Search Results for "the-practical-guide-to-world-class-it-service-management"

The Practical Guide To World-Class IT Service Management

The Practical Guide To World-Class IT Service Management

  • Author: Kevin J. Smith
  • Publisher: Outskirts Press
  • ISBN: 057818897X
  • Category: Business & Economics
  • Page: 459
  • View: 9366
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This guide contains 6 Core and 12 World-Class processes each of which is described in chapters that provide a logical view of the element itself and why it is important to the organization, along with a flexible process model that can be adapted to most businesses and how the process works in practice—plus proven and practical models and Tips for Success from high-performing organizations on implementing the process. The technical content takes a mid-level view to be useful to a broader group of readers and is complemented by other relevant chapters, including: •A Brief History of IT Service Management •Understanding ITIL, COBIT, and ISO •The Consumerization of IT •Making Sense of Cloud and On-Premise •Enterprise Service Management •A Culture of Excellence •An Approach to Leverage Technology •The Exploration of Service Automation The Practical Guide to World-Class IT Service Management also examines the future of IT service management and where this exciting journey is likely to lead.

The Practical Guide to World-Class It Service Management

The Practical Guide to World-Class It Service Management

  • Author: Kevin J Smith
  • Publisher: Anima Group
  • ISBN: 9780578188980
  • Category:
  • Page: N.A
  • View: 1304
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Take a behind-the-scenes look at the past, present, and future of IT Service Management and set your organization on a path to World-Class Service Desk and ITSM! This guide contains 6 Core and 12 World-Class processes each of which is described in chapters that provide a logical view of the element itself and why it is important to the organization, along with a flexible process model that can be adapted to most businesses and how the process works in practice-plus proven and practical models and Tips for Success from high-performing organizations on implementing the process. The technical content takes a mid-level view to be useful to a broader group of readers and is complemented by other relevant chapters, including: -A Brief History of IT Service Management -Understanding ITIL, COBIT, and ISO -The Consumerization of IT -Making Sense of Cloud and On-Premise -Enterprise Service Management -A Culture of Excellence -An Approach to Leverage Technology -The Exploration of Service Automation The Practical Guide to World-Class IT Service Management also examines the future of IT service management and where this exciting journey is likely to lead.

The IT Imperative

The IT Imperative

  • Author: Kevin J. Smith
  • Publisher: The Anima Group
  • ISBN: 0578201976
  • Category: Business & Economics
  • Page: 589
  • View: 4239
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The IT Imperative takes a look at the rebirth of IT, recognizing that much of what we know today, in fact virtually all of what we take as a given today about IT will change over the next ten years. This remarkable transformation of IT is already under way and sweeping us forward, driven by the powerful forces of a new Customer focus, a reshaped IT Culture, an increased Business awareness, a drive to Innovation, a relentless pursuit of Speed, the Unification of all things IT, the creation of new Cross Functional teams and much more. The book presents 17 elements that will shape this transformation of IT and is presented in short story form to help the reader quickly understand the key points of each element and to make the book easier to read and easier to reference. Ultimately people are the key to this exciting future and this theme is reinforced throughout the book—the remarkable power of humanity and technology together in a new and dynamic partnership that is grounded by a genuine passion for the customer.

From Business Strategy to Information Technology Roadmap

From Business Strategy to Information Technology Roadmap

A Practical Guide for Executives and Board Members

  • Author: Tiffany Pham,David K. Pham,Andrew Pham
  • Publisher: CRC Press
  • ISBN: 146658503X
  • Category: Business & Economics
  • Page: 298
  • View: 8201
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Whether you are a CEO, CFO, board member, or an IT executive, From Business Strategy to Information Technology Roadmap: A Practical Guide for Executives and Board Members lays out a practical, how-to approach to identifying business strategies and creating value-driven technology roadmaps in your organization. Unlike many other books on the subject, you will not find theories or grandiose ideas here. This book uses numerous examples, illustrations, and case studies to show you how to solve the real-world problems that business executives and technology leaders face on a day-to-day basis. Filled with actionable advice you can use immediately, the authors introduce Agile and the Lean mindset in a manner that the people in your business and technology departments can easily understand. Ideal for executives in both the commercial and nonprofit sectors, it includes two case studies: one about a commercial family business that thrived to become a multi-million-dollar company and the other about a nonprofit association based in New York City that fights against child illiteracy.

Implementing Effective IT Governance and IT Management

Implementing Effective IT Governance and IT Management

  • Author: Gad J. Selig
  • Publisher: Van Haren
  • ISBN: 9401805288
  • Category: Education
  • Page: N.A
  • View: 9885
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This book is a revised edition of the best selling title Implementing IT Governance (ISBN 978 90 8753 119 5).For trainers free additional material of this book is available. This can be found under the "Training Material" tab. Log in with your trainer account to access the material.In all enterprises around the world, the issues, opportunities and challenges of aligning IT more closely with the organization and effectively governing an organization s IT investments, resources, major initiatives and superior uninterrupted service is becoming a major concern of the Board and executive management. An integrated and comprehensive approach to the alignment, planning, execution and governance of IT and its resources has become critical to more effectively align, integrate, invest, measure, deploy, service and sustain the strategic and tactical direction and value proposition of IT in support of organizations.Much has been written and documented about the individual components of IT Governance such as strategic planning, demand management, program and project management, IT service management, strategic sourcing and outsourcing, performance management, metrics, compliance and others. Much less has been written about a comprehensive and integrated approach for IT/Business Alignment, Planning, Execution and Governance. This title fills that need in the marketplace and offers readers structured and practical solutions using the best of the best practices available today. The book is divided into two parts, which cover the three critical pillars necessary to develop, execute and sustain a robust and effective IT governance environment:- Leadership, people, organization and strategy,- IT governance, its major component processes and enabling technologies.Each of the chapters also covers one or more of the following action oriented topics: - the why and what of IT: strategic planning, portfolio investment management, decision authority, etc.; - the how of IT: Program/Project Management, IT Service Management (including ITIL); Strategic Sourcing and outsourcing; performance, risk and contingency management (including COBIT, the Balanced Scorecard etc.) and leadership, team management and professional competences.

Process Excellence for It Operations

Process Excellence for It Operations

A Practical Guide for It Service Process Management

  • Author: Pratfull Verma,Kalyan Kumar B
  • Publisher: Process Excellence for It Operations
  • ISBN: 9780615877525
  • Category: Information resources management
  • Page: 334
  • View: 2865
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As the title suggests, the book is providing a practical guidance on managing the processes for IT Services. There are lot of guidance available on technology management in IT industry but this book is focusing on technology independent service management. The book will be addressed to all IT people from a process practitioner perspective, however, the fundamentals are presented in simplistic terms, and therefore it should be useful to all IT people. It will describe the process engineering concept and how it can be applied to IT Service Management. This is not about the industry standard framework such as ITIL and COBIT but about the common processes that are generally used in real life operations. I will be using analogies and illustrations from non IT world also to make the things simple. This book does not focus on any technology.

Truth from the Trenches

Truth from the Trenches

A Practical Guide to the Art of It Management

  • Author: Mark Settle
  • Publisher: Routledge
  • ISBN: 1351779559
  • Category: Business & Economics
  • Page: 208
  • View: 7418
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The IT management profession is not for the faint of heart. Anyone who has worked in this sector is familiar with the unique (and borderline impossible) challenge of trying to keep up with technology innovation while operating on a too-small budget and facing constant criticism for problems outside of their control. "Truth From the Trenches" passes on the hard-won leadership lessons that seven-time CIO Mark Settle gained over years of working in IT management. Settle describes the key constituencies that an IT leader needs to influence, seduce, leverage, and manage to be successful. His practical recommendations will allow readers to improve their organizational impact and accelerate their career advancement. In a sector where competency stems not from formal certification but on-the-job learning, "Truth from the Trenches" is valuable and unique resource based on Settle’s deep experience working in a variety of industries. By applying Settle’s strategies, IT workers will be able to avoid common pitfalls, save themselves from wasting time and effort on hopeless initiatives, and navigate everyday IT challenges.

The Practical Guide to Project Management Documentation

The Practical Guide to Project Management Documentation

  • Author: John Rakos,Karen Dhanraj,Scott Kennedy,Laverne Fleck,Steve Jackson,James Harris
  • Publisher: John Wiley & Sons
  • ISBN: 1119120241
  • Category: Technology & Engineering
  • Page: 336
  • View: 7715
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Project Management The one-stop resource for project management documentation and templates for all projects The success of any project is crucially dependent on the documents produced for it. The Practical Guide to Project Management Documentation provides a complete and reliable source of explanations and examples for every possible project-related document-from the proposal, business case, and project plan, to the status report and final post-project review. The Practical Guide to Project Management Documentation is packed with material that slashes the time and effort expended on producing new documents from scratch. Following the processes in the Project Management Institute's PMBOK® Guide, this one-stop, full-service book also offers tips and techniques for working with documents in each project process. Documentation for several project/client scenarios is addressed, including internal and externally contracted projects. A single project-the construction of a water theme park-is used as the case study for all the document examples. An included CD-ROM provides all the documents from the book as Microsoft Word(r) files. Readers can use these as a framework to develop their own project documents. The Practical Guide to Project Management Documentation is an unmatched reference for the numerous documents essential to project managers in all industries. (PMBOK is a registered mark of the Project Management Institute, Inc.)

Implementing World Class IT Strategy

Implementing World Class IT Strategy

How IT Can Drive Organizational Innovation

  • Author: Peter A. High
  • Publisher: John Wiley & Sons
  • ISBN: 1118634179
  • Category: Business & Economics
  • Page: 240
  • View: 4933
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The actionable guide for driving organizational innovation through better IT strategy With rare insight, expert technology strategist Peter High emphasizes the acute need for IT strategy to be developed not in a vacuum, but in concert with the broader organizational strategy. This approach focuses the development of technology tools and strategies in a way that is comprehensive in nature and designed with the concept of value in mind. The role of CIO is no longer "just" to manage IT strategy—instead, the successful executive will be firmly in tune with corporate strategy and a driver of a technology strategy that is woven into overall business objectives at the enterprise and business unit levels. High makes use of case examples from leading companies to illustrate the various ways that IT infrastructure strategy can be developed, not just to fall in line with business strategy, but to actually drive that strategy in a meaningful way. His ideas are designed to provide real, actionable steps for CIOs that both increase the executive's value to the organization and unite business and IT in a manner that produces highly-successful outcomes. Formulate clearer and better IT strategic plans Weave IT strategy into business strategy at the corporate and business unit levels Craft an infrastructure that aligns with C-suite strategy Close the gap that exists between IT leaders and business leaders While function, innovation, and design remain key elements to the development and management of IT infrastructure and operations, CIOs must now think beyond their primary purview and recognize the value their strategies and initiatives will create for the organization. With Implementing World Class IT Strategy, the roadmap to strategic IT excellence awaits.

IT Service Management for Newbies

IT Service Management for Newbies

Expert Guidance for Beginners

  • Author: William Edwards
  • Publisher: White Dove Books
  • ISBN: 1370477198
  • Category: Business & Economics
  • Page: 93
  • View: 4235
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Quality Introduction to IT Service Management based on ITIL® If your goal is to learn about IT Service Management and how to apply it within the workplace or simply to pass your ITIL® Foundation exam, this guide is for you. IT Service Management for Newbies offers the easy-to-understand, yet comprehensive introduction to ITIL best practice guidance you need in order to succeed. Here’s What You’ll Discover Inside • A Quality Overview of the IT Service Management Discipline • Includes Complete Descriptions of All 26 ITIL Processes • Full Service Lifecycle Description • Many Helpful Illustrations and Tips • How to Implement IT Service Management • Excellent Exam Prep for the ITIL Foundation Exam This book provides a comprehensive introduction to the subject without dumbing-down or missing out any important information. Includes complete and easy-to-understand breakdown of the IT Service Management discipline and the ITIL framework, that cuts through all the management-speak and covers the full service lifecycle and all 26 ITIL processes. Written for anyone who wants to learn about IT Service Management and ITIL for whatever reason, including IT professionals and those who interact with them in the business, anyone studying for the ITIL Foundation Examination and senior executives who need an overview of this best practice. ITIL® is a Registered Trademark of AXELOS Ltd

The Trend Management Toolkit

The Trend Management Toolkit

A Practical Guide to the Future

  • Author: A. Kjaer
  • Publisher: Springer
  • ISBN: 1137370092
  • Category: Business & Economics
  • Page: 243
  • View: 2049
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In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.

World Class Quality

World Class Quality

Using Design of Experiments to Make It Happen

  • Author: Keki R. Bhote
  • Publisher: AMACOM Div American Mgmt Assn
  • ISBN: 9780814426425
  • Category: Business & Economics
  • Page: 512
  • View: 8116
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This revised, expanded best-seller is a powerful new tool kit for the 21st century.

Implementing IT Governance - A Pocket Guide

Implementing IT Governance - A Pocket Guide

  • Author: Gad J. Selig
  • Publisher: Van Haren
  • ISBN: 9087538170
  • Category: Education
  • Page: 210
  • View: 7827
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The issues, opportunities and challenges of aligning information technology more closely with an organization and effectively governing an organization s Information Technology (IT) investments, resources, major initiatives and superior uninterrupted service is becoming a major concern of the Board and executive management in enterprises on a global basis. An integrated and comprehensive approach to the alignment, planning, execution and governance of IT and its resources has become critical to more effectively align, integrate, invest, measure, deploy, service and sustain the strategic and tactical direction and value proposition of IT in support of organizations. Much has been written and documented about the individual components of IT Governance such as strategic planning, demand (portfolio investment) management, program and project management, IT service management and delivery, strategic sourcing and outsourcing, performance management and metrics, like the balanced scorecard, compliance and others. Much less has been written about a comprehensive and integrated IT/Business Alignment, Planning, Execution and Governance approach. This new title fills that need in the marketplace and gives readers a structured and practical solutions using the best of the best principles available today. The book is divided into nine chapters, which cover the three critical pillars necessary to develop, execute and sustain a robust and effective IT governance environment - leadership and proactive people and change agents, flexible and scalable processes and enabling technology. Each of the chapters also covers one or more of the following action oriented topics: demand management and alignment (the why and what of IT strategic planning, portfolio investment management, decision authority, etc.); execution management (includes the how - Program/Project Management, IT Service Management and Delivery with IT Infrastructure Library {ITIL} and Strategic Sourcing and outsourcing); performance, risk and contingency management (e.g. includes COBIT, the balanced scorecard and other metrics and controls); and leadership, teams and people skills. Endorsements 'Selig has brought together his years of practical experience and his academic training to produce a valuable resource on how to successfully manage IT. He uses IT governance as the focal point for executing best practices to create alignment between IT and the business. In today s marketplace, where no organization can compete effectively without alignment, this book can become the executive handbook for IT management'Christine V. Bullen, Senior Lecturer, Howe School of Technology Management, Stevens Institute of Technology 'Dr. Selig has written an extremely comprehensive book on IT Governance. It is so comprehensive that today's IT leader need look at few other sources to ensure that they have nailed what it takes to lead a world-class IT organization. It provides details, yet serves as a easily reference-able road-map for today's busy IT executives it's a great desktop companion!'Stu Werner, Executive Vice President and CIO, Li & Fong, U.S.A. 'Dr. Selig s book on this topic is a great resource for all IT practitioners and brings together every critical aspect relating to IT governance. This book lays out a roadmap to executing within a solid governance model. It looks at all aspects of establishing, marinating, growing and sustaining an IT ecosystem. The combination of case studies and disciplined approaches to building well structured processes, committed leaders and change agents will help the board, executive management and most of all, CIO s and IT professionals think through what has worked, what can work and how to deployIT governance successfully. I very much enjoyed reading the chapters. I think you have a great book and I look forward to reading it when it comes out'Dick LeFave, CIO, Sprint Nextel 'In an era when strong IT governance is an increasingly critical component of visionary business and technology leadership, Dr Selig's book provides a welcome compendium of successful practices. Experienced leaders will find it a valuable reference, while early-career managers will appreciate the clear, actionable framework for developing high-quality, sustainable governance models of their own'Hank Zupnick, CIO, GE Real Estate 'Dr Selig's book is a well thought out and comprehensive reference guide on the successful governance of IT in context of the larger business. It successfully combines practical check lists and governance models with real world insights in an easy to read format.The book is organized into logical sections that make it easy to find topics of relevance. This book will be useful when setting up a new governance model or challenging and improving what is in place today. It is written in a format that allows the reader to stand back from the detail and look a the bigger picture, recognizing that an integrated approach to IT governance is critical to the overall health of a successful business.Dr Selig has captured this complex topic in a way that will prove a valuable reference for all levels of Executives and managers that are involved in IT governance' Nicholas Willcox, Director IT, Unilever Americas 'Dr. Selig s blend of executive IT and senior level business experience in major companies combined with many years of teaching experience and research effort have enabled him to create a unique book that blends many different components and perspectives on IT Governance into a single framework. Written for senior and aspiring IT and business leaders, his book draws upon practical experience, research, and best practices as well as the collective wisdom of the many senior IT leaders he has interacted with in teaching IT Governance. A five star rating!'James R. Shea, Director, Syracuse University, Center for Business Information Technologies 'Dr. Selig has created a veritable IT Governance Encyclopedia for the 21st century IT executive. If something isn t covered here, you probably don t need to know it'Peter Schay, Executive VP, The Advisory Council

Principles of Database Management

Principles of Database Management

The Practical Guide to Storing, Managing and Analyzing Big and Small Data

  • Author: Wilfried Lemahieu,Seppe vanden Broucke,Bart Baesens
  • Publisher: Cambridge University Press
  • ISBN: 1107186129
  • Category: Computers
  • Page: 903
  • View: 8770
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Introductory, theory-practice balanced text teaching the fundamentals of databases to advanced undergraduates or graduate students in information systems or computer science.

Building Brand Experiences

Building Brand Experiences

A Practical Guide to Retaining Brand Relevance

  • Author: Darren Coleman
  • Publisher: Kogan Page Publishers
  • ISBN: 0749481579
  • Category: Business & Economics
  • Page: 296
  • View: 5701
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Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance. Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.

The Practical Guide to Primary Classroom Management

The Practical Guide to Primary Classroom Management

  • Author: Rob Barnes
  • Publisher: Paul Chapman Educational Publishing
  • ISBN: 9781412919401
  • Category: Education
  • Page: 135
  • View: 2531
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Offers practical advice on choosing the right strategies for managing elementary school classrooms.

Build It

Build It

The Rebel Playbook for World-Class Employee Engagement

  • Author: Glenn Elliott,Debra Corey
  • Publisher: John Wiley & Sons
  • ISBN: 1119390079
  • Category: Business & Economics
  • Page: 272
  • View: 8957
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The current way of treating people at work has failed. Globally, only 30% of employees are engaged in their jobs, and in this fast-paced world that's just not enough. The world's best companies understand this, and have been quietly treating people differently for nearly two decades. Now you can learn their secrets and discover The Engagement Bridge™ model, proven to build bottom line value for companies through sustainable employee engagement. Companies with the best cultures generate stock market returns of twice the general market and enjoy half the employee turnover of their peers. Their staff innovate more, deliver better customer service and, hands-down, beat the competition. These companies outperform and disrupt their markets. They break the rules of traditional HR, they rebel against the status quo. Build it has found these rebels and the rulebreakers. From small startups to global powerhouses, this book shows that courage, commitment, and a people-centric mindset, rather than money and resources, are what you need to turn an average business into a category leader. The book follows the clear and proven Engagement Bridge™ model, developed from working with thousands of leading companies worldwide on their own employee engagement journeys. The practical model highlights the areas that leaders need to examine in order to build a highly engaged company culture and provides a framework for success. Build it is packed with tips, tools and real-life examples from employers including NASDAQ, Unilever, IBM, KPMG, 3M, and McDonald's to help you start doing this not tomorrow, but today. Readers will learn: How employee engagement helps companies perform The key factors that drive engagement, and how they work together What the world's most rebellious companies have done to break the rules of traditional HR and improve engagement How to implement The Engagement BridgeTM model to boost productivity, innovation, and better decision-making Unique in this category, Build it is written from two sharply different perspectives. Glenn Elliott is a multi-award winning Entrepreneur of the Year, CEO and growth investor. He talks candidly about the mistakes and missteps he has made whilst building Reward Gateway into a $300m category leader in employee engagement technology. Debra Corey brings 30 years experience in senior level HR roles at global companies such as Gap, Quintiles, Honeywell and Merlin Entertainments. She shares the practical tools and case studies that can kickstart your employee engagement plan, bringing her own pragmatic and engaging style to each situation.

Evidence-Based Policy

Evidence-Based Policy

A Practical Guide to Doing It Better

  • Author: Nancy Cartwright,Jeremy Hardie
  • Publisher: Oxford University Press
  • ISBN: 0199986703
  • Category: Political Science
  • Page: 208
  • View: 2553
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Over the last twenty or so years, it has become standard to require policy makers to base their recommendations on evidence. That is now uncontroversial to the point of triviality--of course, policy should be based on the facts. But are the methods that policy makers rely on to gather and analyze evidence the right ones? In Evidence-Based Policy, Nancy Cartwright, an eminent scholar, and Jeremy Hardie, who has had a long and successful career in both business and the economy, explain that the dominant methods which are in use now--broadly speaking, methods that imitate standard practices in medicine like randomized control trials--do not work. They fail, Cartwright and Hardie contend, because they do not enhance our ability to predict if policies will be effective. The prevailing methods fall short not just because social science, which operates within the domain of real-world politics and deals with people, differs so much from the natural science milieu of the lab. Rather, there are principled reasons why the advice for crafting and implementing policy now on offer will lead to bad results. Current guides in use tend to rank scientific methods according to the degree of trustworthiness of the evidence they produce. That is valuable in certain respects, but such approaches offer little advice about how to think about putting such evidence to use. Evidence-Based Policy focuses on showing policymakers how to effectively use evidence, explaining what types of information are most necessary for making reliable policy, and offers lessons on how to organize that information.

A Practical Guide to Information Systems Process Improvement

A Practical Guide to Information Systems Process Improvement

  • Author: Anita Cassidy,Keith Guggenberger
  • Publisher: CRC Press
  • ISBN: 1420025678
  • Category: Business & Economics
  • Page: 286
  • View: 8534
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When you invest in expensive technology and systems, you want to get the most out of them. Process improvement has been used for years as an effective strategy to reduce costs, shorten cycle times, improve quality, and increase user satisfaction in other areas of business such as Quality, Manufacturing, and Engineering. While there are many books available on process improvement and process re-engineering, few of them address the unique processes within information systems as clearly and succinctly as A Practical Guide to Information Systems Improvement. Process Improvement for IS Tailored specifically for IS processes, A Practical Guide to Information Systems Process Improvement provides a step-by-step method for creating a world class Information System organization. The authors introduce process management and highlight its application to information systems. The book outlines a practical, complete, and easy-to-understand method for improving or re-engineering the processes within the Information Systems organization — simplifying process improvement so that you can begin to use it immediately. Avoid common pitfalls and mistakes The evolving business environment puts new demands on your Information Systems. E-commerce, changing technology, ERP, and globalization are just a few of the areas that will benefit from process improvement. This easy-to-follow guide includes a corresponding process model for each step that serves as a starting point for process improvement effort. It provides a checklist to ensure your new process meets all the requirements for its particular purpose and identifies pitfalls and mistakes to avoid.

Building Digital Culture

Building Digital Culture

A Practical Guide to Successful Digital Transformation

  • Author: Daniel Rowles,Thomas Brown
  • Publisher: Kogan Page Publishers
  • ISBN: 0749479663
  • Category: Business & Economics
  • Page: 264
  • View: 1956
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Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't address whether or not you should advertise on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Daniel Rowles and Thomas Brown combine more than 30 years of experience at the forefront of marketing and digital developments to help you to navigate from being a business that tolerates or acts digital, to one that truly is digital. Building Digital Culture is based on more than 200 hours of research, candid interviews and contributions from senior leaders at a diverse range of brands including Twitter, Made.com, Deloitte, HSBC, Ladbrokes, Direct Line Group, Barclays, The Metropolitan Police, RSA Insurance and many more.