Search Results for "quantifying-the-user-experience-practical-statistics-for-user-research"

Quantifying the User Experience

Quantifying the User Experience

Practical Statistics for User Research

  • Author: Jeff Sauro,James R. Lewis
  • Publisher: Elsevier
  • ISBN: 0123849683
  • Category: Computers
  • Page: 295
  • View: 1604
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"The primary purpose of this book is to provide a statistical resource for those who measure the behavior and attitudes of people as they interact with interfaces. The focus is on methods applicable to practical user research, based on our experience, investigations, and reviews of the latest statistical literature"--

Excel and R Companion to "Quantifying the User Experience-- Practical Statistics for User Research

Excel and R Companion to

  • Author: James R. Lewis,Jeff Sauro
  • Publisher: CreateSpace
  • ISBN: 9781470025571
  • Category: Psychology
  • Page: 336
  • View: 8154
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A step-by-step guide for calculating the most common statistical procedures in user research using Excel or R. With 100 examples pulled from Quantifying the User Experience (Morgan-Kaufmann) we provide the reader with the right methods for comparing means and proportions, generating confidence intervals, finding the right sample size as well as many statistical procedures not available in common statistical packages. The procedures are relevant for small and large sample sizes.

Eye Tracking the User Experience

Eye Tracking the User Experience

A Practical Guide to Research

  • Author: Aga Bojko
  • Publisher: Rosenfeld Media
  • ISBN: 1933820918
  • Category: Computers
  • Page: 320
  • View: 2934
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Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Improving the User Experience through Practical Data Analytics

Improving the User Experience through Practical Data Analytics

Gain Meaningful Insight and Increase Your Bottom Line

  • Author: Mike Fritz,Paul D. Berger
  • Publisher: Morgan Kaufmann
  • ISBN: 0128006781
  • Category: Computers
  • Page: 396
  • View: 4288
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Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you’ll delight your users, increase your bottom line and gain a powerful competitive advantage for your company—and yourself. Key features include: Practical advise on choosing the right data analysis technique for each project. A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field. Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS. Clear and concise guidance on interpreting the data output. Exercises to practice the techniques Practical guidance on choosing the right data analysis technique for each project. Real-world examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals. A step-by-step methodology for applying each predictive technique, including detailed examples. A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report. Exercises to learn the techniques

Customer Analytics For Dummies

Customer Analytics For Dummies

  • Author: Jeff Sauro
  • Publisher: John Wiley & Sons
  • ISBN: 1118937627
  • Category: Business & Economics
  • Page: 336
  • View: 9745
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The easy way to grasp customer analytics Ensuring your customers are having positive experiences withyour company at all levels, including initial brand awareness andloyalty, is crucial to the success of your business. CustomerAnalytics For Dummies shows you how to measure each stage ofthe customer journey and use the right analytics to understandcustomer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed onwhat you should be testing. You'll also find current information onhow to leverage A/B testing, social media's role in thepost-purchasing analytics, usability metrics, prediction andstatistics, and much more to effectively manage the customerexperience. Written by a highly visible expert in the area ofcustomer analytics, this guide will have you up and running onputting customer analytics into practice at your own business in notime. Shows you what to measure, how to measure, and ways tointerpret the data Provides real-world customer analytics examples from companiessuch as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter businessdecisions that generate more loyal customers Offers easy-to-digest information on understanding each stageof the customer journey Whether you're part of a Customer Engagement team or a product,marketing, or design professional looking to get a leg up,Customer Analytics For Dummies has you covered.

A Practical Guide to Measuring Usability

A Practical Guide to Measuring Usability

72 Answers to the Most Common Questions about Quantifying the Usability of Websites and Software

  • Author: Jeff Sauro
  • Publisher: CreateSpace
  • ISBN: 9781453806562
  • Category: Computers
  • Page: 124
  • View: 3383
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A detailed and readable guide that answers the most common questions that arise when measuring the usability of websites, software or cellphones. What measures do you take? What do have users do? What questionnaires do you use? What about sample size and statistical analysis?

Proceedings of the ... International Conference on Offshore Mechanics and Arctic Engineering

Proceedings of the ... International Conference on Offshore Mechanics and Arctic Engineering

  • Author: N.A
  • Publisher: N.A
  • ISBN: 9780791835388
  • Category: Arctic regions
  • Page: 378
  • View: 8807
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Quantifying Language

Quantifying Language

A Researcher's and Teacher's Guide to Gathering Language Data and Reducing it to Figures

  • Author: Phil Scholfield
  • Publisher: Multilingual Matters
  • ISBN: 9781853592539
  • Category: Language Arts & Disciplines
  • Page: 298
  • View: 4683
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A comprehensive overview for both researchers and teachers of principles and problems when turning language into figures. Methods of data gathering, counting and serving are covered, along with matters such as ethics, norm and criterion referencing, reliability and validity, and how quantification connects with research design or pedagogical use. There are numerous examples from a range of areas of linguistics and applied linguistics.

The Twenty Needs Report

The Twenty Needs Report

How Research Can Improve the TMDL Program

  • Author: N.A
  • Publisher: N.A
  • ISBN: N.A
  • Category: Water
  • Page: 43
  • View: 7548
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