Search results for: the-advanced-dictionary-of-marketing

The Advanced Dictionary of Marketing

Author : Scott Dacko
File Size : 44.15 MB
Format : PDF
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This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.

The Advanced Dictionary of Marketing

Author : Scott Dacko
File Size : 79.26 MB
Format : PDF, Kindle
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This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.

Standard Dictionary of Advertising Mass Media and Marketing English German

Author : Wolfgang J. Koschnick
File Size : 20.49 MB
Format : PDF, Docs
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Dictionary of Marketing

Author :
File Size : 79.44 MB
Format : PDF
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A Dictionary of Marketing

Author : Charles Doyle
File Size : 23.15 MB
Format : PDF, Kindle
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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Collins Cobuild Advanced Dictionary of English

Author : Harper Collins Publishers
File Size : 23.73 MB
Format : PDF, Docs
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This dictionary of American English is designed to help learners write and speak accurate and up-to-date English. • Ideal for upper-intermediate and advanced learners of English • Based on the Collins 4.5-billion-word database, the Collins Corpus • Up-to-date coverage of today’s English, with all words and phrases explained in full sentences • Authentic examples from the Collins Corpus show how English is really used • Extensive help with grammar, including plural forms and verb infl ections • Fully illustrated Word Web and Picture Dictionary boxes provide additional information on vocabulary and key concepts • Vocabulary-building features encourage students to improve their accuracy and fl uency: †- Word Partnership notes highlight important collocations †- Thesaurus entries offer synonyms and antonyms for common words †- Usage notes explain different meanings and uses of the word • Supplements on Grammar, Writing, Speaking, Words That Frequently Appear on TOEFL® and TOEIC®, Text Messaging and Emoticons

Oxford Learner s Pocket Dictionary of Business English

Author : Dilys Parkinson
File Size : 63.51 MB
Format : PDF, Kindle
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Covers a wide range of business areas including Finance, Commerce, Marketing, and Human Resources Up-to-date vocabulary from British and American English Special sections help with common phrases to show words that are always used together (e.g. competitive/high/low prices) 1,000 most important terms are marked with a star

The Dictionary of Marketing

Author : Azaz Motiwala
File Size : 81.5 MB
Format : PDF, Docs
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The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

Management and Marketing

Author : Wolfgang J. Koschnick
File Size : 24.6 MB
Format : PDF
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This comprehensive encyclopedia is designed to serve as a problem solver. Unlike many other technical dictionaries, these volumes do not confine themselves to giving translations of technical terms, but also provide definitions and explanations wherever this seems necessary and helpful for understanding the underlying meaning of the terms. Thus, the book fulfills the dual function of both a language and a technical dictionary. On over 850 pages, the English-German volume lists more than 10,000 entries, including all key terms of management and marketing, and features a large number of illustrations, charts and tables. The Encyclopedic Dictionary of Management and Marketing has been compiled to provide academics, research workers, professionals, and students as well as business practitioners with a reliable and complete reference work.

The Satisfaction of Change

Author : Manlio Del Giudice
File Size : 59.85 MB
Format : PDF, ePub, Docs
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This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers’ cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function of the script by retaining customer loyalty and making the customer more reluctant to abandon his regular supplier. It also explores the difficulty faced by the higher churn rate on the Internet and the minimization of search costs, by integrating more functionality to achieve the ultimate goal of behavioral and cognitive loyalty. The authors provide an analysis in a "digital" view of the economic theory of switching costs and the resulting lock-in mechanisms which, in a classical economy, are often a barrier to disloyalty. It is a useful and effective tool for online businesses, their main managerial and strategic implications, and the adaptability to existing contexts.