Search results for: selling-the-invisible-a-field-guide-to-modern-marketing

Selling the Invisible

Author : Harry Beckwith
File Size : 24.86 MB
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Selling the Invisible

Author : Holly Kay
File Size : 59.93 MB
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Marketing is the process of communicating the value of a product to customers, for the purpose of selling that product (goods or services). Another simple definition of "marketing" is "managing profitable customer relationships." Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Market and Marketing 1.1 Meaning of market 1.2 Marketing 1.3 Objectives of Marketing 1.4 Importance of Marketing to the Society 1.5 Merchandising 1.6 Selling 1.7 Distribution 1.8 Goods 1.9 Services 1.10 Modern Marketing 1.11 Features of Modern Marketing 2 Marketing System 2.1 Definition 2.2 Marketing Process Essentials of Marketing Marketing Functions 3.1 Classification: 4 Pricing 4.1 What is Price? 4.2 Pricing Objectives 4.3 Procedure for Price Determination 4.4 Price Leader 4.5 One price or Variable Price 4.6 Resale Price Maintenance 5 Branding and Packaging 5.1 Branding 5.2 Packaging 6 The Promotional Programme 6.1 Forms of Promotion

Tell the World You Don t Suck Modern Marketing for Commercial Photographers

Author : Leslie Burns-Dell'Acqua
File Size : 50.97 MB
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Internationally known photo consultant and owner of Burns Auto Parts--Consultants, Leslie shares her best thoughts on marketing for the commercial photographer. This book covers everything from cold calls to websites and social marketing and much more.

Blackwell s Five Minute Veterinary Practice Management Consult

Author : Lowell Ackerman
File Size : 62.91 MB
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Blackwell's Five-Minute Veterinary Practice Management Consult is a comprehensive, one-stop reference text on all things management related, from understanding the marketplace in which veterinarians practice, to appreciating hospital finances, to the nuts and bolts of marketing services for a veterinary practice. Topics are covered in a thorough but concise format and provide invaluable information for practice owners, administrators, associates and staff. Key Features: ? follows the popular Five-Minute Veterinary Consult structured format ? consistency of presentation makes for easy information retrieval ? focus is on practical rather than theoretical solutions for veterinary practice issues ? Provides examples within relevant topics Sections include: ? The veterinary marketplace ? Client relationship management ? Communications ? Financial management ? Cash management ? Human resources ? Marketing management ? Operations management ? Administrative management ? Practice safety ? Legal Issues ? Planning & Decision-making ? Facility management, design and construction Plus, appendices, list of abbreviations, glossary, and more!

Firing Fido

Author : Chris Kozakis
File Size : 43.3 MB
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Do you crave more freedom, fun and fulfillment in your work and life? Then start by picking up the groundbreaking book Firing Fido! This book solves the #1* leadership problem in America according to Fortune magazine — conflict management — and provides a revolutionary approach to conflict which removes the obstacles that block success. It addresses what people struggle with the most — confronting others and themselves in a healthy way. Does confrontation make you 'tense up'? Want to escape your trap? Want to learn how to take the fear out of confronting an underperforming subordinate? Well, it's Chris 'The Conflict Master' Kozakis to the rescue! What exactly is a 'Fido'? Kozakis defines 'Fido' as overloyalty or misplaced loyalty to a person, belief or habit. This lopsided loyalty causes performance and satisfaction to suffer. It gets in our way of getting what we need in our careers and lives, and it can happen to anyone at any level of an organization. You'll learn how to unleash the power in you and in those around you by Firing your Fidos — removing those obstacles that block your success — rather than avoiding or simply coping. Firing Fido! uses real-life examples ranging from the hilarious to the heartfelt. You'll eavesdrop on people as they struggle with messy situations where emotions run high. Learn how to communicate your needs flexibly to others with confidence. This book provides easy, step-by-step instructions you can adapt to your work and life to become your own 'Conflict Master'. Replace those feelings of dread and stress with optimism and energy. Healthy confrontation SM is a transforming experience that revitalizes performance and helps everyone do more creative, productive and energetic work. Healthy confrontation SM does not turn people off! It turns them ON! Are you ready to realize this vision of freedom, fun and fulfillment for yourself and your organization? Then BUY this book and apply its revolutionary — yet simple and practical — leadership techniques to help you Fire your own Fidos! * Fortune magazine cover story, June 21, 1999 Reader Reviews Firing Fido! is a self-help guide to pursuing success by learning to overcome "Fido" - misplaced loyalty to a person, belief, or habit that is unworthy of it. Learning to embrace healthy confrontation, and make the decision to deal with an abusive boss, face down an individual who doesn't keep his promises, stand firmly for one's ideals when confronted with shady or unethical business dealings, or stand up for oneself whenever faced with obstacles to success. Step-by-step instructions to becoming a master of healthy conflict and making a strong will work for oneself and one's career make for a powerfully charged and vital self-help guide. Midwest Book Review from Oregon, WI USA May 18, 2004 "Firing Fido! is a terrific idea... it shows how the workplace can be a whole lot better with a positive approach to confrontation... The reason you should have a copy is that you'll probably have a whole lot better time at the office and at home." Pat McMahon, award-winning talk show host on KAZ-TV, during television interview April 2004.

The Guru Guide to Marketing

Author : Joseph H. Boyett
File Size : 42.37 MB
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Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.

The Architecture Student s Handbook of Professional Practice

Author : American Institute of Architects
File Size : 50.28 MB
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Written by The American Institute of Architects, this is the definitive textbook on practice issues written specifically for architecture students. Specifically written for emerging architects, this is the first unabbreviated guide specifically for architecture students about to begin their careers. It is required reading in a professional practice course that architecture students must take within their final two years of school.

Visible Librarian

Author : Judith A. Siess
File Size : 46.36 MB
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Outlines strategies to improve customer service, gather advocates, maintain resources, and garner recognition for providing value.

Build Run and Sell Your Apple Consulting Practice

Author : Charles Edge
File Size : 80.74 MB
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Starting an app development company is one of the most rewarding things you’ll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consulting firm. But not just any consulting firm, one with a focus on Apple. Apple has been gaining adoption in businesses ranging from traditional 5 person start ups to some of the largest companies in the world. Author Charles Edge has been there since the days that the Mac was a dying breed in business, then saw the advent of the iPhone and iPad, and has consulted for environments ranging from the home user to the largest Apple deployments in the world. Now there are well over 10,000 shops out there consulting on Apple in business and more appearing every day. Build, Run, and Sell Your Apple Consulting Practice takes you through the journey, from just an idea to start a company all the way through mergers and finally into selling your successful and growing Apple development business. What You'll Learn Create and deploy grassroots as well as more traditional marketing plans Engage in the community of developers and companies that will hire you and vice versa Effecively buy and sell your time and talents to grow your business while remaining agile Who This Book Is For Business owners looking to grow and diversify their companies as well as developers, engineers, and designers working on Apple apps who would like to branch out into starting their own consulting business.

Guerrilla Marketing for Consultants

Author : Jay Conrad Levinson
File Size : 90.14 MB
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Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.