Search Results for "marketing-research-asia-pacific-edition"

Marketing Research: Asia-Pacific Edition

Marketing Research: Asia-Pacific Edition

  • Author: Steve D'Alessandro,Ben Lowe,Hume Winzar,William Zikmund,Barry J. Babin
  • Publisher: Cengage AU
  • ISBN: 017036982X
  • Category: Marketing research
  • Page: 656
  • View: 6501
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Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.

EBook: Marketing Research: Asia-Pacific Edition

EBook: Marketing Research: Asia-Pacific Edition

  • Author: William Zikmund,Steven D'Alessandro,Hume Winzar,Ben Lowe,Barry J. Babin
  • Publisher: Cengage AU
  • ISBN: 0170388212
  • Category: Business & Economics
  • Page: N.A
  • View: 4805
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Marketing Research

Marketing Research

  • Author: Ben (University of Kent Lowe, UK),Steven D'Alessandro,William Zikmund,Hume Winzar,Barry J. Babin,Ben Lowe
  • Publisher: N.A
  • ISBN: 9780170236027
  • Category: D'Alessandro, Steven
  • Page: 648
  • View: 5416
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Marketing Research 3rd Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data mining and the increasing use of online panels. To strength its 'learning by doing' approach, this edition of Marketing Research integrates Qualtrics: a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results. For analysing data, the text covers both SPSS and EXCEL outputs. Finally, each stage of research reporting is explained, as well as a range of presentation methodologies.This text is indispensible for students studying marketing research in any business or marketing course.

Marketing Research

Marketing Research

  • Author: William G. Zikmund,Steve Ward,Hume Winzar,Ben Lowe,Steven D'Alessandro,Barry J. Babin
  • Publisher: N.A
  • ISBN: 9780170183345
  • Category: Marketing research
  • Page: 608
  • View: 3368
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Marketing Research 2nd Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data mining and the increasing use of online panels. To strength its 'learning by doing' approach, this edition of Marketing Research integrates Qualtrics: a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results. For analysing data, the text covers both SPSS and EXCEL outputs. Finally, each stage of research reporting is explained, as well as a range of presentation methodologies. This text is indispensible for students studying marketing research in any business or marketing course.

Consumer Behaviour: Asia-Pacific Edition

Consumer Behaviour: Asia-Pacific Edition

  • Author: Wayne D. Hoyer,Deborah J. MacInnis ,Rik Pieters,Eugene Chan,Gavin Northey
  • Publisher: Cengage AU
  • ISBN: 0170362019
  • Category: Consumer behavior
  • Page: 544
  • View: 3770
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Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context

Strategic Social Marketing

Strategic Social Marketing

  • Author: Jeff French,Ross Gordon
  • Publisher: SAGE
  • ISBN: 1473927676
  • Category: Business & Economics
  • Page: 448
  • View: 4601
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Lecturers/Instructors - Request a free digital inspection copy here. 'For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Companion Website - Featuring free resources for marketing students and lecturers.

Consumer Behaviour

Consumer Behaviour

  • Author: Leon Schiffman,Aron O'Cass,Angela Paladino,Jamie Carlson
  • Publisher: Pearson Higher Education AU
  • ISBN: 1486014348
  • Category: Business & Economics
  • Page: 729
  • View: 3710
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A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.

Marketing Principles

Marketing Principles

  • Author: O. C Ferrell,William M. Pride,Bryan A. Lukas,Outi Niininen,Sharon Schembri
  • Publisher: N.A
  • ISBN: 9780170254793
  • Category: Business & Economics
  • Page: 600
  • View: 8708
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This second edition of Marketing Principles is designed to teach relevant, contemporary concepts and best practices in undergraduate marketing by demonstrating: o the importance of being market-oriented, with a focus on expanding the "marketers' toolbox", i.e. considering the expanded marketing mix through all areas of marketing o the need for a dynamic outlook on marketing, which responds to the continually changing world (e.g. where lines between traditional marketing concepts and strategies are blurred) o a continued focus on a key differentiating content coverage of the text, namely branding, the expanded marketing mix and customer-focus. EMM in particular will also be more strongly integrated throughout the text o the increasing interdependence of goods and services to the extent that goods and services are increasingly bundled together o the centrality of positioning to marketing o a focus on 'Digital Marketing and Social Networking' through the addition of a new chapter o a stronger Asia-Pacific focus through examples and pedagogical features.

Marketing Research

Marketing Research

An Applied Orientation, Global Edition

  • Author: Naresh K. Malhotra
  • Publisher: N.A
  • ISBN: 9781292265636
  • Category: Marketing research
  • Page: 888
  • View: 7921
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For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Proceedings of the IInd Asia Pacific Symposium on Postharvest Research, Education and Extension

Proceedings of the IInd Asia Pacific Symposium on Postharvest Research, Education and Extension

Yogyakarta, Indonesia, September 18-20, 2012

  • Author: Hadi K. Purwadaria,G. Srzednicki,Sirichai Kanlayanarat
  • Publisher: N.A
  • ISBN: N.A
  • Category: Agricultural educatio
  • Page: 505
  • View: 4519
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