Search Results for "content-marketing"

Content Marketing For Dummies

Content Marketing For Dummies

  • Author: Susan Gunelius
  • Publisher: John Wiley & Sons
  • ISBN: 9781118093788
  • Category: Business & Economics
  • Page: 360
  • View: 9112
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Get the whole picture and learn to create a successful onlinecontent marketing program Successful online marketing is about more than creating aFacebook page or writing a corporate blog. Brands need to buildlasting connections with the right customers online through aneffective online content marketing strategy, and this book showsyou how. It explores ways to create a content marketing strategy,identify the content that will keep your customers coming back,create that content, distribute it online, and measure the results,with hands-on, step-by-step guidance. Content marketing is an essential element of successful onlinemarketing and brand-building; this book shows you how to begincreating and distributing content online to market yourbusiness Explains why content marketing is important and how to createan online content marketing strategy, which tools to use, and whatto avoid Shows how to create content and get it published online in longor short form Offers plenty of tips, case studies, and worksheets to ensuresuccess Online content marketing positions your business and yourproduct for lasting customer interaction; Content Marketing ForDummies gives you the tools to create a program that works.

Content Marketing

Content Marketing

Essential Guide to Learn Step-by-Step the Best Content Marketing Strategies to Attract your Audience and Boost Your Business

  • Author: Joe Wilson Schaefer
  • Publisher: E.C. Publishing via PublishDrive
  • ISBN: N.A
  • Category: Business & Economics
  • Page: 246
  • View: 4063
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Would you like your business to hit its Online Marketing goals and profit margins this year? Would you like to know a special marketing approach that's built strategically to boost today's business? If yes, read on... Studies have shown that in just the first 60 seconds of your day, Facebook receives over 4 million likes and about 350,000 tweets are posted on Twitter. That's how big content is being consumed each minute, hour and day of our lives. As the saying goes: Content is King. And yet what businesses often fail to acknowledge is that content can actually be leveraged so that one's products and services can be promoted using the strategic marketing approach known as Content Marketing. But how can this be achieved and how can we actually monetize content? It is important to find a reliable resource which would show you every step of the way how to better understand the strategies in order to drive profitable customer action. In this complete step-by-step guide, Content Marketing: Essential Guide to Learn Step-by-Step the Best Content Marketing Strategies to Attract your Audience and Boost Your Business, you will discover: - Eight proven ways on how to effectively monetize the content that you use when promoting your products and services - How to dramatically shift your thinking into the right Content Marketing mindset in properly leveraging its advantages to get ahead in your business - A comprehensive list of more than 40 website links and video resources to get you started right way with Content Marketing - Six reasons why Content Marketing is critical to your business or company's success - A step-by-step plan on how to connect your target niche with your Content Marketing for business success - How to effectively learn about your target audience for better Content Marketing - Nine strategic places to place your content online for your target audience to easily access - A comprehensive Content Marketing Plan for Successful Campaigns outlined in easy steps and complete detail Additional information that you'll discover: - Five Content Marketing Strategies for better customer reach and bigger profit opportunities - Seven critical mistakes to avoid in Content Marketing in order to save you time, money and online resources - Eight Secret Strategies on What Makes Great Content which leads to profit …and much, much more! Added BONUS: - Includes a Bonus Chapter: "Integrating Content Marketing with Social Media Marketing" With easy-to-follow techniques and step-by-step details on each chapter to help you get results - even if you have basic knowledge of Content Marketing or Online Marketing or have never sold a product or service before using this approach, you will find strategies in this book that are both simple and practical to do to help your business or company reach that next level to achieve marketing success and increased profits. So if you want to promote your products and services using this effective Online Marketing approach that leverages content and aims to boost your business today, simply click on the "Buy Now" button to get started.

Content Marketing

Content Marketing

Think Like a Publisher - How to Use Content to Market Online and in Social Media

  • Author: Rebecca Lieb
  • Publisher: Que Publishing
  • ISBN: 0789748371
  • Category: Business & Economics
  • Page: 217
  • View: 7732
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Anyone with any kind of digital presence is a publisher. That includes web sites, but also businesses that blog, are present on social media sites such as Facebook, YouTube or Twitter, and even companies that publish and disseminate content digitally, such as white papers, e-books, podcasts, etc. The reason for this shift is clear: it's easier and cheaper than ever to have a digital presence - and to use your digital profile to market to your customers and prospects. Doing so reduces, and in some cases, eliminates, the need for advertising. Why buy media when you ARE the media? But as we all know, with great power comes great responsibility. What kind of content should you publish? In what forms, and on what platforms? How do you ensure that you'll keep having things to say, and how will you say them effectively, in a consistent "voice" unique to your organization? How will you know if your content strategy is working?

Content Marketing

Content Marketing

  • Author: N.A
  • Publisher: Bookboon
  • ISBN: 8776819256
  • Category:
  • Page: N.A
  • View: 7890
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Valuable Content Marketing

Valuable Content Marketing

How to Make Quality Content Your Key to Success

  • Author: Sonja Jefferson,Sharon Tanton
  • Publisher: Kogan Page Publishers
  • ISBN: 0749473282
  • Category: Business & Economics
  • Page: 328
  • View: 4660
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WINNER: 2016 Marketing Book of the Year; Small Biz Book Awards. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Whether you're starting a business or aiming to grow, this book shows you how to get better results from your marketing efforts. Marketing with valuable content really works - this book shows you how to grow your business by raising awareness of your brand, turning prospects into buyers and buyers into long-term fans. This fully revised second edition of Valuable Content Marketing is a clear, practical guide that helps you make sense of marketing in the digital world and learn to enjoy the journey. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for small-business owners and sales, marketing and branding professionals as well as practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development from Desynit to household names like HSBC.

Content Marketing Strategies For Dummies

Content Marketing Strategies For Dummies

  • Author: Stephanie Diamond
  • Publisher: John Wiley & Sons
  • ISBN: 1119154545
  • Category: Business & Economics
  • Page: 408
  • View: 9898
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Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

#CONTENT MARKETING Tweet Book01

#CONTENT MARKETING Tweet Book01

140 Bite-Sized Ideas to Create and Market Compelling Content

  • Author: Ambal Balakrishnan
  • Publisher: Happy About
  • ISBN: 1616990058
  • Category: Business & Economics
  • Page: 137
  • View: 6885
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If you are under high pressure to develop and publish content quickly in order to reach your customers and prospects, you must read this book. As a digital marketer, you are told to develop blogs, wikis, podcasts, webcasts, YouTube videos--the list goes on. But have you stopped to ask: Why? What purpose does this content serve? How does this content fit in with my overall marketing strategy? How does marketing change with social media? What can content marketing do for my business? How do I reach prospects and customers by providing valuable content? Get answers to all of these questions and more in '#CONTENT MARKETING tweet Book01' by ClickDocuments Co-Founder Ambal Balakrishnan. Based on more than a decade of experience in engineering, program management, business development, and strategy and marketing, Balakrishnan's collection of 140 bite-sized lessons will help you learn how to successfully navigate the world of content marketing and create compelling content that your customers and prospects will love. This is a book that you can read again and again. It's Twitter-style format means you only have to spend a little of your time in order to gain a lot of insight. Read one or two tweets a day, or read the entire book in one sitting in thirty minutes or less. And then revisit its pages again and again to revive and relearn the important concepts you need to know to effectively and successfully create and market your content. '#CONTENT MARKETING tweet Book01' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Content Marketing: Recycling & Reuse

Content Marketing: Recycling & Reuse

How your best online content can attract and engage new customers

  • Author: Derek Slater
  • Publisher: i30 Media Corporation
  • ISBN: N.A
  • Category: Computers
  • Page: 34
  • View: 2855
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Do you own or manage a website, or are you responsible for growing online sales, leads, or engagement? Content Marketing: Recycling & Reuse will show you how to recycle existing content to attract and engage new customers. It's not just a matter of republishing old articles, case studies, and blog posts. Author Derek Slater will show how clever repackaging and new combinations of old favorites can attract readers and new customers. Besides describing a strategic approach to content recycling and reuse, Slater includes dozens of examples from well-known websites and niche industries. This short guide is for content marketers, bloggers, journalists, e-commerce managers, inbound marketers, social media managers, and SEO specialists. For just 99 cents, you'll learn how existing content can bring thousands of new readers -- and potential customers -- to your website. Buy it today!

Content Marketing for Nonprofits

Content Marketing for Nonprofits

A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

  • Author: Kivi Leroux Miller
  • Publisher: John Wiley & Sons
  • ISBN: 111872237X
  • Category: Business & Economics
  • Page: 432
  • View: 960
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Nonprofits are communicating more often and in more ways thanever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact,Low-Cost Ways to Build Support for Your Good Cause, Kivi LerouxMiller shows you how to design and implement a content marketingstrategy that will attract people to your cause, rather thanbegging for their attention or interrupting them with yourcommunications. Youll learn how to plan, create, share, and managerelevant and valuable content that inspires and motivates people tosupport your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising ischanging, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced,multichannel world How to make big-picture strategic decisions about your content,followed by pragmatic and doable tactics on everything fromeditorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes andmissions This book is your must-have guide to communicating so that youkeep the supporters you already have, attract new ones, andtogether, change the world for the better.

Content Marketing Power A Winning Do-It-Yourself Content Writing Guide

Content Marketing Power A Winning Do-It-Yourself Content Writing Guide

  • Author: Don Gaconnet
  • Publisher: Lulu.com
  • ISBN: 1257039156
  • Category:
  • Page: N.A
  • View: 5530
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