Search results for: brand-vision-cards

Brand Vision Cards

Author : Ingvar Jónsson
File Size : 44.98 MB
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From Brand Vision to Brand Evaluation

Author : Leslie de Chernatony
File Size : 64.18 MB
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Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.

CIM Revision Cards Marketing Communications

Author : Gill Wood
File Size : 46.67 MB
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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

CIM Revision Cards 05 06 Marketing Communications

Author : marketing Knowledge
File Size : 38.89 MB
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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

CIM Revision Cards Marketing Communications 04 05

Author : Marketing Knowledge
File Size : 79.57 MB
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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

Brand Vision

Author : David Taylor
File Size : 68.67 MB
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David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.

Coping with Vision Loss

Author : Bill G. Chapman
File Size : 25.29 MB
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The author, himself legally blind for 30 years, shows how people with severe vision loss can be trained and equipped to function as sighted, providing information and guidance on improving life through visual rehabilitation.

Branding for the Public Sector

Author : Paul Temporal
File Size : 33.69 MB
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Describes how nonprofit organizations are turning to branding strategies provided by traditional for-profit companies to formulate and fine tune their image and provides case studies and examples of powerful and effective campaigns that have been launched for the public sector.

Brand driven Innovation

Author : Erik Roscam Abbing
File Size : 36.35 MB
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Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge. The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.

Incentive

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File Size : 56.99 MB
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Black Enterprise

Author :
File Size : 42.59 MB
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BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.

The New Strategic Brand Management

Author : Jean-Noël Kapferer
File Size : 74.18 MB
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Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands (luxury, corporate and retail), international examples, and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka. Explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.

Belonging Experiences

Author : Jean-Pierre Lacroix
File Size : 22.27 MB
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How does a business create strong brand loyalty when there is so much competition for customers’ attention and needs? In Belonging Experiences, author Jean-Piere Lacroix explores the trends that impact how consumers connect with products and services while outlining a new model for brand engagement based on more than thirty years of leveraging the power of design thinking. The strategies outlined in Belonging Experiences provide businesses with easy-to-understand tools that lay the groundwork for a successful brand-engagement initiative. With timely examples and case studies to illustrate key points, Lacroix introduces the Beginning Experience concept that can unleash the full potential of advocates for brands, allowing for greater visibility and loyalty through third party endorsements and referrals. By understanding how consumer needs are evolving, creating an experience to meet these needs, leveraging technology, establishing an employee value proposition, and engaging employees to live the brand promise, businesses can create a successful experience for their brand that will truly resonate and connect with consumers and positively impact the organization’s bottom line.

ADVANCED BRAND MANAGEMENT 3RD EDITION

Author : Paul Temporal
File Size : 54.86 MB
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Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.

Lifting Productivity In Singapore s Retail And Food Services Sectors The Role Of Technology Manpower And Marketing

Author : Toh Mun Heng
File Size : 36.39 MB
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Measuring productivity is often considered a difficult task for industries in the services sectors. This book offers a solution in the form of the 8M approach -- Management, Manpower, Method, Money, Market, Make, Material and Message. This 8M framework is used to analyze the many facets of productivity and make pertinent solutions and suggestions to lift productivity in enterprises, especially those in the retail and food services sectors. This book consists of 10 chapters. Each chapter is an in-depth study of a specific measure, be it a technological system, a manpower strategy or a marketing program to improve the performance and productivity of small and medium enterprises (SMEs) in the retail and food services sectors in Singapore. Technology-driven solutions are the highlight of this book. Every study presented involves field work in terms of surveys, interviews or focus group discussions with stakeholders. The findings of the studies lead to policy recommendations and suggestions for improving the productivity performance of SMEs in the retail and food services sectors. Contents: About the AuthorAcknowledgementsForewordPrefaceIntroductionThe Use of Lean Management Principle and Practices for Productivity Improvement in the Retail and Food Services Sectors of SingaporeUse of Self-service Technology in Supermarkets: Case Study of a Supermarket and Consumer ResponsesSeeking Productivity Improvement with Self Service Technology (SST) in the F&B Sector: Case Study of Six Restaurants and a Consumer SurveyIntegrating the Supply Chain with RFID: A Study on Boosting Productivity in the Retail and F&B SectorsThe Role of Shared Services in Improving Productivity in the Food Services Sector3D Printing as a Means of Improving ProductivityM-commerce as a Strategy to Increase Productivity in Singapore Effectiveness of Cash Management Technologies and Cashless Payments in Retail and Food Services SectorsAdopting Job Redesign Principles to Transform Business Operations and Raise Productivity in the Retail and Food Services SectorsEffectiveness of Loyalty Cards in Improving Business Performance and Productivity: An Appraisal in the Retail and F&B Industry of SingaporeConcluding RemarksReferences Readership: Policy makers in public sectors; bosses and executives of small and medium enterprises (SMEs), general readers interested in productivity in Singapore. Keywords: Productivity;Technology;Manpower;Marketing;RFID; Job Redesign;3D Printing;SingaporeReview: Key Features: Use of the 8 M framework in diagnosing, analysis and provision of solution to productivity problemsIn-depth studies supported by surveys and/ or case studies in each of the chapterEach chapter is self-contained, easy to read and jargon-free. Where possible, experience in other countries are included to provide comparison and appreciation of situation in Singapore

Marketing Your Library

Author : Carol Smallwood,
File Size : 89.32 MB
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Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

MAX BRAND Ultimate Collection 90 Novels Short Stories Including Western Classics Historical Novels Adventure Tales Detective Mysteries

Author : Max Brand
File Size : 74.54 MB
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What Great Brands Do

Author : Denise Lee Yohn
File Size : 32.69 MB
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Discover proven strategies for building powerful, world-classbrands It's tempting to believe that brands like Apple, Nike, andZappos achieved their iconic statuses because of serendipity, anunattainable magic formula, or even the genius of a singlevisionary leader. However, these companies all adopted specificapproaches and principles that transformed their ordinary brandsinto industry leaders. In other words, great brands can bebuilt—and Denise Lee Yohn knows exactly how to do it.Delivering a fresh perspective, Yohn's What Great Brands Doteaches an innovative brand-as-business strategy that enhancesbrand identity while boosting profit margins, improving companyculture, and creating stronger stakeholder relationships. Drawingfrom twenty-five years of consulting work with such top brands asFrito-Lay, Sony, Nautica, and Burger King, Yohn explains keyprinciples of her brand-as-business strategy. Reveals the seven key principles that the world's best brandsconsistently implement Presents case studies that explore the brand building successesand failures of companies of all sizes including IBM, Lululemon,Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can startusing right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, andother organization leaders, What Great Brands Do is anessential blueprint for launching any brand to meteoricheights.

Plunkett s Advertising Branding Industry Almanac 2008 Advertising Branding Industry Market Research Statistics Trends Leading Companies

Author : Plunkett Research Ltd
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Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.

Retailing Triumphs and Blunders

Author : Ronald D. Michman
File Size : 35.11 MB
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In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.