Search Results for "web-marketing-all-in-one-for-dummies"

Web Marketing All-in-One For Dummies

Web Marketing All-in-One For Dummies

  • Author: Arnold,Michael Becker,Marty Dickinson,Ian Lurie,Elizabeth Marsten
  • Publisher: John Wiley & Sons
  • ISBN: 1118281675
  • Category: Business & Economics
  • Page: 936
  • View: 6446
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Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

Social Media Marketing All-in-One For Dummies

Social Media Marketing All-in-One For Dummies

  • Author: Jan Zimmerman,Deborah Ng
  • Publisher: John Wiley & Sons
  • ISBN: 1119329922
  • Category: Business & Economics
  • Page: 744
  • View: 1421
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The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

Digitales Marketing für Dummies

Digitales Marketing für Dummies

  • Author: Ryan Deiss,Russ Henneberry
  • Publisher: John Wiley & Sons
  • ISBN: 3527812466
  • Category: Business & Economics
  • Page: 360
  • View: 6583
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Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Marketing für Dummies

Marketing für Dummies

  • Author: Alexander Hiam
  • Publisher: John Wiley & Sons
  • ISBN: 3527642900
  • Category: Business & Economics
  • Page: 380
  • View: 8518
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Egal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! Der Marketing-Experte Alexander Hiam vermittelt Ihnen in dieser Neuauflage seines Bestsellers alle Grundlagen, Trends und Strategien für ein erfolgreiches Marketing. Angefangen bei der Aufstellung eines Marketingplans, der Ihr Budget nicht aus der Bahn wirft, erfahren Sie hier Schritt für Schritt, welche Möglichkeiten sich Ihnen im Marketing-Alltag bieten und auf welchen Wegen Sie Ihre Zielgruppe am besten erreichen. Zahlreiche Beispiele aus der Praxis zeigen Ihnen, was Sie beim Schalten von Anzeigen für Print, Radio, Fernsehen oder Internet beachten sollten und wie Sie größere Veranstaltungen optimal vorbereiten.

Facebook Marketing für Dummies

Facebook Marketing für Dummies

  • Author: John Haydon,Paul Dunay,Richard Krueger
  • Publisher: John Wiley & Sons
  • ISBN: 3527708235
  • Category:
  • Page: 326
  • View: 5367
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Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

Suchmaschinenoptimierung für Dummies

Suchmaschinenoptimierung für Dummies

  • Author: Peter Kent
  • Publisher: Wiley-VCH
  • ISBN: 9783527703173
  • Category: Computers
  • Page: 316
  • View: 4073
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Früher schaute man in die Gelben Seiten oder ins Lexikon, heutzutage ist die Recherche über's Internet für die meisten selbstverständlich geworden. Bei Suchmaschinen wie Google & Co. gut platziert zu sein, sollte daher auch zum Marketing einer jeden Firma gehören. Dieses Buch verrät, was man beachten sollte, was man tun und was man besser lassen sollte, um bei Suchmaschinen gut platziert zu sein.

E-Mail Marketing For Dummies

E-Mail Marketing For Dummies

  • Author: John Arnold
  • Publisher: John Wiley & Sons
  • ISBN: 9781118075760
  • Category: Business & Economics
  • Page: 384
  • View: 1251
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Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide.

Facebook für Dummies

Facebook für Dummies

  • Author: Leah Pearlman,Carolyn Abram,Sebastian Schroer
  • Publisher: John Wiley & Sons
  • ISBN: 3527709533
  • Category:
  • Page: 234
  • View: 4843
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Facebook ist die perfekte Plattform, um sich oder seine Firma ins rechte Licht zu setzen und zugleich berufliche wie private Kontakte zu knüpfen. Leah Pearlman und Carolyn Abram erklären, was Facebook ausmacht und zeigen Ihnen all das, was Sie wissen sollten, um perfekt zu networken: vom Anlegen des eigenen Profils über das Knüpfen eines Netzwerks bis hin zum professionellen Einsatz von Facebook.

Search Engine Optimization All-in-One For Dummies

Search Engine Optimization All-in-One For Dummies

  • Author: Bruce Clay,Susan Esparza
  • Publisher: John Wiley & Sons
  • ISBN: 1118119134
  • Category: Business & Economics
  • Page: 840
  • View: 540
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Ten minibooks cover all you need to know about search engine optimization Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO. Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You'll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results. Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO Search no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

Facebook Marketing All-in-One For Dummies

Facebook Marketing All-in-One For Dummies

  • Author: Andrea Vahl,John Haydon,Jan Zimmerman
  • Publisher: John Wiley & Sons
  • ISBN: 1118816005
  • Category: Business & Economics
  • Page: 792
  • View: 8210
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Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive. Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing are important Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.

AdWords für Dummies

AdWords für Dummies

  • Author: Howard Jacobson,Howie Jacobson
  • Publisher: John Wiley & Sons
  • ISBN: 9783527704446
  • Category: Google
  • Page: 394
  • View: 507
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Das Internet bietet ungeahnte Werbemöglichkeiten für Unternehmen. Aber man muss sie auch zu nutzen wissen. Google AdWords ist ein cleveres Onlinemarketing-Tool, mit dem Sie Ihre Website für noch mehr Kunden attraktiv machen können. Der Onlinemarketing-Spezialist Howard Jacobson zeigt Ihnen von der Anmeldung über die Ausarbeitung einer Marketingstrategie bis hin zur ihrer Perfektionierung, wie Sie Google AdWords professionell nutzen und gewinnbringend einsetzen. Sie erfahren, wie Sie die richtigen Suchbegriffe auswählen, um Kunden anzulocken, wie Sie Ihren Markt erforschen, eine Direktmarketing-Strategie entwickeln und den Erfolg Ihrer Anzeigen analysieren und optimieren. Starten Sie durch mit 25 Euro Startguthaben - So wird Ihr Internetauftritt ein Erfolg!

Marketing For Dummies

Marketing For Dummies

  • Author: Alexander Hiam
  • Publisher: John Wiley & Sons
  • ISBN: 111888065X
  • Category: Business & Economics
  • Page: 384
  • View: 4630
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Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.

Netzwerke für Dummies

Netzwerke für Dummies

  • Author: Doug Lowe
  • Publisher: John Wiley & Sons
  • ISBN: 3527815430
  • Category: Computers
  • Page: 510
  • View: 6465
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Google Business Solutions All-in-One For Dummies

Google Business Solutions All-in-One For Dummies

  • Author: Bud E. Smith,Ryan C. Williams
  • Publisher: John Wiley & Sons
  • ISBN: 0470506482
  • Category: Computers
  • Page: 864
  • View: 2517
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Starting and Running a Small Business For Canadians For Dummies All-in-One

Starting and Running a Small Business For Canadians For Dummies All-in-One

  • Author: John Aylen
  • Publisher: John Wiley & Sons
  • ISBN: 1118223896
  • Category: Business & Economics
  • Page: 672
  • View: 9687
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The comprehensive, six-in-one package small business entrepreneurs can't afford to be without With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers' ventures meet with success. The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire Includes the financial advice that keeps new businesses from folding within their first five years Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.

WordPress für Dummies

WordPress für Dummies

  • Author: Lisa Sabin-Wilson
  • Publisher: John Wiley & Sons
  • ISBN: 3527804986
  • Category: Computers
  • Page: 432
  • View: 4571
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Gestalten Sie mit WordPress Ihre Website - auch wenn Sie keinerlei Vorkenntnisse haben! Profitieren Sie von Tausenden meist kostenlosen Design-Vorlagen, den WordPress-Themes. WordPress begann als einfache Weblog-Software und ist inzwischen das beliebteste System zur Gestaltung von Webseiten ?berhaupt. Dieser Entwicklung tr?gt dieses Buch Rechnung: Hier finden Sie Rat und Hilfe - als Blogger, als Webseiten-Designer, als Anf?nger und als Umsteiger. Schritt f?r Schritt erfahren Sie, wie Sie Ihre Webseite oder Ihren Blog aufbauen, Bilder und Videos einbinden und vieles mehr.

Business Writing For Dummies

Business Writing For Dummies

  • Author: Natalie Canavor
  • Publisher: John Wiley & Sons
  • ISBN: 1118583620
  • Category: Business & Economics
  • Page: 384
  • View: 2808
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How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences

Starting an Online Business All-in-One For Dummies

Starting an Online Business All-in-One For Dummies

  • Author: Shannon Belew,Joel Elad
  • Publisher: John Wiley & Sons
  • ISBN: 1119315530
  • Category: Business & Economics
  • Page: 912
  • View: 5243
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Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. Discover your niche and create a business plan Design your website and storefront Increase your reach and market with social media Choose the best web host for your needs If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!

Storytelling in sozialen Medien

Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

  • Author: Gary Vaynerchuk
  • Publisher: books4success
  • ISBN: 3864705312
  • Category: Business & Economics
  • Page: 224
  • View: 1881
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Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.