Search Results for "a-framework-for-marketing-management-global-edition"

Framework for Marketing Management

Framework for Marketing Management

  • Author: Philip T. Kotler,Kevin Lane Keller
  • Publisher: Pearson
  • ISBN: 0133871517
  • Category: Business & Economics
  • Page: 360
  • View: 4228
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

A Framework for Marketing Management

A Framework for Marketing Management

  • Author: Philip Kotler
  • Publisher: N.A
  • ISBN: N.A
  • Category: Business & Economics
  • Page: 363
  • View: 5830
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Aimed at undergraduates and MBA courses, this text focuses on key points of marketing management, such as how to analyze the market, how to develop strategies and how to deliver and manage effective marketing programmes.

Marketing Management, Global Edition

Marketing Management, Global Edition

  • Author: Philip Kotler,Kevin Lane Keller
  • Publisher: Pearson Higher Ed
  • ISBN: 1292092718
  • Category: Business & Economics
  • Page: 832
  • View: 6893
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For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Global Marketing Management

Global Marketing Management

  • Author: Kiefer Lee,Steve Carter
  • Publisher: Oxford University Press
  • ISBN: 0199609705
  • Category: Business & Economics
  • Page: 578
  • View: 9867
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'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.

Business-to-Business Marketing Management

Business-to-Business Marketing Management

Strategies, Cases and Solutions

  • Author: Mark S. Glynn,Arch G. Woodside
  • Publisher: Emerald Group Publishing
  • ISBN: 1780525761
  • Category: Business & Economics
  • Page: 360
  • View: 5080
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This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.

Beyond Hofstede

Beyond Hofstede

Culture Frameworks for Global Marketing and Management

  • Author: Cheryl Nakata
  • Publisher: Springer
  • ISBN: 0230240836
  • Category: Business & Economics
  • Page: 290
  • View: 9308
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Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Marketing Management in China

Marketing Management in China

  • Author: Philip Kotler,Kevin Lane Keller,Taihong Lu
  • Publisher: Prentice Hall
  • ISBN: N.A
  • Category: Business & Economics
  • Page: 625
  • View: 7844
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Marketing Management in China, 1st Edition, brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista of marketing management. With content shaped to reflect the world`s fastest burgeoning economy, this is one textbook the marketing student seeking to understand China cannot do without This adaptation provides hard-to-find and well-researched China cases that offer insights into the local marketing situation. These cases cover a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas; to provide readers with a well-balanced understanding At the same time, the text and language has been made more concise and accessible without losing the original Kotler`s and Keller`s depth and insight to the subject. This offers busy executives and students alike, an opportunity to grasp key marketing concepts quickly and effortlessly

Entrepreneurship and Marketing

Entrepreneurship and Marketing

Critical Concepts (Custom Edition)

  • Author: Scarborough
  • Publisher: N.A
  • ISBN: 9781488610424
  • Category: Entrepreneurship
  • Page: 223
  • View: 5580
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This custom edition is published for Southern Cross University.

Principles of Marketing

Principles of Marketing

A Value-Based Approach

  • Author: Ayantunji Gbadamosi
  • Publisher: Macmillan International Higher Education
  • ISBN: 0230392695
  • Category: Business & Economics
  • Page: 428
  • View: 8677
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Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. In Principles of Marketing each part of the marketing process is explored from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Key Features: * Adopts a value-based approach throughout * Presents the fundamentals of marketing in a clear and concise manner * Fully developed pedagogy to aid student learning * Real-life international case studies show marketing in action * Dedicated chapter on social media and Internet marketing * ESL feature helps international students get to grips with complex vocabulary Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.