of Creativity

  • Author: Marcus Wagner,Jaume Valls-Pasola,Thierry Burger-Helmchen
  • Publisher: Routledge
  • ISBN: 1317436830
  • Category: Business & Economics
  • Page: 204
  • View: 9711
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In the past, ‘Global Management’ meant optimizing production and commercialization activities around the world in an international business context. With the emergence and rise of the creative economy, the global game has changed. This book is about the global management of creativity and related innovation processes, and examines how companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion. The Global Management of Creativity gives a clear framework for analyzing creativeness in organizations in an international context, and pinpointing important key elements that should be tracked. Comprising expert contributions and written by a wide array of leading scholars in economics, management of innovation and creativity, this book is an insightful resource. This volume provides empirical and theoretical material for managers, students and academics in the field of international management of creativity and innovation. It is also suitable for those who are interested in industrial economics, management of technology, and innovation and industrial studies.

The Craft of Creativity

The Craft of Creativity

  • Author: Matthew A. Cronin,Jeffrey Loewenstein
  • Publisher: Stanford University Press
  • ISBN: 1503605515
  • Category: Business & Economics
  • Page: 288
  • View: 1708
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Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius. In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can hone, and one that benefits from thinking with others and over time. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative.