Search Results for "the-long-tail-why-the-future-of-business-is-selling-less-of-more"

The Long Tail

The Long Tail

Why the Future of Business Is Selling Less of More

  • Author: Chris Anderson
  • Publisher: Hachette Books
  • ISBN: 1401384633
  • Category: Business & Economics
  • Page: 256
  • View: 3491
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What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

The Long Tail

The Long Tail

How Endless Choice is Creating Unlimited Demand

  • Author: Chris Anderson
  • Publisher: Random House
  • ISBN: 1446409287
  • Category: Business & Economics
  • Page: 288
  • View: 2219
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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

The Long Tail from SmarterComics

The Long Tail from SmarterComics

  • Author: Chris Anderson,SmarterComics LLC.
  • Publisher: Writers of the Round Table
  • ISBN: 9781610660068
  • Category: Business & Economics
  • Page: 50
  • View: 309
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Graphic novel adaptation of Chris Anderson's "The Long Tail : Why the Future of Business is Selling Less of More". "Shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve."--Publisher.

Free

Free

The Future of a Radical Price

  • Author: Chris Anderson
  • Publisher: Hachette Books
  • ISBN: 1401394515
  • Category: Business & Economics
  • Page: 288
  • View: 4811
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The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future. Download the audiobook of Free for free! Details inside the book.

Wired for Thought

Wired for Thought

How the Brain Is Shaping the Future of the Internet

  • Author: Jeffrey M. Stibel
  • Publisher: Harvard Business Press
  • ISBN: 1422152766
  • Category: Business & Economics
  • Page: 256
  • View: 8190
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In this age of hypercompetition, the Internet constitutes a powerful tool for inventing radical new business models that will leave your rivals scrambling. But as brain scientist and entrepreneur Jeffrey Stibel explains in Wired for Thought, you have to understand its true nature. The Internet is more than just a series of interconnected computer networks: it's the first real replication of the human brain outside the human body. To leverage its power, you first need to understand how the Internet has evolved to take on similarities to the brain. This engaging and provocative book provides the answer. Stibel lays out: - How networks have changed and what that implies for how people connect and form communities - What the Internet-and online business opportunities-will look like in the future - What the next stage of artificial intelligence will be and what opportunities it will present for businesses Stibel shows how exceptional companies are using their understanding of the Internet's brainlike powers to create competitive advantage-such as building more effective Web sites, predicting consumer behavior, leveraging social media, and creating a collective consciousness.

Makers

Makers

The New Industrial Revolution

  • Author: Chris Anderson
  • Publisher: Crown Business
  • ISBN: 0307720977
  • Category: Technology & Engineering
  • Page: 272
  • View: 8069
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Wired magazine editor and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of “Makers” using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent -- creating “the long tail of things”.

Hollywood Drive

Hollywood Drive

What it Takes to Break in, Hang in & Make it in the Entertainment Industry

  • Author: Eve Light Honthaner
  • Publisher: Taylor & Francis
  • ISBN: 1351866842
  • Category: Performing Arts
  • Page: 420
  • View: 3705
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Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry is the essential guide to starting and succeeding at a career in film and TV. The completely updated second edition features new interviews with industry professionals, information about the changing social media landscape, the wide array of distribution platforms that are available to aspiring filmmakers, and much more. Honthaner's invaluable experience and advice give those attempting to enter and become successful in the entertainment industry the edge they need to stand out among the intense competition. Hollywood Drive explores the realities of the industry: various career options, effective job search strategies, how to write an effective cover letter and resume, what to expect on your first job, the significance of networking and building solid industry relationships, how a project is sold, and how a production office and set operate. You'll learn how to define your goals and make a plan to achieve them, how to survive the tough times, how to deal with big egos and bad tempers, and how to put your passion to work for you. Although no book or class can totally prepare you for a career in the entertainment industry, Hollywood Drive offers insights, direction, and a sense of confidence.

The Mesh

The Mesh

Why the Future of Business Is Sharing

  • Author: Lisa Gansky
  • Publisher: Penguin
  • ISBN: 1101464615
  • Category: Business & Economics
  • Page: 272
  • View: 3934
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A simple, powerful idea that's reinventing the way smart, adaptive companies do business. Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. The Mesh gives companies a better understanding of what customers really want. Already, hundreds of successful Mesh companies are redefining how we interact with the people, goods, and services in our lives. These businesses are easier to start and spreading like wildfire, from bike sharing and home exchanges to peer-to-peer lending, energy cooperatives, and open source design. Consider: • ZipCar profits from streamlined car sharing • Kickstarter connects artists with funding from enthusiastic supporters • Music Gym makes finding a recording studio as easy as joining a gym The Mesh reveals the next wave of information-enabled commerce, showing readers how to plug in and profit.

The Long Tail from SmarterComics

The Long Tail from SmarterComics

Why the Future of Selling is Less of More

  • Author: Chris Anderson
  • Publisher: BookBaby
  • ISBN: 1610829824
  • Category: Business & Economics
  • Page: 44
  • View: 3076
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Now in comic format, this 2006 New York Times bestseller introduced the business world to a future that’s already here. It explains why the focus of Internet commerce is not on hits but on misses—the long tail of the demand curve – and illuminates the reasons behind the success of niche operations like Amazon.com, iTunes, and Netflix. A must-read for every entrepreneur and manager! In the era of pre-Internet, businesses focused on providing lots of inventory items that were in high demand, but this left consumers searching for niche products that no one wanted to bother to provide. In the Internet era, the focus is on serving niche consumers, who collectively spend more on low-demand items than the public does on “hot” products. This entails an entirely different approach to mission and to marketing than the philosophy traditionally taught in business schools. Eric Schmidt, CEO of Google, says Anderson’s ideas “influence Google’s strategic thinking in a profound way.” We only recommend it for iPad users. iPhone/iPod touch users should refer to the SmarterComics iPhone App on iTunes.

Media Economics

Media Economics

Theory and Practice

  • Author: Alison Alexander,James E. Owers,Rod Carveth,C. Ann Hollifield,Albert N. Greco
  • Publisher: Routledge
  • ISBN: 1135623783
  • Category: Language Arts & Disciplines
  • Page: 312
  • View: 1553
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Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.

How to Sell at Margins Higher Than Your Competitors

How to Sell at Margins Higher Than Your Competitors

Winning Every Sale at Full Price, Rate, or Fee

  • Author: Lawrence L. Steinmetz,William T. Brooks
  • Publisher: John Wiley & Sons
  • ISBN: 9781118040614
  • Category: Business & Economics
  • Page: 272
  • View: 8060
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Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization. This is a book that is as important to presidents as it is to salespeople." --Bill Scales, CEO, Scales Industrial Technologies, Inc. "As the largest service provider in our industry, we have a significant market advantage. However, we constantly walk the pricing tightrope because, as this book so clearly states, 'business is a game of margins . . . not a game of volume!'" --John K. Harris, CEO, JK Harris & Company, LLC "If you live and die on price, this book could be your only lifeline." --Tom Reilly, CSP, author of Value-Added Selling and Crush Price Objections "How to Sell at Margins Higher Than Your Competitors successfully illustrates profitable sales truths to assist us in selling for maximum return. This book's well-researched, logical, and affirming words validate the simple fact that as a premium company we deserve premium margins. So, while our competitors reduce or match prices out of fear and scarcity, our managers, thanks to this powerful sales tool, can continue quoting and closing with profitable confidence." --Joe Bracket, President, Power Equipment Company "I learned a long time ago that it is pretty difficult to control what my competitors will do, but we must control what we do--like maintaining margins. This book is a 'wow!' that will help my salesmen crack bad habits. Sales organizations should design their entire training programs around the content in this book." --George C. Giessing, President, Brusco-Rich, Inc. "This energizing book is the 'right stuff' for every sales force. It should be a required study for every executive and sales professional who seeks to be successful." --David R. Little, Chairman and CEO, DXP Enterprises, Inc.

The Long Tail of Tourism

The Long Tail of Tourism

Holiday Niches and their Impact on Mainstream Tourism

  • Author: Alexis Papathanassis
  • Publisher: Springer Science & Business Media
  • ISBN: 9783834962317
  • Category: Business & Economics
  • Page: 220
  • View: 1158
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The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

Blockbusters

Blockbusters

Hit-making, Risk-taking, and the Big Business of Entertainment

  • Author: Anita Elberse
  • Publisher: Macmillan
  • ISBN: 0805094334
  • Category: Business & Economics
  • Page: 307
  • View: 4680
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Explains why the future of popular culture will revolve around increasingly bigger bets on entertainment products from movies and television shows to songs and books, offering insight into the big-ticket investment process and the role of digital technology.

The Media Economy

The Media Economy

  • Author: Alan B. Albarran
  • Publisher: Taylor & Francis
  • ISBN: 1317502973
  • Category: Business & Economics
  • Page: 210
  • View: 8564
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The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today’s media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.

Summary: The Long Tail

Summary: The Long Tail

Review and Analysis of Anderson's Book

  • Author: BusinessNews Publishing
  • Publisher: Primento
  • ISBN: 2806233674
  • Category: Business & Economics
  • Page: 10
  • View: 6759
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The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More". This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "The Long Tail" and find out how your business can become more profitable by selling less of more.

The Longer Long Tail

The Longer Long Tail

How Endless Choice is Creating Unlimited Demand

  • Author: Chris Anderson
  • Publisher: Century
  • ISBN: 9781847940360
  • Category: Electronic commerce
  • Page: 267
  • View: 435
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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

24 Assets

24 Assets

Create a Digital, Scalable, Valuable and Fun Business That Will Thrive in a Fast Changing World

  • Author: Daniel Priestley
  • Publisher: Rethink Press
  • ISBN: 9781781332481
  • Category: Business & Economics
  • Page: 210
  • View: 6595
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In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn't pay off. This book sets out a method for building a business that becomes a valuable asset. It focuses you on transforming your organisation into something scalable, digital, fun and capable of making an impact. It's time to, stand out, scale up and build a business that has a life of its own. Start now by reading this book.

The Corner Office

The Corner Office

Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed

  • Author: Adam Bryant
  • Publisher: Macmillan
  • ISBN: 0805093060
  • Category: Business & Economics
  • Page: 249
  • View: 5096
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The "Corner Office" columnist and head of a Pulitzer Prize-winning national reporting team draws on the insights of such leading CEOs as Microsoft's Steve Ballmer, Yahoo's Carol Bartz and DreamWorks's Jeffrey Katzenberg to identify proven leadership principles as well as the qualities that CEOs most value in their employees. 40,000 first printing.

Core Concepts of Management

Core Concepts of Management

With Errata

  • Author: John R. Schermerhorn,David Chappell
  • Publisher: John Wiley & Sons Incorporated
  • ISBN: 9780470067437
  • Category: Business & Economics
  • Page: 304
  • View: 9948
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New Rules for the New Economy

New Rules for the New Economy

10 Radical Strategies for a Connected World

  • Author: Kevin Kelly
  • Publisher: Penguin
  • ISBN: 1101221836
  • Category: Business & Economics
  • Page: 192
  • View: 9889
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The classic book on business strategy in the new networked economy— from the author of the New York Times bestseller The Inevitable Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules. In New Rules for the New Economy, Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world. Succinct and memorable, New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of business—both low and high tech— all over the world. More than an overview of new economic principles, it prescribes clear and specific strategies for success in the network economy. For any worker, CEO, or middle manager, New Rules is the survival kit for the new economy.