Search Results for "growth-hacker-marketing-a-primer-on-the-future-of-pr-marketing-and-advertising"

Growth Hacker Marketing

Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

  • Author: Ryan Holiday
  • Publisher: Penguin
  • ISBN: 069817691X
  • Category: Business & Economics
  • Page: 176
  • View: 4614
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A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

Entering StartUpLand

Entering StartUpLand

An Essential Guide to Finding the Right Job

  • Author: Jeffrey Bussgang
  • Publisher: Harvard Business Press
  • ISBN: 1633693856
  • Category: Business & Economics
  • Page: 240
  • View: 469
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Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed is something that deconstructs the typical startup organization for the thousands of employees who join a fledgling company and do the day-to-day work required to grow it into something of value. Entering StartUpLand is a practical, step-by-step guide that provides an insider's analysis of various startup roles and responsibilities--including product management, marketing, growth, and sales--to help you figure out if you want to join a startup and what to expect if you do. You'll gain insight into how successful startups operate and learn to assess which ones you might want to join--or emulate. Inside this book you'll find: A tour of typical startup roles to help you determine which one might be the best fit for you Profiles of startup executives across many different functions who share their stories and describe their responsibilities A methodology to identify and evaluate startups and position yourself to find the opportunity that's right for you Written by an experienced venture capitalist, entrepreneur, and Harvard Business School professor, Entering StartUpLand will guide you as you seek your ideal entry point into this popular, cutting-edge organizational paradigm.

Ultimate Growth Hacker PR: Tools and Ideas

Ultimate Growth Hacker PR: Tools and Ideas

  • Author: Роман Масленников,Roman Maslennikov
  • Publisher: ЛитСовет, Dialar Navigator B.V.
  • ISBN: 5000994655
  • Category: Business & Economics
  • Page: 106
  • View: 2847
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The PR and marketing rules have changed. Too much news, too much information. But you must be heard! Your business has to grow. How will mass media, people, stakeholders and your clients know about you? Try Growth Hacker PR (“Explosive PR”): know how to get maximum free publications about your company within minimum time due to outrageous positive PR-stunts. Growth Hacker PR (“Explosive PR”) will provide you tools to get clients from mass media using a news hook: 210 ways to come up with a creative idea for an explosive PR event 130 PR-hooks of all times and nations 10 ways to “seed” crazy and shocking ideas as true stories in mass media 9 case studies of real PR-campaigns 8 ways of saving and protecting the brand during an explosive PR event 7 dirty tricks of explosive PR 6 Advice on creativity tune-up 5 The Most Inspiring Books 4 TOP-ideas to spin different companies and organizations 3 PR Ideas for spinning business at all seasons 2 “Magic words” to be a news’ star 1 explosive PR Formula: PAV+AH Knowing how to have 50 or more free features about your company released within 1-2-3 days. This funny and friendly book looks at real business PR stunts that will blow your mind and inspire you to develop creative ways to have your company noticed all over the city, country and world. Russian PR guru with 15-year experience, entrepreneur and philosopher Roman Maslennikov gives you the latest, newest, outrageous and crazy PR stunts, explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game, marketing, business and political wars. Use proven techniques that maximize media exposure for your personal brand and business. Highly recommendable for anyone who needs to communicate with modern mass-media. Do your sensational publicity like Salvador Dali, Donald Trump, Vladimir Putin, Richard Branson and enjoy good news simultaneously and immediately.

Electrical Consultant

Electrical Consultant

  • Author: N.A
  • Publisher: N.A
  • ISBN: N.A
  • Category: Lighting
  • Page: N.A
  • View: 4295
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Printer's Ink

Printer's Ink

  • Author: N.A
  • Publisher: N.A
  • ISBN: N.A
  • Category: Advertising
  • Page: N.A
  • View: 7388
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The American City

The American City

  • Author: N.A
  • Publisher: N.A
  • ISBN: N.A
  • Category: Cities and towns
  • Page: N.A
  • View: 9971
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Printers' Ink

Printers' Ink

  • Author: N.A
  • Publisher: N.A
  • ISBN: N.A
  • Category: Advertising
  • Page: N.A
  • View: 724
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American Gardening

American Gardening

  • Author: N.A
  • Publisher: N.A
  • ISBN: N.A
  • Category: Gardening
  • Page: N.A
  • View: 5976
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The Wall Street Journal. Index

The Wall Street Journal. Index

  • Author: N.A
  • Publisher: N.A
  • ISBN: N.A
  • Category: Barron's national business and financial weekly
  • Page: N.A
  • View: 5724
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