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- Author: Kenneth C. Laudon,Jane P. Laudon
- Publisher: Pearson Education India
- ISBN: 9332582661
- Page: 720
- View: 6952
Management Information Systems, 14e, is designed for readers who want an in-depth view of how business firms nowadays use information technologies and systems to achieve operational excellence, develop new products and services, improve decision making, and achieve competitive advantage. Learners will find here the most up-to-date and comprehensive coverage of information systems used by business firms today. New to this Edition: * Social, Mobile, Local: New e-commerce content in Chapter 10 describes how social tools, mobile technology, and location-based services are transforming marketing and advertising * Big Data: Chapter 6 on Databases and Information Management updated to provide in-depth coverage of Big Data and new data management technologies * Cloud Computing: Updated coverage of cloud computing in Chapter 5 (IT Infrastructure) with more detail on various types of cloud services, private and public clouds, hybrid clouds, and managing cloud services * Social Business: Extensive coverage of social business, introduced in Chapter 2 and discussed across the text. Detailed discussions of enterprise (internal corporate) social networking as well as social networking in e-commerce * Some More New Topics: Consumerization of IT and bring your own device (BYOD), location analytics, location-based services, building an e-commerce presence, mobile application development, mobile and native apps, expanded coverage of business analytics, including big data analytics, 3-D printing, etc., and much more * Adapting to the Indian Scenario: India is fast emerging as a global IT hub and a number of organizations are implementing information systems either to enhance core competency or to gain competitive advantage. Keeping this in mind, one case in the Indian context has been added in every chapter. Some of the cases included are 'Social Media Analytics in Indian Politics', 'Reliance Installing the 4G Project', 'Centralization of Operations at Tata Power', and 'One Organization, One Data, One Information: ONGC's Global System' among others.