Search Results for "reinventing-the-product"

Reinventing the Product

Reinventing the Product

How to Transform your Business and Create Value in the Digital Age

  • Author: Eric Schaeffer,David Sovie
  • Publisher: Kogan Page Publishers
  • ISBN: 0749484659
  • Category: Business & Economics
  • Page: 392
  • View: 6615
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Reinventing the Product looks at how the disruptive waves of digital technologies will affect product companies. Eric Schaeffer and David Sovie assess how digital technologies such as the Internet of Things, data analytics, blockchain, cloud computing and particularly AI are transforming traditional products into smart connected products. The book will demystify concepts such as the digital twin, digital product lifecycle management, platform engineering and digital continuity of enterprises. Reinventing the Product makes a stringent case for companies to rethink their product strategy, their product road map and their digital capabilities. Complemented by compelling case studies from around the globe - such as Haier, Faurecia, Symmons and many more - and by interviews with thought leaders and business executives, it provides practical "how-to" advice for business organizations as they develop digital products.

Exam Prep for: Reinventing the Product

Exam Prep for: Reinventing the Product

  • Author: David Mason
  • Publisher: Rico Publications
  • ISBN: N.A
  • Category: Education
  • Page: 800
  • View: 1744
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5,600 Exam Prep questions and answers. Ebooks, Textbooks, Courses, Books Simplified as questions and answers by Rico Publications. Very effective study tools especially when you only have a limited amount of time. They work with your textbook or without a textbook and can help you to review and learn essential terms, people, places, events, and key concepts.

Reinventing the Federal Food Safety System: without special title

Reinventing the Federal Food Safety System: without special title

  • Author: United States. Congress. House. Committee on Government Operations. Human Resources and Intergovernmental Relations Subcommittee
  • Publisher: N.A
  • ISBN: N.A
  • Category: Food law and legislation
  • Page: N.A
  • View: 8696
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Reinventing the Regulation of Cancer Drugs

Reinventing the Regulation of Cancer Drugs

Accelerating Approval and Expanding Access

  • Author: Bill Clinton
  • Publisher: N.A
  • ISBN: N.A
  • Category: Antineoplastic agents
  • Page: 12
  • View: 4210
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Retailization

Retailization

Brand Survival in the Age of Retailer Power

  • Author: Lars Thomassen,Keith Lincoln,Anthony Aconis
  • Publisher: Kogan Page Publishers
  • ISBN: 9780749446895
  • Category: Business & Economics
  • Page: 221
  • View: 8290
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In perhaps the most creative and authoritative book on selling brands ever written, international business experts Keith Lincoln, Anthony Aconis and Lars Thomassen, reveal how the world's most successful brands sell themselves to today's increasingly demanding shoppers and retailers. As the world of mass communications evolves into the world of media of the masses the very concept of the brand is transforming - from branding to the shelf to branding from the shelf. Two years in the analysis Retailization is the largest study ever conducted on how corporations and their brands are dealing (or not dealing) with this new era. The study covering over twenty countries worldwide and interviews with some of the leading brand marketers has drawn on countless examples of both creative execution and retail impact. Retailization shows how to establish a business approach that can better meet the needs of today's shopping Kings and Queens by creating and activating revolutionary selling situations. The central thesis of this book is that corporations must undertake nothing less than a radical reinvention of how they reach their customers to sell their products. The shelf where products are sold is the new centre of the business and communications universe. The answer to how to get the most from this change lies in a radically new business philosophy - RETAILIZATION. Retailization presents an innovative and pragmatic step by step process to help businesses rethink, reimagine and restructure their entire business and brand efforts around the retail strategies and executions that can better meet the needs of today's shopping Kings and Queens. Research shows that we have as little as four seconds to get a shopper's attention. The authors explain what you need to do to guarantee that you own that four seconds from understanding your competitive arena and context to understanding the nature of today's shopper. From there they explain how you can optimize the creation of your products, your retail impact and your communications. Finally, they demonstrate how to activate the process through retailizing your entire organization from top to bottom and we how to verify the results.

Reinventing the Factory II

Reinventing the Factory II

Managing the World Class Factory

  • Author: Roy L. Harmon,Leroy D. Peterson
  • Publisher: Simon and Schuster
  • ISBN: 0029138620
  • Category: Business & Economics
  • Page: 407
  • View: 8793
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Looks at more than a hundred modern applications of productivity improvement, and discusses subplants, international manufacturing, and organizational changes.

Reinventing the Supply Chain Life Cycle

Reinventing the Supply Chain Life Cycle

Strategies and Methods for Analysis and Decision Making

  • Author: Marc J. Schniederjans,Stephen B. LeGrand
  • Publisher: FT Press
  • ISBN: 0132963906
  • Category: Business & Economics
  • Page: 496
  • View: 454
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Optimize supply chains throughout their entire lifecycle: creation, growth, maturity, and decline! Reflecting up-to-the-minute "in-the-trenches" experience and pioneering research, this book illuminates the complex transformational processes associated with managing complex supply chains that incorporate multiple products and services within ever-changing networks. Marc J. Schniederjans and Stephen B. Legrand walk you through: starting, creating, and building new supply chains; then, realigning those supply chains for growth, adjusting to dynamic change, readjusting networks, building flexibility, and managing new supply chain risks. Next, they offer practical, realistic guidance for realigning "mature" supply chains, innovating, controlling costs; and smoothly managing declining demand. Throughout, they offer invaluable insights and tools for negotiating, measuring performance, anticipating change, improving agility and flexibility, meeting commitments to social responsibility and the law; and much more. Based on the authors' up-to-the minute supply chain experience and pioneering academic research, Reinventing the Supply Chain Life Cycle contains many real-world examples and interviews with executives from some of the world’s top organizations. It integrates content related to key certifications and offers valuable material that can be incorporated directly into existing supply chain practices, procedures, and policies.

The Product of Our Souls

The Product of Our Souls

Ragtime, Race, and the Birth of the Manhattan Musical Marketplace

  • Author: David Gilbert
  • Publisher: UNC Press Books
  • ISBN: 146962270X
  • Category: Social Science
  • Page: 312
  • View: 9549
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In 1912 James Reese Europe made history by conducting his 125-member Clef Club Orchestra at Carnegie Hall. The first concert by an African American ensemble at the esteemed venue was more than just a concert--it was a political act of desegregation, a defiant challenge to the status quo in American music. In this book, David Gilbert explores how Europe and other African American performers, at the height of Jim Crow, transformed their racial difference into the mass-market commodity known as "black music." Gilbert shows how Europe and others used the rhythmic sounds of ragtime, blues, and jazz to construct new representations of black identity, challenging many of the nation's preconceived ideas about race, culture, and modernity and setting off a musical craze in the process. Gilbert sheds new light on the little-known era of African American music and culture between the heyday of minstrelsy and the Harlem Renaissance. He demonstrates how black performers played a pioneering role in establishing New York City as the center of American popular music, from Tin Pan Alley to Broadway, and shows how African Americans shaped American mass culture in their own image.

Creating Powerful Brands

Creating Powerful Brands

  • Author: Leslie de Chernatony
  • Publisher: Routledge
  • ISBN: 1136445188
  • Category: Business & Economics
  • Page: 496
  • View: 2353
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This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Reinventing the Retail Bank

Reinventing the Retail Bank

Cross-marketing Investment Products to Create the Full-service Financial Center

  • Author: Lawrence E. Harb,Sarah E. Sleight
  • Publisher: Probus Professional Pub
  • ISBN: N.A
  • Category: Banks and banking
  • Page: 328
  • View: 2113
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