Search results for: the-telenovela-method-2nd-edition

Television

Author : Horace Newcomb
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Publisher Description

Media and Communication Research Methods

Author : Anders Hansen
File Size : 89.55 MB
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"Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods."--Publisher's website.

Media Research Methods

Author : James A. Anderson
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Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. The text lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. A special chapter at the end of the book is a helpful guide for those readers who aspire to a research and analysis career.

The SAGE Handbook of Media Processes and Effects

Author : Robin L. Nabi
File Size : 22.31 MB
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The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importance—as well as the rapid changes in the media environment that have occurred during the past 20 years—this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead. COVERAGE Part I offers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects. Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research. Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts. Part IV reflects a dominant trend in the media effects literature—that of persuasion and learning—and traces related theoretical perspectives through the various contexts in which media may have such effects. Part V explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts. Part VI highlights a concern central and unique to the communication discipline—message medium—and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think.

In the Eye of the Beholder

Author : Gary Richard Edgerton
File Size : 42.55 MB
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Scholars from communication studies as well as film and television studies address a variety of texts, from Ken Burns's The Civil War to the midnight cult film The Rocky Horror Picture Show. Part one focuses on perennial subject areas related to authorship and reception. Part two addresses an assortment of postmodern and multicultural screen representations, paying closest attention to matters of gender, race, ethnicity, and the disabled. Paper edition (unseen), $24.95. Annotation copyrighted by Book News, Inc., Portland, OR.

Hispanic Media Market Source

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Cinema

Author : Gordon Gray
File Size : 81.3 MB
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Cinema: A Visual Anthropology provides a clear and concise summary of the key ideas, debates, and texts of the most important approaches to the study of fiction film from around the world. The book examines ways to address film and film experience beyond the study of the audience. Cross-disciplinary in scope, Cinema uses ideas and approaches both from within and outside of anthropology to further students' knowledge of and interest in fiction film. Including selected, globally based case studies to highlight and exemplify important issues, the book also contains suggested Further Reading for each chapter, for students to expand their learning independently. Exploring fundamental methods and approaches to engage this most interesting and vibrant of media, Cinema will be essential reading for students of anthropology and film.

SRDS Consumer Magazine Advertising Source

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Anthropology Newsletter

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File Size : 83.71 MB
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SRDS Hispanic Media Market Source

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File Size : 64.92 MB
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Bibliographic Index

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File Size : 85.41 MB
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Arts Humanities Citation Index

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File Size : 87.90 MB
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A multidisciplinary index covering the journal literature of the arts and humanities. It fully covers 1,144 of the world's leading arts and humanities journals, and it indexes individually selected, relevant items from over 6,800 major science and social science journals.

Doing Social Science

Author : Fiona Devine
File Size : 41.64 MB
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Edited by leading British sociologists of stratification, this book advances contemporary debates in sociological research methods. It draws on current theoretical issues within sociology, bringing together original discussions of the latest and best contemporary empirical work on topics such as culture, identities and lifestyles. Chapters consider methodological research in an international context, bringing abstract subjects to life. This book will be required reading for new generations of sociology students.

Business Publication Advertising Source

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File Size : 30.47 MB
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Television Cable Factbook

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File Size : 46.95 MB
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Bibliographic Guide to Latin American Studies

Author : Benson Latin American Collection
File Size : 86.59 MB
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F S Index United States Annual

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File Size : 70.36 MB
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Colors

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File Size : 66.34 MB
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