Search results for: managing-media-services

Managing Media Services

Author : Charles W. Vlcek
File Size : 21.77 MB
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Managing Media Services

Author : William D. Schmidt
File Size : 64.58 MB
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This book's pragmatic approach deals with such tasks as acquisitions, circulation, collection development and maintenance, facility design, managing legal issues, and dealing with technological change. Substantially revised to reflect the phenomenal technological changes in the field over the past 10 years.

Managing Media Work

Author : Mark Deuze
File Size : 35.43 MB
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Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.

Managing Media Firms and Industries

Author : Gregory Ferrell Lowe
File Size : 36.66 MB
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This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Service Marketing Concepts Practices

Author : Kapoor
File Size : 63.27 MB
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Managing Sport Facilities and Major Events

Author : Eric C. Schwarz
File Size : 23.83 MB
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Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an international context. With detailed real-world case studies and insights from professional practice, this book offers a systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting, and ethical success. It covers all the key aspects of sport facility and major event management including the bidding process, facility development, risk analysis, budgeting, marketing, branding, and quality assurance, as well as completely new chapters on analytics, impact, and legacy. Now supported by a companion website containing slides, test banks, a glossary, and sample syllabus, this is an invaluable resource for students and practitioners alike and is essential to any course on sport facilities, event management or sport administration.

Administering Educational Media Instructional Technology and Library Services

Author : James Wilson Brown
File Size : 42.16 MB
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Media Librarianship

Author : John William Ellison
File Size : 40.48 MB
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Directory of Marketing Services and Membership Roster of the American Marketing Association

Author : American Marketing Association
File Size : 25.7 MB
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Media Center Management

Author : William T. Schmid
File Size : 72.85 MB
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On Deadline

Author : Carole M. Howard
File Size : 44.20 MB
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Media relations professionals must know how to stay ahead of the game to be effective in todays complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called virtually an encyclopedia of media relations by one reviewer, the Fifth Edition covers relationships with reporters, spokesperson training, news conferences and special events, integrating media relations into marketing communications plans, crisis management, global media relations, ethics, establishing a media policy within the organization, measuring results and becoming a counselor to management. Its practical advice and how-to ideas draw on current case studies, most involving social media, and the authors extensive experience in the U.S. and around the world. With a clear and fast-moving style, the Fifth Edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organizations results.

International Yearbook of Educational and Training Technology

Author :
File Size : 54.26 MB
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The Collection Program in Schools

Author : Phyllis Van Orden
File Size : 42.26 MB
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This text provides an overview of the processes and procedures associated with developing, maintaining, and evaluating a collection at the building level. It describes the environment of the collection and presents principles, techniques, and common practices of collection development. It also covers collection development, identifies sources of help (e.g., documents, agencies, and associations), and suggests approaches to handling a wide range of situations and demands on the collection. New features include discussions of students' intellectual rights and the First Amendment; copyright regulations; multicultural materials; resources to meet the needs of children with disabilities; the movement from ownership in collections to access of information; resource sharing, such as coordinated collection development; the impact of telecommunications as information delivery systems; and scenarios about censorship situations. In addition, the section on formats has been updated to include CD-ROMs, interact

Management and Innovation in the Media Industry

Author : Cinzia Dal Zotto
File Size : 38.69 MB
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This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.

Managing Multimedia Libraries

Author : Warren B. Hicks
File Size : 32.8 MB
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Discusses and demonstrates practical procedures for the management of a multimedia library, emphasizing the managment-by-objectives approach

International Management

Author :
File Size : 30.18 MB
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The American Marketing Association International Member Marketing Services Guide

Author : American Marketing Association
File Size : 84.49 MB
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Standard Directory of Advertisers

Author : National Register Publishing
File Size : 72.53 MB
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Managing Tourism Services

Author : J. Alf Bennett
File Size : 46.99 MB
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Windows Media Resource Kit

Author : Tricia Gill
File Size : 21.2 MB
Format : PDF
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