Search Results for "the-sage-handbook-of-public-relations"

The SAGE Handbook of Public Relations

The SAGE Handbook of Public Relations

  • Author: Robert L. Heath
  • Publisher: SAGE
  • ISBN: 1412977819
  • Category: Business & Economics
  • Page: 792
  • View: 5980
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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

Handbook of Public Relations

Handbook of Public Relations

  • Author: Robert L. Heath
  • Publisher: SAGE
  • ISBN: 9781412909549
  • Category: Business & Economics
  • Page: 816
  • View: 4563
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The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Handbook of Public Affairs

Handbook of Public Affairs

  • Author: Phil Harris,Craig S Fleisher
  • Publisher: SAGE
  • ISBN: 1446206858
  • Category: Business & Economics
  • Page: 616
  • View: 1315
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'When the next generation of public affairs practitioners look back to the beginning of the 21st century they will recognise the Handbook of Public Affairs as the cornerstone text on which global practice came to be based' - Tom Spencer, Executive Director, European Centre for Public Affairs 'Excelling in the practice of corporate public affairs in the 21st century will necessitate bringing together two competencies: possessing a solid professional foundation base don time-tested principles, and having the ability to reach beyond the basics by adapting the best current thinking, practices, and models available. Professionals can enhance both competencies by reading the Handbook of Public Affairs' - Brian Hawkinson, Director Center for Public Affairs Management/Public Affairs Council Washington 'Understanding the imperatives of stakeholders and special interest groups in the public domain is of increasing importance to leaders in both business and politics. However, knowing how to influence these imperatives, and design communications to proactively affect change, is a well sought-after commodity. Public affairs professionals not only understand these dynamics, but constantly strive to ensure continuous improvement in the counsel they provide and in the results they deliver. As more and more people in business, government, NGO and not-for-profit sectors are seeking out the services of public affairs practitioners, this Handbook will help readers gain a better appreciation for strategies and tactics that comprise successful public affairs campaigns' - Chris Benedetti, President, Public Affairs Association of Canada 'The Handbook is a landmark development in the field of Public Affairs, bringing together in a single volume contributions from key academics and practitioners in the field. It offers a comprehensive overview of the field for the first time and is an essential reference book to underpin practice, teaching and research in the discipline' - Professor Andrew Lock, Leeds University Business School 'The Handbook of Public Affairs is a comprehensive guide to best knowledge and practices in the field. Everyone – from business school deans to chief executive officers to seasoned public affairs executives – can find information in the Handbook of Public Affairs to help them achieve their reputation- and public policy-related goals' - Douglas G. Pinkham, President, Public Affairs Council 'For years, there has been a glaring lack of substantive academic literature to underpin the development of the public affairs profession. Throughout his distinguished career, Craig Fleisher has made a vast contribution to filling that void. In the Handbook of Public Affairs, Craig and his co-editor Phil Harris, have brought together the best minds in the field from around the globe to create a text that will surely support the development of new programs and new careers for the public affairs practitioners of tomorrow' - Randall Pearce, General Manager Ipsos Mackay Public Affairs, Sydney 'The Handbook of Public Affairs will be a valuable resource for the growing number of public affairs practitioners who seek to balance an appreciation of the global evolution of their profession with the 'hands-on' reality of applying core concepts and theories to their organisation's management practices' - Alexis Lindsay, Director, The Centre for Corporate Public Affairs (Australia) Public Affairs and particularly government relations/lobbying, have evolved in recent years from a tactic adopted by organizations to amend occasional legislation to become a managerial strategy to achieve competitive advantage. At the fore-front of research and practice in Public Affairs, this Handbook draws upon the expertise of leading figures in the field to provide a comprehensive overview of a huge growth area in organisations' strategic thinking. Articles evoke pan-national experience and are organised into four sections to help readers navigate issues and draw comparisons. Sections cover: - investigation into the development and meaning of Public Affairs - the management and practice of Public Affairs within organisations - global case studies - an overview of scholarly developments.

The SAGE Handbook of Political Communication

The SAGE Handbook of Political Communication

  • Author: Holli A Semetko,Margaret Scammell
  • Publisher: SAGE
  • ISBN: 1473971209
  • Category: Political Science
  • Page: 544
  • View: 6368
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This authoritative and comprehensive survey of political communication draws together a team of the world's leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.

The SAGE Handbook of Public Opinion Research

The SAGE Handbook of Public Opinion Research

  • Author: Wolfgang Donsbach,Michael W Traugott
  • Publisher: SAGE
  • ISBN: 1446206513
  • Category: Political Science
  • Page: 640
  • View: 7081
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'Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher's bookshelf' - Sir Robert Worcester, Founder of MORI and President of WAPOR '82-'84. 'This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research' - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden 'The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia' - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) 'This is the most comprehensive book on public opinion research to date' - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people's attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term 'public opinion' and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.

Encyclopedia of Public Relations

Encyclopedia of Public Relations

  • Author: Robert L. Heath
  • Publisher: SAGE Publications
  • ISBN: 1452276226
  • Category: Business & Economics
  • Page: 1152
  • View: 7586
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When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

Today's Public Relations

Today's Public Relations

An Introduction

  • Author: Robert L. Heath,W. Timothy Coombs
  • Publisher: SAGE
  • ISBN: 1412926351
  • Category: Business & Economics
  • Page: 539
  • View: 5286
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Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

The SAGE Handbook of Evaluation

The SAGE Handbook of Evaluation

  • Author: Ian Shaw,Ian Graham Ronald Shaw,Jennifer C Greene,Melvin M Mark
  • Publisher: SAGE
  • ISBN: 1446270556
  • Category: Social Science
  • Page: 632
  • View: 7503
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In this comprehensive handbook, an examination of the complexities of contemporary evaluation contributes to the ongoing dialogue that arises in professional efforts to evaluate people-related programs, policies, and practices. The SAGE Handbook of Evaluation is a unique and authoritative resource consisting of 25 chapters covering a range of evaluation theories and techniques in a single, accessible volume. With contributions from world-leading figures in their fields overseen by an eminent international editorial board, this handbook is an extensive and user-friendly resource.

The SAGE Handbook of Conflict Communication

The SAGE Handbook of Conflict Communication

Integrating Theory, Research, and Practice

  • Author: John G. Oetzel,Stella Ting-Toomey
  • Publisher: SAGE Publications
  • ISBN: 1452261636
  • Category: Language Arts & Disciplines
  • Page: 808
  • View: 2649
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The SAGE Handbook of Conflict Communication: Integrating Theory, Research, and Practice is the first resource to synthesize key theories, research, and practices of conflict communication in a variety of contexts. Editors John Oetzel and Stella Ting-Toomey, as well as expert researchers in the field, emphasize constructive conflict management from a communication perspective which places primacy in the message as the focus of conflict research and practice.

The SAGE Handbook of Political Geography

The SAGE Handbook of Political Geography

  • Author: Kevin R Cox,Murray Low,Jennifer Robinson
  • Publisher: SAGE
  • ISBN: 1446206831
  • Category: Science
  • Page: 640
  • View: 912
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"A thorough and absorbing tour of the sub-discipline... An essential acquisition for any scholar or teacher interested in geographical perspectives on political process." - Sallie Marston, University of Arizona "This unique book is a true encyclopedia of political geography." - Vladimir Kolossov, Institute of Geography of the Russian Academy of Sciences and Vice President of the IGU The SAGE Handbook of Political Geography provides a highly contextualised and systematic overview of the latest thinking and research in the field. Edited by key scholars, with international contributions from acknowledged authorities on the relevant research, the Handbook is divided into six sections: Scope and Development of Political Geography: the geography of knowledge, conceptualisations of power and scale. Geographies of the State: state theory, territory and central local relations, legal geographies, borders. Participation and representation: citizenship, electoral geography, media public space and social movements. Political Geographies of Difference: class, nationalism, gender, sexuality and culture. Geography Policy and Governance: regulation, welfare, urban space, and planning. Global Political Geographies: imperialism, post-colonialism, globalization, environmental politics, IR, war and migration. The SAGE Handbook of Political Geography is essential reading for upper level students and scholars with an interest in politics and space.

The SAGE Handbook of Diplomacy

The SAGE Handbook of Diplomacy

  • Author: Costas M. Constantinou,Pauline Kerr,Paul Sharp
  • Publisher: SAGE
  • ISBN: 1473959136
  • Category: Political Science
  • Page: 722
  • View: 5824
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The SAGE Handbook of Diplomacy provides a major thematic overview of Diplomacy and its study that is theoretically and historically informed and in sync with the current and future needs of diplomatic practice . Original contributions from a brilliant team of global experts are organised into four thematic sections: Section One: Diplomatic Concepts & Theories Section Two: Diplomatic Institutions Section Three: Diplomatic Relations Section Four: Types of Diplomatic Engagement

Public Relations und Legitimität

Public Relations und Legitimität

Der Beitrag des organisationalen Neo-Institutionalismus für die PR-Forschung

  • Author: Swaran Sandhu
  • Publisher: Springer-Verlag
  • ISBN: 3531193031
  • Category: Language Arts & Disciplines
  • Page: 331
  • View: 9931
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Organisationen aller Art stehen durch die öffentliche Beobachtung – z. B. durch Medien, Politik oder gesellschaftliche Gruppen – immer stärker unter einem Zwang, ihre Aktivitäten zu rechtfertigen. Sie reagieren darauf häufig mit Public Relations (PR), die dadurch stark an Bedeutung gewinnt. Doch wie lässt sich dieser Zugewinn an Geltung erklären? Aus einer institutionellen Perspektive rückt ein Kernbegriff der PR ins Zentrum: organisationale Legitimität. Der organisationale Neo-Institutionalismus stellt der PR-Forschung an dieser Stelle neue Modelle zur Verfügung. Sie können erklären, wie Organisationen ihre Legitimität mit kommunikativen Mitteln aufbauen, erhalten oder verteidigen. PR ist aus der institutionellen Perspektive weniger das Ergebnis eines funktionalen Kommunikationsmanagements als vielmehr die Folge gesellschaftlicher Erwartungsstrukturen.

The SAGE Handbook of Conflict Resolution

The SAGE Handbook of Conflict Resolution

  • Author: Jacob Bercovitch,Victor Kremenyuk,I William Zartman
  • Publisher: SAGE
  • ISBN: 1446206599
  • Category: Political Science
  • Page: 704
  • View: 9945
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'The SAGE Handbook of Conflict Resolution demonstrates the range of themes that constitute modern conflict resolution. It brings out its key issues, methods and dilemmas through original contributions by leading scholars in a dynamic and expanding field of inquiry. This handbook is exactly what it sets out to be: an indispensable tool for teaching, research and practice in conflict resolution' - Peter Wallensteen, Professor of Peace and Conflict Research, Uppsala University and University of Notre Dame 'Bercovitch, Kremenyuk and Zartman are among the most important figures in the conflict resolution field. They have pieced together, with the help of more than 35 colleagues from numerous countries, a state-of-the-art review of the sources of international conflict, available methods of conflict management, and the most difficult challenges facing the individuals and organizations trying to guide us through these conflict-ridden times. The collection is brimming with penetrating insights, trenchant analyses, compelling cases, and disciplined speculation. They help us understand both the promise of as well as the obstacles to theory-building in the new field of conflict resolution' - Lawrence Susskind, Professor and Director of the MIT - Harvard Public Disputes Program 'The last three sentences of this persuasive book: "We conclude this volume more than ever convinced that conflict resolution is not just possible or desirable in the current international environment. It is absolutely necessary. Resolving conflicts and making peace is no longer an option; it is an intellectual and practical skill that we must all posses." If you are part of that "we," intellectually or professionally, you will find this book a superb companion' - Thomas C Schelling, Professor Emeritus, Harvard University and University of Maryland Conflict resolution is one of the fastest-growing academic fields in the world today. Although it is a relatively young discipline, having emerged as a specialized field in the 1950's, it has rapidly grown into a self-contained, vibrant, interdisciplinary field. The SAGE Handbook of Conflict Resolution brings together all the conceptual, methodological and substantive elements of conflict resolution into one volume of over 35 specially commissioned chapters. The Handbook is designed to reflect where the field is today by drawing on the contributions of experts from different fields presenting, in a systematic way, the most recent research and practice. Jacob Bercovitch is Professor of International Relations, and Fellow of the Royal Society, at the University of Canterbury in Christchurch, New Zealand. Victor Kremenyuk is deputy director of the Institute for USA and Canada Studies, Russian Academy of Sciences, Moscow. He is also a research associate at IIASA. I. William Zartman is Jacob Blaustein Professor of Conflict Resolution and International Organization at the Nitze School of Advanced International Studies of Johns Hopkins University

The SAGE Handbook of Social Research Methods

The SAGE Handbook of Social Research Methods

  • Author: Pertti Alasuutari,Leonard Bickman,Julia Brannen
  • Publisher: SAGE
  • ISBN: 1446206572
  • Category: Social Science
  • Page: 648
  • View: 4578
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The SAGE Handbook of Social Research Methods is a must for every social-science researcher. It charts the new and evolving terrain of social research methodology, covering qualitative, quantitative and mixed methods in one volume. The Handbook includes chapters on each phase of the research process: research design, methods of data collection, and the processes of analyzing and interpreting data. The volume maintains that there is much more to research than learning skills and techniques; methodology involves the fit between theory, research questions research design and analysis. The book also includes several chapters that describe historical and current directions in social research, debating crucial subjects such as qualitative versus quantitative paradigms, how to judge the credibility of types of research, and the increasingly topical issue of research ethics. The Handbook serves as an invaluable resource for approaching research with an open mind. This volume maps the field of social research methods using an approach that will prove valuable for both students and researchers.

The SAGE Handbook of Political Advertising

The SAGE Handbook of Political Advertising

  • Author: Lynda Lee Kaid,Christina Holtz-Bacha
  • Publisher: SAGE Publications
  • ISBN: 1452261547
  • Category: Political Science
  • Page: 504
  • View: 6792
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The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.

Public Relations Ethics and Professionalism

Public Relations Ethics and Professionalism

The Shadow of Excellence

  • Author: Johanna Fawkes
  • Publisher: Routledge
  • ISBN: 1136223754
  • Category: Business & Economics
  • Page: 244
  • View: 635
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Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society. This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice. This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.

The SAGE Handbook of Social Geographies

The SAGE Handbook of Social Geographies

  • Author: Susan J Smith,Rachel Pain,Sallie A Marston,John Paul Jones III
  • Publisher: SAGE
  • ISBN: 1446206750
  • Category: Social Science
  • Page: 632
  • View: 2990
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"With clarity and confidence, this vibrant volume summons up 'the social' in geography in ways that will excite students and scholars alike. Here the social is populated not only by society, but by culture, nature, economy and politics." - Kay Anderson, University of Western Sydney "This is a remarkable collection, full of intellectual gems. It not only summarises the field of social geography, and restates its importance, but also produces a manifesto for how the field should look in the future." - Nigel Thrift, Vice-Chancellor, University of Warwick "The book aims to be accessible to students and specialists alike. Its success lies in emphasizing the crossovers between geography and social studies. The good editorial work is evident and the participating contributors are well-established scholars in their respective fields." - Miron M. Denan, Geography Research Forum "An excellent handbook that will attract a diversity of readers. It will inspire undergraduate/postgraduate students and stimulate lecturers/researchers interested in the complexity and diversity of the social realm.... As the first of its kind in the sub-discipline, it is a book that is enjoyable to read and will definitely add value to a personal or library collection." - Michele Lobo, New Zealand Geographer The social relations of difference - from race and class to gender and inequality - are at the heart of the concept of social geography. This handbook reconsiders and redirects research in the discipline while examining the changing ideas of individuals and their relationship with structures of power. Organised into five sections, the SAGE Handbook of Social Geographies maps out the 'connections' anchored in social geography. Difference and Diversity builds on enduring ideas of the structuring of social relations and examines the ruptures and rifts, and continuities and connections around social divisions. Geographies and Social Economies rethinks the sociality, subjectivity and placement of money, markets, price and value. Geographies of Wellbeing builds from a foundation of work on the spaces of fear, anxiety and disease towards newer concerns with geographies of health, resilience and contentment. Geographies of Social Justice connects ideas through an examination of the possibilities and practicalities of normative theory and frames the central notion of Social geography, that things always could and should be different. Doing Social Geography is not exploring the 'how to' of research, but rather the entanglement of it with practicalities, moralities, and politics. This will be an essential resource for academics, researchers, practitioners and postgraduates across human geography.

The SAGE Handbook of Public Administration

The SAGE Handbook of Public Administration

  • Author: B Guy Peters,Jon Pierre
  • Publisher: SAGE
  • ISBN: 1446268918
  • Category: Political Science
  • Page: 816
  • View: 5775
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The original Handbook of Public Administration was a landmark publication, the first to provide a comprehensive and authoritative survey of the discipline. The eagerly-awaited new edition of this seminal international handbook continues to provide a complete review and guide to past and present knowledge in this essential field of inquiry. Assembling an outstanding team of scholars from around the world, the second edition explores the current state-of-the-art in academic thinking and the current structures and processes for the administration of public policy. The second edition has been fully revised and updated, with new chapters that reflect emerging issues and changes within the public sector: - Identifying the Antecedents in Public Performance - Bureaucratic Politics - Strategy Structure and Policy Dynamics - Comparative Administrative Reform - Administrative Ethics - Accountability through Market and Social Instruments - Federalism and intergovernmental coordination. A dominant theme throughout the handbook is a critical reflection on the utility of scholarly theory and the extent to which government practices inform the development of this theory. To this end it serves as an essential guide for both the practice of public administration today and its on-going development as an academic discipline. The SAGE Handbook of Public Administration remains indispensable to the teaching, study and practice of public administration for students, academics and professionals everywhere.

The SAGE Handbook of Social Marketing

The SAGE Handbook of Social Marketing

  • Author: Gerard Hastings,Kathryn Angus,Carol Bryant
  • Publisher: SAGE
  • ISBN: 144625447X
  • Category: Business & Economics
  • Page: 468
  • View: 4913
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For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.