Search Results for "the-sage-handbook-of-public-relations"

The SAGE Handbook of Public Relations

The SAGE Handbook of Public Relations

  • Author: Robert L. Heath
  • Publisher: SAGE Publications
  • ISBN: 1506319130
  • Category: Business & Economics
  • Page: 792
  • View: 998
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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

Handbook of Public Relations

Handbook of Public Relations

  • Author: Robert L. Heath
  • Publisher: SAGE
  • ISBN: 9781412909549
  • Category: Business & Economics
  • Page: 816
  • View: 599
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The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

The SAGE Handbook of International Corporate and Public Affairs

The SAGE Handbook of International Corporate and Public Affairs

  • Author: Phil Harris,Craig S Fleisher
  • Publisher: SAGE
  • ISBN: 1473959071
  • Category: Business & Economics
  • Page: 728
  • View: 9106
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This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.

The SAGE Handbook of Public Opinion Research

The SAGE Handbook of Public Opinion Research

  • Author: Wolfgang Donsbach,Michael W Traugott
  • Publisher: SAGE
  • ISBN: 1446206513
  • Category: Political Science
  • Page: 640
  • View: 1435
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'Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher's bookshelf' - Sir Robert Worcester, Founder of MORI and President of WAPOR '82-'84. 'This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research' - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden 'The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia' - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) 'This is the most comprehensive book on public opinion research to date' - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people's attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term 'public opinion' and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.

The SAGE Handbook of Public Administration

The SAGE Handbook of Public Administration

  • Author: B Guy Peters,Jon Pierre
  • Publisher: SAGE
  • ISBN: 1473971136
  • Category: Political Science
  • Page: 816
  • View: 6548
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The original Handbook of Public Administration was a landmark publication, the first to provide a comprehensive and authoritative survey of the discipline. The eagerly-awaited new edition of this seminal international handbook continues to provide a complete review and guide to past and present knowledge in this essential field of inquiry. Assembling an outstanding team of scholars from around the world, the second edition explores the current state-of-the-art in academic thinking and the current structures and processes for the administration of public policy. The second edition has been fully revised and updated, with new chapters that reflect emerging issues and changes within the public sector: - Identifying the Antecedents in Public Performance - Bureaucratic Politics - Strategy Structure and Policy Dynamics - Comparative Administrative Reform - Administrative Ethics - Accountability through Market and Social Instruments - Federalism and intergovernmental coordination. A dominant theme throughout the handbook is a critical reflection on the utility of scholarly theory and the extent to which government practices inform the development of this theory. To this end it serves as an essential guide for both the practice of public administration today and its on-going development as an academic discipline. The SAGE Handbook of Public Administration remains indispensable to the teaching, study and practice of public administration for students, academics and professionals everywhere.

The SAGE Handbook of Media Processes and Effects

The SAGE Handbook of Media Processes and Effects

  • Author: Robin L. Nabi,Mary Beth Oliver
  • Publisher: SAGE
  • ISBN: 1412959969
  • Category: Language Arts & Disciplines
  • Page: 643
  • View: 1552
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The study of media effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and application to important social contexts. In light of this importance - as well as the rapid changes in the media environment that have occurred during the past 20 years - this Handbook of media effects theorizing and research explores where media effects research has been over the past several decades, and, equally important, where it would be most fruitful to go in the years ahead. In addition to providing a comprehensive framework for those interested in media effects, the Handbook also emphasizes the changing nature of the media landscape. Thus, new technologies not only provide new venues for research, but they also represent challenges to many existing media effects theories (that were formulated prior to the widespread adoption of the Internet). The contemporary diversity of the field and its research is seen in chapters addressing sociological, cultural, and organizational approaches and in chapters on specific approaches, domains, and context-related effects. Throughout the Handbook and within each chapter, authors address the following issues: (1) historical context on theory development/area of study; (2) theory explication and theoretical developments through to the present; (3) typical method of study/research approach/moderators; (4) conceptualization of the audience; (5) the impact of new media environments; (6) criticismsntroversies; and (7) directions for future research. Section I: Begins with an overview of the field, conceptualization of media effects, and the editors'' goals for the volume and then focuses on the range of methodologies (both quantitative and qualitative methods) used in the study of media effects. Section II: Focuses on dominant theoretical approaches in the media effects area from a more societal perspective. Included here are some of the most dominant theoretical perspectives in the media effects realm (i.e., cultivation, agenda setting, framing) that relate to broad-reaching effects of both entertainment and news programming. The section then focuses on related theories that, though less developed, have received significant attention in the literature. To expand the horizon of this Handbook, a chapter on Cultural Studies in included to engage more qualitative views of media''s societal effects. Section III: Focuses on issues of message selection and processing that are central to the mass media literature. These chapters cut across application contexts. For examples, the emotion chapter touches on entertainment, persuasion, and children''s media; the Social Influence/Environmental Aspects chapter includes issues of co-viewing in families, among peers, etc. Section IV: Refelcts a dominant trend in media effects literature - that related to persuasion and learning - and traces its theoretical perspectives (including major theories of persuasion and especially social cognitive theory) through the various contexts in which media have such effects, such as health, advertising, media literacy, and the like. Section V: Explores the contexts and audiences that have been traditional foci of media effects research - violence, children, body image, video games, sports, etc. In each chapter authors address the theories most applicable to those contexts, further expaning the theoretical offerings of this Handbook. The focus on how this sort of research is typically conducted methodologically and how it will need to change in light of new technologies and media advances make these chapters unique. Section VI: Expands on existing work by focusing on a concern central and unique to the communication discipline - message medium - and how it influences effects ranging from what messages are attended to (e.g., formal features), how we spend our time (e.g., displacement effects), and even how we think (e.g., medium theory).

The SAGE Handbook of Political Communication

The SAGE Handbook of Political Communication

  • Author: Holli A Semetko,Margaret Scammell
  • Publisher: SAGE
  • ISBN: 1473971209
  • Category: Political Science
  • Page: 544
  • View: 4882
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This authoritative and comprehensive survey of political communication draws together a team of the world's leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.

The SAGE Handbook of Conflict Communication

The SAGE Handbook of Conflict Communication

Integrating Theory, Research, and Practice

  • Author: John G. Oetzel,Stella Ting-Toomey
  • Publisher: SAGE Publications
  • ISBN: 1452261636
  • Category: Language Arts & Disciplines
  • Page: 808
  • View: 5432
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The SAGE Handbook of Conflict Communication: Integrating Theory, Research, and Practice is the first resource to synthesize key theories, research, and practices of conflict communication in a variety of contexts. Editors John Oetzel and Stella Ting-Toomey, as well as expert researchers in the field, emphasize constructive conflict management from a communication perspective which places primacy in the message as the focus of conflict research and practice.

The SAGE Handbook of Political Advertising

The SAGE Handbook of Political Advertising

  • Author: Lynda Lee Kaid,Christina Holtz-Bacha
  • Publisher: SAGE Publications
  • ISBN: 1452261547
  • Category: Political Science
  • Page: 504
  • View: 3300
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The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.

The SAGE Handbook of Social Media

The SAGE Handbook of Social Media

  • Author: Jean Burgess,Alice Marwick,Thomas Poell
  • Publisher: SAGE
  • ISBN: 1473995795
  • Category: Social Science
  • Page: 662
  • View: 1771
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The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains

Handbook of Public Affairs

Handbook of Public Affairs

  • Author: Phil Harris,Craig S Fleisher
  • Publisher: SAGE
  • ISBN: 1446206858
  • Category: Business & Economics
  • Page: 616
  • View: 4918
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'When the next generation of public affairs practitioners look back to the beginning of the 21st century they will recognise the Handbook of Public Affairs as the cornerstone text on which global practice came to be based' - Tom Spencer, Executive Director, European Centre for Public Affairs 'Excelling in the practice of corporate public affairs in the 21st century will necessitate bringing together two competencies: possessing a solid professional foundation base don time-tested principles, and having the ability to reach beyond the basics by adapting the best current thinking, practices, and models available. Professionals can enhance both competencies by reading the Handbook of Public Affairs' - Brian Hawkinson, Director Center for Public Affairs Management/Public Affairs Council Washington 'Understanding the imperatives of stakeholders and special interest groups in the public domain is of increasing importance to leaders in both business and politics. However, knowing how to influence these imperatives, and design communications to proactively affect change, is a well sought-after commodity. Public affairs professionals not only understand these dynamics, but constantly strive to ensure continuous improvement in the counsel they provide and in the results they deliver. As more and more people in business, government, NGO and not-for-profit sectors are seeking out the services of public affairs practitioners, this Handbook will help readers gain a better appreciation for strategies and tactics that comprise successful public affairs campaigns' - Chris Benedetti, President, Public Affairs Association of Canada 'The Handbook is a landmark development in the field of Public Affairs, bringing together in a single volume contributions from key academics and practitioners in the field. It offers a comprehensive overview of the field for the first time and is an essential reference book to underpin practice, teaching and research in the discipline' - Professor Andrew Lock, Leeds University Business School 'The Handbook of Public Affairs is a comprehensive guide to best knowledge and practices in the field. Everyone – from business school deans to chief executive officers to seasoned public affairs executives – can find information in the Handbook of Public Affairs to help them achieve their reputation- and public policy-related goals' - Douglas G. Pinkham, President, Public Affairs Council 'For years, there has been a glaring lack of substantive academic literature to underpin the development of the public affairs profession. Throughout his distinguished career, Craig Fleisher has made a vast contribution to filling that void. In the Handbook of Public Affairs, Craig and his co-editor Phil Harris, have brought together the best minds in the field from around the globe to create a text that will surely support the development of new programs and new careers for the public affairs practitioners of tomorrow' - Randall Pearce, General Manager Ipsos Mackay Public Affairs, Sydney 'The Handbook of Public Affairs will be a valuable resource for the growing number of public affairs practitioners who seek to balance an appreciation of the global evolution of their profession with the 'hands-on' reality of applying core concepts and theories to their organisation's management practices' - Alexis Lindsay, Director, The Centre for Corporate Public Affairs (Australia) Public Affairs and particularly government relations/lobbying, have evolved in recent years from a tactic adopted by organizations to amend occasional legislation to become a managerial strategy to achieve competitive advantage. At the fore-front of research and practice in Public Affairs, this Handbook draws upon the expertise of leading figures in the field to provide a comprehensive overview of a huge growth area in organisations' strategic thinking. Articles evoke pan-national experience and are organised into four sections to help readers navigate issues and draw comparisons. Sections cover: - investigation into the development and meaning of Public Affairs - the management and practice of Public Affairs within organisations - global case studies - an overview of scholarly developments.

The SAGE Handbook of Governance

The SAGE Handbook of Governance

  • Author: Mark Bevir
  • Publisher: SAGE
  • ISBN: 1473971152
  • Category: Political Science
  • Page: 592
  • View: 5432
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The study of governance has risen to prominence as a way of describing and explaining changes in our world. The SAGE Handbook of Governance presents an authoritative and innovative overview of this fascinating field, with particular emphasis on the significant new and emerging theoretical issues and policy innovations. The Handbook is divided into three parts. Part one explores the major theories influencing current thinking and shaping future research in the field of governance. Part two deals specifically with changing practices and policy innovations, including the changing role of the state, transnational and global governance, markets and networks, public management, and budgeting and finance. Part three explores the dilemmas of managing governance, including attempts to rethink democracy and citizenship as well as specific policy issues such as capacity building, regulation, and sustainable development. This volume is an excellent resource for advanced students and researchers in political science, economics, geography, sociology, and public administration. Mark Bevir is a Professor of Political Science at the University of California, Berkeley.

The SAGE Handbook of Diplomacy

The SAGE Handbook of Diplomacy

  • Author: Costas M. Constantinou,Pauline Kerr,Paul Sharp
  • Publisher: SAGE
  • ISBN: 1473959136
  • Category: Political Science
  • Page: 722
  • View: 4943
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The SAGE Handbook of Diplomacy provides a major thematic overview of Diplomacy and its study that is theoretically and historically informed and in sync with the current and future needs of diplomatic practice . Original contributions from a brilliant team of global experts are organised into four thematic sections: Section One: Diplomatic Concepts & Theories Section Two: Diplomatic Institutions Section Three: Diplomatic Relations Section Four: Types of Diplomatic Engagement

The SAGE Handbook of Organizational Communication

The SAGE Handbook of Organizational Communication

Advances in Theory, Research, and Methods

  • Author: Linda L. Putnam,Dennis K. Mumby
  • Publisher: SAGE Publications
  • ISBN: 148331541X
  • Category: Language Arts & Disciplines
  • Page: 848
  • View: 3680
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Organizational communication as a field of study has grown tremendously over the past thirty years. This growth is characterized by the development and application of communication perspectives to research on complex organizations in rapidly changing environments. Completely re-conceptualized, The SAGE Handbook of Organizational Communication, Third Edition, is a landmark volume that weaves together the various threads of this interdisciplinary area of scholarship. This edition captures both the changing nature of the field, with its explosion of theoretical perspectives and research agendas, and the transformations that have occurred in organizational life with the emergence of new forms of work, globalization processes, and changing organizational forms. Exploring organizations as complex and dynamic, the Handbook brings a communication lens to bear on multiple organizing processes.

The SAGE Handbook of Persuasion

The SAGE Handbook of Persuasion

  • Author: James Price Dillard,Lijiang Shen
  • Publisher: SAGE
  • ISBN: 1412983134
  • Category: Language Arts & Disciplines
  • Page: 447
  • View: 7548
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The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

Handbook of Public Administration

Handbook of Public Administration

Concise Paperback Edition

  • Author: B Guy Peters,Jon Pierre
  • Publisher: SAGE
  • ISBN: 1446204782
  • Category: Political Science
  • Page: 408
  • View: 8876
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The past two decades have been marked by a period of substantial and often fundamental change in public administration. Critically reflecting on the utility of scholarly theory and the extent to which government practices inform the development of this theory, the Handbook of Public Administration was a landmark publication which served as an essential guide for both the practice of public administration today and its on-going development as an academic discipline. The Concise Paperback Edition provides a selection of 30 of the original articles in an accessible paperback format and includes a new introduction by B. Guy Peters and Jon Pierre. It is an essential point of reference for all students of public administration.

The SAGE Handbook of Risk Communication

The SAGE Handbook of Risk Communication

  • Author: Hyunyi Cho,Torsten Reimer,Katherine A. McComas
  • Publisher: SAGE Publications
  • ISBN: 1483323285
  • Category: Language Arts & Disciplines
  • Page: 376
  • View: 6975
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In this comprehensive, state-of-the-art overview of risk communication, the field’s leading experts summarize theory, current research, and practice in a range of disciplines and describe effective communication approaches for risk situations in diverse contexts, such as health, environment, science, technology, and crisis. Offering practical insights, the contributors consider risk communication in all contexts and applications—interpersonal, organizational, and societal—offering a wider view of risk communication than other volumes. Importantly, the handbook emphasizes the communication side of risk communication, providing integrative knowledge about the models, audiences, messages, and the media and channels necessary for effective risk communication that enables informed judgments and actions regarding risk. Editors Hyunyi Cho, Torsten Reimer, and Katherine McComas have significantly contributed to the field of risk communication with this important reference work—a must-have for students, scholars, and risk and crisis communication professionals.

The SAGE Handbook of Digital Journalism

The SAGE Handbook of Digital Journalism

  • Author: Tamara Witschge,C. W. Anderson,David Domingo,Alfred Hermida
  • Publisher: SAGE
  • ISBN: 1473955068
  • Category: Language Arts & Disciplines
  • Page: 624
  • View: 7447
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The production and consumption of news in the digital era is blurring the boundaries between professionals, citizens and activists. Actors producing information are multiplying, but still media companies hold central position. Journalism research faces important challenges to capture, examine, and understand the current news environment. The SAGE Handbook of Digital Journalism starts from the pressing need for a thorough and bold debate to redefine the assumptions of research in the changing field of journalism. The 38 chapters, written by a team of global experts, are organised into four key areas: Section A: Changing Contexts Section B: News Practices in the Digital Era Section C: Conceptualizations of Journalism Section D: Research Strategies By addressing both institutional and non-institutional news production and providing ample attention to the question ‘who is a journalist?’ and the changing practices of news audiences in the digital era, this Handbook shapes the field and defines the roadmap for the research challenges that scholars will face in the coming decades.

The SAGE Handbook of Social Media Research Methods

The SAGE Handbook of Social Media Research Methods

  • Author: Luke Sloan,Anabel Quan-Haase
  • Publisher: SAGE
  • ISBN: 1473987210
  • Category: Social Science
  • Page: 728
  • View: 8789
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The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with 'big and broad data', from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.

The SAGE Handbook of Nature

The SAGE Handbook of Nature

  • Author: Terry Marsden
  • Publisher: SAGE
  • ISBN: 1526421976
  • Category: Science
  • Page: 1744
  • View: 1072
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The SAGE Handbook of Nature offers an ambitious retrospective and prospective overview of the field that aims to position Nature, the environment and natural processes, at the heart of interdisciplinary social sciences. The three volumes are divided into the following parts: INTRODUCTION TO THE HANDBOOK NATURAL AND SOCIO-NATURAL VULNERABILITIES: INTERWEAVING THE NATURAL & SOCIAL SCIENCES SPACING NATURES: SUSTAINABLE PLACE MAKING AND ADAPTATION COUPLED AND (DE-COUPLED) SOCIO-ECOLOGICAL SYSTEMS RISK AND THE ENVIRONMENT: SOCIAL THEORIES, PUBLIC UNDERSTANDINGS, & THE SCIENCE-POLICY INTERFACE HUNGRY AND THIRSTY CITIES AND THEIR REGIONS CRITICAL CONSUMERISM AND ITS MANUFACTURED NATURES GENDERED NATURES AND ECO-FEMINISM REPRODUCTIVE NATURES: PLANTS, ANIMALS AND PEOPLE NATURE, CLASS AND SOCIAL INEQUALITY BIO-SENSITIVITY & THE ECOLOGIES OF HEALTH THE RESOURCE NEXUS AND ITS RELEVANCE SUSTAINABLE URBAN COMMUNITIES RURAL NATURES AND THEIR CO-PRODUCTION This handbook is a key critical research resource for researchers and practitioners across the social sciences and their contributions to related disciplines associated with the fast developing interdisciplinary field of sustainability science.