Search results for: the-content-strategy-toolkit

The Content Strategy Toolkit

Author : Meghan Casey
File Size : 48.73 MB
Format : PDF, ePub, Docs
Download : 687
Read : 180
Download »
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you’ll face. In this practical and relevant guide, you’ll learn how to: Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You’ll learn to control your content—and not have it control you.

The Content Strategy Toolkit

Author : Jose Kam
File Size : 53.47 MB
Format : PDF, Kindle
Download : 463
Read : 657
Download »
In this essential guide, Meghan Casey outlines a step-by-step approach to making content strategies from planning and delivering and managing your content. Armed with this book, you can deal with self-confidence with hard work such as what your boss or customer is wrong about your material, getting budget to do stuff, and aligning stakeholders on a general view. Reading Content Strategy Toolkit is like your own personal consulting firm, which has tools and tips for every challenge you face.

The Language of Content Strategy

Author : Scott Abel
File Size : 36.12 MB
Format : PDF, Mobi
Download : 175
Read : 1189
Download »
The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy. This book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breadth of the profession

Content Strategy

Author : Rahel Anne Bailie
File Size : 27.53 MB
Format : PDF, ePub, Mobi
Download : 280
Read : 328
Download »
If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy. Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. Inside the Book Introduction to Content Strategy Why Content Strategy and Why Now The Value and ROI of Content Content Under the Hood Developing a Content Strategy Glossary, Bibliography, and Index

Understanding Government Information A Teaching Strategy Toolkit for Grades 7 12

Author : Connie Hamner Williams
File Size : 45.72 MB
Format : PDF, Kindle
Download : 941
Read : 1108
Download »
This book demonstrates how government information can be used to engage students through inquiry and project-based activities, thereby providing opportunities for creative investigation and discovery. • Supplies curated lists of free theme-based government sources • Provides examples of strategies and lesson plans recommended for using government documents, artifacts, images, and data • Includes highlighted lesson plans for use in secondary school curriculum as created by agency educators • Suggests unique and thought-provoking primary sources and activities that can be used to motivate, captivate, and inspire student engagement • Discusses the inquiry, research, and question-building processes as well as tips for web searching for government information using Google or other browsers

Teaching Content Management in Technical and Professional Communication

Author : Tracy Bridgeford
File Size : 45.77 MB
Format : PDF, ePub, Mobi
Download : 997
Read : 1159
Download »
This collection offers a comprehensive overview of approaches to teaching the complex subject of content management. The 12 chapters define and explain content management and its accompanying competencies, providing teaching examples in areas including content strategy, topic-based writing, usability studies, and social media. The book covers tasks associated with content management such as analyzing audiences and using information architecture languages including XML and DITA. It highlights the communal aspects of content management, focusing on the work of writing stewardship and project management, and the characteristics of content management in global contexts. It concludes with a look to the future and the forces that shape content management today. The editor situates the collection within a pedagogical exigency, providing sound instructional approaches to teaching content management from a rhetorical perspective. The book is an essential resource for both instructors new to teaching technical and professional communication, and experienced instructors who are interested in upgrading their pedagogies to include content management.

The Public Relations Strategic Toolkit

Author : Alison Theaker
File Size : 80.69 MB
Format : PDF, ePub, Mobi
Download : 823
Read : 628
Download »
Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.

National EHealth Strategy Toolkit

Author : World Health Organization
File Size : 71.85 MB
Format : PDF, Docs
Download : 600
Read : 613
Download »
Worldwide, the application of information and communication technologies to support national health-care services is rapidly expanding and increasingly important. This is especially so at a time when all health systems face stringent economic challenges and greater demands to provide more and better care, especially to those most in need. The National eHealth Strategy Toolkit is an expert, practical guide that provides governments, their ministries and stakeholders with a solid foundation and method for the development and implementation of a national eHealth vision, action plan and monitoring framework. All countries, whatever their level of development, can adapt the Toolkit to suit their own circumstances. Representing one of the most significant collaborations in recent years between the World Health Organization and the International Telecommunication Union, the Toolkit is a landmark in understanding what eHealth is, what it can do, and why and how it should be applied to health care today.

The Brand Strategy Toolkit

Author : Judy Hopelain
File Size : 36.66 MB
Format : PDF
Download : 625
Read : 175
Download »

Building a Strategy Toolkit

Author : Paula Jarzabkowski
File Size : 75.73 MB
Format : PDF, ePub
Download : 452
Read : 738
Download »

Competitive Solutions

Author : R. Preston McAfee
File Size : 41.98 MB
Format : PDF, ePub, Docs
Download : 219
Read : 609
Download »
Competitive Solutions is an entertaining and wideranging introduction to successful business methods applied to a variety of real-world situations. Rejecting the one-size-fits-all premise that underlies so many guides to business strategy, Preston McAfee develops the intellectual tools and insights needed to confront many marketplace problems. Drawing on his broad experience as a consultant for major U.S. companies, as well as extensive research, McAfee emphasizes cooperation, pricing, litigation, and antitrust as vital to a firm's competitive posture--and focuses more attention on these elements than do most business strategy accounts. McAfee begins by considering strategy as successfully applied by America OnLine, an example that introduces many of the tools discussed in greater depth throughout the book. From here he moves to industry analysis: By examining the context for developing a strategy, he points out uses of positioning and differentiation that enable a firm to weaken price competition and deter rivals from stealing customers. McAfee's exploration of a product's life cycle proves an invaluable guide to positioning new technology in order to maximize the potential for future customers. In the centerpiece of the book, McAfee lays out a how-to manual for cooperation, providing tactics crucial for setting standards, lobbying the government, and fostering industry growth. Writing in a conversational manner, McAfee also addresses such deep topics as organizational design and employee compensation and incentives. More detailed discussions examine antitrust enforcement, which is an increasingly important constraint on strategy, as well as strategies for pricing, bidding, signaling, and bargaining. This book is a fascinating examination of modern business strategy and its application in many different settings. Students of business and economics--as well as executives and managers--will recognize Competitive Solutions as an indispensable resource as well as a definitive vision of the strategic firm: one in which each element of company strategy reinforces the other elements.

Developing and Operationalizing a National Financial Inclusion Strategy

Author : World Bank Group
File Size : 49.65 MB
Format : PDF, Kindle
Download : 450
Read : 578
Download »
A national financial inclusion strategy (NFIS) can provide an effective instrument to chart a clear and coordinated path toward improving financial inclusion. An NFIS enables stakeholders to jointly define financial inclusion objectives, identify obstacles and opportunities relevant to the achievement of those objectives, and outline a prioritized set of actions to pursue in a coordinated manner. This toolkit provides financial sector authorities and other stakeholders with practical guidance on developing and operationalizing an NFIS. The toolkit covers three key areas: (i) the process of developing an NFIS, (ii) the key content of an NFIS document, and (iii) the operationalization of an NFIS. The toolkit includes detailed operational tips as well as country examples from over 20 countries. The toolkit is informed by the World Bank Group's experience as a technical partner in the development and implementation of NFISs in a diverse range of country contexts.

The Catalog Strategist s Toolkit

Author : Katie Muldoon
File Size : 84.14 MB
Format : PDF, ePub, Mobi
Download : 487
Read : 1059
Download »
Here it is at your fingertips and at your keyboard-all form charts, checklists, and spreadsheets-everything you will need to start a new catalog or manage an existing catalog more profitably. All areas are covered-from creative production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past 30 years.

Strategic IT Management

Author : Inge Hanschke
File Size : 83.45 MB
Format : PDF, ePub
Download : 164
Read : 532
Download »
For you as an IT manager, changes in business models and fast-paced innovation and product lifecycles pose a big challenge: you are required to anticipate the impact of future changes, and to make rapid decisions backed up by solid facts. To be successful you need an overall perspective of how business and IT interact. What you need is a toolkit, enabling you to manage the enterprise from a helicopter viewpoint while at the same time accommodating quite detailed aspects of processes, organization, and software lifecycles. Strategic IT management embraces all the processes required to analyze and document an enterprise’s IT landscape. Based on the experience of many projects and long discussions with both customers and academic researchers, Inge Hanschke provides you with a comprehensive and practical toolkit for the strategic management of your IT landscape. She takes a holistic view on the management process and gives guidelines on how to establish, roll out, and maintain an enterprise IT landscape effectively. She shows you how to do it right first time – because often enough there’s no second chance. She tells you how to tidy up a IT patchworks – the first step towards strategic management – and she gives you advice on how to implement changes and maintain the landscape over time. The book’s structure reflects the patterns that exist in strategic IT management from strategic planning to actual implementation. The presentation uses many checklists, guidelines, and illustrations, which will help you to immediately apply the content. So, if you are a CIO, an IT manager, a business manager, or an IT consultant, this is the book from which you’ll benefit in most daily work situations.

Understanding Government Information

Author : Tom Adamich
File Size : 41.37 MB
Format : PDF
Download : 881
Read : 311
Download »
This book demonstrates how government information can be used to engage students through inquiry and project-based activities, thereby providing opportunities for creative investigation and discovery. * Supplies curated lists of free theme-based government sources * Provides examples of strategies and lesson plans recommended for using government documents, artifacts, images, and data * Includes highlighted lesson plans for use in secondary school curriculum as created by agency educators * Suggests unique and thought-provoking primary sources and activities that can be used to motivate, captivate, and inspire student engagement * Discusses the inquiry, research, and question-building processes as well as tips for web searching for government information using Google or other browsers

Promoting Local Economic Development Through Strategic Planning Toolkit

Author :
File Size : 89.73 MB
Format : PDF, ePub, Docs
Download : 818
Read : 781
Download »

The Communication Strategy Handbook

Author : Betteke van Ruler
File Size : 69.61 MB
Format : PDF, Docs
Download : 560
Read : 463
Download »
Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework that is introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.

The Copywriter s Toolkit

Author : Margo Berman
File Size : 28.67 MB
Format : PDF, Kindle
Download : 619
Read : 1183
Download »
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

The Knowledge Management Toolkit

Author : Amrit Tiwana
File Size : 56.72 MB
Format : PDF, Docs
Download : 886
Read : 1191
Download »
In this book Amrit Tiwana, walks step by step through the development of a state-of-the-art enterprise Knowledge Management System. Thoroughly revised to reflect today's latest tools, technologies, and best practices, this hands-on guide offers a complete roadmap for building KM systems incrementally - with each delivering new business value and seamlessly building on the work that receded it. Utilizing practical checklists and diagrams, Tiwana introduces best techniques for planning, design, management, deployment and management.

Developing Strategic Marketing Plans that Really Work

Author : Terry Kendrick
File Size : 25.43 MB
Format : PDF, ePub
Download : 904
Read : 744
Download »
Public libraries are increasingly aware of the need for good marketing. Underlying this is a need for competence in marketing planning. Many government and other reports stress the need to get public libraries back into the lives of their users and potential users and this requires significant marketing effort. However, it quickly becomes apparent to public librarians that marketing is far more than simply creating a set of leaflets for their marketing communications. What they need is a simple, practical guide to the whole marketing planning process from goals to implementation of marketing strategies and communications. And along the way they need to troubleshoot the barriers that such activities meet. This highly practical and down-to-earth book, with free downloadable templates and forms on the web, will de-mystify the marketing planning process and set it in the context of modern public library services. Through a series of easy to implement process steps and ideas the reader will see not just what is possible but what is likely to work quickly, and deliver real impact on performance indicators, in a public library context. The book is structured as follows: strategic marketing planning for public libraries: an introduction ambition as the basis for marketing planning making sense of the market for your public library services creating segment-specific value propositions for users and non-users priorities: making sound choices clear objectives and winning strategies attention-grabbing marketing communications implementation and quick progress. Readership: The text is fully international in scope and is written for all those practitioners who recognize the importance of marketing in shaping and positively influencing the direction of public library services.