Offers roadmaps and tools for responding to the needs of learners, educators, trainers, and administrators. This book is useful to employees, faculty members, associate deans, deans, and program directors both in public and private education arenas. It offers techniques, tips and guidelines for the creation of an effective learning environment.

The author has organized 33 years of expertise in Continuing Education into a comprehensive and practical guide to the leadership skills, behaviors and knowledge needed to guide any Continuing Education enterprise past the pitfalls and toward the opportunities available. To meet the needs of adults ages 22 to 85 who are flocking back to school, nearly every college and university has been establishing, and growing their Continuing Education entity. Yet until now there has been very little education for leadership in this rapidly growing field. From management and marketing knowledge to an understanding of the academic culture and creating a work environment that encourages creativity, current theory is intertwined with its implications for the specific task of leading a successful Continuing Education effort. The book begins with the process of developing a vision for the Continuing Education enterprise and conveying that vision to the staff, faculty and the rest of the institution, then moves on to setting the direction and goals of the organization, staff development, understanding and influencing the political environment, and developing the skills of participative management that lead to program strength and creativity. Readers will find insightful discussions of the challenges Continuing Education enterprises face in the years ahead and difference between administration and leadership. Also included is an in-depth presentation of management theory and techniques and marketing concepts as they apply to higher education. The books extraordinary contribution is a wealth of detailed information on the specifics of creating a thriving Continuing Education program. Topics includes ways to motivate staff members, develop crucial liaisons and build resources and budgets; guidelines for strategic planning, managing change, and creating dynamic work groups; specific techniques for creative and analytical problem solving; and an extensive collection of useful tools, including questionnaires, models, diagrams, charts, summaries and direct interactive marketing tips. Features include: Specifically targets leadership skills needed in Continuing Education. Discusses internal and external challenges and processes. Applies important research in leadership behaviors to the specific environment of Continuing Education enterprises within higher education institutions. Offers dozens of tools: models, questionnaires, diagrams, charts, summaries and samples. Includes how-to information on strategic planning, budgeting, proposal writing, and direct marketing.

In these pages you'll find a comprehensive and practical guide to the leadership skills, behaviors, and knowledge needed to guide any Continuing or Distance Education program past the pitfalls and toward the opportunities that abound. From management and marketing knowledge to an understanding of the academic culture and ways to create a work environment that encourages creativity, you'll find current theory intertwined with its implications for the specific task of leading a successful Continuing Education effort.

Universities, particularly those with a strong research orientation, are being challenged by new developments such as the information technology revolution and the ever-greater complexity of social and scientific problems. Society is making fresh demands on universities and in response they are lowering their external walls to collaborate with government and industry. The resulting effects on education, research, and regional economic growth deserve investigation. So do the effects on universities wishing to uphold their academic values once they have left the ivory tower. In order to effectively address the multifaceted challenges of tomorrow, universities must also lower their internal walls and stimulate close collaboration between disciplines in a variety of ways. This book examines the new world facing universities and offers a series of recommendations on how to meet the challenges. Contributors include James J. Duderstadt (University of Michigan), Werner Z. Hirsch (UCLA), Charles F. Kennel (University of California, San Diego), Peter Lorange (IMD), Jacob Nuesch (Federal Institute of Technology, Zurich), Peter Preuss (University of California), Frank H. T. Rhodes (American Philosophical Society), Henry Rosovsky (Harvard University), William J. Schopf (University of California, Los Angeles), Lucy Smith (University of Oslo), Ueli Suter (Federal Institute of Technology, Zurich), Leslie Wagner (Leeds Municipal University), Marie Walshok (University of California, San Diego), Luc E. Weber (University of Geneva), and Harold M. Williams (Getty Trust).