Search Results for "speechwriting"

Speechwriting

Speechwriting

The Expert Guide

  • Author: Simon Lancaster
  • Publisher: The Crowood Press
  • ISBN: 0719828686
  • Category: Language Arts & Disciplines
  • Page: 288
  • View: 1946
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Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

Presidential Speechwriting

Presidential Speechwriting

From the New Deal to the Reagan Revolution and Beyond

  • Author: Kurt Ritter
  • Publisher: Texas A&M University Press
  • ISBN: 1603445749
  • Category: Biography & Autobiography
  • Page: 244
  • View: 8644
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The rise of the media presidency through radio and television broadcasts has heightened the importance of presidential rhetoric, giving way to the rise of professional speechwriters. Yet the reliance of presidents on their speechwriters has varied with the rhetorical skill of the officeholder himself. The chapters here give insight into the process and development of presidential speechwriting from Roosevelt's administration to Reagan's.

Speechwriting in Perspective

Speechwriting in Perspective

  • Author: Thomas H. Neale,Jean M. Bowers
  • Publisher: Nova Publishers
  • ISBN: 9781590336069
  • Category: Language Arts & Disciplines
  • Page: 41
  • View: 2291
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Writing for the spoken word is a special discipline; it requires that speechwriters' products be written primarily, although not exclusively, to be heard, not read. Speeches are better cast in simple, direct and often short sentences that can be easily understood by listeners. Rhetorical devices such as repetition, variation, cadence and balance are available to, and should be used by, the speechwriter. It is important for speechwriters to analyse audiences according to factors such as age; gender; culture; profession and income level; size of audience; political affiliation, if any; and on the occasion for, or purpose of, the speech. Most effective speeches do not exceed 20 minutes in length. After researching a topic, speechwriters must prepare an outline from which the speech will be developed. They should strive to maintain a clear theme throughout the speech. Most speeches will have a three-part structure consisting of an introduction, a body and a conclusion. The accepted style of contemporary American public address is natural, direct, low key, casual and conversational. This puts the listeners at ease and promotes a sense of community between the audience and speaker. Punctuation should reflect the sound structure of the speech, reinforcing the rhythm and pace of actual speech. Clarity of expression is as important a consideration in speech grammar as rigid adherence to the rules for written law. This book presents the essentials of speechwriting. Preface; Speechwriting in Perspective: A Brief Guide to Effective and Persuasive Communication (Thomas H. Neale); Public Speaking and Speechwriting: Selected References (Jean M. Bowers); Index.

Speechwriting in Theory and Practice

Speechwriting in Theory and Practice

  • Author: Jens E. Kjeldsen,Amos Kiewe,Marie Lund,Jette Barnholdt Hansen
  • Publisher: Springer
  • ISBN: 3030036855
  • Category: Political Science
  • Page: 202
  • View: 4463
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This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.

Speechwriting in the Institutionalized Presidency

Speechwriting in the Institutionalized Presidency

Whose Line Is It?

  • Author: Kenneth Collier
  • Publisher: Lexington Books
  • ISBN: 1498553729
  • Category: Political Science
  • Page: 282
  • View: 1418
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This book explores the development of presidential speechwriting from the administration of Franklin Roosevelt to the present. It argues that the institutionalization of speechwriting that has been blamed for bland presidential rhetoric has actually served the president well by helping presidents avoid the adverse effect of poorly chosen words.

Speechwriting in Perspective

Speechwriting in Perspective

A Brief Guide to Effective and Persuasive Communication

  • Author: Thomas A. Neale
  • Publisher: DIANE Publishing
  • ISBN: 1437938426
  • Category:
  • Page: 22
  • View: 7596
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This report has been compiled for congressional speechwriters but will be informative for anyone writing a speech. Contents: (1) Intro.; (2) Writing for the Spoken Word: The Distinctive Task of the Speechwriter; Repetition and Variation; Cadence and Balance; Sentence Variation; Imagery; (3) Audience Analysis; Demographics; Audience Size; Degree of Political Affiliation; (4) Occasion and Purpose; Persuasion; Entertainment; (5) Time of Day and Length of Speech; (6) Speech Research: (7) Resources; (8) Speech Preparation: Building Blocks: Suggested Principles; Speech Outline; Thematic Clarity; Structure; Style; Punctuation; Grammar and Syntax; (9) Speech Presentation; (10) Analysis of Lincoln¿s Farewell to His Neighbors; (11) General Observations.

Speechwriting Lessons from the Masters

Speechwriting Lessons from the Masters

  • Author: N.A
  • Publisher: Rex Bookstore, Inc.
  • ISBN: 9789712317880
  • Category:
  • Page: N.A
  • View: 3989
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The Elements of Speechwriting and Public Speaking

The Elements of Speechwriting and Public Speaking

  • Author: Jeff Scott Cook
  • Publisher: Macmillan Publishing Company
  • ISBN: N.A
  • Category: Language Arts & Disciplines
  • Page: 242
  • View: 3688
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Tells how to assess an audience, select a topic, compose a speech, develop the skill of persuasion, handle nervousness, work with AV equipment and make use of body language, as well as analyzing sample speeches

Speechwriting

Speechwriting

A Professional Step-by-step Guide for Executives

  • Author: Edward H. McCarthy
  • Publisher: Executive Speaker
  • ISBN: N.A
  • Category: Language Arts & Disciplines
  • Page: 121
  • View: 8173
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Speechwriting

Speechwriting

the master touch

  • Author: Joseph J. Kelley
  • Publisher: N.A
  • ISBN: N.A
  • Category: Language Arts & Disciplines
  • Page: 218
  • View: 3515
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