Front-Line Dispatches from the Advertising War

• Author: Jerry Della Femina
• Publisher: Canongate Books
• ISBN: 1847679684
• Category: Biography & Autobiography
• Page: 288
• View: 6158

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In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of adveritising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama MAD MEN.

Front-Line Dispatches from the Advertising War

• Author: Jerry Della Femina
• Publisher: Simon and Schuster
• ISBN: 9781451609943
• Category: Biography & Autobiography
• Page: 288
• View: 6010

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Vividly reminiscent of the goings-on at Sterling Cooper—the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products—this is the story of what Madison Avenue was really like in the ’60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.

• Author: Jerry Della Femina
• Publisher: Canongate Books
• ISBN: 1847679536
• Category: Advertising
• Page: 288
• View: 1949

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In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later it inspired the multi-award-winning drama 'Mad Men'.

• Author: Jerry Della Femina
• Publisher: N.A
• ISBN: N.A
• Category:
• Page: N.A
• View: 2556

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Creative Tactics From the Outside/In

• Author: Tom Altstiel,Jean Grow
• Publisher: SAGE
• ISBN: 9781412917964
• Category: Social Science
• Page: 389
• View: 4927

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Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country.

• Author: Elizabeth Knowles
• Publisher: Oxford University Press
• ISBN: 0199208956
• Category: Reference
• Page: 479
• View: 7436

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More than five thousand quotations, that range in time from Scott's Antarctic expedition in 1912 to the attack on the World Trade Center in 2001, are gathered in a comprehensive, updated resource that evokes a fascinating picture of the social, political, cultural, and scientific highlights of modern times.

• Author: Juliet Schor,Douglas B. Holt
• Publisher: The New Press
• ISBN: 1595587586
• Category: Social Science
• Page: 502
• View: 3557

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The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on the Culture Industry; Thorstein Veblen's oft-cited writings on "conspicuous consumption"; Betty Friedan on the housewife's central role in consumer society; John Kenneth Galbraith's influential analysis of the "affluent society"; and Pierre Bourdieu on the notion of "taste." "Consumer society--the 'air we breathe,' as George Orwell has described it--disappears during economic downtruns and political crises. It becomes visible again when prosperity seems secure, cultural transformation is too rapid, or enviornmental disasters occur. Such is the time in which we now find ourselves. As the roads clog with gas-guzzling SUVs and McMansions proliferate in the suburbs, the nation is once again asking fundamental questions about lifestyle. Has 'luxury fever,' to use Robert Frank's phrase, gotten out of hand? Are we really comfortable with the 'Brand Is Me' mentality? Have we gone too far in pursuit of the almighty dollar, to the detriment of our families, communities, and natural enviornment? Even politicians, ordinarily impermeable to questions about consumerism, are voicing doubts... [and] polls suggest majorities of Americans feel the country has become too materialistic, too focused on getting and spending, and increasingly removed from long-standing non-materialist values." —From the introduction by Douglas B. Holt and Juliet B. Schor