Search Results for "make-your-idea-matter"

Secret Sauce

Secret Sauce

How to Pack Your Messages with Persuasive Punch

  • Author: Harry Mills
  • Publisher: AMACOM
  • ISBN: 0814438075
  • Category: Business & Economics
  • Page: 192
  • View: 6006
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When it comes to messaging, what worked in the past won’t work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn’t Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling—engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

Music Teaching Made Profitable

Music Teaching Made Profitable

An Expert's Guide to Generating More Income as a Music Teacher

  • Author: Wendy Brentnall-Wood
  • Publisher: Global Publishing Group
  • ISBN: 1925370135
  • Category: Music
  • Page: 160
  • View: 2991
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Turn your music teaching into a profit machine. With 40 years experience operating her own music teaching business, Wendy was the obvious choice for others to go to when they were looking for help with their own music school. Now international author, music teacher, trainer, examiner, speaker and mentor Wendy Brentnall-Wood shares the strategies she has learnt and developed for creating a profitable and inspiring music school. This book is for those just starting their journey as a music teacher, or those wanting to grow, succeed and profit from their passion. You'll learn:- The 8 key management areas to achieve a sustainable income- Essential 21st century strategies to attract your ideal students- How to attract the best teachers for your music school or studio- Expert tips from a 40 year experienced and successful music school owner to increase your income and success- Key habits to efficiently organise your time for a stress free lifestyle- Proven and persuasive strategies to guarantee your students keep coming back for years to come- How to avoid the pitfalls and stress of unreliable income The purchase of this book will provide an underprivileged or disabled child with the gift of music. Take action now to achieve your dream lifestyle!

Making Your Mind Matter

Making Your Mind Matter

Strategies for Increasing Practical Intelligence

  • Author: Vincent Ryan Ruggiero
  • Publisher: Rowman & Littlefield
  • ISBN: 9780742514638
  • Category: Philosophy
  • Page: 119
  • View: 5359
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Making Your Mind Matter is a practical guide to effective thinking in college and in everyday life, following the WISE model (Wonder, Investigate, Speculate, Evaluate).

Stand Out

Stand Out

How to Find Your Breakthrough Idea and Build a Following Around It

  • Author: Dorie Clark
  • Publisher: Penguin
  • ISBN: 0698170482
  • Category: Business & Economics
  • Page: 224
  • View: 7303
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Standing out is no longer optional Too many people believe that if they keep their heads down and work hard, they’ll be recognized on the merits of their work. But that’s simply not true anymore. “Safe” jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything’s been said—and shouted from the rooftops—how can your ideas stand out? Fortunately, you don’t have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone—with hard work—can do the same. Whether it’s learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart. Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas. Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. But—even more important—it’s also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can’t afford for the best ideas to remain buried inside you. Whether it’s how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it’s time to be bold.

Selling Your Ideas to Your Organization

Selling Your Ideas to Your Organization

  • Author: Harold Scharlatt
  • Publisher: John Wiley & Sons
  • ISBN: 1118163680
  • Category: Business & Economics
  • Page: 31
  • View: 2078
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If you've got an idea you want to sell, you need to do two things: scan your environment and use effective tactics. This guidebook explains how to scan your environment and provides a collection of tactics you can use to sell your idea. Using this systematic approach will make you more likely to accomplish your objective - solving a problem or making an improvement for the benefit of individuals, groups, and the organization as a whole.

The Fortune Cookie Principle

The Fortune Cookie Principle

The 20 Keys to a Great Brand Story and Why Your Business Needs One

  • Author: Bernadette Jiwa
  • Publisher: Createspace Independent Pub
  • ISBN: 9781489583949
  • Category: Business & Economics
  • Page: 184
  • View: 8038
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"This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else." SETH GODIN —Author The Icarus Deception It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how. ADVANCE PRAISE FOR THE FORTUNE COOKIE PRINCIPLE "It's so easy to overcomplicate what great brands and new businesses need to do to resonate with their consumers. The simple questions asked in this book help you to de-mystify that process. It encourages you to think beyond what you do to why you do it and why that matters to your customers. Had this been available when I was driving Sales and Marketing Capabilities in my past corporate life at Cadbury Schweppes, this would have been recommended reading. Now I'm an entrepreneur I simply apply these principles each and every day." Wendy Wilson Bett—Co-Founder Peter's Yard "Yes, you need a great product, but without a compelling story, success is improbable. The 'Fortune Cookie Principle' is an easy-to-read guide that will help any marketer or business owner begin to ask the right questions about the stories they tell. Bernadette includes dozens of examples and questions to get your storytelling ship in the right order. Let's face it...telling compelling stories to attract and retain customers is not easy. Most brand marketers are not great storytellers. This book will give you a new perspective on your marketing, and help you move from talking about yourself to talking about things your customers actually care about. Then, and only then, will your marketing actually work in today's consumer-led economy." Joe Pulizzi—Founder Content Marketing Institute "The wisdom in this book is better than any fortune. Read and apply!" Chris Guillebeau—Author $100 Startup “This book is an inspiration. Bernadette ignites real-world experience with a true passion for helping businesses move to the next level.” Mark Schaefer—Author Return on Influence "Full of inspiring stories about what makes businesses unique (and successful) in today's supersaturated markets." David Airey—Author Work For Money, Design For Love. “If you're someone who cares about why you do what you do and how you do it, this book is for you.” Tina Roth Eisenberg—Founder of Tattly

HBR Guide to Making Every Meeting Matter (HBR Guide Series)

HBR Guide to Making Every Meeting Matter (HBR Guide Series)

  • Author: Harvard Business Review
  • Publisher: Harvard Business Review Press
  • ISBN: 1633692183
  • Category: Business & Economics
  • Page: 240
  • View: 8709
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Make every minute count. Your calendar is full, and yet your meetings don’t always seem to advance your work. Problems often arise with unrealistic or vague agendas, off-track conversations, tuned-out participants who don’t know why they’re there, and follow-up notes that no one reads—or acts on. Meetings can feel like a waste of time. But when you invest a little energy in preparing yourself and your participants, you’ll stay focused, solve problems, gain consensus, and leave each meeting ready to take action. With input from over 20 experts combined with useful checklists, sample agendas, and follow-up memos, the HBR Guide to Making Every Meeting Matter will teach you how to: • Set and communicate your meeting’s purpose • Invite the right people • Prepare an achievable agenda • Moderate a lively conversation • Regain control of a wayward meeting • Ensure follow-through without babysitting or haranguing Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

Get to the Point!

Get to the Point!

Sharpen Your Message and Make Your Words Matter

  • Author: Joel Schwartzberg
  • Publisher: Berrett-Koehler Publishers
  • ISBN: 1523094125
  • Category: Business & Economics
  • Page: 128
  • View: 5110
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Champion Your Best Ideas! Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?

HOW TO SELL YOUR IDEA TO HOLLYWOOD

HOW TO SELL YOUR IDEA TO HOLLYWOOD

  • Author: ROBERT KOSBERG
  • Publisher: AuthorHouse
  • ISBN: 1463412568
  • Category: Performing Arts
  • Page: 196
  • View: 4369
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How to find develop, pitch, and sell your ideas for films to the movie studios, from the man Sherry Lansing calls “the best idea man in Hollywood”. How to Sell Your Idea to Hollywood gets to the very heart of the script: the idea. A mere idea can land you fame, fortune and status. At the very least, it can be your way into the movie business. This book can show you just how powerful an idea can be in Hollywood. Ideas are not a dime a dozen...great ideas are one in a million. Even if you cannot write a script, you can definitely come up with an idea. Once you have an idea, you can use that idea as leverage to get yourself into the movie game. If your main goal is to be a screenwriter, you still need to start with a good idea, which can help you make a deal to write your script for a studio (or you might choose to just sell your idea or your story). Successful producer Robert Kosberg has never met anyone who didn’t have an idea. And this book will help you to learn how to find ideas, create ideas and pitch them to the right people. You’ll also learn what a high concept idea is and most importantly, how to get your ideas to the right people. Remember...you control the rights to your own ideas and that’s why ideas are so powerful. How to Sell Your Idea to Hollywood encourages people at all levels who are attempting to get their break in the business. It has everything you need to know to sell your ideas to the movies. If you never thought you had something to offer the movie business...you do!

Patent Your Idea

Patent Your Idea

  • Author: Ash Tankha
  • Publisher: AuthorHouse
  • ISBN: 145201101X
  • Category: Business & Economics
  • Page: 404
  • View: 7276
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'Patent Your Idea' is a collaboration of knowledge, experience and strategy on current patent law, drafting of patent applications, filing procedures, prior art searches, prosecution of patent applications, assignments and licensing of patents. The book contains sample patent drafts, responses to patent office actions, assignment/ license formats and strategic advice to an inventor on how to get a patent granted. In this book, the authors share their expert knowledge in meticulously protecting and patenting an idea.