Search Results for "the-mobile-marketing-handbook-a-step-by-step-guide-to-creating-dynamic-marketing-campaigns"

The Mobile Marketing Handbook

The Mobile Marketing Handbook

A Step-by-step Guide to Creating Dynamic Mobile Marketing Campaigns

  • Author: Kim Dushinski
  • Publisher: Information Today Incorporated
  • ISBN: 9780910965903
  • Category: Business & Economics
  • Page: 217
  • View: 1230
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Focusing on the continuing integration of mobile marketing into the daily lives of consumers--locally, nationally, and globally--this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers’ hands.

A Comprehensive Guide to Enterprise Mobility

A Comprehensive Guide to Enterprise Mobility

  • Author: Jithesh Sathyan,Anoop N.,Navin Narayan,Shibu Kizhakke Vallathai
  • Publisher: CRC Press
  • ISBN: 1439867364
  • Category: Business & Economics
  • Page: 556
  • View: 4899
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Although enterprise mobility is in high demand across domains, an absence of experts who have worked on enterprise mobility has resulted in a lack of books on the subject. A Comprehensive Guide to Enterprise Mobility fills this void. It supplies authoritative guidance on all aspects of enterprise mobility-from technical aspects and applications to

Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers

Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers

  • Author: Immo Prenzel
  • Publisher: diplom.de
  • ISBN: 3836645289
  • Category: Business & Economics
  • Page: 111
  • View: 2533
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Inhaltsangabe:Introduction: Trade fair organizers face a number of ongoing changes and an intensified intra- and inter-industry competition that reshape the structure of their markets and value chains. Until the 80s, trade fair organizers had a huge market and little competition. They were solely administering their spaces. On this seller s market trade fair organizers could pick the companies they would allow to exhibit at their fairs. Since then, more and more trade fair organizations have entered the market and invested heavily in new venues and hall capacities. The traditional venue owners increased their hall capacities tremendously and new regional venues emerged in the Near East and Asian markets. The driver of the inter-industrial competition is the increasing number of communication, information, and sales opportunities (such as road shows, in-house exhibitions or virtual information channels like the internet) that constitute alternatives compared to the cost intensive trade fair participation. These developments have made the market a buyer s market. Consequently, the customer group s requirements towards trade fair efficiency are getting increasingly higher. Trade fair organizers need to face these developments and rethink and reshape their marketing strategies and respective marketing mix to match them to the new environment in order to stay competitive. They need to implement instruments with which they can improve the communication and service offer and thus satisfy the customer s requirements. Mobile marketing is such an instrument. It is the new trend in the modern direct marketing that offers numerous possibilities for personalized customer communication and the provision of an increased service portfolio via mobile devices. Mobile marketing is the answer to the increasingly mobile society as it allows a location and time independent reach of the customer. The question if and to which extend mobile marketing can be applied in the marketing mix of trade fair organizers is the research objective of this thesis. The approach to reach this goal is illustrated in figure 3 in the appendix and will be set as follows: chapter two will focus on the theoretical basics of mobile marketing in order to illustrate its potentials, capabilities and limitations. In chapter three the basics about trade fairs, its functions and participants are introduced. The analysis of the goals and needs of the exhibitors and visitors is the focus of [...]

Business Research Handbook

Business Research Handbook

  • Author: Shimpock
  • Publisher: Aspen Publishers Online
  • ISBN: 0735552673
  • Category:
  • Page: N.A
  • View: 1377
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Success Secrets of the Social Media Marketing Superstars

Success Secrets of the Social Media Marketing Superstars

  • Author: Mitch Meyerson
  • Publisher: Entrepreneur Press
  • ISBN: 1613080085
  • Category: Business & Economics
  • Page: 336
  • View: 4986
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Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources

Bankable Business Plans

Bankable Business Plans

  • Author: Edward G. Rogoff
  • Publisher: Rowhouse Publishing
  • ISBN: 9780979152207
  • Category: Business & Economics
  • Page: 258
  • View: 5137
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This book guides readers through a very comprehensive, step-by-step process to produce professional-quality business plans to attract the financial backing entrepreneurs need, no matter what their dream.

All the Right Moves

All the Right Moves

A Guide to Crafting Breakthrough Strategy

  • Author: Constantinos Markides
  • Publisher: Harvard Business Press
  • ISBN: 9780875848334
  • Category: Business & Economics
  • Page: 220
  • View: 2077
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Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.

The Handbook of Service Innovation

The Handbook of Service Innovation

  • Author: Renu Agarwal,Willem Selen,Göran Roos,Roy Green
  • Publisher: Springer
  • ISBN: 144716590X
  • Category: Technology & Engineering
  • Page: 842
  • View: 8147
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Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights into implementing effective service innovation. This book presents service innovation holistically and systemically across various service areas, including health, education, tourism, hospitality, telecommunications, and retail. It addresses contemporary issues through conceptual and applied contributions across industry, academia, and government, providing insights for improved practice and policy making. Featuring cutting-edge research contributions, practical examples, implementations and a select number of case studies across several growth service industries, this book also includes examples of failed service innovation attempts in order to demonstrate a balanced view of the topic and to make clear the pitfalls to be avoided. Culminating in a suggested step-by-step guide to enable service organization’s managers to understand and implement the concepts of service innovation and manage its evolutionary processes effectively, this book will prove a valuable resource to a wide reaching audience including researchers, practitioners, managers, and students who aspire to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation. Includes endorsements from professionals in the field of service innovation.

The Coach U Personal and Corporate Coach Training Handbook

The Coach U Personal and Corporate Coach Training Handbook

  • Author: N.A
  • Publisher: John Wiley & Sons
  • ISBN: N.A
  • Category: Business & Economics
  • Page: 386
  • View: 8345
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The Most Comprehensive TrainingTool for New and Experienced Coaches Founded in 1988, Coach U, Inc., is the largest provider of online training for individuals interested in entering the fields of personal and professional coaching. Coach U, Inc., has educated more than ten thousand people, providing them the information, tools, and knowledge they need to successfully enter the fast-growing world of life, career, business, and corporate coaching. Now, for the first time, Coach U, Inc., is making its complete course materials available in book form. These provide the basic foundations and training necessary to allow you to take control of your own career; enjoy personal, professional, and financial success; and experience the fulfillment that goes with providing a meaningful service to others. Coach U, Inc.'s unique approach to training encompasses the entire development of the professional coach. From the beginnings of becoming a coach, to all the ins-and-outs of growing a successful coaching practice, this program provides a comprehensive, step-by-step approach to learning how to become a strong, ethical, and dynamic leader in the coaching field. The Coach U Personal and Corporate Coach Training Handbook is the only comprehensive handbook currently available that provides step-by-step training for individuals seeking preparation and certification as a personal or corporate coach. Using the proven Coach U method, this book draws on a multidisciplinary approach to present a complete guide to the business and practice of personal and corporate coaching. This helpful text features: * Detailed coverage of the core skills and methodologies employed in personal and corporate coaching, including a chapter on ethics * Includes coaching scenarios and case studies that demonstrate skills in action * Chapters on marketing and selling your coaching practice and services as well as guidance on practice management As personal and professional coaching continues to prove its benefits to businesses and individuals, Coach U, Inc., through its Coach U and Corporate Coach U divisions, remains the recognized leader for professional coach training and certification.

Swarmwise

Swarmwise

The Tactical Manual to Changing the World

  • Author: Rick Falkvinge
  • Publisher: CreateSpace
  • ISBN: 9781463533151
  • Category: Business & Economics
  • Page: 304
  • View: 2641
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Swarmwise (2013) is a tactical guide to changing the world using cost-efficient swarm methodology. It is a leadership handbook that outlines how the Swedish Pirate Party was able to beat the competition on less than one percent of their budget, and shows how any cash- and time-strapped executive or manager can use swarm methodologies, whether the goal is social, business, or political. The organization, founded by one man without resources, has now spread to over 70 countries using the same cost-efficient swarm organization. Swarmwise will tell you what it takes to found a swarm of volunteers, how to organize and energize it, and how to lead it to success. The book doesn't go into theoretical detail, psychology, or deep research papers. Rather, it is very hands-on leadership advice from pure experience – it covers everything from how you give instructions to new marketing assistants or activists about handing out flyers in the street, up to and including how you communicate with TV stations and organize hundreds of thousands of people in a coherent swarm. Above all, it focuses on the cost-efficiency of the swarm structure, and is a tactical instruction manual for anybody who wants to dropkick their competition completely – no matter whether their game is business, social, or political. Swarmwise, chapter by chapter: Chapter 1 - Understanding the Swarm deals with the basic concepts of a swarm organization, and explains why the swarm is open and transparent. It introduces the concept of a cost-efficiency advantage of two orders of magnitude. In chapter 2 - Launching Your Swarm, we learn that the published project plan must be tangible, credible, inclusive, and epic, and what that means in practice. Chapter 3 - Getting Your Swarm Organized gives tangible advice on how to organize a volunteer organization and why. We look at the dynamics of different group sizes and how to build a culture of trust. One of the most counterintuitive lessons is detailed in Chapter 4 - Control the Vision, but Never the Message. It explains how you need to use volunteers to translate your vision into messages that fit a specific social context, rather than using an one-size-fits all slogan. A healthy dose of classic project management is found in chapter 5 - Make The Targets Visible, And Paint Them Red Daily. We talk about metrics, choosing the right metrics, and causing self-organization to happen when you publish the right metrics to optimize. In chapter 6 - Screw Democracy, We're on a Mission from God, we talk about conflict resolution mechanisms and how to optimize the swarm for speed, trust, and scalability. Chapter 7 - Surviving Growth Unlike Anything the MBAs Have Seen details how the swarm can grow by 200% in a week when some events play out, and how to handle such situations. One of the more advanced chapters, chapter 8 - Using Social Dynamics To Their Potential goes into how we can tap into the long tail of people and effectively cross-use online and offline friendships to grow organically. Seeing how most organizations need to deal with TV, newspapers, and radio, there is also chapter 9 - Managing Oldmedia that details everything from press release processes to TV crews. Finally, chapter 10 - Beyond Success shares a bit of experience of what happens when you feel at the top of the world, and what to do then. "Your most valuable asset isn't your employees," I told the executive. "Your most valuable asset are the thousands of people who want to work for you for free, and you don't let them." The book can also be downloaded as a PDF from the author's website at http://falkvinge.net/books/.