Search Results for "understanding-media-the-extensions-of-man"

Understanding Media

Understanding Media

The Extensions of Man

  • Author: Marshall McLuhan
  • Publisher: London : Routledge
  • ISBN: 9780415253970
  • Category: Social Science
  • Page: 392
  • View: 6769
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Written 20 years before the PC revolution and 30 years before the rise of the Internet, Marshall McLuhan believed that the message of electronic media foretold the end of humanity as it was known.

Understanding Media

Understanding Media

The Extensions of Man

  • Author: Marshall McLuhan
  • Publisher: Createspace Independent Publishing Platform
  • ISBN: 9781537430058
  • Category:
  • Page: 396
  • View: 2933
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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Understanding New Media

Understanding New Media

Extending Marshall McLuhan

  • Author: Robert K. Logan
  • Publisher: Peter Lang
  • ISBN: 9781433111266
  • Category: Biography & Autobiography
  • Page: 389
  • View: 2052
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Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a Global Village, making us more interconnected than television, The closing of the gap between consumers and producers, The elimination of space and time as barriers to communication, And The melting of national borders. He is also famously remembered for coining the expression: The medium is the message. These predictions form the genesis of this new volume by Robert Logan – a friend and colleague who worked with McLuhan. Logan argues that these predictions are more pronounced today than when McLuhan first made them in the '60s. In Understanding New Media Logan expertly serves to update Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. Understanding New Media is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. The volume comes with an accompanying website. Visit understandingnewmedia.org For The latest updates on this book.

Media Research

Media Research

Technology, Art and Communication

  • Author: Marshall McLuhan
  • Publisher: Routledge
  • ISBN: 1134393210
  • Category: Social Science
  • Page: 194
  • View: 6272
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Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada. He is best known, however, as the founding father of media studies. McLuhan was Director of the Center for Culture and Technology at the University of Toronto. Among his ground-breaking works on the psychic and social dimensions of communication technology are The Gutenberg Galaxy (1962); Understanding Media: the Extensions of Man (1964); and The Medium Is the Massage: An Inventory of Effects (1967). Michel Moos' premise is that Marshall McLuhan's importance derives from his achievements in rethinking the entire process of education and training itself, not with his popular fame as media guru, and he analyzes McLuhan's work from the feedback effect his vision continues to provide, rather than from the perspective of interpreting McLuhan's pronouncements on the electronic media. Moos contrasts McLuhan's thoughts with those of such thinkers as Roland Barthes, Fredric Jameson, Friedrich Kittler, Donna Haraway, and Deleuze and Guattari, and renders an updated account of the effect of the mass media on our society and ourselves. The concept "the medium is the message" is the hub around which Marshall McLuhan's explorations revolved. McLuhan's interests ranged from sixteenth-century literature to twentieth-century business practices. With wit and literary flair, he reported the media's influence on society and on the individual. He concluded that we could not escape being transformed by the forces that are hidden deeply within the electronic telecommunications revolution of the sixties. For McLuhan, the new mediums of film, television, and the emerging realm of the digital were the modern equivalent of Gutenberg's printing press. Essays by M. McLuhan. Edited and with a Commentary by M.A. Moos.

Digital Communication in Medical Practice

Digital Communication in Medical Practice

  • Author: Nancy B. Finn,William F. Bria
  • Publisher: Springer Science & Business Media
  • ISBN: 9781848823556
  • Category: Medical
  • Page: 171
  • View: 455
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Introducing Digital Communications into Your Medical Practice discusses how electronic medical records and personal health records now digitize patient information and make it accessible for review and easy to update by both doctors and patients. The text emphasizes on how the use of email and the internet will help patients to schedule appointments, access test results and research healthcare options. In addition, topics discussed include stories on how simple everyday telemedicine tools, such as telephones with cameras attached, enable doctors and nurses to carry on conversations with patients who are homebound and need daily monitoring. The text addresses the legislative initiatives that will protect physician and patients from the unauthorized access to medical records as well as discussing how e-prescribing doctor/pharmacist teams and automated databases help patients manage their medications more effectively. Case studies are also provided to illustrate real life situations showing how this technology is deployed and why it is so critical to healthcare.

From Cliché to Archetype

From Cliché to Archetype

  • Author: Marshall McLuhan,Wilfred Watson
  • Publisher: Gingko PressInc
  • ISBN: 9781584230663
  • Category: Literary Criticism
  • Page: 171
  • View: 4962
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McLuhan mines the greats of modern literature, such as Yeats, Eliot and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms clich and archetype are not confined to language but are shown to have counterparts in the non-linguistic world.

The Word of Mouse

The Word of Mouse

New Age of Networked Media

  • Author: Jim Banister
  • Publisher: Agate Publishing
  • ISBN: 9781572846326
  • Category: Business & Economics
  • Page: 216
  • View: 2525
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An essential guide to how the rapid convergence of media and digital technology will unfold over the coming years, and how our conceptions of “programming” and “consumers” will be transformed by the increasing primacy of networked media. Jim Banister provides cogent analyses of how and why certain high-profile “internet” companies have become models; outlines what different kinds of businesses need to do in order to harness the still largely untapped potential of networked media; and shows why the entertainment industry’s efforts to resist the changes in consumer behavior are misguided at best, and doomed at worst. This is a must-read for everyone from business and media professionals to regular consumers.

The Cyborg Experiments

The Cyborg Experiments

The Extensions of the Body in the Media Age

  • Author: Joanna Zylinska
  • Publisher: A&C Black
  • ISBN: 9780826459039
  • Category: Science
  • Page: 239
  • View: 8240
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The Cyborg Experiments analyzes the challenges posed to corporeality by techology. Taking as their starting point the work of the highly influential performance artists Orlan and Stelarc, the essays in this timely and important collection raise a number of questions in relation to new conceptions of embodiment, identity and otherness in the age of new technologies: Has the body become obsolete? Does transgender challenge traditional ideas of agency? Have we always been cyborgs?In addition to highlighting the playful character of digital aesthetics, the contributors investigate ethical issues concerning the ownership of our bodies and the experiments we perform on them. In this way the book explores how humanism, and ideas of "the human", have been placed under increasing scrutiny as a result of new developments in science, media and communications.Contributors:John Appleby, Rachel Armstrong, Fred Botting, Julie Clarke, Gary Hall, Chris Hables Gray, Meredith Jones, Orlan, Mark Poster, Jay Prosser, E. A. Scheer, Zod Sofia, Stelarc, Scott Wilson, Joanna Zylinska>

Communication Studies

Communication Studies

The Essential Resource

  • Author: Andrew Beck,Peter Bennett,Peter Wall
  • Publisher: Psychology Press
  • ISBN: 9780415287937
  • Category: Language Arts & Disciplines
  • Page: 352
  • View: 1012
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A comprehensive collection of primary source material for those studying communications at university and pre-university level. The editors discuss the significance of each piece of writing, identify key theoretical terms and positions and explain its importance for communication studies.