Search results for: power-marketing-for-luxury-real-estate

Power Marketing for Luxury Real Estate

Author : David M. Michonski
File Size : 35.76 MB
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Power Marketing for Luxury Real Estate is any real estate agent's "bible" for selling to the affluent. David Michonski reveals how to sell luxury real estate for sellers who do not have to sell to buyers who do not have to buy. He shows how he achieved some of hte highest and most prestigious sales in the United States through power marketing. His real life stories illustrate not only how to get luxury listings but how to sell them and establish one's self in the rarified world of luxury property marketing. Starting with the tiny size of the luxury market, he cites five key differences between luxury marketing and mass marketing, presenting action steps to overcome the differences. He confronts head on the market's lack of urgency to act and demonstrates how agents can control the psychology of a sale and raise the comfort level of partcipants to achieve multiple buyers bidding simultaneously. Michonski also covers how to create credible and defensible pricing for properties that ofen have no comparables and then walks his readers through the tools to find buyers and most importantly how to orchestrate them to a succesful sale. His compelling stories bring to life how competition magicly unlocks true market prices and how agents can add value to the sales process that more than compensates for a premium commission. Practical and penetrating this is a must read for both the rookie and the pro on how to thrive in the elite world of luxury real estate sales.

Get Your Highest Price

Author : David Michonski
File Size : 77.97 MB
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Want insider secrets on how to get the highest price for your luxury home? This Pinnacle Book Achievement Award-Winner also received FIVE STARS (out of 5) from Clarion Independent Reviews. With powerful clarity, David and Linda Michonski get to the heart of what is needed to achieve the highest price, the quickest sale, or both. The authors demonstrate how luxury homeowners can get 5% to 25% more with easy to use, simple and proven techniques that don't rely on pulling the wool over anyone's eyes. They start by showing how small the luxury market is with a fascinating new definition of 'luxury real estate' and how the market's tiny size requires a totally different, yet proven approach. Then they focus on how smart and sophisticated luxury buyers only listen to what others like them in the market say, and not to real estate hype. Delving into how to arrive at compelling pricing, they show you and your agent how to attract smart buyer interest by creating a sound-bite or 'elevator speech' for your property. This easy-to-read guide covers everything from how to price, how to choose an agent, find buyers and most importantly how to create the competition necessary to get buyers bidding willingly, gladly and even enthusiastically to buy your luxury real estate. With years of experience marketing premiere properties for some of America's first families, this book is illustrated with stories from real life experiences and actual sales and provides practical tips that virtually guarantee a luxury homeowner will leave no money on the table. A must read for any luxury homeowner that could bring tens of thousands to hundreds of thousands of dollars more to the sale.

Entrepreneurial Essentials

Author : James D. Roumeliotis
File Size : 41.68 MB
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A book about implementing refreshing business strategies in the marketplace including: - Strategies every successful leader must know. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - Design, Innovation, and the Luxury Domain. - What you don't know could hurt your business. - Additional thoughts about post-recession marketing - Effective political campaign strategies by utilizing marketing techniques along with the personal brand....

Palm Beach Life

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File Size : 42.37 MB
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Since 1906, Palm Beach Life has been the premier showcase of island living at its finest — fashion, interiors, landscapes, personality profiles, society news and much more.

Philippines Banking and Financial Market Handbook Volume 1 Strategic Information and Regulations

Author : IBP, Inc.
File Size : 58.1 MB
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2011 Updated Reprint. Updated Annually. Philippines Banking & Financial Market Handbook

Basic Aspects of Property Market Research

Author : Abdul Hamid Mar Iman
File Size : 33.67 MB
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Marketing at the Confluence between Entertainment and Analytics

Author : Patricia Rossi
File Size : 61.10 MB
Format : PDF, Kindle
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This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Official Gazette of the United States Patent and Trademark Office

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File Size : 79.88 MB
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Real Estate Behind the Scenes Games People Play

Author : Alain Pinel
File Size : 30.11 MB
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From France to California. From journalism to real estate. From sales associate to founder, executive vice-president, general manager, CEO, or president of some of the top companies in the US. Such has been the professional itinerary of Alain Pinel, an American real estate icon in constant search for business excellence. In Real Estate Behind The Scenes – Games People Play, Alain shows real estate professionals the path to ultimate success. A must read for agents, managers and company owners. Includes foreword by Gino Blefari, CEO of HomeServices of America

101 Ways to Promote Your Real Estate Web Site

Author : Susan Sweeney
File Size : 59.17 MB
Format : PDF
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An increasing number of real estate buyers and sellers are making the Web their first destination, so getting more of them to stop at an agency’s or individual agent’s site can mean thousands of dollars in commissions. The proven e-mail, linking, and online advertising techniques provided will increase initial visitor traffic to any real estate website and keep buyers and sellers returning again and again. In addition, real estate agents and office managers can use the templates, checklists, and forms included to make their website an important and effective selling tool.