Search results for: fans-friends-and-followers

Fans Friends and Followers

Author : Scott Kirsner
File Size : 20.71 MB
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An essential guide for filmmakers, musicians, writers, artists, and other creative types. "Fans, Friends & Followers" explores the strategies for cultivating an online fan base that can support your creative career, enabling you to do the work you want to do and make a living at it. Based on dozens of interviews with the artists pioneering new approaches to production, marketing, promotion, collaboration, and distribution, it presents strategies that work - in a straightforward, jargon-free way. Featured artists include YouTube star Michael Buckley; the animators behind JibJab, Homestar Runner, and Red vs. Blue; video artist Ze Frank ("theshow"); comedian Eugene Mirman; singer-songwriters Jill Sobule and Jonathan Coulton; OK Go frontman Damian Kulash; filmmakers M dot Strange ("We Are the Strange") and Curt Ellis ("King Corn"); writers Brunonia Barry ("The Lace Reader") and Lisa Genova ("Still Alice"); and artists Tracy White, Natasha Wescoat, and Dave Kellett.

Celebrity and Mediated Social Connections

Author : Neil M. Alperstein
File Size : 44.43 MB
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Celebrity and Mediated Social Connections is a critical examination of the multiple realities of the mediated culture we traverse, extending from our imaginary inner worlds to the imagined communities of digital media. Chapters explore the dialogic at work when we connect with celebrities and internalize aspects of their personas due to the various social roles they serve within our everyday lives. What might begin as strong identification and internalization within our imaginary worlds, in this digital age, sometimes seeps out as we connect to celebrities, their fans, friends and followers in ways that were not formerly possible. The book contains topics that range from the degradation of micro-celebrities, the role of celebrities in promoting prescription drugs and their role in contemporary social movements. The common thread that runs through the book presents a mediated world that paradoxically allows if not encourages people to daydream, engage in stream of consciousness thinking and fantasize about celebrities, all while concurrently compelling us to engage in a digitally based objective world. The possibility of interaction on and through digital media intensifies the emotional connection between celebrity and fan. The more personal details one gives up, the closer we feel we become—digital intimacy based on the excessive self. Digital media entice us to engage and remain tethered to technology, staying continuously connected so as not to miss the latest post or meme. To suggest we should build a proverbial wall between the two—imaginary and objective worlds—runs counter to the reality of an always on, always connected culture in which we presently live.

Public Relations Planning

Author : Edward T. Vieira, Jr.
File Size : 24.58 MB
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Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.

Proceedings of the Annual Institute

Author : Rocky Mountain Mineral Law Institute
File Size : 50.27 MB
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The New Relationship Marketing

Author : Mari Smith
File Size : 50.92 MB
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A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

The Jonesreport Plus

Author :
File Size : 58.64 MB
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The Social Customer How Brands Can Use Social CRM to Acquire Monetize and Retain Fans Friends and Followers

Author : Adam Metz
File Size : 44.33 MB
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"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, invest time to implement the content." —JEFFREY GITOMER, author of The Little Red Book of Selling and Social BOOM! "This book connects two key dots in the customer equation: knowing why your customers uniquely do business with you and taking actions that cause them to repeat that choice more frequently." — RICH BLAKEMAN, sales vice president, Miller Heiman, from the Afterword "I’ve seen the future of marketing and it delivers in less than 300 pages. Adam Metz’s The Social Customer makes a compelling case for revolutionizing your thinking about how you connect and build a relationship with your customer in a fashion that shrinks your marketing team and amplifi es the love the world feels for you and your product. Not easy stuff, and, done the wrong way, it’s dangerous." — CHIP CONLEY, founder of Joie de Vivre Hospitality and author of PEAK: How Great Companies Get Their Mojo from Maslow About the Book IF you look at the people who follow your company via social media simply as "social media users," you’re missing a much bigger picture. They are, above all, your customers—and as such, they have a multitude of needs. But without the right social media strategy, they might not remain your customers for long. Adam Metz is prized by clients and online fans for his understanding of what makes both companies and their customers click—and how social media can get them in sync and drive revenue. In The Social Customer, he teaches you all you’ll need to know to transform your business—not just on the Web but across the board. Even if Facebook and Twitter were to disappear tomorrow, these are the fundamentals that will always apply—whatever the technology and whatever the social media. You’ll learn: How to transform your brand into a coveted "Social Object" Where your brand currently stands with your social customers—and how to mobilize your customers to get the word out The "The Ten Commandments of Social Customer Relationship Management" How to harness the power of collaboration How to delight your customers and win loyalty through individualized Treatment What terms like "Social Marketing" and "Social Sales Insights" really mean—and why they can be vital to business success Metz also includes anecdotes, case studies, and outside-the-box inspiration from branding innovators—ranging from upstart punk bands to absolute giants like Burger King and SAP—all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.

Friends Followers and Customer Evangelists

Author : Conrad Hall
File Size : 45.52 MB
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Social media is a great tool, and the marketplace demands your involvement. But business owners have three problems with social media. They don’t know where to get started, how to get started, or what to do with this incredibly powerful, free tool. Friends, Followers and Customer Evangelists solves all three problems. It starts by explaining where to start, then gives illustrated, step-by-step instructions for getting started and then goes on to show you what to do with social media. Friends, Followers and Customer Evangelists is written to guide the novice and be of service to professionals. Anyone new to social media will find all the information they need to get started. At the same time, social media professionals will find the reference and technical information they need to serve their clients well. There is even a specific chapter, and an appendix, dedicated to video and the impact it is having on today’s marketing. This information is constantly being added to as part of the membership site developed to support friends, followers and Customer Evangelists. Currently in development, www.TheConradHall.com is on track to launch in late April 2010. Steven Burda, MBA (LinkedIn Super Networker) says “Anyone nowadays who is going to be using social media, and the Golden Trio, must read this book. It gives outstanding, easy to understand, easy to read, easy to follow and act upon advice – all the things about social media and specifically the Golden Trio. A very good, very useful book.”

The Likeable Social Business

Author : Dave Kerpen
File Size : 23.61 MB
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TWO EBOOKS IN ONE Likeable Social Media THE NEW YORK TIMES AND USA TODAY BESTSELLER! In Likeable Social Media, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, this book is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line. “Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.” Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Likeable Business Likeable Business lays out the eleven strategies small- and mid-sized companies can use to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business incorporates the elements of likeability, including transparency, accountability, responsiveness, and authenticity—and how they benefit business goals.

Turfgrass

Author : John C. Stier
File Size : 82.76 MB
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Sustainability is a key framework for analyzing biological systems—and turfgrass is no exception. It is part of a complex that encompasses turfgrass interactions with different environments and the suitability of different turfgrasses for specific environments. In addition to its biological role, turfgrass—in the form of lawns, green spaces, and playing surfaces—brings beneficial sociological effects to an increasingly urbanized society. This book presents a comprehensive overview of current knowledge and issues in the field of turfgrass research and management, including the genetics and breeding, the diseases and pests, and the ecology of turfgrasses, and will appeal to a broad spectrum of readers.

Selected Reports in Ethnomusicology

Author : University of California, Los Angeles. Department of Music
File Size : 82.92 MB
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BNA s Employee Relations Weekly

Author :
File Size : 45.84 MB
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Selected Reports

Author : University of California, Los Angeles. Institute of Ethnomusicology
File Size : 56.29 MB
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Get More Fans The DIY Guide to the New Music Business

Author : Jesse Cannon
File Size : 79.66 MB
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How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com

Measuring the Networked Nonprofit

Author : Beth Kanter
File Size : 59.68 MB
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The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

More Facebook Everything

Author : Spencer Coffman
File Size : 89.90 MB
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Do you want to discover the proven secrets to get 1000's of Facebook followers to FINALLY skyrocket your earnings with your own Facebook Page? Do you know that Facebook has over a BILLION users that could potentially become your customers? You probably know the benefits of marketing with Facebook already.... Chances are you already have a Facebook page and are waiting to start making money with it... Are you still waiting, but nothing is happening? The reason why you are probably not making a lot of money with your Facebook Pages is - You don't have enough targeted Facebook fans for your page! It is nearly impossible for you to generate traffic or get exposure for your products, websites, or business if you don't have fans to whom you can promote... In order to make real money using a Facebook fan page, you need fans - and A LOT of them! How can Facebook Page with a HUGE number of targeted fans benefit YOU? Position yourself as a leader in your market Gain HUGE exposure for yourself and your business Get more traffic to your websites and products Generate bigger profits and make more money online Luckily, you have stumbled across this book today, because More Facebook Everything is going to show you how you can finally drive more targeted fans to your page that will be interested in what you have to offer. I will show YOU can - Get targeted Facebook fans quickly and easily to make more money with your own Facebook page. I have created an excellent book on how to get more targeted Facebook fans. After you have gone through this book, you will have no problem getting more fans to your Facebook pages, and making money with Facebook will be A LOT easier for you. The best thing is - You can start implementing these techniques TODAY! Introducing: More Facebook Everything You Will Learn... *How to harness Facebook Ads effectively for FLOODS of fans. *How to use Social Media and Social networking sites for more targeted fans. *How to use Viral Videos for huge amounts of fans. *External websites that you should use to skyrocket your fans and profits. *How to use plugins to increase your fans tenfold quickly and easily. *How to use Outsourcing sites to dramatically increase your fans for cheap. *And much more that is too secret to disclose on this page... You can see that More Facebook Everything is the complete package you have been waiting for. Follow the simple steps and you are almost guaranteed to increase your traffic and sales. It's easy to see how this great book will benefit your business if you grab it today. It time to make a decision my friend... Do you want to continue looking for new ways to get more exposure for your business, trying to get more traffic and make bigger profits, OR do you want to QUICKLY get MORE targeted Facebook Fans that can earn you thousands of dollars? The choice is yours. "Yes! I really want to discover how to get more Facebook fans faster and get tips, hints, and secrets that will give me the edge in social marketing. So please send me my copy of "More Facebook Everything" - so I can start getting more targeted Facebook fans and finally making bigger profits, starting today! Claim Your Copy Today!

e Learning by Design

Author : William Horton
File Size : 87.67 MB
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Since the first edition of E-learning by Design, e-learninghas evolved rapidly and fringe techniques have moved into themainstream. Underlying and underwriting these changes ine–learning are advances in technology and changes in society. The second edition of the bestselling book E-Learning byDesign offers a comprehensive look at the concepts andprocesses of developing, creating, and implementing a successfule-learning program. This practical, down-to-earth resource isfilled with clear information and instruction without oversimplification. The book helps instructors build customizede-learning programs from scratch—building on core principlesof instructional design to: develop meaningful activities andlessons; create and administer online tests and assessments; designlearning games and simulations; and implement an individualizedprogram. "Every newcomer to the field will find this editionindispensable, while professionals will find much neededcontemporary information to manage the rapid changes happening inour field. Even if you own the first edition, buy this update assoon as possible." —Michael W. Allen, CEO of Allen Interactions, Inc.;author, Michael Allen's e-Learning Library Series "Covers the full range of options for presenting learningmaterials online—including designing useful topics, engagingactivities, and reliable tests—and it takes into account therealities and issues of today's instructional designers, such associal learning and mobile learning." —Saul Carliner, associate professor, ConcordiaUniversity; author, The E-Learning Handbook "Horton nails it! Perfectly timed, robust, and practical, thissecond edition of brings together the latest strategies forlearning without losing its critical premise—technologyenables e-learning, but great design makes it work." —Marc J. Rosenberg, e-learning strategist; author,Beyond E-Learning "An e-learning encyclopedia loaded with detailed guidelines andexamples ranging from basic instructional design techniques to thelatest applications in games, social media, and mobile-learning. Anessential reference for anyone involved in e-learning design,development, or evaluation" —Ruth Colvin Clark, author, e-Learning and theScience of Instruction

Optimize

Author : Lee Odden
File Size : 62.55 MB
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Attract, engage, and inspire your customers with an "Optimizeand Socialize" content marketing strategy Optimize is designed to give readers a practical approachto integrating search and social media optimization with contentmarketing to boost relevance, visibility, and customer engagement.Companies, large and small, will benefit from the practicalplanning and creative content marketing tactics in this book thathave been proven to increase online performance across marketing,public relations, and customer service. Learn to incorporateessential content optimization and social media engagementprinciples thereby increasing their ability to acquire and engagerelevant customers online. Optimize provides insights from Lee Odden, one of theleading authorities on Content and Online Marketing. This bookexplains how to: Create a blueprint for integrated search, social media andcontent marketing strategy Determine which creative tactics will provide the best resultsfor your company Implement search and social optimization holistically in theorganization Measure the business value of optimized and socialized contentmarketing Develop guidelines, processes and training to scale onlinemarketing success Optimize offers a tested approach for a customer-centricand adaptive online marketing strategy that incorporates the bestof content, social media marketing, and search engine optimizationtactics.

Outsmarting Google

Author : Evan Bailyn
File Size : 37.59 MB
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“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO! If you aren’t at or near the top of Google searches, you won’t be found. Your company might as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! • Uncover SEO myths and outdated techniques that no longer work • Leverage Google’s deep knowledge of how and why people search • Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time • Understand what’s really involved in choosing the best keywords • Acquire links that help, and avoid links from “bad neighborhoods” • “Age” your sites to build trust and escape the dreaded Google “sandbox” • Use Google AdWords to cost-effectively complement SEO and cover your “long tail” • Convert SEO results into paying customers • Optimize for Facebook, Twitter, and YouTube • Improve performance on Bing and Yahoo! without compromising your Google ranking • Prepare for brand-new trends in personalized and real-time search

Universal Alien

Author : Gini Koch
File Size : 67.41 MB
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Sci-fi action meets steamy paranormal romance in Gini Koch’s Alien novels, as Katherine “Kitty” Katt faces off against aliens, conspiracies, and deadly secrets. • “Futuristic high-jinks and gripping adventure.” —RT Reviews Being the wife of the vice president isn’t easy. Especially when your talents lie in kicking butt and rocking out, rather than politics and diplomacy. Jeff and Kitty Katt-Martini find out just how difficult it can be when Kitty accidentally offends the Australian prime minister. Now they have to smooth things over, pronto, or risk creating an international incident the worldwide anti-alien coalitions will be able to use to force Jeff to resign and the A-Cs to leave the planet. Before Kitty can make things even worse, a cosmic congruence and a little help from some powerful beings shoves her into another world—one where she’s been married to Charles Reynolds for years and aliens don’t exist. She’s also landed in the middle of a huge conspiracy and is marked for death…but at least that’s business as usual. Kitty’s not the only one who’s confused, because the Kitty from that world has taken her place in this one. Now Alpha Team and the Diplomatic Corps have to make sure that no one realizes there’s been a switch, while preventing World War III from happening. And they have to do it while keeping this new Kitty in line, because she has views about what to do and how to do it, and time is running out. Can each Kitty save the day before it’s too late and then go home to her own universe? Or will one Kitty decide to keep the other’s life—forever?