Search results for: plunketts-sports-industry-almanac-2014

Plunkett s Sports Industry Almanac 2014

Author : Jack W. Plunkett
File Size : 34.78 MB
Format : PDF, Mobi
Download : 119
Read : 1155
Download »
A complete market research guide to the business side of sports, teams, marketing and equipment - a tool for strategic planning, competitive intelligence, employment searches or financial research. Features trends, statistical tables and a glossary. Includes profiles of the world's top 350 sports industry firms and organizations, containing addresses, phone numbers and executive names.

Plunkett s Sports Industry Almanac 2009

Author : Jack W. Plunkett
File Size : 74.34 MB
Format : PDF, Mobi
Download : 387
Read : 1106
Download »
A guide to the business side of sports, teams, marketing and equipment - a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes over 350 one page profiles of sports industry firms, companies and organizations.

Routledge Handbook of the Business of Women s Sport

Author : Nancy Lough
File Size : 80.59 MB
Format : PDF, Kindle
Download : 945
Read : 418
Download »
Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.

Sports Marketing

Author : Matthew D. Shank
File Size : 53.61 MB
Format : PDF, ePub
Download : 853
Read : 536
Download »
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Sport Consumer Behaviour

Author : Daniel C Funk
File Size : 37.36 MB
Format : PDF, Mobi
Download : 299
Read : 1317
Download »
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.

Sports and Their Fans

Author : Kevin G. Quinn
File Size : 71.66 MB
Format : PDF, Kindle
Download : 581
Read : 155
Download »
Though Americans spend more than $25 billion a year on sports and sporting events, this book argues that the influence of sports on our lives is even more profound than this huge figure would seem to suggest. Exploring such topics as the role of sports in the creation of mass culture, cheating, the abuse of illegal drugs, the strange and fascinating role that numbers play in sporting events, and the future of spectator sport, this book surveys the outsized impact that sports have on American culture. The author draws from new work in such fields as history, economics, politics, sociology, psychology, and ethics to support his claims. Instructors considering this book for use in a course may request an examination copy here.

Guide to Reference in Business and Economics

Author : Steven W. Sowards
File Size : 56.88 MB
Format : PDF, ePub, Docs
Download : 594
Read : 171
Download »
Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk. Readers will find sources of information on such topics asBusiness lawE-commerceInternational businessManagement of information systemsOccupations and careersMarket researchGuide to Reference is used internationally as the “source of first resort” for identifying information and training reference professionals, and this book will help connect librarians and researchers to the most relevant sources of information on business and economics.

Plunkett s Airline Hotel Travel Industry Almanac 2008

Author : Plunkett Research Ltd
File Size : 82.21 MB
Format : PDF
Download : 834
Read : 255
Download »
The travel industry has been through exceptional upheaval and change. Plunkett's Airline, Hotel & Travel Industry Almanac will be your complete guide to this fascinating industry. After reeling from the effects of the September 11, 2001 tragedies, the travel business is now emerging as a more streamlined, efficient and focused industry. Many of the biggest, most successful firms are becoming extremely global in nature. Meanwhile, most airlines are struggling to return to profitability, while low-cost providers Southwest Airlines and JetBlue continue to set the standard for air travel. Deregulation is opening up huge travel markets in India and China. On the hotel side, massive management firms, development companies and real estate investment trusts are gaining in scale and influence. The booking of travel online is perhaps the most successful niche of all of the world's e-commerce efforts. Consumers use the Internet to become better informed and to seek bargains. Online sites like Travelocity, Priceline and Orbitz steer millions of consumers toward specific airlines and hotels in a manner that lowers prices and improves satisfaction among consumers. The exciting new reference book (which includes a fully-featured database on CD-ROM) will give you access to the complete scope of the travel industry, including: Analysis of major trends; Market research; Statistics and historical tables; Airlines; Hotel operators; Entertainment destinations such as resorts and theme parks; Tour operators; The largest travel agencies; E-commerce firms; Cruise lines; Casino hotels; Car rental; and much, much more. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. This book also includes statistical tables, a travel industry glossary, industry contacts and thorough indexes. The corporate profile section of the book includes our proprietary, in-depth profiles of over 300 leading companies in all facets of the travel industry. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.

Plunkett s Airline Hotel Travel Industry Almanac 2009

Author : Jack W. Plunkett
File Size : 69.93 MB
Format : PDF, ePub
Download : 129
Read : 1046
Download »
The travel industry has been through exceptional upheaval and change. Plunkett's Airline, Hotel & Travel Industry Almanac will be your complete guide to this fascinating industry. After reeling from the effects of the September 11, 2001 tragedies, the travel business is now emerging as a more streamlined, efficient and focused industry. Many of the biggest, most successful firms are becoming extremely global in nature. Meanwhile, most airlines are struggling to return to profitability, while low-cost providers Southwest Airlines and JetBlue continue to set the standard for air travel. Deregulation is opening up huge travel markets in India and China. On the hotel side, massive management firms, development companies and real estate investment trusts are gaining in scale and influence. The booking of travel online is perhaps the most successful niche of all of the world's e-commerce efforts. Consumers use the Internet to become better informed and to seek bargains. Online sites like Travelocity, Priceline and Orbitz steer millions of consumers toward specific airlines and hotels in a manner that lowers prices and improves satisfaction among consumers. The exciting new reference book (which includes a fully-featured database on CD-ROM) will give you access to the complete scope of the travel industry, including: Analysis of major trends; Market research; Statistics and historical tables; Airlines; Hotel operators; Entertainment destinations such as resorts and theme parks; Tour operators; The largest travel agencies; E-commerce firms; Cruise lines; Casino hotels; Car rental; and much, much more. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. This book also includes statistical tables, a travel industry glossary, industry contacts and thorough indexes. The corporate profile section of the book includes our proprietary, in-depth profiles of over 300 leading companies in all facets of the travel industry. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.

Plunkett s Real Estate Construction Industry Almanac 2008

Author : Jack W. Plunkett
File Size : 29.48 MB
Format : PDF, ePub, Mobi
Download : 745
Read : 792
Download »
This carefully-researched book covers exciting trends in residential construction, commercial construction, real estate brokerage, property management, investment, finance, hotels, shopping centers, office buildings, mortgages, development, architecture, REITs and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of nearly 400 leading companies in all facets of the real estate, construction, design and mortgages industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.