Search Results for "logo-modernism"

Logo Modernism

Logo Modernism

  • Author: Jens Müller,R. Roger Remington
  • Publisher: N.A
  • ISBN: 9783836545303
  • Category: Design
  • Page: 432
  • View: 923
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Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity.

Teaching Graphic Design History

Teaching Graphic Design History

  • Author: Steven Heller
  • Publisher: Simon and Schuster
  • ISBN: 1621536858
  • Category: Design
  • Page: 312
  • View: 2530
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An Examination of the Practice Through the Years Teaching the history of graphic design cannot simply be outlined by dates nor confined by places, but is defined by concepts and philosophies, as well as those who made, make, and inspire them. Teaching Graphic Design History is the first collection of essays, syllabi, and guides for conveying the heritage of this unique practice, from traditional chronologies to eclectic themes as developed by today’s historians, designers, scholars, and documentarians. Long overlooked within the broader history of printing and typesetting, when graphic design’s artifacts finally became the subject of serious study, the historian had to determine what was worthy and on what the history of graphic design should focus: the makers or the artifacts, the content or the context, or all of the above. With the author’s distinct viewpoint and many exclusive contributions, Teaching Graphic Design History chronicles the customs and conventions of various cultures and societies and how they are seen through signs, symbols, and the artifacts designed for use in the public—and sometimes private—sphere. Areas of focus include: Social and political effects of graphic design Philosophical perspectives on design Evolution of branding Development of the graphic design profession Predictions for the future of the practice An examination of the concerted efforts, happy accidents, and key influences of the practice throughout the years, Teaching Graphic Design History is an illuminating resource for students, practitioners, and future teachers of the subject.

Designing Brand Identity

Designing Brand Identity

An Essential Guide for the Whole Branding Team

  • Author: Alina Wheeler
  • Publisher: John Wiley & Sons
  • ISBN: 1118980824
  • Category: Architecture
  • Page: 336
  • View: 8742
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The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands. Brand identity is key to an organization's success, helping customers navigate their options in an expanding marketplace rife with competition. How does your brand stand out? How do you attract your target? It's all in the process. This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way. Infuse your brand with authenticity and meaning Create a cohesive suite of branding products Design for flexibility, durability, and sustainability Develop solid strategy around positioning, architecture, and more A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca-Cola, Apple, Nike, Disney, McDonalds'the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It's no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization's winning brand.

Logo Design that Works

Logo Design that Works

Secrets for Successful Logo Design

  • Author: Lisa Silver
  • Publisher: Rockport Pub
  • ISBN: 9781564967596
  • Category: Design
  • Page: 143
  • View: 2247
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Discusses the factors that make a logo successful by analyzing the research, brainstorming, sketching, and stylistic experiments that led to its development.

Leonard and Virginia Woolf, The Hogarth Press and the Networks of Modernism

Leonard and Virginia Woolf, The Hogarth Press and the Networks of Modernism

  • Author: Helen Southworth
  • Publisher: Edinburgh University Press
  • ISBN: 0748643680
  • Category: Literary Criticism
  • Page: 288
  • View: 967
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This multi-authored volume, newly available in paperback, focuses on Leonard and Virginia Woolf's Hogarth Press (1917-1941). Scholars from the UK and the US use previously unpublished archival materials and new methodological frameworks to explore the relationships forged by the Woolfs via the Press and to gauge the impact of their editorial choices on writing and culture. Combining literary criticism, book history, biography and sociology, the chapters weave together the stories of the lesser known authors, artists and press workers with the canonical names linked to the press following a 'rich, dialogic' forum or network.The book brings together a wide range of thematic material in three sections - 'Class and Culture', 'Global Bloomsbury' and 'Marketing Other Modernisms'. Topics addressed in the book include imperialism, the middlebrow, religion, translation, the marketplace and poetry, with case studies on West Indian writer C.L.R. James, Welsh poet Huw Menai, child poet Joan Easdale and American artist E. McKnight Kauffer. This original collection will contribute to three vibrant sub-fields now remaking twentieth-century scholarship: print culture, modernist studies, and Woolf studies.

Pioneers of German Graphic Design

Pioneers of German Graphic Design

  • Author: Jens Muller
  • Publisher: Callisto Publishers Gmbh
  • ISBN: 9783981753912
  • Category:
  • Page: 384
  • View: 5836
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The fascinating story of German graphic design analyzed in all its detail for the first time

The Story of Post-Modernism

The Story of Post-Modernism

Five Decades of the Ironic, Iconic and Critical in Architecture

  • Author: Charles Jencks
  • Publisher: John Wiley & Sons
  • ISBN: 1119960096
  • Category: Architecture
  • Page: 296
  • View: 9949
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In The Story of Post-Modernism, Charles Jencks, the authority on Post-Modern architecture and culture, provides the defining account of Post-Modern architecture from its earliest roots in the early 60s to the present day. By breaking the narrative into seven distinct chapters, which are both chronological and overlapping, Jencks charts the ebb and flow of the movement, the peaks and troughs of different ideas and themes. The book is highly visual. As well as providing a chronological account of the movement, each chapter also has a special feature on the major works of a given period. The first up-to-date narrative of Post-Modern Architecture - other major books on the subject were written 20 years ago. An accessible narrative that will appeal to students who are new to the subject, as well as those who can remember its heyday in the 70s and 80s.

Successful Logos Worldwide

Successful Logos Worldwide

Designers Present Their Best Work

  • Author: Supon Design Group, Inc
  • Publisher: Nippan Publications
  • ISBN: N.A
  • Category: Business & Economics
  • Page: 189
  • View: 1283
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Logo Design Love

Logo Design Love

A guide to creating iconic brand identities

  • Author: David Airey
  • Publisher: Peachpit Press
  • ISBN: 0133812790
  • Category: Art
  • Page: 240
  • View: 6077
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Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last