Search Results for "web-marketing-all-in-one-for-dummies"

Web Marketing All-in-One For Dummies

Web Marketing All-in-One For Dummies

  • Author: John Arnold,Michael Becker,Marty Dickinson,Ian Lurie,Elizabeth Marsten
  • Publisher: John Wiley & Sons
  • ISBN: 1118281675
  • Category: Business & Economics
  • Page: 936
  • View: 800
DOWNLOAD NOW »
Build an online presence for your business with webmarketing Why buy several books on web marketing when you can buy justone? With this must-have resource, five marketing professionalsteam up to share their expertise in the field of web marketing sothat you can benefit from their know-how. Covering everything fromsite building, search engine optimization, and web analytics toonline advertising, e-mail marketing, and harnessing the potentialof social media, this team of web marketing gurus brings theirinsight and experience to the table and it's yours for thetaking. Provides invaluable advice for establishing a web presence andgetting your message out with online advertising Zeroes in on search engine optimization so that your site canbe discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understandingof your web marketing efforts Details ways to establish an online voice with blogging andpodcasting Walks you through the potential of social media marketing withFacebook, Twitter, and Google+ Looks at various options for getting your message onto mobileplatforms Web Marketing All in One For Dummies, 2nd Edition showsyou how to get your online name out there so that customers canfind you easily.

Web Marketing All-in-One Desk Reference For Dummies

Web Marketing All-in-One Desk Reference For Dummies

  • Author: John Arnold,Ian Lurie,Marty Dickinson,Elizabeth Marsten,Michael Becker
  • Publisher: John Wiley & Sons
  • ISBN: 0470413980
  • Category: Business & Economics
  • Page: 936
  • View: 3905
DOWNLOAD NOW »
Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Web Marketing All-in-One Desk Reference For Dummies

Web Marketing All-in-One Desk Reference For Dummies

  • Author: Arnold,Ian Lurie,Marty Dickinson,Elizabeth Marsten,Michael Becker
  • Publisher: John Wiley & Sons
  • ISBN: 0470483652
  • Category: Business & Economics
  • Page: 768
  • View: 904
DOWNLOAD NOW »

Social Media Marketing All-in-One For Dummies

Social Media Marketing All-in-One For Dummies

  • Author: Jan Zimmerman,Deborah Ng
  • Publisher: John Wiley & Sons
  • ISBN: 1118282302
  • Category: Business & Economics
  • Page: 792
  • View: 7966
DOWNLOAD NOW »
Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

Digitales Marketing für Dummies

Digitales Marketing für Dummies

  • Author: Ryan Deiss,Russ Henneberry
  • Publisher: John Wiley & Sons
  • ISBN: 3527812466
  • Category: Business & Economics
  • Page: 360
  • View: 4908
DOWNLOAD NOW »
Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Marketing für Dummies

Marketing für Dummies

  • Author: Alexander Hiam
  • Publisher: John Wiley & Sons
  • ISBN: 3527642900
  • Category: Business & Economics
  • Page: 380
  • View: 824
DOWNLOAD NOW »
Egal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! Der Marketing-Experte Alexander Hiam vermittelt Ihnen in dieser Neuauflage seines Bestsellers alle Grundlagen, Trends und Strategien für ein erfolgreiches Marketing. Angefangen bei der Aufstellung eines Marketingplans, der Ihr Budget nicht aus der Bahn wirft, erfahren Sie hier Schritt für Schritt, welche Möglichkeiten sich Ihnen im Marketing-Alltag bieten und auf welchen Wegen Sie Ihre Zielgruppe am besten erreichen. Zahlreiche Beispiele aus der Praxis zeigen Ihnen, was Sie beim Schalten von Anzeigen für Print, Radio, Fernsehen oder Internet beachten sollten und wie Sie größere Veranstaltungen optimal vorbereiten.

Facebook Marketing für Dummies

Facebook Marketing für Dummies

  • Author: John Haydon,Paul Dunay,Richard Krueger
  • Publisher: John Wiley & Sons
  • ISBN: 3527708235
  • Category:
  • Page: 326
  • View: 3860
DOWNLOAD NOW »
Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

E-Mail Marketing For Dummies

E-Mail Marketing For Dummies

  • Author: Arnold
  • Publisher: John Wiley & Sons
  • ISBN: 1118075757
  • Category: Business & Economics
  • Page: 384
  • View: 5732
DOWNLOAD NOW »
Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide.

Facebook für Dummies

Facebook für Dummies

  • Author: Leah Pearlman,Carolyn Abram,Sebastian Schroer
  • Publisher: John Wiley & Sons
  • ISBN: 3527709533
  • Category:
  • Page: 234
  • View: 2359
DOWNLOAD NOW »
Facebook ist die perfekte Plattform, um sich oder seine Firma ins rechte Licht zu setzen und zugleich berufliche wie private Kontakte zu knüpfen. Leah Pearlman und Carolyn Abram erklären, was Facebook ausmacht und zeigen Ihnen all das, was Sie wissen sollten, um perfekt zu networken: vom Anlegen des eigenen Profils über das Knüpfen eines Netzwerks bis hin zum professionellen Einsatz von Facebook.

Building Websites All-in-One For Dummies

Building Websites All-in-One For Dummies

  • Author: David Karlins,Doug Sahlin
  • Publisher: John Wiley & Sons
  • ISBN: 1118283481
  • Category: Computers
  • Page: 816
  • View: 3830
DOWNLOAD NOW »
Ten minibooks in one! The perfect reference for beginning webbuilders This hefty, 800+ page book is your start-to-finish roadmap forbuilding a web site for personal or professional use. Even ifyou're completely new to the process, this book is packed witheverything you need to know to build an attractive, usable, andworking site. In addition to being a thorough reference on thebasics, this updated new edition also covers the very latest trendsand tools, such as HTML5, mobile site planning for smartphones andtablets, connecting with social media, and more. Packs ten minibooks into one hefty reference: Preparation, SiteDesign, Site Construction, Web Graphics, Multimedia, InteractiveElements, Form Management, Social Media Integration, SiteManagement, and Case Studies Covers the newest trends and tools, including HTML5, the newAdobe Create Suite, and connecting with social media Offers in-depth reviews and case studies of existing sitescreated for a variety of purposes and audiences, such as blog sitesand non-profit sites Walks you through essential technologies, includingDreamweaver, HTML, CSS, JavaScript, PHP, and more Plan, build, and maintain a site that does exactly what youneed, with Building Web Sites All-In-One For Dummies, 3rdEdition.

Marketing For Dummies

Marketing For Dummies

  • Author: Alexander Hiam
  • Publisher: John Wiley & Sons
  • ISBN: 111888065X
  • Category: Business & Economics
  • Page: 384
  • View: 8041
DOWNLOAD NOW »
Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.

AdWords für Dummies

AdWords für Dummies

  • Author: Howard Jacobson,Howie Jacobson
  • Publisher: John Wiley & Sons
  • ISBN: 9783527704446
  • Category: Google
  • Page: 394
  • View: 3730
DOWNLOAD NOW »
Das Internet bietet ungeahnte Werbemöglichkeiten für Unternehmen. Aber man muss sie auch zu nutzen wissen. Google AdWords ist ein cleveres Onlinemarketing-Tool, mit dem Sie Ihre Website für noch mehr Kunden attraktiv machen können. Der Onlinemarketing-Spezialist Howard Jacobson zeigt Ihnen von der Anmeldung über die Ausarbeitung einer Marketingstrategie bis hin zur ihrer Perfektionierung, wie Sie Google AdWords professionell nutzen und gewinnbringend einsetzen. Sie erfahren, wie Sie die richtigen Suchbegriffe auswählen, um Kunden anzulocken, wie Sie Ihren Markt erforschen, eine Direktmarketing-Strategie entwickeln und den Erfolg Ihrer Anzeigen analysieren und optimieren. Starten Sie durch mit 25 Euro Startguthaben - So wird Ihr Internetauftritt ein Erfolg!

Netzwerke für Dummies

Netzwerke für Dummies

  • Author: Doug Lowe,Gerhard Franken
  • Publisher: John Wiley & Sons
  • ISBN: 3527802983
  • Category: Computers
  • Page: 510
  • View: 7414
DOWNLOAD NOW »
Dieses Buch hilft Ihnen bei der Installation, Konfiguration und Administration Ihres ersten Netzwerks, ganz egal, ob Sie es zu Hause oder beruflich einrichten. Doug Lowe unterstützt Sie bei der Auswahl des Betriebssystems, bei der Verlegung der Kabel und bei der Installation des Serverrechners und der darauf laufenden Software. Und dann geht es ran ans Netz: Benutzerkonten einrichten, Datei-, Mail- und Webserver konfigurieren, Mobilgeräte integrieren und vieles mehr. Und natürlich kommen auch die Themen Backup, Sicherheit und Leistungsoptimierung nicht zu kurz. Das Buch hat den Fokus auf Windows-Servern, geht aber gelegentlich auch auf die Alternativen Linux und Mac OS ein.

Facebook Marketing All-in-One For Dummies

Facebook Marketing All-in-One For Dummies

  • Author: Amy Porterfield,Phyllis Khare,Andrea Vahl
  • Publisher: John Wiley & Sons
  • ISBN: 1118466802
  • Category: Business & Economics
  • Page: 696
  • View: 9521
DOWNLOAD NOW »

Google Business Solutions All-in-One For Dummies

Google Business Solutions All-in-One For Dummies

  • Author: Bud E. Smith,Ryan C. Williams
  • Publisher: John Wiley & Sons
  • ISBN: 0470506482
  • Category: Computers
  • Page: 864
  • View: 3308
DOWNLOAD NOW »

Starting and Running a Small Business For Canadians For Dummies All-in-One

Starting and Running a Small Business For Canadians For Dummies All-in-One

  • Author: John Aylen
  • Publisher: John Wiley & Sons
  • ISBN: 1118223896
  • Category: Business & Economics
  • Page: 672
  • View: 2116
DOWNLOAD NOW »
The comprehensive, six-in-one package small business entrepreneurs can't afford to be without With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers' ventures meet with success. The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire Includes the financial advice that keeps new businesses from folding within their first five years Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.

Web Marketing For Dummies

Web Marketing For Dummies

  • Author: Jan Zimmerman
  • Publisher: John Wiley & Sons
  • ISBN: 9780470134566
  • Category: Business & Economics
  • Page: 408
  • View: 1538
DOWNLOAD NOW »
Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting. Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to: Understand online marketing essentials Prepare an online business plan Design the look and feel of your site Create a concept, develop content, and make it accessible Know the key components of an online store Use buzzing, e-mailing, and other advertising tactics Make your site search engine friendly Handle Web transactions with ease Stay out of legal trouble Wow customers with new technology This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!

Search Engine Optimization All-in-One For Dummies

Search Engine Optimization All-in-One For Dummies

  • Author: Bruce Clay,Susan Esparza
  • Publisher: John Wiley & Sons
  • ISBN: 9780470495407
  • Category: Business & Economics
  • Page: 768
  • View: 3325
DOWNLOAD NOW »

Starting an Online Business All-in-One For Dummies

Starting an Online Business All-in-One For Dummies

  • Author: Shannon Belew,Joel Elad
  • Publisher: John Wiley & Sons
  • ISBN: 1119315522
  • Category: Business & Economics
  • Page: 912
  • View: 478
DOWNLOAD NOW »
Giving your customers shipping options

Business Writing For Dummies

Business Writing For Dummies

  • Author: Natalie Canavor
  • Publisher: John Wiley & Sons
  • ISBN: 1118583620
  • Category: Business & Economics
  • Page: 384
  • View: 8490
DOWNLOAD NOW »
How many pieces of paper land on your desk each day, or emailsin your inbox? Your readers – the people you communicate withat work – are no different. So how can you make your communication stand out from the pileand get the job done? Whether you’re crafting a short andsweet email or bidding for a crucial project, Business WritingFor Dummies is the only guide you need. Inside you’llfind: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a readeroff Crucial tips for self-editing and revision techniques toheighten your impact Lots of practical advice and examples covering a range ofdifferent types of communication, including emails, letters, majorbusiness documents such as reports and proposals, promotionalmaterials, web copy and blogs - even tweets The global touch - understand the key differences in writtencommunication around the world, and how to tailor your writing forinternational audiences