Search results for: the-economist-style-guide

The Economist Style Guide

Author : The Economist
File Size : 42.56 MB
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Over a million copies sold Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible. That's the thinking that underpins this much-loved guide, and the mantra for anyone wanting to communicate with the clarity, style and precision for which The Economist is renowned. The Economist Style Guide guides the reader through the pleasures and pitfalls of English usage. It offers advice on the consistent use of punctuation, abbreviations and capital letters, identifies common errors and clichés and contains an exhaustive range of reference material - covering everything from business ratios to mathematical symbols and common Latin phrases. It also tackles the key differences between British and American English. But this is no ordinary guide to English usage. It has a wit, verve and flair which make it much more than a simple work of reference. Here are just some examples: - anticipate does not mean expect. Jack and Jill expected to marry; if they anticipated marriage, only Jill might find herself expectant. - Take care with between. To fall between two stools, however painful, is grammatically acceptable. To fall between the cracks is to challenge the laws of physics. - critique is a noun. If you want a verb, try criticise. - use words with care. If This door is alarmed, does its hair stand on end? The Economist Style Guide is required reading for anyone who wants to communicate with style.

The Economist Style Guide

Author : Penny Butler
File Size : 85.35 MB
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A style guide that's both useful and fun to read, from the highly respected stylists at The Economist. Containing concise, witty guidelines on everything from what "pristine" really means to the elegant use of metaphors, this guide will benefit business writers with true style and anyone who wants to write well. Line drawings.

The Economist Style Guide

Author :
File Size : 35.84 MB
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Offers general advice on writing, points out common errors and cliches, offers guidance on consistent use of punctuation, abbreviations and capital letters, and contains a range of reference material - covering topics ranging from accountancy ratios and stock market indices to laws of nature and science. [http://www.payot.ch/].

Style Guide

Author : The Economist
File Size : 49.29 MB
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This expanded twelfth edition of the bestselling guide to style is based on The Economist's own updated house style manual, and is an invaluable companion for everyone who wants to communicate with the clarity, style and precision for which The Economist is renowned. As the introduction says, 'clarity of writing usually follows clarity of thought.' The Economist Style Guide gives general advice on writing, points out common errors and clichés, offers guidance on consistent use of punctuation, abbreviations and capital letters and contains an exhaustive range of reference material--covering everything from accountancy ratios and stock market indices to laws of nature and science. Some of the numerous useful rules and common mistakes pointed out in the guide include: Which informs, that defines. This is the house that Jack built. But: This house, which Jack built, is now falling down. Discreet means circumspect or prudent; discrete means separate or distinct. Remember that "Questions are never indiscreet. Answers sometimes are" (Oscar Wilde). Flaunt means display, flout means disdain. If you flout this distinction you will flaunt your ignorance. Forgo means do without; forego means go before. Fortuitous means accidental, not fortunate or well-timed. Times: Take care. Three times more than X is four times as much as X. Full stops: Use plenty. They keep sentences short. This helps the reader.

The Economist Style Guide 10th Edition

Author :
File Size : 74.92 MB
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This expanded tenth edition of the bestselling guide to style is based on the Economist's own updated house style manual, and is an invaluable companion for everyone who wants to communicate with the clarity, style and precision for which the Economist is renowned. As the introduction says, 'clarity of writing usually follows clarity of thought.' The Economist Style Guide gives general advice on writing, points out common errors and clich?s, offers guidance on consistent use of punctuation, abbreviations and capital letters, and contains an exhaustive range of reference material - covering everything from accountancy ratios and stock market indices to laws of nature and science.

The Economist Style Guide

Author : The Economist
File Size : 55.95 MB
Format : PDF, ePub, Mobi
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Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible. That's the thinking that underpins this much-loved guide, and the mantra for anyone wanting to communicate with the clarity, style and precision for which The Economist is renowned. The Economist Style Guide guides the reader through the pleasures and pitfalls of English usage. It offers advice on the consistent use of punctuation, abbreviations and capital letters, identifies common errors and clichs and contains an exhaustive range of reference material - covering everything from business ratios to mathematical symbols and common Latin phrases. It also tackles the key differences between British and American English. But this is no ordinary guide to English usage. It has a wit, verve and flair which make it much more than a simple work of reference. Here are just some examples: - anticipate does not mean expect. Jack and Jill expected to marry; if they anticipated marriage, only Jill might find herself expectant. - Take care with between. To fall between two stools, however painful, is grammatically acceptable. To fall between the cracks is to challenge the laws of physics. - critique is a noun. If you want a verb, try criticise. - use words with care. If This door is alarmed, does its hair stand on end? The Economist Style Guide is required reading for anyone who wants to communicate with style.

Economist Style Guide

Author : The Economist
File Size : 66.24 MB
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"Indispensable. The best guide of its type."—Bill Bryson With more than a half million copies sold to date globally,The Economist Style Guidehas become an esential tool for those who wish to write with the clarity, style, and precision for whichThe Economistis renowned. Now in a revised tenth edition, the guide is based on the house style manual ofThe Economist. It gives general advice on writing, points out common errors and clichés, and offers guidance on vocabulary, the proper use of punctuation and grammar, and much more. The guide includes a section the differences between American and British English and has a section of useful references.

The Economist Numbers Guide 6th Edition

Author : The Economist
File Size : 71.48 MB
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Designed as a companion to The Economist Style Guide, the best-selling guide to writing style, The Economist Numbers Guide is invaluable for everyone who has to work with numbers, which in today's commercially focussed world means most managers. In addition to general advice on basic numeracy, the guide points out common errors and explains the recognised techniques for solving financial problems, analysing information of any kind, forecasting and effective decision making. Over 100 charts, graphs, tables and feature boxes highlight key points, and great emphasis is put on the all-important aspect of how you present and communicate numerical information effectively and honestly. At the back of the book is an extensive A-Z dictionary of terms covering everything from amortisation to zero-sum game. Whatever your business, whatever your management role, for anyone who needs a good head for figures The Economist Numbers Guide will prove invaluable.

The Economist Guide To Business Planning

Author : Graham Friend
File Size : 28.4 MB
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To get any new business idea off the ground or develop and better manage an existing business you must have a plan - and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. The business plan also provides the blueprint for successfully creating and running the new venture. This fully revised and updated comprehensive guide covers every aspect of preparing and using a business plan. It includes: tools for analysing the market, customers, competitors, and the business environment techniques for examining and choosing between alternative strategic options a business planning model to help prepare financial forecasts how to analyse and mitigate risk how to identify the business's financing needs and select the appropriate type of finance how to use the book's business plan document template to write your own plan

Tackling NHS Jargon

Author : Sarah Carr
File Size : 29.45 MB
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Encourages readers to use language that the intended audience will understand. It provides practical advice on plain speaking and writing techniques and explanations of common NHS jargon, with alternatives.

Everybody Writes

Author : Ann Handley
File Size : 29.30 MB
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Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Numbers Guide

Author : Richard Stutely
File Size : 77.79 MB
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The Numbers Guide is very useful for everyone who wants to be competent and able to communicate effectively with numbers and is particularly invaluable for managers who have budgetary, planning, or forecasting responsibilities. There are chapters on key concepts including finance and investment, measures for interpretation and analysis, forecasting techniques, sampling and hypothesis testing, incorporating judgments into decision making, linear programming and networking.

The Magazines Handbook

Author : Jenny McKay
File Size : 27.56 MB
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The Magazines Handbook has firmly established itself as the essential introduction to the theories and practices of the modern magazine industry. This fully updated third edition comprehensively examines the business of publishing magazines today and the work of the contemporary magazine journalist. Jenny McKay draws examples from a broad range of publications to explore key jobs in the industry, covering everyone from the sub editor to the fashion assistant, as well as analysing the many skills involved in magazine journalism, including commissioning, researching, interviewing, and production. Updated specialist chapters discuss the growth and development of electronic publishing and online journalism, new directions in magazine design, photography and picture editing, and the most up to date legal frameworks in which magazine journalists must operate. The Magazines Handbook includes: • Interviews with magazine journalists, editors, and publishers • Advice on starting out and freelancing in the magazine industry • An analysis of ‘new journalism’ and reportage • A glossary of key terms and specialist concepts • Information on contacts, courses and professional training.

Style Guide

Author :
File Size : 20.50 MB
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Numbers Guide

Author : Richard Stutely
File Size : 47.39 MB
Format : PDF
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Designed as a companion to The Economist Style Guide, the best-selling guide to writing style, The Economist Numbers Guide is invaluable for everyone who wants to be competent, and able to communicate effectively, with numbers. In addition to general advise on basic numeracy, the guide points out common errors and explains the recognised techniques for solving financial problems, analysing information of any kind and effective decision making. Over 100 charts, graphs, tables and feature boxes highlight key points. Also included is an A-Z dictionary of terms covering everything from amortisation to zero-sum game. Whatever your business, The Economist Numbers Guide will prove invaluable.

Manly States

Author : Charlotte Hooper
File Size : 23.78 MB
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Much has been written on how masculinity shapes international relations, but little feminist scholarship has focused on how international relations shape masculinity. Charlotte Hooper draws from feminist theory to provide an account of the relationship between masculinity and power. She explores how the theory and practice of international relations produces and sustains masculine identities and masculine rivalries. This volume asserts that international politics shapes multiple masculinities rather than one static masculinity, positing an interplay between a "hegemonic masculinity" (associated with elite, western male power) and other subordinated, feminized masculinities (typically associated with poor men, nonwestern men, men of color, and/or gay men). Employing feminist analyses to confront gender-biased stereotyping in various fields of international political theory—including academic scholarship, journals, and popular literature like The Economist—Hooper reconstructs the nexus of international relations and gender politics during this age of globalization.

English Grammar Workbook For Dummies

Author : Nuala O'Sullivan
File Size : 33.11 MB
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English Grammar Workbook For Dummies, UK Edition is grammar First Aid for anyone wanting to perfect their English and develop the practical skills needed to write and speak correctly. Each chapter focuses on key grammatical principles, with easy-to-follow theory and examples as well as practice questions and explanations. From verbs, prepositions and tenses, to style, expressions and tricky word traps, this hands-on workbook is essential for both beginners looking to learn and practise the basics of English grammar, and those who want to brush up skills they already have - quickly, easily, and with confidence. English Grammar Workbook For Dummies, UK Edition covers: Part I: Laying the Groundwork: Grammar Basics Chapter 1: Placing the Proper Verb in the Proper Place Chapter 2: Matchmaker, Make Me a Match: Pairing Subjects and Verbs Correctly Chapter 3: Who Is She, and What Is It? The Lowdown on Pronouns Chapter 4: Finishing What You Start: Writing Complete Sentences Part II: Mastering Mechanics Chapter 5: Exercising Comma Sense Chapter 6: Made You Look! Punctuation Marks That Demand Attention Chapter 7: One Small Mark, a Whole New Meaning: Apostrophes Chapter 8: "Let Me Speak!" Quotation Marks Chapter 9: Hitting the Big Time: Capital Letters Part III: The Pickier Points of Correct Verb and Pronoun Use Chapter 10: The Case of It (And Other Pronouns) Chapter 11: Choosing the Best Pronoun for a Tricky Sentence Chapter 12: Travelling in Time: Tricky Verb-Tense Situations Chapter 13: Are You and Your Verbs in the Right Mood? Part IV: All You Need to Know about Descriptions and Comparisons Chapter 14: Writing Good or Well: Adjectives and Adverbs Chapter 15: Going on Location: Placing Descriptions Correctly Chapter 16: For Better or Worse: Forming Comparisons Chapter 17: Apples and Oranges: Improper Comparisons Part V: Writing with Style Chapter 18: Keeping Your Balance Chapter 19: Spicing Up and Trimming Down Your Sentences Chapter 20: Steering Clear of Tricky Word Traps Part VI: The Part of Tens Chapter 21: Ten Over-corrections Chapter 22: Ten Errors to Avoid at All Cost

Persuasive Reports and Proposals

Author : Andrew Leigh
File Size : 33.30 MB
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This handbook offers to ensure that what you write will get the results you want. It covers five crucial aspects which spell out the word Pride - what you should feel about your documents if they are to win hearts and minds: Purpose - clarifying your aim and constructing a persuasive argument; Reader - identifying and understanding your audience to anticipate objections and retain attention; Image - creating an appropriate style and tone while avoiding spoilers (such as poor grammar) which undermine credibility; Detail - using effective facts, logical links and simple sentences; and Enhancers - seeking commitment, building in emotional appeal and editing to perfect your draft.

The World of Business

Author : The Economist,
File Size : 36.37 MB
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Full of fascinating facts and figures, this book is a highly entertaining look at all aspects of business, including: The biggest firms The biggest bankruptcies Business blunders Bad boys Leading management thinkers Past business giants Inventors and inventions Famous patents A great many questions, including the following, are answered: How many billion spam e-mails are sent each day? Who said, "Business is a combination of war and sport"? Which are the world's most valuable brands? When and what was the Mississippi Bubble? Which company "exists to benefit and refresh everyone it touches"? How much do the best-paid hedge fund managers earn? The editors of The Economist have culled these facts and figures to inform and to amuse anyone interested in the changing world of business. This is an ideal gift for anyone interested in the business world.

The 21st Century Journalism Handbook

Author : Tim Holmes
File Size : 27.21 MB
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Set against the background of the fundamental issues facing the industry today, The 21st Century Journalism Handbook is a comprehensive guide to the core principles and practices essential to the modern journalist. Convergence, online, the growth of magazine formats, challenges presented by technology and new demands in news and feature writing are all covered from conceptual and practical perspectives. A thorough grounding in the key debates and techniques is provided; while clear, no-nonsense practical advice helps you develop your journalism skills and make a success of your studies and career. Key Features: A combination of professional insight, academic study and practical exercises allows you to develop at your own pace Thinking it through activities at the end of each chapter allow you to think over the topics discussed and to think about how you could apply these skills Case studies and Closer Look boxes explore real-life examples in more depth Key points to remember and chapter summaries highlight the essential things you need to know Comprehensive but digestible coverage of the key elements of ethics, regulation and law ensures you are fully equipped with the essential frameworks for informed practice With an emphasis on developing the ‘whole journalist’, a creative and visual reporter who can think across different platforms, this text is ideal for all for journalism students training in newspapers, magazines and online reporting.