Search results for: more-than-basketball

More Than a Game

Author : Phil Jackson
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More than a Game covers the years that follow the one featured in the ESPN documentary series "The Last Dance." After leaving the Bulls at the end of the 1997-1998 season—the year featured in the new ESPN documentary series "The Last Dance"—Phil Jackson had one year off and started to write this book—together with his old friend, fellow player and coach, the basketball novelist Charley Rosen. Then Phil took the LA Lakers coaching job, Rosen followed him there, and by the time they finished writing this book it was 2000 and Phil had won yet another NBA championship, the first of five he would win with his new team. In More than a Game, Jackson and Rosen look backward to their origins as players and coaches, forward to the future of the game of basketball, and linger in the moving target of the present—lavishing page after page on the Triangle Offense and all the ways it reveals the essence of the game of basketball they both love so much. This is Jackson in his prime, transitioning from the Bulls to the Lakers, a master of the art of winning, who would go on to claim more NBA championships, eleven, than any other coach in NBA history. As he writes in More than a Game of his newest championship team: "We won because our fundamentals were sound, because Shaq was so dominant and Kobe was so creative, but we also won because we developed a certain confidence in our ability to win."

More Than A Billionaire

Author : Christina Tetreault
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When billionaire Grayson Sherbrooke returns to Providence for his brother’s wedding, he plans to spend some time with his family before getting back to his own life. A single dance with his childhood friend Kiera Renault changes all that. Soon Gray finds himself longing to settle down with the woman he loves. Unfortunately, the secret he’s kept for years keeps getting in the way. Kiera Renault hasn’t seen Gray in years. After a dance at his brother’s wedding though, she can’t get him from her mind. Quickly their relationship changes from mere friends to lovers, and Kiera pictures herself spending the rest of her life with Gray. Just when they both believe they’ll get what their hearts’ desire, Gray’s secret threatens to tear them apart forever. Now Gray must decide between the woman he loves, and the secret he has kept from the world.

More Than Rivals

Author : Ken Abraham
File Size : 75.94 MB
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An Inspiring True Story Set in the Midst of the Civil Rights Era By 1970, racial tension was at a breaking point in the southern town of Gallatin, Tennessee. Desegregation had emotions running high. The town was a powder keg ready to erupt. But it was also on the verge of something incredible. Eddie Sherlin and Bill Ligon were boys growing up on opposite sides of the tracks who shared a passion for basketball. They knew the barriers that divided them--some physical landmarks and some hidden in the heart--but those barriers melted away when the boys were on the court. After years of playing wherever they could find a hoop, Eddie and Bill entered the rigors of their respective high school teams. And at the end of the 1970 season, all-white Gallatin High and all-black Union High faced each other in a once-in-a-lifetime championship game. What happened that night would challenge Eddie and Bill--and transform their town. This New York Times bestseller is a fast-paced true story of courage, determination, character, and forgiveness.

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Sports Marketing

Author : Matthew D. Shank
File Size : 69.87 MB
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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

More than Petticoats Remarkable Louisiana Women

Author : Bonnye Stuart
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From Baroness Pontalba to Kate Chopin to Mahalia Jackson, More than Petticoats: Remarkable Louisiana Women celebrates the women who shaped the Pelican State. Short, illuminating biographies and archvial photographs and paintings tell the stories of women from across the state who served as teachers, writers, entrepreneurs, and artists.

More Than Just a Game

Author : Kathryn Jay
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More Than Just a Game tracks the explosion of the sports industry in the United States since 1945 and how it has shaped class, racial, gender, and national identities. By examining both professional and intercollegiate sports such as baseball, football, basketball, golf, tennis, and stock car racing, Kathryn Jay looks at the impact of packaging, salary, hype, corporate sponsorship, drug use, and the presence of women and African American players. Jay also considers the persistent belief that sports encourage good citizenship and morality despite a rise in cheating and violent behavior and an unabashed emphasis on financial gain. More Than Just a Game is a fascinating exploration of a phenomenon that has engaged the American imagination and thrilled fans for decades.

More Than Winning

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At age twenty-eight, when Tom Osborne agreed to join Bob Devaney?s full-time coaching staff at the University of Nebraska, he resolved to be a head coach by the time he reached age thirty-five. Little did he know that this goal would chart his course toward becoming one of the nation?s premier football coaches. Six years later in 1972, Devaney named Osborne as head coach of the Nebraska Cornhuskers. ø In high school and college, Osborne had been an outstanding athlete in his own right. He went on to play professional football and to earn his master?s and doctorate degrees in educational psychology. Throughout all these years in sports and academics, he was developing his unusual and inspiring philosophy of coaching, which above all emphasizes the process of athletics. ø In More Than Winning, Osborne gives an in-depth personal account of his life?the forces that shaped his values, his own accomplishments in sports, and his experiences as a coach at Nebraska. He describes his philosophy of coaching, shares personal perspectives on football greats, and gives his view of key Nebraska games up through the 1984 Orange Bowl.

More Than a Game

Author : Cynthia Lee A. Pemberton
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The story of the crusade for gender equity in sport and for compliance with Title IX at a small, liberal arts college in northwest Oregon.

More than Cricket and Football

Author : Joel Nathan Rosen
File Size : 62.82 MB
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Given the presumed dominance of American sport, many fans throughout the hemisphere find it difficult to envision the role of sport beyond the confines of their own continent. And yet, world sport consists of so much more than the games Americans play and so much more than the stereotype of cricket for the elite and football for the working class. As worldwide sport continues to gain in popularity, we also see parallels to many aspects visible in North American sport, particularly celebrity and all its trappings and pitfalls. The success of athletes from other countries in basketball and ice hockey, and the proliferation of stars imported and now exported to and from North America, provides some better examples of sport's international power. It also creates a very new kind of sport celebrity, albeit one that often shows a rather limited reach beyond that star's own country or continent. Thus, rather than focusing on the Western Hemisphere, this collection of some of world sport's most heralded celebrities (including stars of Motocross, surfing, distance running, and more) serves as a sort of passport to many places that make up our global sporting environment.