Search results for: grow-your-author-platform

Grow Your Author Platform

Author : Mandi Lynn
File Size : 36.91 MB
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"How do I get my book discovered?" It's a question every writer asks, whether it's their tenth book, or if the book still needs to be published. From indie authors Mandi Lynn and Bethany Atazadeh, book two in the Marketing for Authors series is dedicated to teaching you the many things you can do to start or grow your author platform.

Build Your Author Platform

Author : Carole Jelen
File Size : 60.80 MB
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A great book is no longer enough. Author platform is the most powerful key to success in today’s saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. An author platform is essential to making each book a success, and even more, becomes the power source for building bigger audiences for future books. Social media makes building the author platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business? The answers and success strategies are all here in 14 steps. In Creating Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience. From pre-publication through book launch and beyond, authors will learn how to: • Define goals and a unique brand • Use successful website strategies, content, social presence, media authority, and training • Secure positive reviews • Attract viewers efficiently without cost • Announce books that lead to increased sales Creating Your Author Platform: The New Rules shows how to showcase your expertise, create book presence, and build an audience eager to buy. Filled with detailed lessons, examples, success stories, and advice from marketing departments at major publishers, Creating Your Author Platform: The New Rules is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.

Build Your Author Platform with a Purpose

Author : Mimika Cooney
File Size : 43.6 MB
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Building an Author Platform from the ground up as a writer can seem daunting, especially if marketing is not your jam. Authors are now expected to do more and more work to promote their own books as publishers are not interested in invisible authors. It's imperative that writers take control of their marketing, and build their author platform online. The social media landscape has altered the way writers, readers, and publishers connect. The process of going from unknown to influencer is now more achievable than ever. Achieving social proof, brand recognition, and association with the right people will set you up for success. This book will take you through an accelerated author brand development process. The strategies shared will walk you through the process to create a powerful personal brand. You will discover how designing a personal brand and identity is tied to your strengths and your unique writing style.It's now more important than ever that as a writer, you use the right strategies and proper research before you start writing your book. Uncover how writers are harnessing the power of the Internet, and their own creativity, to build a successful author career. There are mistakes that authors should avoid doing on the Internet that negatively affects their reach. Social media makes building an author platform easier than ever, but many authors struggle to get it right.With proven strategies, easy-to-replicate formulas, and practical tips; this book makes it easier, less expensive, and more possible than ever to stand out from the crowd. The tips apply no matter if your goal is to become a full time author or speaker, launch a business or grow a ministry.In this informative guide you will walk through the process of building an author platform without the overwhelm. Even if you are technologically challenged, this book will guide you with easy-to-follow actionable steps. It shares how to navigate the changing world of book publishing and how you can get your book to market faster through self publishing.We cover up-to-date best practices using new media like Facebook, Amazon etc.

Rock Your Book

Author : L Tanyha Boyd
File Size : 70.53 MB
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Rock Your Book 10 Ways to Market Your Book Like A Rock Star! By Best Selling Author L� Tanyha Boyd An author platform is the thing you have to stand on to get heard and to be seen. It's your stage! Unlike a stage at a concert hall, today's platform is built of people, contacts, connections, followers, influencers and supporters. As an author, it's important to invest time and energy into building your platform: establish relationships, and gain potential readers.*Learn How To Build Your Online Author Platform*Monetize Social Media Engagement * How to gain followers * Create Buzz with Valuable Content * The 3 C's to Rock Your Author Platform * Build Your Author Brand*Create Book Buzz*Rock Your Book on Amazon Bonus #1 Rock Your Book Radio Interviews Bonus #2: Rock Your Book On Amazon

What s Your Book

Author : Brooke Warner
File Size : 68.3 MB
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What's Your Book? is an aspiring author’s go-to guide for getting from idea to publication. Brooke Warner is a publishing expert with thirteen years’ experience as an acquiring editor for major trade houses. In her book, she brings her unique understanding of book publishing (from the vantage point of coach, editor, and publisher) to each of the book's five chapters, which include understanding the art of becoming an author, getting over common hurdles, challenging counterproductive mindsets, building an author platform, and ultimately getting published. Brooke is known for her straightforward delivery, honest assessments, and compassionate touch with authors. What's Your Book? contains the inspiration and information every writer needs to publish their first or next book.

How to Market a Book

Author : Joanna Penn
File Size : 72.82 MB
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Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now? If you don’t know much about marketing, don’t worry. We all start with nothing. I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing. Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 500,000 copies in 83 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing. Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers. How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career. There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet. In this completely updated Third Edition, you’ll discover: Part 1: Marketing Principles Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement Part 2: Your Book Fundamentals Prerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series Part 3: No Platform Needed. Short-term Marketing How to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed Part 4: Your Author Platform. Long-term Marketing Building an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media Part 5: Launching Your Book Why launching is different for indie authors, soft launch, launch spikes, post-launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist. Other books for authors by Joanna Penn. Available in ebook, print and audiobook. How to Make a Living with your Writing How to Write Non-Fiction: Turn your Knowledge into Words Business for Authors: How to be an Author Entrepreneur The Successful Author Mindset: A Handbook for Surviving the Writer's Journey The Healthy Writer Public Speaking for Authors, Creatives and Other Introverts Co-writing a Book: Collaboration and Co-Creation for Writers Successful Self-Publishing Career Change: Stop hating your job, discover what you really want to do with your life, and start doing it! Joanna’s website for authors, The Creative Penn, has been voted one of the Top 100 websites for writers by Writers Digest several years running, and The Creative Penn podcast is one of the top podcasts for writers and indie authors.

Be Your Own Boss as an Independent Author

Author : Ann Omasta
File Size : 55.94 MB
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Do you want to write a book? Have you written a book, but aren’t sure what to do next? Would you like to sell your book to readers online––even while you sleep? If you answered ‘yes’ to any of these questions, this guidebook will unlock hot tip secrets, reveal common pitfalls, and lead you on your path to success. We live in unprecedented times with incredible opportunities for writers––anyone can write a book and post it for sale on the internet. Easy-peasy, right? It can be… with the right help. This book will guide you through the process of making your precious book baby available for sale to the world via the major online vendors. Once your book is published, the marketing fun begins. In this book, you’ll benefit from the author’s 5+ years of experience in this business, during which she has published over 25 books, hit the USA Today bestseller list multiple times, and made nearly every mistake imaginable. She openly shares exactly what to do (and what NOT to do) in order to thrive in the independent author business. Becoming an indie author is one of the most challenging, rewarding, demanding, life-changing, and fulfilling dreams imaginable. There will likely be mind-boggling highs and devastating lows. Let this book be there to help guide you, answer your questions, and build your confidence along the way. YOU CAN DO THIS. Your dream awaits… Download this book and jump-start your goal of becoming an indie author right now!

Sell More Books Using Your AUTHOR WEBSITE

Author : Balas Radu
File Size : 49.85 MB
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Writing a book is one of the most fulfilling things anyone can do. It's as important a milestone as getting married and having a child. In fact, it's just like having a child. You'll think about it, wait for it to develop over many months, watch it grow, nurture it, give it everything you've got, and then send it on its way - out to the public to live a life of its own. ...and it will be part of your legacy, something you'll leave to the world. But just like a child, after you have created it you need to help it grow before setting it in the world. Hello there, my name is Radu Balas. > Welcome to the definitive guide to helping writers make the most of their books. I will be teaching you how to: > Establish a brand > Build an audience > Easily create an author platform > How to make more money and sell more books using the internet

Get Known Before The Book Deal

Author : Christina Katz
File Size : 26.82 MB
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Sell Your First Book & Develop a Successful and Sustainable Writing Career Before you can land a book deal—before you can even attract the interest of agents and editors—you need to be visible. How do you become visible? You develop a platform, or a way of reaching your readers. Everybody can develop a platform, and this book shows you how to do it while you're still writing. This book offers: A step-by-step approach to creating, growing, and nurturing a platform An economical approach to self-promotion (no need to spend thousands) A clear way to uncover your strengths and weaknesses as an author The strategies that are essential (or not) to online promotion A philosophy of authorship that leaves you confident, empowered, and equally partnered with agents, editors, and publishers (instead of waiting to be discovered) A diverse set of tools and methods for getting known (not just web-based tools or ideas for extroverts) After you read this book, you'll be able to answer the inevitable question: "What's your platform?" You'll learn the hows and whys of becoming visible and how to cultivate visibility from scratch. Best of all, you won't need any previous knowledge or experience to get started. Growing a writing career isn't just about landing one book deal and then scrambling like crazy. There is a more strategic and steady way to lay the groundwork so you can avoid scrambling altogether—and Get Known Before the Book Deal is the only comprehensive book that shows you how.

Write a Book Grow Your Business

Author : Lois Hoffman
File Size : 43.52 MB
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Find out how this award-winning book can help you! Grow Your Business with Authority Marketing Business moves fast and gaining social proof is just too slow. You are tired of yelling to be heard in a crowded marketplace and feel like people don't know or appreciate your knowledge or expertise. You want to make a difference in people's lives and struggle to get help to the people that really need you. There has to be a better way to get customers, the ones that are best served by the work you do and the ones that best serve your business. The advent of self-publishing opened the doors to entrepreneurs at every stage and to business professionals at any level who have knowledge to share or a unique view of their area of expertise to unleash on the world. Find out how writing a book can help you grow your business.

The Indie Author s Guide to the Universe

Author : Jeff Bennington
File Size : 37.23 MB
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"Jeff Bennington has an understanding of the e-book business that truly impresses me. I've taken his advice and it has made a huge difference in my career as an author. I highly recommend this book." Al Boudreau, author of In Memory of Greed "The Indies Author's Guide has made a huge impact on my sales. I've only just started incorporating what I've learned and in three days have tripled my sales." Robbi Bryant, author of The Beautiful Evil "If you are preparing to self-publish, and even if you've already done so, you need this book! Finally, a guide that covers it all... every aspect of book creation from humble beginning to publishing success! This guide is my "go to" writer's bible! High praise to Jeff Bennington for creating a writer's gold mine of information and advice." Deborah Hughes, author of Be Still, My Love ABOUT THE INDIE AUTHOR'S GUIDE TO THE UNIVERSE: From the Author of Reunion, a #1 Amazon best-selling ghost story. Listed with Goodreads Breakout Authors of 2011 The Indie Author's Guide to the Universe is meant to help any author, whether they are traditionally published or self-published, to take one step further in their journey. This book is designed to encourage and inspire authors in their craft, and give creative ideas that can improve sales and grow your author platform. If you bought a book about self-publishing 6 months ago, it is ancient history. The Guide Includes Helpful Information Like: Encouraging Stories How to Build a Blog Tour Your Role as Marketer Marketing Strategies Your Role as Publisher Author Blogging The Ultimate Book Promotion Understanding "Floatation Pricing" How to Build an Author Platform Selling and Price-point Strategies Strategies for Navigating Amazon's KDP Select Program Understanding the Indie Author Movement Helpful links Tips From Best-selling Indie Authors Like Scott Nicholson, Bob Mayer, Joanna Penn, Blake Crouch, Robert Bidinotto, Richard Bard, Amber Scott, Melissa Foster, Saffina Desforges and many more! ADDITIONAL PRAISE FOR THE INDIE AUTHOR'S GUIDE TO THE UNIVERSE: "If I only had one resource to effectively promote, market, and sell my novels, it would be the Indie Author's Guide. It is definitely the roadmap to success with each step of the way carefully marked and easy for anyone to follow." Caleb Pirtle III, author and publisher from Venture Galleries WHO IN THE WORLD IS JEFF BENNINGTON Jeff is the Author of Reunion, Twisted Vengeance, and Creepy: A collection of scary stories. He Blogs at The Writing Bomb and is the founder of The Kindle Book Review. Jeff is also an author consultant and has helped other writers hit the Amazon Top 100. You can follow Jeff on Twitter @TweetTheBook, and Facebook. Check out his Author Services Page at The Writing Bomb and The Kindle Book Review.

Grow Your Confidence Assertiveness Self esteem

Author : Michelle Gates
File Size : 31.66 MB
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The 2018 updated version of the best selling solution to grow your confidence, assertiveness & self-esteem. Over 15 years of research lead to Michelle Gates writing the original book in 2008 which has now been fully updated with the latest methods for 2018. Cutting through the nonsense, this book offers a simple and easy to understand solution to growing your confidence, assertiveness and self esteem. No fancy gimmicks, just solid and actionable advice. Some of the topics covered in this book include: - Quickly & Easily Overcome Fear About Social Situations - Always Know What To Say - Building Your Self-Esteem and Confidence - Effective Use Of Body Language and Reading Other People - Relating To Others With Ease and Confidence- How To Be Assertive In Any Situation and so much more! The 2018 updated version is available now on Kindle, Paperback and Audible.

How To Build It

Author : Niran Vinod
File Size : 52.43 MB
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Introducing the new ‘How To...’ series from #Merky Books: unlock your potential with our short, practical pocket-sized guides. _______________________________________________________ How to Build It: Grow Your Brand In a world where everyone is trying to monetise their side hustle and the 5-to-9 is as valuable as the 9-to-5, building your brand is a necessity. But how can you work out what your brand is? How can you make it relevant, and how can you give it real longevity? This indispensable step by step guide will help you understand all the key considerations as you build solid foundations for your brand to thrive and grow. Complete with creative tasks, and shared personal insight from two creative strategists who have worked with some of the world's most renowned brands, How to Build It will set you on the road from nowhere to everywhere. Written by Niran Vinod and Damola Timeyin Foreword by Nando's _______________________________________________________ Designed to inspire and encourage readers to unlock their potential and provoke change, the How To series offers a new model in publishing, helping to break down knowledge barriers and uplift the next generation. Creatively presented and packed with clear, step-by-step, practical advice, this series is essential reading for anyone seeking guidance to thrive in the modern world. Curate your bookshelf with these collectible titles.

Twitter for Authors

Author : Jesper Schmidt
File Size : 27.13 MB
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Do you feel as if you're wasting your time on Twitter? Not a single book sold, despite all your efforts?Then Twitter for Authors is precisely what you need. It will do exactly what the title says: save you time, get you followers and grow your email list.You will learn:- how to systematically leverage Twitter to create a powerful author brand for yourself- how to attract and grow your following significantly - not with random people, but with future loyal fans- how to promote your book without being perceived as a spammer- how to use Twitter to grow your email listThe techniques taught in Twitter for Authors can all be executed in under 30 minutes a day, and will drive massive amounts of traffic to your books, blog and everywhere else where you have an online presence.Throughout the chapters you will find free tutorial videos that show you exactly, with easy, step-by-step guides, how to put a system in place that will deliver upon all the promises made.Why not put in 20% of the effort and gain 80% of the results?

The Indie Author Guide

Author : April Hamilton
File Size : 44.95 MB
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This Is Your Roadmap to Success! The Indie Author Guide takes you through every stage of the self-publishing process. With e-books, print on demand and the power of Web 2.0, you have the ability to publish your own high quality books and go indie—just as filmmakers and musicians have done. Get detailed instructions, complemented by screenshots, so you can get the most of cutting edge publishing options. April L. Hamilton, founder of Publetariat, an online news hub and community for indie authors, gives you insight to the latest technology and step-by-step advice for making the most of your self-publishing options. Inside you'll find everything you need to know to: • organize your files • create your brand • explore your self-publishing options • format your book for POD • edit and revise you work • design your own book cover • publish through a POD print service provider • publish in e-book formats • build an author platform • promote your work • transition from indie to mainstream publishing Plus, you'll get worksheets to help you plan and organize your book, your business, and your writing life, as well as an HTML primer so you can build your own website—even if you're not tech savvy. The Indie Author Guide gives you the skills and confidence you need to take full advantage of today's unique publishing opportunities and grow your readership yourself.

Platform Strategy

Author : Laure Claire Reillier
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During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

Social Media for Business

Author : Susan Sweeney
File Size : 26.3 MB
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Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.

The New Author

Author : R.A. Barnes
File Size : 65.15 MB
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A beginner’s guide to writing a novel, publishing as an independent ebook author and promoting your brand using social networks. With foreword by Jim Williams, author of ten internationally published novels including the Booker Prize nominated Scherzo. The New Author is an excellent piece of writing, combining deceptive simplicity, lucidity and charm: a trick which in practice is very difficult to pull off. The book is also informed by considerable intelligence and analysis founded on firsthand experience. Barnes explicitly warns against the trap that engagement at the required level can become obsessive and time consuming, and in a couple of nice vignettes he makes his point with wit and style. The New Author is a terrific companion for independent e-publishing and I recommend it. There are at least three reasons why you might want to buy this book: 1. you want to be an author; 2. you have already written a novel and want to publish it as an ebook; 3. you want to promote yourself as an author. This book is a beginner’s guide on how to do the above. It isn’t a magic elixir for foolproof million copy marketing of your ebook. It is based upon the experiences of this author and a broad-based peer group. I have to warn you right now, this is not going to be an easy journey. Less of a country stroll, more of a trek up Kilimanjaro. The good news is that almost anyone can trek up Kilimanjaro with the right support, appropriate equipment and a positive attitude. See you at the top. The New Author is a non-fiction work of 44,000 words. What this book does and does not contain The scope of this edition is deliberately limited to basic novel writing guidelines, first practical steps in building and operating a social media platform for authors, and the process of epublishing a novel on Amazon KDP and other market channels via Smashwords. A list of recommended further reading is provided that covers the subject matter, should readers wish to delve deeper into these areas. This edition of The New Author does not contain a method approach to novel writing, advice on publishing in print or a prescriptive ‘silver bullet’ approach to ebook marketing. The internet is a labyrinth of blogs, websites and web-based tools. User interfaces are constantly being improved, upgraded and changed. No screenshots have been included in this book in order to avoid early obsolescence and to keep the format and page display simple and readable. Hyperlinks to the internet have not been used for similar reasons and to avoid accidental use by the increasing number of ereaders with touch screens. Contents Introduction Foreword Part 1 - writing a novel - Have you got what it takes? - The time, space, support continuum - The Rules - Plot and premise - Planning and structure - Characters - Narrative Voice - Tense - Settings – the six senses - Pace & structure - Dialogue – people will talk - Theme - metaphor - Language and grammar - Editing - Writing peer groups - Beta readers - Vignette 1 - Peer review; the blind leading the blind? Part 2 - Promoting your brand using social networks - Brand - Nom de Plume? - Content - the nitty gritty of your social network platform - Website / blog style - Search Engine Optimisation SEO for your blog / website - Facebook - Twitter - Reader groups - Other social networks - Vignette 2 - Compulsive Communication Syndrome Part 3 - publishing an independent ebook - Getting your manuscript into shape for publishing - Kindle Direct Publishing (KDP) - KDP reports - KDP Community - Amazon Author Central - Smashwords - AutoVetter - Premium status - Your pricing on the web - Your ebook’s reviews on the web And finally… - Self-publishing in print - Marketing an ebook - Vignette 3 - Under the influence - social networks Ruby’s Top Ten Tips for Ebook Publishing Recommended reading

8 Steps to Start and Grow Your Business

Author : Mark Kohler
File Size : 62.16 MB
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This is not just a workbook! Here is what is also included when you purchase 8 Steps: * 49+ Videos * 12+ Webinars/Podcasts * PDF Version also available * Downloadable Business Plan, Marketing Plan, and Strategic Plan * 8 Live Training Sessions (live & recorded)Learn from one of the Nation's Best Selling Authors and an actual Attorney and CPA on How to Start Your Business Today! Ever thought of starting your own small business- but thought it was too hard or had no idea where to start? Then this is the workbook for you! Listen to invaluable legal and tax advice given by Best Selling author and CPA/Attorney Mark Kohler, all which are geared toward helping you succeed in your dreams of being your own boss- and live well while doing so! No matter what your age, income, or current status in small business 'start-up' mode you will find material here to be truly invaluable and guaranteed to save you thousands in lawsuits, issues with the government or IRS and general heartache. Buy with confidence knowing we offer a 100% 30-day money back guarantee!

Instagram Masterclass

Author : Wojciech Zalech
File Size : 55.70 MB
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Since you are reading this text, you are probably interested in the development of your business. You've come to the right place, because my eBooks are professional tools for building a high market position. They were prepared on the basis of 22 years of experience in building business strategies and my young view on Social Selling. Thanks to them, using this knowledge in practice, you will increase your brand's recognition on the web, create an additional product or service distribution model, and increase the likelihood of selling your products on Instagram and your profits will increase. And that's what you want in your business, right? In this eBook you will learn: 1. Practical knowledge of building brands on Instagram; 2. Practical preparation for building a community around an Instagram account; 3. Differences between a regular and business Instagram account; 4. Practical knowledge of the basic principles prevailing on the Instagram portal 5. Practical knowledge of how to earn on Instagram; 6. Practical knowledge of using external brand building tools on Instagram; 7. A collection of external tools that are used to build a brand on Instagram; 8. Practical knowledge and tips on how to prepare your account on the Instagram portal; 10. Practical knowledge of how to use the secrets of the Instagram portal; 11. Practical knowledge of the content published on your profile and what it is and why it is important to have early activity under your posts; 12. Practical "CBCM" system that I use to build and earn from my Instagram account; 13. Practical strategies that I use to build a community around my Instagram business account; 14. Practical schemes that I use in Instagram Stories; 15. Advanced strategies that I use in my paid advertising on my Instagram business account. You should start marketing your operational activities in social media because every year more and more potential customers start buying on these platforms. Instagram has long ceased to be considered just a meeting place on the Internet, it has become a tool for selling products, targeting and acquiring thousands of customers from the young generation. Every business that is not present on social media loses thousands if not hundreds of thousands of dollars a month. Currently, the Instagram platform in the world is used by over a billion active users and Instagram Stories are viewed daily by over 500 million people. People share their opinions, information, set up accounts on a specific topic, build huge communities, but also make purchases like any other online store. Buying through Instagram is becoming more and more popular, which is why companies, entrepreneurs and public figures adapt their marketing to the constantly changing world in fear of falling out of the market. Think about whether you and your business can afford to lose potential customers just because you don't build relationships with them through operational activities on the Instagram platform.