Search results for: mobile-marketing-for-your-local-business

Mobile Marketing for Your Local Business

Author : Mario Brown
File Size : 73.81 MB
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"There are currently more than 7 billion people in the world-- and almost as many mobile-cellular subscriptions. Mobile Internet use is expected to exceed desktop use by the end of 2014. Already, more than half of all mobile customers in the United States and Canada are using smartphones. As a business owner, you have the opportunity to harness this new technology to market to your customers in new and innovative ways. Mobile-optimized websites, SMS text message marketing, mobile apps and mobile ads all enable you to reach your current and prospective customers where they are, when they are looking for your services, and keep them coming back" -- page [4] of cover..

QR Codes Mobile Marketing for the Small Business Owner

Author : Michael Weir
File Size : 37.4 MB
Format : PDF, Mobi
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This is a very timely book that shows merchants the importance of building a data base of their current customers in order to take advantage of the explosive growth of mobile marketing and QR Codes. This book is designed for the store owner who is trying to understand the basics of Mobile Marketing, as well as figure out the best way to implement a Mobile Marketing strategy for their business.The author shows the business owner how to build their customer data base by providing the tools and training that allows business owners (many for the first time) collect their customers' personally identifiable information (email and SMS text numbers) so that they can later market to these existing customers with content rich emails and SMS texts that offer coupons and discounts for products and services. Throughout the book, the author gently prods the reader to use their smart phone technology to scan QR Codes (Quick Response Codes) embedded within the book to read articles on various websites, read portions of other books on Amazon.com, watch movies on YouTube, and read research reports on the explosive growth of mobile marketing.This book does an excellent job explaining the changes in marketing methods that will allow the merchants the opportunity to create additional profits by marketing to their existing customer base in a way that they have not been able to do so before. The QR Code technology is easy to use and implement. The author explains how to build this marketing infrastructure for the do-it-yourself business owners, and also shows the reader how to use his website (http://www.mobilemarketingqrcodes.com) to create the entire infrastructure within an hour. This book is a must read for any small business owner who is looking for more ways to drive foot traffic through the front door and add to the bottom line.

Dominate Your Local Market

Author :
File Size : 86.94 MB
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Driving More Customers to Your Local Business

Author :
File Size : 66.15 MB
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Mobile Marketing

Author : Cindy Krum
File Size : 75.78 MB
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Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits. Topics include Getting started fast with mobile marketing Understanding the international mobile marketing landscape Targeting and tracking the fast-changing mobile demographic Taking full advantage of the iPhone platform Leveraging mobile advertising, promotion, and location-based marketing Building micro-sites and mobile applications Performing search engine optimization for mobile sites and applications Building effective mobile affiliate marketing programs Integrating online and offline mobile marketing Avoiding mobile marketing spam, viruses, and privacy violations Previewing the future of mobile marketing

Osok s Guide to Mobile Marketing

Author :
File Size : 60.64 MB
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Mobile Marketing

Author : Daniel Rowles
File Size : 53.28 MB
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Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.

Go Mobile

Author : Jeanne Hopkins
File Size : 88.89 MB
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Set-up, run, and measure successful mobile media marketingcampaigns Go Mobile is packed with tools, tips, and techniques thatwill help readers set-up, launch, run, and measure mobile mediacampaigns. This book will help readers understand the differentmobile media platforms, learn how to us SMS for business,incorporate 2D and QR Codes into their campaigns, develop mobilewebsites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance forimplementing a mobile marketing campaign. Readers will learn howto: Use location-based marketing to get new customers and keepexisting ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to growrevenues With these effective, efficient, and integrated mobile marketingcampaigns, business owners and marketers will garner enviableresponse rates and watch their revenue grow more rapidly than everbefore.

Ultimate Guide to Local Business Marketing

Author : Perry Marshall
File Size : 38.93 MB
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MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

The Mobile Marketing Handbook

Author : Kim Dushinski
File Size : 69.99 MB
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This guide to mobile marketing campaigns focuses on cost-effective projects that can reach new customers, build strong relationships with an existing customer base and gain a competitive edge by using the latest technologies. Dushinski, a mobile marketing consultant, shows marketing, sales and advertising professionals how to customize a marketing strategy for a certain product and service through voice mail, text messaging, social networks and proximity marketing. This handbook also contains step-by-step procedures on creating mobile email and billing/payment options, mobile widgets and iPhone applications for further mobile advertising.

Ultimate Guide to Optimizing Your Website

Author : Jon Rognerud
File Size : 66.16 MB
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Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an “at the kitchen table” type dialogue for accessibility and an advanced strategy section takes readers to the next level.

Mobile Marketing The Game Has Just Begun simple business edition

Author :
File Size : 54.15 MB
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Real Time Marketing and PR

Author : David Meerman Scott
File Size : 50.32 MB
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Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

The New Rules of Marketing PR

Author : David Meerman Scott
File Size : 66.61 MB
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Ultimate Small Business Marketing Guide

Author : James Stephenson
File Size : 54.31 MB
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The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

The Ulitimate Local Marketing Playbook

Author : Tagglefish.com
File Size : 63.5 MB
Format : PDF
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Become the best version of your local business! This E-book Covers? This E-book provides detailed knowledge about how businesses of any size and in any business category can use these online and offline marketing tactics as a part of a successful overall business strategy. Rather than searching the web and compiling information that would take months perhaps years to do, I’ve taken the time to do it for you. This E-book can be used as a reference guide, or to learn more about what your marketing consultant is doing with your money. With this E-book you are going to learn how to leverage the web to open up doors of opportunities for more customers, more exposure, more referrals and revenue.

The Mobile Marketing Black Book

Author : Steve Mount
File Size : 40.51 MB
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More than ever before, small business owners today are faced with a myriad of new and excit-ing electronic products, systems, and strategies available to them that they can use to increase their business' online exposure. From Facebook to Twitter to video marketing, the list is long and often confusing to the average small business owner. So as an entrepreneur, you may be asking yourself what is the best, fastest, and most cost-effective way to reach the people in your local marketplace? What is the best online strategy that you can use to generate foot traffic in your place of business, create new customers, and stay connected with your existing clientele?Even in this dynamic environment, some tech-nologies outshine all others. And today nothing represents a bigger "bang" for your advertising buck than mobile marketing. That's because mobile marketing gives small businesses the ability to reach out and find your potential cus-tomers instantly -- whenever and wherever they may be.

Mobile Marketing For Dummies

Author : Michael Becker
File Size : 67.82 MB
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Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

PUSHing Profits

Author : Cheryl Paulsen
File Size : 53.9 MB
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Nearly half a billion smartphones were sold worldwide in 2011 alone. 67 million iPads were purchased in its first two years in the market; that’s the largest product launch in history. A platform shift took place in 2011—for the first time, sales of smartphones and tablets eclipsed desktop and notebook sales. For the first time since the launch of cell phones, people are spending more time on mobile devices—and using mobile apps—than the desktop platform browsers. People are on the go, and they need technology that keeps up with them. I decided to write this book because I have encountered many businesspeople who lack the knowledge and confidence to join the mobile app revolution. In these pages, you’ll find a wealth of information and step-by-step guidance to move you toward the essential launch of your business’s mobile app. I’ve also extended the value you will receive here by providing four additional bonuses on my website, www.thebookonmobileapps.com. “The Book on Mobile Apps lives up to its name. It truly is the ultimate guide for small businesses. Cheryl Paulsen delivers creative thinking, proven strategies, and vast knowledge about the value of mobile apps for small businesses. Her book is timely, informative, and a must-read for any entrepreneur today.” —Raymond Aaron, author of Double Your Income Doing What You Love

The 15 Essential Marketing Masterclasses for Your Small Business

Author : Dee Blick
File Size : 25.47 MB
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Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.