Search results for: the-economist-style-guide

The Economist Style Guide

Author : The Economist
File Size : 46.17 MB
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Over a million copies sold Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible. That's the thinking that underpins this much-loved guide, and the mantra for anyone wanting to communicate with the clarity, style and precision for which The Economist is renowned. The Economist Style Guide guides the reader through the pleasures and pitfalls of English usage. It offers advice on the consistent use of punctuation, abbreviations and capital letters, identifies common errors and clichés and contains an exhaustive range of reference material - covering everything from business ratios to mathematical symbols and common Latin phrases. It also tackles the key differences between British and American English. But this is no ordinary guide to English usage. It has a wit, verve and flair which make it much more than a simple work of reference. Here are just some examples: - anticipate does not mean expect. Jack and Jill expected to marry; if they anticipated marriage, only Jill might find herself expectant. - Take care with between. To fall between two stools, however painful, is grammatically acceptable. To fall between the cracks is to challenge the laws of physics. - critique is a noun. If you want a verb, try criticise. - use words with care. If This door is alarmed, does its hair stand on end? The Economist Style Guide is required reading for anyone who wants to communicate with style.

The Economist Style Guide

Author : Ann Wroe
File Size : 70.3 MB
Format : PDF
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Over a million copies soldClear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible.That's the thinking that underpins this much-loved guide, and the mantra for anyone wanting to communicate with the clarity, style and precision for which The Economist is renowned. The Economist Style Guide guides the reader through the pleasures and pitfalls of English usage. It offers advice on the consistent use of punctuation, abbreviations and capital letters, identifies common errors and clichés and contains an exhaustive range of reference material - covering everything from business ratios to mathematical symbols and common Latin phrases. It also tackles the key differences between British and American English. But this is no ordinary guide to English usage. It has a wit, verve and flair which make it much more than a simple work of reference. Here are just some examples: - anticipate does not mean expect. Jack and Jill expected to marry; if they anticipated marriage, only Jill might find herself expectant.- Take care with between. To fall between two stools, however painful, is grammatically acceptable. To fall between the cracks is to challenge the laws of physics.- critique is a noun. If you want a verb, try criticise.- use words with care. If This door is alarmed, does its hair stand on end? The Economist Style Guide is required reading for anyone who wants to communicate with style.

The Economist Style Guide

Author : Penny Butler
File Size : 46.25 MB
Format : PDF, Docs
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A style guide that's both useful and fun to read, from the highly respected stylists at The Economist. Containing concise, witty guidelines on everything from what "pristine" really means to the elegant use of metaphors, this guide will benefit business writers with true style and anyone who wants to write well. Line drawings.

The Economist Style Guide

Author :
File Size : 25.37 MB
Format : PDF, Mobi
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The Economist Style Guide

Author : Profile Books Limited
File Size : 89.92 MB
Format : PDF, Kindle
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A guide to proper writing in English.

The Economist Guide To Business Planning

Author : Graham Friend
File Size : 58.31 MB
Format : PDF, Kindle
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To get any new business idea off the ground or develop and better manage an existing business you must have a plan - and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. The business plan also provides the blueprint for successfully creating and running the new venture. This fully revised and updated comprehensive guide covers every aspect of preparing and using a business plan. It includes: ·tools for analysing the market, customers, competitors, and the business environment ·techniques for examining and choosing between alternative strategic options ·a business planning model to help prepare financial forecasts ·how to analyse and mitigate risk ·how to identify the business's financing needs and select the appropriate type of finance ·how to use the book's business plan document template to write your own plan

OECD Style Guide Third Edition

Author : OECD
File Size : 65.26 MB
Format : PDF, ePub
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This third edition of the OECD Style Guide is designed to help draft and organise published material so that readers can easily navigate, understand and access OECD analysis, statistics and information.

The Economist Guide to Economic Indicators

Author : Richard Stutely
File Size : 72.31 MB
Format : PDF, Kindle
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Explaining the significance of economic statistics and their relevance to everyday business, this guide provides a basic understanding of what the figures are, how they are compiled and how they fit together and how this knowledge can be applied to industry, commerce, politics and consumer affairs. The information allows small and medium-sized business to be as responsive to economic trends as conglomerates. This book is another in the series following Numbers Guide and Style Guide.

Numbers Guide

Author : Richard Stutely
File Size : 58.30 MB
Format : PDF
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Designed as a companion to The Economist Style Guide, the best-selling guide to writing style, The Economist Numbers Guide is invaluable for everyone who wants to be competent, and able to communicate effectively, with numbers. In addition to general advise on basic numeracy, the guide points out common errors and explains the recognised techniques for solving financial problems, analysing information of any kind and effective decision making. Over 100 charts, graphs, tables and feature boxes highlight key points. Also included is an A-Z dictionary of terms covering everything from amortisation to zero-sum game. Whatever your business, The Economist Numbers Guide will prove invaluable.

Tackling NHS Jargon

Author : Sarah Carr
File Size : 56.76 MB
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Encourages readers to use language that the intended audience will understand. It provides practical advice on plain speaking and writing techniques and explanations of common NHS jargon, with alternatives.

FranklinCovey Style Guide for Business and Technical Communication

Author : Stephen R. Covey
File Size : 84.14 MB
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Author's credits taken from front cover and p. ix.

The Rules of Good Style Teach Yourself Ebook A Practical Guide for 21st Century Writers

Author : Katherine Lapworth
File Size : 25.63 MB
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Do you want to write more effectively, correctly and in a manner which is appropriate for this brave new world of text speak and blogging? Whether you are a professional writer, or writing for your profession, a journalist, non-fiction writer, or simply a would-be blogger, you will find essential guidance and the latest style rules in this book. It contains firstly a detailed breakdown of both the rules of grammar, punctuation and spelling and, secondly, a guide to making your work readable, structured and well-paced. Unlike any other style guide, it also sets out the new and evolving rules for 21st century writing such as blogging, chatrooms, and even PowerPoint presentations.

Everybody Writes

Author : Ann Handley
File Size : 76.67 MB
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Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Clear and Concise

Author : Susan McKerihan
File Size : 58.7 MB
Format : PDF, ePub
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How well do you write? Good communication is a skill required by all professionals. Whether you're preparing reports, conducting reviews or simply writing emails, expressing your ideas clearly and persuasively is fundamental to your success in the workplace. Susan McKerihan has spent over twenty years assisting corporate clients to perfect their written communications. In Clear & Concise she shares her secrets, using real-world examples to show how to avoid common writing traps, such as wordiness, ambiguity and repetition. By eliminating these habitual errors from your work and by using a logical top-down structure, you can improve the readability of your writing. And when your words are lucid and focused, your thinking becomes sharper, and you become more impressive and more productive. Clear & Concise is the only writing guide you will ever need.

Global Writing for Public Relations

Author : Arhlene A. Flowers
File Size : 61.57 MB
Format : PDF, ePub, Docs
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Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

Penguin Writers Guides Writing for Business

Author : Chris Shevlin
File Size : 29.51 MB
Format : PDF, Mobi
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The Penguin Writers' Guides series provides authoritative, succinct and easy-to-follow guidance on specific aspects of written English. Whether you need to brush up your skills or get to grips with something for the first time, these invaluable Guides will help you find the best way to get your message across clearly and effectively. Business demands many different types of writing skills - from creating proposals and presentations to compiling reports and briefings. This one-stop, no-nonsense guide shows you how to improve your writing at work: including how to discover your strengths and weaknesses, how to identify your audience, how to develop your argument and keep information flowing while avoiding overused jargon. It shows how to make the most of the language you use and make your writing effective and influential.

The 21st Century Journalism Handbook

Author : Tim Holmes
File Size : 84.92 MB
Format : PDF, ePub
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Set against the background of the fundamental issues facing the industry today, The 21st Century Journalism Handbook is a comprehensive guide to the core principles and practices essential to the modern journalist. Convergence, online, the growth of magazine formats, challenges presented by technology and new demands in news and feature writing are all covered from conceptual and practical perspectives. A thorough grounding in the key debates and techniques is provided; while clear, no-nonsense practical advice helps you develop your journalism skills and make a success of your studies and career. Key Features: A combination of professional insight, academic study and practical exercises allows you to develop at your own pace Thinking it through activities at the end of each chapter allow you to think over the topics discussed and to think about how you could apply these skills Case studies and Closer Look boxes explore real-life examples in more depth Key points to remember and chapter summaries highlight the essential things you need to know Comprehensive but digestible coverage of the key elements of ethics, regulation and law ensures you are fully equipped with the essential frameworks for informed practice With an emphasis on developing the ‘whole journalist’, a creative and visual reporter who can think across different platforms, this text is ideal for all for journalism students training in newspapers, magazines and online reporting.

Producing Successful Magazines Newsletters and E zines

Author : Carol Harris
File Size : 56.63 MB
Format : PDF
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This comprehensive guide is filled with great ideas, practical help, and straightforward guidance for anyone planning their own publication. It covers newspapers, magazines, journals, newsletters, electronic newsletters, and e-zines.

The Copyeditor s Handbook

Author : Amy Einsohn
File Size : 73.45 MB
Format : PDF, Kindle
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Unstuffy, hip, and often funny, The Copyeditor’s Handbook has become an indispensable resource both for new editors and for experienced hands who want to refresh their skills and broaden their understanding of the craft of copyediting. This fourth edition incorporates the latest advice from language authorities, usage guides, and new editions of major style manuals, including The Chicago Manual of Style. It registers the tectonic shifts in twenty-first-century copyediting: preparing text for digital formats, using new technologies, addressing global audiences, complying with plain language mandates, ensuring accessibility, and serving self-publishing authors and authors writing in English as a second language. The new edition also adds an extensive annotated list of editorial tools and references and includes a bit of light entertainment for language lovers, such as a brief history of punctuation marks that didn’t make the grade, the strange case of razbliuto, and a few Easter eggs awaiting discovery by keen-eyed readers. The fourth edition features updates on the transformation of editorial roles in today’s publishing environment new applications, processes, and protocols for on-screen editing major changes in editorial resources, such as online dictionaries and language corpora, new grammar and usage authorities, online editorial communities, and web-based research tools When you’re ready to test your mettle, pick up The Copyeditor’s Workbook: Exercises and Tips for Honing Your Editorial Judgment, the essential new companion to the handbook.

Know it All Find it Fast for Academic Libraries

Author : Heather Dawson
File Size : 26.67 MB
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A comprehensive and easy-to-use version of the best-selling Know it All, Find It Fast developed specifically for information professionals working in academic libraries, this will help you to tackle the questions most commonly asked by students, academics and researchers. A broad cross-disciplinary A-Z of themes including topics such as literature searching, plagiarism and using online resources are covered helping you to address anquery confidently and quickly. Each topic is split into three sections to guide your response: typical questions listing the common enquiries you'll encounter points to consider exploring the issues and challenges that might arise where to look listing annotated UK and international resources in print and online including key organisations, scholarly bodies, digital libraries, statistical data and journal article indexes. Readership: This will prove an indispensable day-to-day guide for anyone working with students, academics and researchers in an academic library.