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E-Mail Marketing For Dummies

E-Mail Marketing For Dummies

  • Author: Arnold
  • Publisher: John Wiley & Sons
  • ISBN: 1118052110
  • Category: Business & Economics
  • Page: 360
  • View: 9774
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Marketing Automation For Dummies

Marketing Automation For Dummies

  • Author: Mathew Sweezey
  • Publisher: John Wiley & Sons
  • ISBN: 111877227X
  • Category: Business & Economics
  • Page: 312
  • View: 7887
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Multiply the effectiveness of your campaigns with marketingautomation Marketing automation technology has been shown to dramaticallyincrease lead conversions and average deal sizes as well asimproving forecasting and customer segmentation. A subset of CRM,it focuses on defining, scheduling, segmenting, and trackingmarketing campaigns. This friendly book demystifies marketingautomation in straightforward terms, helping you leverage the toolsand handle the processes that will enable a seamless integrationwith your CRM program. Learn to establish a buyer profile, assessyour needs, select tools, create a lead scoring model, and muchmore. Marketing automation is a next-generation, CRM-related tool forincreasing lead conversions and improving forecasting and customersegmentation This book provides an easy-to-understand introduction to thetools and technology, helping you evaluate your current processes,choose the appropriate tools, and follow best practices in makingthe most of them Written by Mathew Sweezey, Marketing Automation Evangelist atPardot (ExactTarget), a leading provider of marketing automationsolutions Covers working with the marketing lifecycle, evaluating yourassets, integrating marketing automation with CRM and with otherprocesses, nurturing your leads, and using marketing automation toreach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide toget you up and running with marketing automation, putting yourbusiness on the cutting edge and enhancing yourcompetitiveness.

Marketing For Dummies

Marketing For Dummies

  • Author: Alexander Hiam
  • Publisher: John Wiley & Sons
  • ISBN: 111888065X
  • Category: Business & Economics
  • Page: 384
  • View: 7774
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Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.

Starting and Running a Small Business For Canadians For Dummies All-in-One

Starting and Running a Small Business For Canadians For Dummies All-in-One

  • Author: John Aylen
  • Publisher: John Wiley & Sons
  • ISBN: 1118223896
  • Category: Business & Economics
  • Page: 672
  • View: 1916
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The comprehensive, six-in-one package small business entrepreneurs can't afford to be without With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers' ventures meet with success. The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire Includes the financial advice that keeps new businesses from folding within their first five years Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.

Facebook Marketing For Dummies

Facebook Marketing For Dummies

  • Author: John Haydon
  • Publisher: John Wiley & Sons
  • ISBN: 1118951336
  • Category: Business & Economics
  • Page: 336
  • View: 9653
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Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform. Includes real-world case studies that illustrate how successful Facebook marketing really works Fully updated to cover the latest tools and techniques in Facebook marketing Shows marketers how to use Facebook to reach and engage their target audience Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.

Web Design For Dummies

Web Design For Dummies

  • Author: Lisa Lopuck
  • Publisher: John Wiley & Sons
  • ISBN: 1118235541
  • Category: Computers
  • Page: 352
  • View: 3674
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Get up to speed on the newest technologies, tools, and possibilities in web design Have a great idea for a web site but don't know where or how to begin? Web Design For Dummies, 3rd Edition is an ideal starting point! Fully updated to cover the latest and the greatest in the world of web design, this fun-but-straightforward guide gets you caught up with everything you need to know to organize your ideas, create a template, start development, test to make sure everything is working properly, and launch your finished site. Packed with invaluable advice on incorporating social media aspects, linking content with social sites, and designing for mobile devices, this book will have you web designing like a pro in no time. Highlights the many significant changes in the world of web design since the previous edition, including the introduction of HTML5, new technologies for sharing media, mobile web design, and more Zeroes in on effectively using color, text, and navigation Reveals helpful advice for avoiding common pitfalls Details ways to connect with social sites like Twitter and Facebook Web Design For Dummies, 3rd Edition goes beyond just making a basic web site and instead encourages you to create a site that is appealing, practical, and useful.

Starting an Online Business All-in-One For Dummies

Starting an Online Business All-in-One For Dummies

  • Author: Shannon Belew,Joel Elad
  • Publisher: John Wiley & Sons
  • ISBN: 1118199413
  • Category: Business & Economics
  • Page: 888
  • View: 9293
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Cause Marketing For Dummies

Cause Marketing For Dummies

  • Author: Joe Waters,Joanna MacDonald
  • Publisher: John Wiley & Sons
  • ISBN: 1118119061
  • Category: Business & Economics
  • Page: 336
  • View: 8132
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Create a mutually beneficial partnership between nonprofit andfor-profit enterprises Cause marketing creates a partnership with benefits for both anonprofit entity and a business. Written by an expert on causemarketing whose blog, SelfishGiving.com, is a key resource on thesubject, this friendly guide shows both business owners andmarketers for nonprofits how to build and sustain such apartnership using social media such as Facebook and Twitter. Itcovers new online tools, how to identify potential partners, tipson engaging your fans, and how to model a campaign on provensuccesses. Cause marketing is not marketing a cause, but a partnershipbetween business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for findingappropriate partners, planning and setting up a campaign usingFacebook, Twitter, and blogs, measuring campaign success, andmore Explains online tools such as Quick Response Codes, serviceslike Causon and The Point, and location marketing servicesincluding Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaigntechniques Cause Marketing For Dummies helps both businesses andnonprofits reap the benefits of effective cause marketing.

GPS For Dummies

GPS For Dummies

  • Author: Joel McNamara
  • Publisher: John Wiley & Sons
  • ISBN: 9780470457856
  • Category: Science
  • Page: 416
  • View: 6596
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Need directions? Are you good at getting lost? Then GPS is just the technology you’ve dreamed of, and GPS For Dummies is what you need to help you make the most of it. If you have a GPS unit or plan to buy one, GPS For Dummies, 2nd Edition helps you compare GPS technologies, units, and uses. You’ll find out how to create and use digital maps and learn about waypoints, tracks, coordinate systems, and other key point to using GPS technology. Get more from your GPS device by learning to use Web-hosted mapping services and even how to turn your cell phone or PDA into a GPS receiver. You’ll also discover: Up-to-date information on the capabilities of popular handheld and automotive Global Positioning Systems How to read a map and how to get more from the free maps available online The capabilities and limitations of GPS technology, and how satellites and radio systems make GPS work How to interface your GPS receiver with your computer and what digital mapping software can offer Why a cell phone with GPS capability isn’t the same as a GPS unit What can affect your GPS reading and how accurate it will be How to use Street Atlas USA, TopoFusion, Google Earth, and other tools Fun things to do with GPS, such as exploring topographical maps, aerial imagery, and the sport of geocaching Most GPS receivers do much more than their owners realize. With GPS For Dummies, 2nd Edition in hand, you’ll venture forth with confidence!

GIS For Dummies

GIS For Dummies

  • Author: Michael N. DeMers
  • Publisher: John Wiley & Sons
  • ISBN: 0470521503
  • Category: Science
  • Page: 384
  • View: 3905
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GIS (geographic information system) is a totally cool technology that has been called “geography on steroids.” GIS is what lets you see the schools in your neighborhood or tells you where the nearest McDonald’s is. GIS For Dummies tells you all about mapping terminology and digital mapping, how to locate geographic features and analyze patterns such as streets and waterways, and how to generate travel directions, customer location lists, and much more with GIS. Whether you’re in charge of creating GIS applications for your business or you simply love maps, you’ll find GIS For Dummies is packed with information. For example, you can: Learn all the hardware and software necessary to collect, analyze, and manipulate GIS data Explore the difference between 2D and 3D maps, create a map, or manage multiple maps Analyze patterns that appear in maps and interpret the results Measure distance in absolute, comparative, and functional ways Recognize how spatial factors relate to geographic data Discover how GIS is used in business, the military, city planning, emergency services, land management, and more Find out how GIS can help you find out where flooding may occur Determine what your organization needs, do appropriate analyses, and actually plan and design a GIS system You’ll find dozens of applications for GIS queries and analyses, and even learn to create animated GIS output. Whether your goal is to implement a GIS or just have fun, GIS For Dummies will get you there! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.