Search Results for "hype"

Beyond the Hype

Beyond the Hype

Rediscovering the Essence of Management

  • Author: Robert G. Eccles,Nitin Nohria,James D. Berkley
  • Publisher: Beard Books
  • ISBN: 9781587982224
  • Category: Business & Economics
  • Page: 278
  • View: 8187
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This is a reprint of a previously published work. It deals with good mangement based on action and the judgment of the individual manager on deciding appropriate action.

Hype

Hype

A Doctor's Guide to Medical Myths, Exaggerated Claims, and Bad Advice - How to Tell What's Real and What's Not

  • Author: Nina Shapiro, MD,Kristin Loberg
  • Publisher: St. Martin's Press
  • ISBN: 1250149312
  • Category: Health & Fitness
  • Page: 288
  • View: 769
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A Publisher's Weekly Best Book of 2018 A straightforward appraisal of why health myths exist, dispelling many of them, and teaching readers how to navigate the labyrinth of health advice and the science and misinformation behind it. Hype is Dr. Nina Shapiro's engaging and informative look at the real science behind our most common beliefs and assumptions in the health sphere. There is a lot of misinformation thrown around these days, especially online. Headlines tell us to do this, not that—all in the name of living longer, better, thinner, younger. Dr. Shapiro wants to distinguish between the falsehoods and the evidence-backed truth. In her work at Harvard and UCLA, with more than twenty years of experience in both clinical and academic medicine, she helps patients make important health decisions every day. She's bringing those lessons to life here with a blend of personal storytelling and science to discuss her dramatic new definition of “a healthy life.” Hype covers everything from exercise to supplements, alternative medicine to vaccines, and medical testing to media coverage. Shapiro tackles popular misconceptions such as toxic sugar and the importance of drinking eight glasses of water a day. She provides simple solutions anyone can implement, such as drinking 2% milk instead of fat free and using SPF 30 sunscreen instead of SPF 100. This book is as much for single individuals in the prime of their lives as it is for parents with young children and the elderly. Never has there been a greater need for this reassuring, and scientifically backed reality check.

Stem Cells: From Hype To Hope

Stem Cells: From Hype To Hope

  • Author: Haider Khawaja Husnain
  • Publisher: World Scientific
  • ISBN: 981120554X
  • Category: Science
  • Page: 280
  • View: 397
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During the last two decades, stem cells have progressed from merely a concept to a vibrant field of regenerative medicine which is aimed at addressing the root cause of the problem rather than conventional methods of intervention that mostly provide symptomatic relief.Stem cell therapy either alone or in combination with the other established treatment strategies is a hope for patients who suffer from the 'incurable' diseases such as Alzheimer, diabetes, myocardial infarction etc. Besides aspirations in the clinical perspective, stem cells provide excellent in vitro disease models for drug development.Given the significance of the field, the proposed book will be a compilation of the bench experience of experts from various research labs involved in the cutting edge area of stem cell research.

Hype

Hype

Bestsellers and Literary Culture

  • Author: Jon Helgason,Sara Kärrholm,Ann Steiner
  • Publisher: Nordic Academic Press
  • ISBN: 9187675064
  • Category: Literary Criticism
  • Page: 240
  • View: 7551
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Bestsellers are the books that sell well, are read by large numbers of people, and are widely talked about in the media and among readers. Yet there has been little research on the creation, reception, and cultural and social significance of bestsellers. Recognizing that popular narratives play an important role in the lives of millions of readers, Hype – Bestsellers and Literary Culture looks closely at the literature so many people read. As global market phenomena, situated in between the power spheres of producers and consumers, bestsellers also highlight the interdependency of culture, market, and the individual. This volume addresses such diverse questions as the creation of hype, the role and the meaning of the author in the presentday media landscape, changes in the book trade, historical perspectives on bestselling literature, and the relationship between bestsellers and literary research.

Hollywood Hype and Audiences

Hollywood Hype and Audiences

Selling and Watching Popular Film in the 1990s

  • Author: Thomas Austin
  • Publisher: Manchester University Press
  • ISBN: 9780719057755
  • Category: Performing Arts
  • Page: 257
  • View: 7195
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A fascinating multi-dimensional investigation of popular film as a commercial, cultural and social phenomenon, focusing on well known and controversial films, and on important - and marketable - issues such as sex and violence. Traces the circulation in Britain of three Hollywood films - Basic Instinct, Bram Stoker's Dracula and Natural Born Killers - from marketing and critical reception to consumption. Draws on economic and discursive contexts and original audience research to trace how meanings, pleasures and uses are derived from popular film. First in the field to look at how Hollywood blockbusters are marketed in Britain. Combining detailed case studies with a clear and up-to-date overview of audience research and the political economy of contemporary cinema this will be essential reading for students of film, popular culture and the media.

Less Hype, More Help

Less Hype, More Help

Reducing Juvenile Crime, What Works - And What DoesnT

  • Author: Richard A. Mendel
  • Publisher: DIANE Publishing
  • ISBN: 0756704200
  • Category: Social Science
  • Page: 89
  • View: 8675
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Details the wealth of new knowledge about the causes and cures for delinquency and youth violence that has been generated by researchers and practitioners over the past 2 decades, including powerful new models that are dramatically reducing recidivism by youthful offenders and the onset of delinquency by high-risk youth. Examines 2 popular notions: that youth crime is growing worse due to a generation of "juvenile superpredators" and that "adult time for adult crime" should be the basis for juvenile crime policy. Looks in detail at our nation's juvenile justice systems and our varied efforts to prevent delinquency and violence. Includes recommendations.

Hype

Hype

  • Author: Steven M. L. Aronson
  • Publisher: N.A
  • ISBN: N.A
  • Category: Advertising
  • Page: 399
  • View: 8310
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"The names and faces you know so well will never look so good to you again"--Jacket subtitle. Includes material on Cheryl Tiegs, hairdressers, plastic surgeons, PR agents, Philip Johnson, Denton Cooley, and Barbara Cartland.

The Hope, Hype, and Reality of Genetic Engineering

The Hope, Hype, and Reality of Genetic Engineering

Remarkable Stories from Agriculture, Industry, Medicine, and the Environment

  • Author: John C. Avise
  • Publisher: Oxford University Press
  • ISBN: 9780198037903
  • Category: Science
  • Page: 256
  • View: 3553
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An introductory tour into the stranger-than-fiction world of genetic engineering, a scientific realm inhabited by eager researchers intent upon fashioning a prodigious medley of genetically modified (GM) organisms to serve human needs.

Mastering the Hype Cycle

Mastering the Hype Cycle

How to Choose the Right Innovation at the Right Time

  • Author: Jackie Fenn,Mark Raskino
  • Publisher: Harvard Business Press
  • ISBN: 1422135128
  • Category: Business & Economics
  • Page: 237
  • View: 8594
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It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.

ICTs, Citizens and Governance: After the Hype!

ICTs, Citizens and Governance: After the Hype!

  • Author: A.J. Meijer,K. Boersma,P. Wagenaar
  • Publisher: IOS Press
  • ISBN: 1607504081
  • Category: Political Science
  • Page: 288
  • View: 4448
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ICTs, Citizens and Governance: After the Hype! aims to help researchers and practitioners to understand hypes about ICT and government without becoming cynical. Hypes can be functional in triggering processes of change, but one should be able to distinguish a ‘trigger’ from a realistic set of expectations. This book combines an analysis of the discourse (in terms of hypes) with an analysis of practices (in terms of stable routines and relational patterns). The relation between the discourse and resulting changing is complex, situational and interpretable in multiple ways but certainly merits our attention. To provide a serious analysis of hypes, the editors present a diversity of empirical material relating to technologies and government processes. The technologies vary from network infrastructures to CRM software to web services. Government processes range from service delivery to inspections and policing. The wide variety of technologies observed results in an assessment of realistic effects upon the various government processes. This publication provides an overview of hypes, backlashes and realistic assessments. The editors hope it will lessen the naïveté of readers who have blind faith in technological potential. At the same time, they hope to make serious scientists who discard hypes as being irrelevant more interested in the role these hypes play in the social construction of public administration in an information age.