Search Results for "the-sage-handbook-of-public-relations"

The SAGE Handbook of Public Relations

The SAGE Handbook of Public Relations

  • Author: Robert L. Heath
  • Publisher: SAGE
  • ISBN: 1412977819
  • Category: Business & Economics
  • Page: 792
  • View: 3408
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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

The SAGE Handbook of Public Relations

The SAGE Handbook of Public Relations

  • Author: Robert L. Heath
  • Publisher: SAGE Publications
  • ISBN: 1506319130
  • Category: Business & Economics
  • Page: 792
  • View: 996
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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

Handbook of Public Relations

Handbook of Public Relations

  • Author: Robert L. Heath
  • Publisher: SAGE
  • ISBN: 9781412909549
  • Category: Business & Economics
  • Page: 816
  • View: 5482
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The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Encyclopedia of Public Relations

Encyclopedia of Public Relations

  • Author: Robert L. Heath
  • Publisher: SAGE Publications
  • ISBN: 1452276226
  • Category: Business & Economics
  • Page: 1152
  • View: 2283
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When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

Today's Public Relations

Today's Public Relations

An Introduction

  • Author: Robert L. Heath,W. Timothy Coombs
  • Publisher: SAGE
  • ISBN: 1412926351
  • Category: Business & Economics
  • Page: 539
  • View: 9186
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Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

The SAGE Handbook of Political Communication

The SAGE Handbook of Political Communication

  • Author: Holli A Semetko,Margaret Scammell
  • Publisher: SAGE
  • ISBN: 1473971209
  • Category: Political Science
  • Page: 544
  • View: 5011
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This authoritative and comprehensive survey of political communication draws together a team of the world's leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.

The SAGE Handbook of Political Advertising

The SAGE Handbook of Political Advertising

  • Author: Lynda Lee Kaid,Christina Holtz-Bacha
  • Publisher: SAGE Publications
  • ISBN: 1452261547
  • Category: Political Science
  • Page: 504
  • View: 6903
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The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.

The SAGE Handbook of Public Opinion Research

The SAGE Handbook of Public Opinion Research

  • Author: Wolfgang Donsbach,Michael W Traugott
  • Publisher: SAGE
  • ISBN: 1446206513
  • Category: Political Science
  • Page: 640
  • View: 7525
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'Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher's bookshelf' - Sir Robert Worcester, Founder of MORI and President of WAPOR '82-'84. 'This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research' - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden 'The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia' - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) 'This is the most comprehensive book on public opinion research to date' - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people's attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term 'public opinion' and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.

The SAGE Handbook of Evaluation

The SAGE Handbook of Evaluation

  • Author: Ian Shaw,Ian Graham Ronald Shaw,Jennifer C Greene,Melvin M Mark
  • Publisher: SAGE
  • ISBN: 1446270556
  • Category: Social Science
  • Page: 632
  • View: 8566
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In this comprehensive handbook, an examination of the complexities of contemporary evaluation contributes to the ongoing dialogue that arises in professional efforts to evaluate people-related programs, policies, and practices. The SAGE Handbook of Evaluation is a unique and authoritative resource consisting of 25 chapters covering a range of evaluation theories and techniques in a single, accessible volume. With contributions from world-leading figures in their fields overseen by an eminent international editorial board, this handbook is an extensive and user-friendly resource.