"This illustrated dictionary gives the stories behind over 700 everyday trade names, some of them internationally famous, from home medicines to everyday foods and drinks, and from High Street stores and shops to makes and models of cars, trucks and aircraft. An introduction explains how trade names are devised, and examines the linguistic and legal pitfalls of the process. Appendices consider special aspects of trade names creation."--Jacket.

This is the first reference book to sort out and define more than 1,100 trademarks and brand names used in the water and wastewater treatment industry. It includes a cross-referenced list of more than 300 manufacturers, complete with addresses, phone numbers, and fax numbers. Listings also include current, obsolete, and dormant product names. Presented in a format similar to a conventional dictionary, Dictionary of Water and Wastewater Treatment Trademarks and Brand Names is easy to use.

Contains approximately 3300 new entries from the fields of plastics, alloys, and pharmaceuticals. Worldwide in scope. Entries were derived from published technical literature. Each entry gives word(s), concise definition, and, for trade names, a number indicating the manufacturer. Index of 983 manufacturers.

Includes articles on international business opportunities.

Endorsed by the American Pharmacists Association (APhA), the Lexicomp Drug Information Handbook with International Trade Names Index follows a dictionary-like format, with drug products alphabetically organized and cross-referenced by brand names and index terms.